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1. Analyzing Context 70% young people agree with negative feedback of foreigners about Vietnam 23% young people fell uncomfortable to introduce themselves as Vietnamese…
1. Assignment 14.1 – Creative in Digital Marketing Hoang Thach – Hoang Lan 2. BACKGROUND Creative Campaign Insight: Vietnamese young people are strongly interested in…
1. Assignmet 23.1: Shopper Marketing Group: Ba Loc – Hoang Lan 2. What is Shopper Marketing “All marketing stimuli, developed based on a deep understanding of shopper…
Slide 1MIXED SYNTAX TRANSLATION Hieu Hoang MT Marathon 2011 Trento Slide 2 Contents What is a syntactic model? Whats wrong with Syntax? Which syntax model to use? Why use…
1. OVERALL MEDIA UNDERSTANDING ASSIGNMENT 9.1 LE HOANG THACH – PHAN THI THAO NGHI 2. Rating, Reach, Frequency, GRP and CPRP Is the percentage (%) of the target…
1. Assignment 15.1 MOBILE MARKETING HOANG THACH TRUNG HIEU 2. What is MOBILE MARKETING? HOANG THACH TRUNG HIEU Mobile marketing is the marketing interaction with customers…
1. ASSIGNMENT 13.1 SOCIAL MEDIA Hoang Thach – Thao Nghi 2. What is Social Media? The media has changed, it’s not about the creation of brands anymore. It’s about the…
1. ASSIGNMENT 12.1 PUBLIC RELATION Hoang Thach – Phuong Vi 2. CAMPAIGN BACKGROUND The banking industry of VN is growing fast, especially the Retail Banking field(credit…
1. NGUYEN BICH VAN . LE HOANG THACHASSIGNMENT 11.1 DIGITAL MARKETING 2. CAMPAIGN BACKGROUND From the company:“Clear perceived to be “a cool brand” amongst teenage and…
1. [ TVC production process] Lê Hoàng Thạch- Lê Huỳnh Phong 2. TVC production development mapping Client Advertising Agency Supplier Media Step 1: Brief and Re-brief…
1. PR CAMPAIGN 2. Context Real cases of “the ugly Vietnamese” Negative feedback from both foreigners & Vietnamese The youth is losing their sense of pride…
1. PR CAMPAIGN 2. Context Real cases of “the ugly Vietnamese” Negative feedback from both foreigners & Vietnamese The youth is losing their sense of pride…
1. Phan Trung Hiếu Đỗ Xuân Khang 2. CAMPAIGN 3. Context Why is that? - Bad images of Vietnam -70% of 90,000 young Vietnamese agree with the negative outlook of Vietnam.…
1.ASSIGNMENT 9.1MEDIANGUYEN HOANG LAN & NGUYEN NGOC TRAM2. 5 KEY THINGS TO LOOK FROM A MEDIA PLANRATINGGRPCPRPREACHFREQUENCY 3. 5 KEY THINGS TO LOOK FROM A MEDIA PLANRATING…
1.Phan Trung Hiếu Đỗ Xuân Khang 2. CAMPAIGN 3. Context Why is that? - Bad images of Vietnam -70% of 90,000 young Vietnamese agree with the negative outlook of Vietnam.…
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1. The Important of “New”Using Market Research For Product Development 1. New concept – completely new products that have arisen as a result of innovation and which…
TOP 7 TET CAMPAIGN INSIGHT Minh Quang + Thái Hoàng + Minh Hoàng + Hoàng Yến + Quang Huy Brand Idea - Move for growth Brand Activation platform - Experiencing traveling…
Reporter: Quach Van Hoang 30.10.2009 Agenda 1 A Performance B Recent activities – next plan Performance Premium & PFYP ( ) is percentage of Vietnamese Target 2 Billion…