Terrior Moselle Spec Book
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A design spec book for the use and application of the identity system for Terrior Moselle
Transcript of Terrior Moselle Spec Book
The European winegrowers of the Mosel Valley
1
TerriorMoselle
The European winegrowers of the Mosel Valley
http://www.terroirmoselle.eu/
•
France
•
Germ
any
•
Luxemburg •
TerroirMoselle
www.terroirmoselle.eu
Logo spec &Implimentation
Full Packaging logo — Application to product above manufacturers label. Logo os 5cm across. Must be placed with less than 45 degrees of up-right.
Half Packaging logo — For application to vessels with less than 750ml capacity or promotional use. Application method is same as Full Packaging logo.
TerroirMoselle
Full Packaging(Actual Size)
Half Packaging(Actual Size)
The European winegrowers of the Mosel Valley
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Logo spec &Implimentation
Half Packaging(Actual Size)
TerriorMoselle
The European winegrowers of the Mosel Valley
http://www.terroirmoselle.eu/
Logo spec &Implimentation
Deconstructed logo — A simplified version of the branding mark. For yuse in printed and digital materials. Where as the Branding mark is a seal of approval the Deconstructed logo is the brand identity. “Terrior Moselle” must be either inside the untiy circle(see about) or to the right of it(see business card section).
Color Usage — Color pallete is limited to the specified green(see color usage section) and black with the addition of the white knockout text.Color bar is a fixed object to the Unity Circle and should-not be moved but can be expanded vertically and horizontally from the outer bounds of the Unity circle
The European winegrowers of the Mosel Valley
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Logo spec &Implimentation
TerriorMoselle
The European winegrowers of the Mosel Valley
http://www.terroirmoselle.eu/
Color &Imagery
c20, m0, y100, k0r215, g223, b35
black white
Color — limited pallet of three demonsrated below
Imagery — Reflection of the Terrior Moselle with a pallet range of greens through yellows and browns. Examples on facing page. No use use stroke on image boxes.
The European winegrowers of the Mosel Valley
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TerriorMoselle
The European winegrowers of the Mosel Valley
http://www.terroirmoselle.eu/
Headline 20/24pt Times Regular
Body Text
10/12pt Helvetica Neue LT Std 55 Roman
Subhead14/16.8pt Helvetica Neue LT Std 75 Bold
Conact Title/Captions
11/12pt Univers LT Std 45 Light
Logotype 20.4/24.5pt Didot Bold
Contact Information
9/15pt Helvetica Neue LT Std 57 Condensed
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In cross-border collaboration, the French, Luxem-bourg and Germany’s Mosel wine with support this project’s image and reputation of its wines. The internationality of the Mosel Valley - three coun-tries, a river - is a specialty that must be deployed further.
Federation des Associations Vicicolesdu Grand-Duche De Luxembourg23 routes de TrevesL-6793 [email protected]+49 6581 8 1280
France:Peggy Dangelser
Tel: +33 3 83 47 61 48
The European winegrowers of the Mosel Valley
TerriorMoselle
The European winegrowers of the Mosel Valley
http://www.terroirmoselle.eu/
Final Usage & Execution
Brochure(not to scale)
The European winegrowers of the Mosel Valley
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Final Usage & Execution
Card Front
Card Reverse
TerriorMoselle
The European winegrowers of the Mosel Valley
http://www.terroirmoselle.eu/
Website
The European winegrowers of the Mosel Valley
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