Search results for IS GUERILLA MARKETING WORTH INVESTING? THE utcc2.utcc.ac.th/utccijbe/_uploads/InProcess/201711/IS GUERILLA...competitive environments where consumer ... light on Guerilla marketing

Explore all categories to find your favorite topic

IS GUERILLA MARKETING WORTH INVESTING? THE IMPACTS OF GUERILLA MARKETING ON PURCHASE INTENTION Ariyaporn NUNTHIPHATPRUEKSA n.ariyaporn@gmail.com Abstract Purpose - This study…

1 Factors affecting foreign tourists’ satisfaction and willingness to pay more for visiting Bangkok Qiumeng Huang alley1115@hotmail.com Thitikan Satchabut, Ph.D. Titikant.sat@gmail.com…

1 Relationship between Job Satisfaction, Organizational Commitment and Demographic factors in Private Banking Sector in Bangkok. Manish Suri Manishsuri.us@gmail.com Pawinee…

119QUALIFICATIONS REQUIRED FOR EMPLOYEES IN THE HOTELINDUSTRY IN BANGKOK FROM HR MANAGERS PERSPECTIVES:GETTING READY FOR THE AEC IN 2015byXiao Ting LinUniversity of the Thai…

1 The Relationship among Social Environment, Perceived Value, Customer Satisfaction and Repurchase Intention in Ice Cream Franchise Zhenyi Qin Susie372411198@foxmail.com…

1 Exploring the Relationship between the Big Five Personality Traits and Exhibition Shows Attendance Xiameng Wu Jingxia2712@qq.com TheeranuchPusaksrikit, Ph.D. Theeranuch_pus@utcc.th…

UTCC International Journal of Business and Economics UTTC IJBE 155 UTCC International Journal of Business and Economics UTCC IJBE Volume 9 Number 2 December 2017 Working…

UTCC International Journal of Business and Economics UTTC IJBE | 77 UTCC International Journal of Business and Economics (UTCC IJBE) Volume 9 Number 2, December 2017 Aspects…

The Factors Related to Credit Risk of Commercial Banks: The Case of China and Thailand Feng Linlan University of the Thai Chamber of Commerce, Thailand feng.lancindy@gmail.com…

FIRM-LEVEL FACTORS AFFECTING DIVIDEND PAYOUT IN LOGISTICS SECTOR IN CHINA AND THAILAND Lixia Shi mmaimd@163.com International College, University of the Thai Chamber of Commerce,…

Multiliteracies, Technology and English Language Teaching and Learning 214 ������������� �������� ����� ������…

1 Investigating Factors Affecting Purchase Intention of iPhone Sirirat Chatrattikorn jujubjeang.2524@gmail.com Nattapan Buavaraporn nattapan_bua@utcc.ac.th School of Business,…

1 The Relationship between Franchisee and Franchisor: A Qualitative Approach Study of the Fast Food Franchising in Yangon By Min Aung danyminn@yahoo.com Thitapon Ousawat,…

1 Factors influencing Chinese consumer behavior on buying pet food in China Xi Qin yjl-qx11@hotmail.com Piraphong Foosiri, Ph.D. foosiri@hotmail.com School of Business University…

1 The Influence of Personal and Environmental Factors on Business Start- Ups: A Case Study in the District of Dili and Oecusse, Timor-Leste by Tarcisio Ximenes Email: tarciximenes@gmail.com…

1 Bank-Specific and Macroeconomic Factors Related to Bank Profitability and Stock Return in Thailand by Junevio Antonio Silva Ximenes Email: junevioantonio@gmail.com, Li…

1 Factors Related to Consumer Behavior on Luxury Goods Purchasing in China Jinfeng Wang Piraphong Foosiri School of Business University of the Thai Chamber of Commerce foosiri@hotmail.com…

weâve got your back Create a backpack for children in developing countries on their journey to school. The technology allows for safe travels while creating an interpersonal…

UTCC International Journal of Business and Economics UTTC IJBE | 39 UTCC International Journal of Business and Economics (UTCC IJBE) Volume 9 Number 2, December 2017 Is guerilla…

93 zhongxi77@hotmail.com 95 A STUDY ON THE RELATIONSHIP OF RELIGIOUS TOURIST MOTIVATION, TOURISM IMAGE, SATISFACTION AND LOYALTY - A CASE STUDY OF TOURISTS VISITING JING’AN…