Sales Funnel = Sausage maker

Yvette Sonneveld WordCamp London 2019

Letrsquos get to know

YOU first

yvettesonneveld

Who of you owns a service based business

Or is in charge of marketing for one

yvettesonneveld

Have you heard of sales funnels

yvettesonneveld

And do they get you all exited

ldquohellipDonrsquot worry Let me help you out

I donrsquot have a clue what it ishellip

yvettesonneveld

ldquohellipIrsquoll show you how to add value

Arenrsquot sales funnels for pushy sales people

yvettesonneveld

ldquohellipWhy do people hire YOU to do that

Who am I to claim expert status when what I do is easy

yvettesonneveld

ldquoIrsquoll show you bigger benefits than leads

Surely all leads come from within our network

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

Here are my 3 goals for you for today

Who Am ITo tell you what to do

yvettesonneveld

Hi Irsquom Yvette Sonneveld

yvettesonneveld

So nice to meet you

I take care of marketing at Level Level a full service

WordPress agency

yvettesonneveld

Before Freelance digital marketer since 2003Working with business owners all over the world

while living on 3 different continents

yvettesonneveld

yvettesonneveld

3 Goals - 3 Steps

Sales amp marketing phraseology1

My alternative model to sales funnels2

Best practices for implementation3

yvettesonneveld

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Letrsquos get to know

YOU first

yvettesonneveld

Who of you owns a service based business

Or is in charge of marketing for one

yvettesonneveld

Have you heard of sales funnels

yvettesonneveld

And do they get you all exited

ldquohellipDonrsquot worry Let me help you out

I donrsquot have a clue what it ishellip

yvettesonneveld

ldquohellipIrsquoll show you how to add value

Arenrsquot sales funnels for pushy sales people

yvettesonneveld

ldquohellipWhy do people hire YOU to do that

Who am I to claim expert status when what I do is easy

yvettesonneveld

ldquoIrsquoll show you bigger benefits than leads

Surely all leads come from within our network

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

Here are my 3 goals for you for today

Who Am ITo tell you what to do

yvettesonneveld

Hi Irsquom Yvette Sonneveld

yvettesonneveld

So nice to meet you

I take care of marketing at Level Level a full service

WordPress agency

yvettesonneveld

Before Freelance digital marketer since 2003Working with business owners all over the world

while living on 3 different continents

yvettesonneveld

yvettesonneveld

3 Goals - 3 Steps

Sales amp marketing phraseology1

My alternative model to sales funnels2

Best practices for implementation3

yvettesonneveld

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Who of you owns a service based business

Or is in charge of marketing for one

yvettesonneveld

Have you heard of sales funnels

yvettesonneveld

And do they get you all exited

ldquohellipDonrsquot worry Let me help you out

I donrsquot have a clue what it ishellip

yvettesonneveld

ldquohellipIrsquoll show you how to add value

Arenrsquot sales funnels for pushy sales people

yvettesonneveld

ldquohellipWhy do people hire YOU to do that

Who am I to claim expert status when what I do is easy

yvettesonneveld

ldquoIrsquoll show you bigger benefits than leads

Surely all leads come from within our network

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

Here are my 3 goals for you for today

Who Am ITo tell you what to do

yvettesonneveld

Hi Irsquom Yvette Sonneveld

yvettesonneveld

So nice to meet you

I take care of marketing at Level Level a full service

WordPress agency

yvettesonneveld

Before Freelance digital marketer since 2003Working with business owners all over the world

while living on 3 different continents

yvettesonneveld

yvettesonneveld

3 Goals - 3 Steps

Sales amp marketing phraseology1

My alternative model to sales funnels2

Best practices for implementation3

yvettesonneveld

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Have you heard of sales funnels

yvettesonneveld

And do they get you all exited

ldquohellipDonrsquot worry Let me help you out

I donrsquot have a clue what it ishellip

yvettesonneveld

ldquohellipIrsquoll show you how to add value

Arenrsquot sales funnels for pushy sales people

yvettesonneveld

ldquohellipWhy do people hire YOU to do that

Who am I to claim expert status when what I do is easy

yvettesonneveld

ldquoIrsquoll show you bigger benefits than leads

Surely all leads come from within our network

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

Here are my 3 goals for you for today

Who Am ITo tell you what to do

yvettesonneveld

Hi Irsquom Yvette Sonneveld

yvettesonneveld

So nice to meet you

I take care of marketing at Level Level a full service

WordPress agency

yvettesonneveld

Before Freelance digital marketer since 2003Working with business owners all over the world

while living on 3 different continents

yvettesonneveld

yvettesonneveld

3 Goals - 3 Steps

Sales amp marketing phraseology1

My alternative model to sales funnels2

Best practices for implementation3

yvettesonneveld

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

ldquohellipDonrsquot worry Let me help you out

I donrsquot have a clue what it ishellip

yvettesonneveld

ldquohellipIrsquoll show you how to add value

Arenrsquot sales funnels for pushy sales people

yvettesonneveld

ldquohellipWhy do people hire YOU to do that

Who am I to claim expert status when what I do is easy

yvettesonneveld

ldquoIrsquoll show you bigger benefits than leads

Surely all leads come from within our network

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

Here are my 3 goals for you for today

Who Am ITo tell you what to do

yvettesonneveld

Hi Irsquom Yvette Sonneveld

yvettesonneveld

So nice to meet you

I take care of marketing at Level Level a full service

WordPress agency

yvettesonneveld

Before Freelance digital marketer since 2003Working with business owners all over the world

while living on 3 different continents

yvettesonneveld

yvettesonneveld

3 Goals - 3 Steps

Sales amp marketing phraseology1

My alternative model to sales funnels2

Best practices for implementation3

yvettesonneveld

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

ldquohellipIrsquoll show you how to add value

Arenrsquot sales funnels for pushy sales people

yvettesonneveld

ldquohellipWhy do people hire YOU to do that

Who am I to claim expert status when what I do is easy

yvettesonneveld

ldquoIrsquoll show you bigger benefits than leads

Surely all leads come from within our network

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

Here are my 3 goals for you for today

Who Am ITo tell you what to do

yvettesonneveld

Hi Irsquom Yvette Sonneveld

yvettesonneveld

So nice to meet you

I take care of marketing at Level Level a full service

WordPress agency

yvettesonneveld

Before Freelance digital marketer since 2003Working with business owners all over the world

while living on 3 different continents

yvettesonneveld

yvettesonneveld

3 Goals - 3 Steps

Sales amp marketing phraseology1

My alternative model to sales funnels2

Best practices for implementation3

yvettesonneveld

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

ldquohellipWhy do people hire YOU to do that

Who am I to claim expert status when what I do is easy

yvettesonneveld

ldquoIrsquoll show you bigger benefits than leads

Surely all leads come from within our network

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

Here are my 3 goals for you for today

Who Am ITo tell you what to do

yvettesonneveld

Hi Irsquom Yvette Sonneveld

yvettesonneveld

So nice to meet you

I take care of marketing at Level Level a full service

WordPress agency

yvettesonneveld

Before Freelance digital marketer since 2003Working with business owners all over the world

while living on 3 different continents

yvettesonneveld

yvettesonneveld

3 Goals - 3 Steps

Sales amp marketing phraseology1

My alternative model to sales funnels2

Best practices for implementation3

yvettesonneveld

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

ldquoIrsquoll show you bigger benefits than leads

Surely all leads come from within our network

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

Here are my 3 goals for you for today

Who Am ITo tell you what to do

yvettesonneveld

Hi Irsquom Yvette Sonneveld

yvettesonneveld

So nice to meet you

I take care of marketing at Level Level a full service

WordPress agency

yvettesonneveld

Before Freelance digital marketer since 2003Working with business owners all over the world

while living on 3 different continents

yvettesonneveld

yvettesonneveld

3 Goals - 3 Steps

Sales amp marketing phraseology1

My alternative model to sales funnels2

Best practices for implementation3

yvettesonneveld

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

Here are my 3 goals for you for today

Who Am ITo tell you what to do

yvettesonneveld

Hi Irsquom Yvette Sonneveld

yvettesonneveld

So nice to meet you

I take care of marketing at Level Level a full service

WordPress agency

yvettesonneveld

Before Freelance digital marketer since 2003Working with business owners all over the world

while living on 3 different continents

yvettesonneveld

yvettesonneveld

3 Goals - 3 Steps

Sales amp marketing phraseology1

My alternative model to sales funnels2

Best practices for implementation3

yvettesonneveld

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Who Am ITo tell you what to do

yvettesonneveld

Hi Irsquom Yvette Sonneveld

yvettesonneveld

So nice to meet you

I take care of marketing at Level Level a full service

WordPress agency

yvettesonneveld

Before Freelance digital marketer since 2003Working with business owners all over the world

while living on 3 different continents

yvettesonneveld

yvettesonneveld

3 Goals - 3 Steps

Sales amp marketing phraseology1

My alternative model to sales funnels2

Best practices for implementation3

yvettesonneveld

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Hi Irsquom Yvette Sonneveld

yvettesonneveld

So nice to meet you

I take care of marketing at Level Level a full service

WordPress agency

yvettesonneveld

Before Freelance digital marketer since 2003Working with business owners all over the world

while living on 3 different continents

yvettesonneveld

yvettesonneveld

3 Goals - 3 Steps

Sales amp marketing phraseology1

My alternative model to sales funnels2

Best practices for implementation3

yvettesonneveld

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

I take care of marketing at Level Level a full service

WordPress agency

yvettesonneveld

Before Freelance digital marketer since 2003Working with business owners all over the world

while living on 3 different continents

yvettesonneveld

yvettesonneveld

3 Goals - 3 Steps

Sales amp marketing phraseology1

My alternative model to sales funnels2

Best practices for implementation3

yvettesonneveld

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Before Freelance digital marketer since 2003Working with business owners all over the world

while living on 3 different continents

yvettesonneveld

yvettesonneveld

3 Goals - 3 Steps

Sales amp marketing phraseology1

My alternative model to sales funnels2

Best practices for implementation3

yvettesonneveld

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

yvettesonneveld

3 Goals - 3 Steps

Sales amp marketing phraseology1

My alternative model to sales funnels2

Best practices for implementation3

yvettesonneveld

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

3 Goals - 3 Steps

Sales amp marketing phraseology1

My alternative model to sales funnels2

Best practices for implementation3

yvettesonneveld

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

1 Sales amp Marketing Phraseology

yvettesonneveld

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Sales Funnel

Visitors

Prospects

Clients

yvettesonneveld

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

ldquoSalesmen should visualise sales steps as forcing facts through a

funnel which produces favorable consideration Funnels helped

many a salesmenhellip

yvettesonneveld

William Townsend Bond Salesmenship

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

I need to keep cranking that sausage machine

yvettesonneveld

ldquo

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Itrsquos short term focus Revenue Now

yvettesonneveld

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Sales Funnel

Awareness

Consideration

yvettesonneveld

Decision

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Buyers Journey amp Stages Of Awareness

Awareness Consideration Decision128073 128073

yvettesonneveld

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Someone in this stage

has a problem or goal and a sense of urgency

wants to learn more about that problem or goal

wants to know what sort of options are available

Awareness

yvettesonneveld

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Someone in this stage

knows the sorts of options or solutions

wants to learn more about the pros and cons of each

wants to know which one suits them best

Consideration

yvettesonneveld

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Someone in this stage

has picked a type of solution

knows the most suitable service providers

wants to know which one is the best match

Decision

yvettesonneveld

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

But this model still just aims for the sale

yvettesonneveld

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Buyers Journey Extended

Awareness Consideration Decision128073 128073

yvettesonneveld

Retention Loyalty Advocacy

128073128073 128073

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Someone in this stage

may want to make the most out of a first purchase

might not be entirely happy and isnrsquot sure what to do

may be interested in add-on services

Retention

yvettesonneveld

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Someone in this stage

has hired you more than once and is mostly happy

might need a nudge for a review

would love some token of appreciation

Loyalty

yvettesonneveld

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Someone in this stage

actively sends you referrals

will stand up for you in online discussions

needs to be spoiled rotten

Advocacy

yvettesonneveld

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

But still a healthy long term client relation is not linear

yvettesonneveld

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Because people do business with people

yvettesonneveld

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

People they know like amp trust

yvettesonneveld

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

If you would consider hiring an agency yoursquod want to know

do they get us

are they qualified

will it be fun to work with them

how will they treat us when we hit a rough patch

yvettesonneveld

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

It IS about growing closer over time

yvettesonneveld

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

2 My Alternative

yvettesonneveld

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Your best clients 1

Circles of trust

Repeat clients 2

First time clients 3

Leads (permission to stay in touch) 4

People who have heard about you 5

The rest of the world 6

yvettesonneveld

1

23456

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Circles of trust

Growing closer

Offering value

A mutually beneficial relation

yvettesonneveld

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Advocacy Stage 1

Circles of trust

Loyalty Stage2

Retention Stage 3

Decision Stage 4

Consideration Stage 5

Awareness Stage 6

1

23456

yvettesonneveld

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Keep your advocacy clients raving 1

Circles of trust

Nurture your loyal clients to advocacy2

Nurture first time clients to loyalty 3

Etcetera4

yvettesonneveld

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

3 How to make that happen

yvettesonneveld

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Try these 6 steps

yvettesonneveld

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Systematize all routine projectsIt will improve overall quality

and help you scale

1

yvettesonneveld

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

50 of business fail within the first 5 years

yvettesonneveld

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

yvettesonneveld

Why do businesses failBecause they are not able to attract enough leads clients and revenue

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

yvettesonneveld

Why do businesses failOr because theyrsquore not able to deliver

a consistent level of quality

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

SystemizeIt will improve overall quality

and help you scale

1

yvettesonneveld

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Spoil your best clients rottenTheyrsquore the 20 that generates 80

of your income

yvettesonneveld

2

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

If you create something new log your steps

It will be easier to explain and easier to reproduce

yvettesonneveld

3

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Sell new discoveries to more existing clients

Optimise the process and keep track of results

yvettesonneveld

4

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Productise these new services and brand them

Itrsquos the fasted way to expert status

yvettesonneveld

5

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Share your knowledge freelyKeep the stages of awareness in mind

and always invite your audience to take a next step

yvettesonneveld

6

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Find out what your best clients love about your service

And use the words they use in your content to build rapport

Bonus

yvettesonneveld

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Circles of trust

consistent quality

referrals amp testimonials

raising expert status

As a result

logically structured and targeted content

yvettesonneveld

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

Consider a more sustainable alternative for sales funnels

1

Consider aligning process optimisation account management and content creation

2

Consider working from the inside out when implementing this approach

3

yvettesonneveld

These were my 3 goals for you for today

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack

httpswwwslidesharenetYvetteSonneveld

yvettesonneveld

Stay In Touch

Twitter amp WordPress Slack