Using Twitter for Business - SMX Social Media Bootcamp March 2014

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Ric Dragon @RicDragon Twitter for Business with Ric Dragon author of Social Marketology, CEO of DragonSearch

description

Smx West 2014 Social Media Marketing Bootcamp Session #Smx #14C - Twitter For Business Presentation By Ric Dragon @Ricdragon Of Dragon Search

Transcript of Using Twitter for Business - SMX Social Media Bootcamp March 2014

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Ric Dragon @RicDragon

Twitter for Businesswith Ric Dragonauthor of Social Marketology, CEO of DragonSearch

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2007

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Re-create this so that it’s dynamic over powerpoint slides – and can

talk about each section!

Me

Tweet

You follow

Followers

Lists

Profile

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Re-create this so that it’s dynamic over powerpoint slides – and can

talk about each section!

@Connect

Me

#Discover

Advertising!

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Anatomy of a Tweet

Name

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Anatomy of a Tweet

Username

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Usernames…

• Upper/lowercase, numbers, and underscores…

• How that’s different than Display name

• Real name or handle?

User Names

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Anatomy of a Tweet

Hashtag

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Anatomy of a Tweet

Mention

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Anatomy of a Tweet

Shortened URL

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Anatomy of a Tweet

“via” or “by”

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Anatomy of a Tweet

reply

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Anatomy of a Tweet

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Anatomy of a Tweet

retweet

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Anatomy of a Tweet - Retweets

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Anatomy of a Tweet

Favorite

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Anatomy of a Tweet - Favorite

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Anatomy of a Tweet

More

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Usernames…User Names

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Usernames…@ Connect

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Usernames…The art of tweeting

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Usernames…The art of tweeting

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Usernames…“Best Practices”

1.More @ Tweets!2.If you start a tweet with “@”3.Don’t automate4.Add value in what you tweet5.Leave room for retweets

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Usernames…Why Lists?

1. Use Twitter lists to connect with influencers

2. Consider the story that your list of lists is telling

3. Subscribe to lists that list you

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tweetupword of the day: March 15, 2009A group of friends on Twitter (social network) that are planning to meet up. A request by a user to meet with friends via Twitter.

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TweetChats

• #Blogchat for instance

• Create your own

• Twitterchat list

• Etiquette

• Summary posts and recaps

Twitter Chats

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Twitter Chat Etiquette

• Stay on topic

• Number your answers

• Don’t self-promote unless...

• RT with attribution

• If late, don’t ask “what’s the topic?”

• Say THANK YOU

Twitter Chat Etiquette

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Bring it offline

Participate in conversations

Really connect with

individuals

Become a part of your

communities

Engage in community for ½ every

day

Help 5 people out

per day

Join 3 Twitter Chats each week

Host Meet-ups

Making BUSINESS $$$$$$$$

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A Virtuous Cycle

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Q&A

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Ric Dragon,[email protected]

Twitter: @ricdragon

text your email address to:845-377-5162 for templates

Thank You!