The Secrets of Hotel Sleep - Hospitality Net Secrets of Hotel Sleep by Raphael Auphan, CEO, ......

© 2012 Zyken - page 1

The Secrets of

Hotel Sleep by Raphael Auphan, CEO, Zyken

© 2012 Zyken


Contents

• How does sleep work?

– Scientific insights

– The influence of light

– Jet Lag

• Sleep behaviours and quality

– US Survey results

– Comparing home and hotel

• Sleep experiences in hotels

– Specific state of hotel guests

– How to ensure and improve sleep quality in hotels

• Innovating in sleep with NightCove

© 2012 Zyken


Appendix

How does sleep work?

© 2012 Zyken


A few points about sleep

• Sleep is a third of our day / our life

• But 50% of adults are not satisfied with their sleep!

– Difficulties falling asleep

– Tough wake-up & sleep inertia

– Waking up during the night

– Leading to a lack of energy and efficiency during the day

• In a context of

– Increasing levels of stress leading to sleep difficulties

– Growing awareness about the need for quality sleep

– Major advances in sleep research

– Many home equipment innovations but little in the bedroom

• And Sleep is the Core Offering for hotels worldwide

© 2012 Zyken


Value of Sleep

© 2012 Zyken


Sleep Cycles

© 2012 Zyken


© 2012 Zyken

Sleep Stages


Body clock

© 2012 Zyken

© 2012 Zyken - page 9 © 2012 Zyken

Key body clock

Synchronizers


Sleep & the influence of light

• Light and different lighting wavelengths have an influence :

– On the body clock

– On Melatonin

• Traditional light sources have a negative impact on sleep

as they inhibit melatonin and tend to create difficulties

falling asleep

• Waking up with sound only (alarm clock, mobile phone,

hotel wake-up call) often results in strong ‘sleep inertia’ (*)

which leads to high sleep dissatisfaction

© 2012 Zyken


Blue light as a key synchronizer

© 2012 Zyken


Blue light inhibits melatonin

© 2012 Zyken


Sleep debt and wakefulness

© 2012 Zyken


© 2012 Zyken

Impact of sound on

biological rhythms


Additional points about sleep

• Perceptions of good or bad sleep quality

sometimes do not reflect reality – Good overnight sleep but bad wake-up

– Easy to fall asleep but agitated sleep

– The elements having the most impact on perception of sleep quality

• Did it take long or not to fall alseep?

• Did I wake up often at night ?

• After wake-up do I feel refreshed ?

• But perception of bad sleep quality can lead to

actual bad sleep quality – Anxiety to fall asleep in the evening

– Anxiety if awake at night

© 2012 Zyken


Jet Lag

• Desynchronization

of body clock with

light/dark cycles of

current time zones

© 2012 Zyken


Appendix

Sleep behaviors and quality

© 2012 Zyken


Sleep behaviors and quality Results of 2011 US Survey

Source: US National Sleep Foundation

• 50% report rarely/never getting Good Night’s Sleep weekdays

• About 60% wake up unrefreshed

• About 50% take naps during weekdays..

• Activities in hour before going to bed (every night or almost):

– 60% watch TV

– 35% do homework on the computer

– 30% surf the internet

– 20% read book/magazine

– 23% use a social networking site

– 21% send:receive text messages

• Activities when awake at night

– 29% watch TV

– 16% surf the internet

– 16% read book/magazine

– 15% do homework on the computer


Source/Copyright: US National Sleep Foundation


Comparing home and hotel

Source/Copyright: US National Sleep Foundation


Appendix

Sleep experiences in hotels

© 2012 Zyken


Experiencing sleep in hotels

• The specific state of the guest / traveller – Away from home

– Fatigue from travel & airports

– Possibly jet lag

– Business guests

• Important meetings, pressure, stress

– Leisure guests

• A desire to ‘disconnect’ quickly and maximize leisure time

• The specific environment of the hotel guestroom – ‘Not at Home’..

– Combining in the same place (except large suites) the functions of :

• work (desk + laptop / WiFi),

• entertainment (TV, VOD)

• and sleep in the same space

– Blackout curtains


Key sleep phases and

associated difficulties

• Falling asleep

• Proper sleep architecture

• Staying Asleep

• Falling back to sleep if awake at night or too early

• Waking up

• Getting up


What have upscale & luxury

hotels done so far?

• Quality bed, bedding and sheets

• Quality pillows and sometimes pillow menu

• A few rare initiatives – Sleep concierge (Benjamin New York)

– Deep Sleep Package (VIE Hotel Bangkok)

– ‘Learn to Sleep’ program (Hospes hotels Spain)

– ‘Anti-snore hotel room’ (Crowne Plaza hotels)

– Staywell Rooms (MGM Las Vegas)


Heavenly Bed experience

• 5% increase in guest satisfaction index (GSI)

within first years

• research showed that guests would be ready to

pay between $12 and $20 more per night.

• In first 5 years, 30,000 guests made Heavenly

Bed purchases for their home.

• More than 7,000 customers bought the whole

ensemble, at $2,565 for queen size bed.

(Source Westin, Knight Ridder/Tribune Business News)


How to ensure sleep quality

in guestrooms?

• For sure good mattress, bedding and pillows

• Quiet and dark environment

• Feeling safe and secure

• Proper evening & night light

• Progressive morning light to wake up

• Sounds to soothe

• Provide a way to disconnect/relax without TV..

• Provide a chair to watch TV aside from bed

• Scent

• Temperature control

• Herbal tea offering

• Provide a way to perform a Power Nap


What can we do to improve

sleep quality for guests?

• Outside of the guestroom – Special evening menu with sleep-inducing nutritional

elements

– Evening relaxation spa treatments (possibly in-room spa treatments for suites)

– Bright light in the breakfast area

• Provide advice for guests – Personalized information to tackle jet lag

– To avoid heavy meals too late

– To avoid alcohol after 8pm

– To avoid caffeinated drinks after 5pm

• Train guest-facing teams on key aspects of sleep


Science

Design

High-Tech

Scientific validation by renowned sleep

experts and research studies

Advanced LED eco-friendly light and sound

technologies

Connectable to Hotel Network & highly-

configurable embedded software

Design by Patrick Jouin

Upscale aesthetics and ‘made in France’

product finish

offers a new dimension

in Sleep & Wellness Luxury


provides guests with unique

Sleep & Wellness services

Go-to-SLEEP

WAKE-UP

Power-NAP

MOOD / Relaxation (ambiance, welcome, turndown,..)

iPod/iPhone dock

Bring Your Own Music (from any MP3 device, iPad, iPhone 5.. )

Bedside light

Key attributes : Easy-to-use hotel-guest-proof

Interface, Hotel Mode, Eco-friendly LED light,

High-quality audio

Light & Sound Programs:


- Improve guest sleep & wellness

(including jet lag)

- Increase guest loyalty

- Differentiate brand and property

- Help differentiate selected room offerings

- Communication / PR potential

- Enhance treatment wellness & comfort

- Customizable lighting and sound ambiance

- Allow for pre- or post-treatment relaxation

or energizing sessions

- Enable new jet lag services in hotel spas

Key NightCove benefits

NightCove

in

Guestrooms

NightCove

in

Spa


NightCove - hotel guestroom On bedside table


NightCove - hotel guestroom One unit on bedside table in Boutique Hotel


NightCove - hotel guestroom On stand


NightCove - hotel guestroom On stand or wall bracket


NightCove - hotel guestroom Fitted in bedside panel


NightCove - hotel spa NightCove in spa treatment room


Scientific validation NightCove scientific validation studies by Hotel-Dieu Sleep Center in 2005 & 2008

(total population sample of 100 adults without sleep disorders)

• More than 75% of participants declared sleep improvement

• Significant improvements measured in three areas

• Significant increase in morning energy

• Major improvement in Total Sleep Quality

• Significant increase in morning mind clarity

• No side-effect when using NightCove

• Enhancement in ‘Morning Energy’ occurred from the first night

• Strong reduction in number of ‘bad sleep-quality nights’


Thank you

Credits

Photos : Stefano Lunardi, Plaza Athénée Hotel,

Four Seasons Paris

US Surveys : National Sleep Foundation

Zyken

14 Avenue de l’Opéra

75001 Paris, France

Tel. +33 1 45 63 70 60

Web. www.zyken.com

Raphael Auphan

CEO, Zyken

Email: [email protected]

http://www.zyken.com/

mailto:[email protected]

The Secrets of Hotel Sleep - Hospitality Net Secrets of Hotel Sleep by Raphael Auphan, CEO, ......

Documents

Transcript of The Secrets of Hotel Sleep - Hospitality Net Secrets of Hotel Sleep by Raphael Auphan, CEO, ......