1. BMGT 311: Chapter 5 Secondary Data and Packaged Information 2. Learning Objectives • To learn what secondary data are, how this information is used, and how we may classify…
1. BMGT 311: Chapter 5 Secondary Data and Packaged Information 1 2. Learning Objectives • To learn what secondary data are, how this information is used, and how we may…
1. BMGT 411: Chapter 5 Analyzing Consumer Markets 2. Chapter Questions • How do consumer characteristics influence buying behavior? • What major psychological processes…
1.BMGT 204: SALES STRATEGIES AND TECHNIQUESCHAPTER 5: SALES KNOWLEDGE: CUSTOMERS, PRODUCTS, TECHNOLOGIES2. CHAPTER OVERVIEW: THE GOLDEN RULE: KNOWLEDGE • Be an expert on…
bmgt_311_chapter_2.key BMGT 311: Chapter 2 Chapter 2: The Marketing Research Industry 1 Learning Objectives • To learn a brief history of the marketing research industry…
1. BMGT 311: Chapter 2 Chapter 2: The Marketing Research Industry 2. Learning Objectives • To learn a brief history of the marketing research industry• To learn the different…
1. BMGT 311: Chapter 16The Research Report and Data Visualization 2. Learning Objectives• To appreciate the importance of the marketing research report• To examine new…
1. BMGT 311: Chapter 15 Understanding Regression Analysis Basics 2. Learning Objectives • To understand the basic concept of prediction • To learn how marketing researchers…
1. BMGT 311: Chapter 14 Making Use of Associations Tests 2. Learning Objectives • To learn what is meant by an “association” between two variables • To examine various…
1. BMGT 311: Chapter 13 Implementing Basic Differences Tests 2. Learning Objectives • To learn how differences are used for market segmentation decisions • To understand…
1. BMGT 311: Chapter 10 Determining the Size of a Sample 2. Learning Objectives • To understand the eight axioms underlying sample size determination with a probability…
1. BMGT 311: Chapter 11 Dealing with Field Work 2. Learning Objectives • To learn about total error and how non sampling error is related to it • To understand the…
1. BMGT 311: Chapter 12 Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses 2. Learning Objectives • To learn about the concept of data…
1. BMGT 311: Chapter 9 Basic Concepts in Samples and Sampling 2. Learning Objectives • To become familiar with sample design terminology • To understand the differences…
1. BMGT 311: Chapter 6 Qualitative Techniques 2. Learning Objectives • To understand basic difference between quantitative and qualitative research techniques • To learn…
1. BMGT 311: Chapter 8 Understanding Measurement, Developing Questions, and Designing the Questionnaire 2. Learning Objectives • To understand the basics of measurement…
1. BGMT 311: Chapter 4 Week 4: Research Design 2. Learning Objectives • To understand what research design is and why it is significant • To appreciate areas of ethical…
1. BMGT 311: Chapter 1 Chapter 1:Introduction to Marketing Research 2. Learning Objectives • To know the relationship of marketing research to marketing, the marketing…
1. BMGT 311: Chapter 7 Evaluating Survey Data Collection Methods 2. Learning Objectives • To learn the four basic alternative modes for gathering survey data • To understand…
1. BMGT 311: CHAPTER 3 Chapter 3: Marketing Research Process 2. RESEARCH IN ACTION www.pewinternet.org 3. PRESENTATION OF DATA 4. PRESENTATION OF DATA http://www.pewinternet.org/data-trend/mobile/device-…