Project Report of

COMMERCIAL SPACES

Submitted to

Dezyne E’cole College

By

Ms. Rubina D’souza

Towards the completion of 3 years of

Program of BS.c. I.D.

DEZYNE E’COLE COLLEGE

DEZYNE E’COLE COLLEGE

The project of Ms. Rubina D’souza has been checked and

every aspect of design developed was seen and the overall

grade is

_______________________________________________________

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Place: _______________________________ Sign: _______________________________

Date: _______________________________

Name:

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ACKNOWLEDGMENT

Commercial design project has been compiled seeing the growing need of the

commercial design field in India.

I thank DEZYNE E’COLE for giving me the opportunity to do this project and help

me to consider on various aspects of commercial design.

I thank Mrs. VINITA MATHUR for guiding me on the various design parameters

With due regards

The points to be considered in this category are:-

Brief of the client and design and structure of restaurant

Concept behind design –Chinese architecture, looks of the restaurant

3d of restaurant

Working drawing –plan, sections, views of restaurant

Materials and textures used

Design brief

This project of the restaurant is located inside the premise of a hotel chain and this restaurant caters to Chinese food

especially from Thai region. This restaurant is made on water body and the architecture followed is the Chinese

architecture; as the Chinese architecture has more of usage of wood, the concept behind designing this restaurant is taken

from Chinese architecture. The concept behind designing this restaurant with wood is only because wood gives a warm

feeling and since restaurant is open from all the sides it gives an airy feeling. The water body beneath gives a freshness

feeling with the flora and fauna planted around the restaurant. The colors used are warm and derived from Chinese

architecture

In this restaurant the furniture and the whole layout has been done keeping into mind the human space needed

with the oriental look.

Concept behind restaurant design is Chinese architecture

Chinese architecture refers to a style of architecture that has taken shape in East Asia over many centuries. The

structural principles of Chinese architecture have remained largely unchanged, the main changes being only the

decorative details. Since the Tang Dynasty, Chinese architecture has had a major influence on the architectural styles

of Korea, Vietnam, and Japan. The architecture of China is as old as Chinese civilization. It dated from over 2000

years ago.

Famous architecture of china is:

Great Wall of China; Temples; Roofs; Forbidden city

Main features of Chinese architecture

Phoenix has been used for decorative as well as economic purposes.

It emphasis on width, as the wide halls of Forbidden City. Whereas western architecture emphasizes on height,

such as pagodas.

Main principle is balance and symmetry. Symmetry gives a sense of grandeur.

Feng shui plays important part in structural development

Tetragonal shape temples were made

Cities were surrounded by high walls to protect

Temple roofs are curved because Buddhist believe that it helped ward off evils spirits which were believed to be

of straight lines

Temple roof is made of glazed ceramic tiles

Forbidden palace roof has yellow, green and red tiles

Ridges of each roof carries figurines or mythical creatures

Most intricate designs of the roofs are almost always pointing towards south- east

Temple of heaven use blue roof tiles to symbolizes the sky.

Wooden columns and surface of walls, tends to be red in colour

Chinese dragon reserved for imperial regime was heavily used on imperial architecture on roofs, beams, pillars

and on door.

Ancient Chinese favored red colour

The buildings faced south side

In Chinese architecture wooden framed houses are joined by mortise and tenon joinery

Buildings shapes are circular, square, and oblong

Simple ceiling ornamentation in ordinary building were made of wooden strips and covered with paper

Dougong are used for interlocking wooden brackets and are of latticework, mud and delicate material.

Elegant profile and varied structure

Chinese architecture focuses on : Colors, decorations, furnishings, carved beams, painted raftersetc

Stone lions, screen walls, ornamental columns as well as flowers are used in the outside of building to make

ornaments

Yellow, red, green are lucky colors : yellow symbolizes royalty and power, red is Chinese national colour and

represents happiness, green symbolizes money

Tortoise together with, dragon, phoenix, and unicorn is considered to be the four auspicious beasts

Concept board

Famous Motifs of Chinese architecture are:

Ruyi motif

lucky cloud motif

Double happiness motif

Bamboo motif

Dragon and phoenix motif

Motif board

All these arts and features of Chinese architecture attracted me for my restaurant project but seeing the practical

world and the facilities available in Ajmer I have transformed these Chinese elements according to materials

available at present time

Studying all the aspects of Chinese architecture I came up a structure for restaurant which

is square in shape and has thatched roof. This restaurant clientele is of elite order and has high working profiles. They can

spent lavishly, but needs a good ambience along with food and for that I came up with this structure.

3d view of restaurant

Sectional 3d of restaurant

Structural plan of restaurant

Sectional elevation of restaurant

Foundation plan and elevation of restaurant

For furniture plan I have come up with these three layout, among these I

have selected the last one because I found this layout to be more well

planned and in it more than 40 covers can be seated along with efficient

aisle space and a bar area with side itazers

Furniture plan of restaurant

Thatched roof structure of restaurant

Restaurant pillar design

Material board

Chair design

Bar stool design

will have this type

of seat and apron

design with legs to

be of different

style

Itazers design

etail design is a very specialized discipline due to the heavy demands placed on retail space. Because the primary

purpose of retail space is to stock and sell product to consumers, the spaces must be designed in a way that

promotes an enjoyable and hassle-free shopping experience for the consumer. The space must be specially-

tailored to the kind of product being sold in that space;

The points to be considered in this category are:-

Brief of the client and design and structure of restaurant

Concept behind design –Chinese architecture, looks of the restaurant

3d of restaurant

Working drawing –plan, sections, views of restaurant

Materials and textures used

Design brief

My client belongs to an elite group, which prefers choice over money. The clientele for this retail outlet involves women

crowd, store comprises of women apparels and accessories. These customers have high income group and are very

sophisticated. They have high taste and aesthetic and prefer good space and aura for their shopping spaces which can

show their prestige and compliment their personality.

Project write-up

This store comprises of classical Indian traditional dresses designed by tarun tahiliani situated at borivalli in

Mumbai. Where each and every piece of apparel and accessory is a unique and exceptional thing which has to be

displayed properly.

Concept behind retail space

There was a need of my client for a store which has an ambience that can relax the stress of customers along with

boosting their buying interest.

And for that I have given them a change from all contemporary and sleek spaces by choosing tribal art as my

concept and from that the Gaddi tribes of himachal pradesh to be my theme to design the space.

R

The Gaddis are shepherds who move their flocks of sheep from lower pastures in winter to higher ones after snow melt.

Interestingly, the Gaddis are only found scattered around the Dhauladhars. They call this area Gadheran or 'the land of the

Gaddis'. To them the Dhauladhars are not just a mountain range but like their mother.

ABOUT GADDIES

the Gaddis move freely between Chamba and Kangra when the passes of the Dhauladhars allow them to do so. In winter

they move down south and can be seen around Kangra, Mandi and Bilaspur and in the small villages between Baijnath

and Palampur. Marriages between people living on opposite sides of the Dhauladhars are common. Gaddis of Himachal

Pradesh are world famous

3D OF RETAIL

Structural plan of retail

Floor plan of retail

Furniture plan of retail

Orthographic views of

cloth display wall

Material board

Sicis mosaic tile on

fountain at the back with

brand name written over it

with brushed steel

Hangers on the show

window

Secondary furniture

Shop name will be written

in this way

Hanger design

Dummy design

Jewellery table

design

Pillar design

Show window material

OFFICE DESIGN

MY CLIENT FOR OFFICE DESIGN HAS A SMALL SPACE OF 20’X 40’ AND WANTS A SPACE TO BE

WELLTPLANNED AND EQUIPPED AND FOR THAT I SELECTED CONTEMPORARY SYLE.

I HAVE DESIGNED SOME WORK STATIONS WHICH ARE AS PER STANDARDS BUT I HAVE TO FIT

THEM IN MY GIVEN SPACE

SEEING ALL THE REQUIREMENTS OF CLIENT AND SPACE ALLOCATED I HAVE COME UP WITH

THIS PLAN

OFFICE PLAN