Report - kotler pom 15e 10 - deu.edu.trkisi.deu.edu.tr/sumeyra.kurt/MRK 2002/PPT/kotler_pom_15e_10.pdf · 12/4/14 5 Major Pricing Strategies • Costplus!pricing!adds!astandard! markup!to!the!costof!the!product

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