Paula Bray Manager, Visual & Digitisation services Twitter @paulabray

Social Media: I know I should be doing it but.......

by Dan_H

Digital, social & emerging technologies

make a lot of stuff

multi

by angelsk

+ for social media

Museums are experiencing change

need to be relevant

continue to engage new audiences

in the fast pace of changing technologies

so how do we use social media?

what is the right platform?

how do we provide deeper engagement?

platforms we use

platforms we use

findableit is where I am and where I look5

meaningfulI can understand it

responsiveto my interests, moods, location

usable/shareableI can pass it on and share

availableonline/web onsite/galleries

and offsite/community

by Seb Chan fresh+new(er)

How do we apply these?

Know your audience

How do we apply these?

Some rights reserved by umpcportal.com

photography by Fanboy30

what experience does our audience want?

☂ bitzi took his umbrella and left ✈

not ‘US’ or ‘THEM’

aim to go deep

Jean-Francois Lanzarone

our audience seeks personal connectionsour audience seeks personal connections

by tapioliller

no shouting

starting conversations is crucial

Marinco Kojdanovski

by eternaltedium

these shouldn’t be one way

don’t be slow to respond ʻsnailʼ by Lastaii

risks need to be taken

Photography by Jean-Francois Lanzarone

if projects fail + evaluate = learn

by Cornell University Library No known copyright restrictions

Be an ʻopenʼ Museum – open to rich engagement, to new conversations

by ilmungo

new ways to engage with audiencesthat may challenge, involve

ʻexperimentationʼ

by wader

dissolve ‘boundaries’ between exhibitions, programs, publications and web

by Rev. Xanatos Satanicos Bombasticos (ClintJCL)

Enable new interactions with visitors within our

‘spaces and online’

Increase the level of collection information accessible through

‘open access’

2007 wanted to share our photographic

content to a broader audience

2007 wanted to share our photographic

content to a broader audience

Flickr screen grab

Text

Like

co-create

Really significant initiativefor

photography collections

200 images from Tyrrell collection

high value sydney centric

sold copiesrarely exhibited

no major publicationnot known for photographic content

no measures

?

....make these collections even richer.

to

Flickr screen grab

&get to know our community....

Flickr screen grab

in the first 4 weeks

40,000 views

230 contacts

2500 + tags

pull back to our website

Flickr screen grab

over 3 million views

views are extremely high4 fold compared to our

website

it’s NOT just about the views

practicalowl

by moirabot

participation is key

citizen curators

citizen curators

taggingcomments

location identification

‘then and now’

remix

innovation

our audience wants to engage

our audience wants to engage with us and with our content

citizen location identification

?Flickr screen grab

Flickr screen grab

geo-location

incredible innovation using our contentPaul Hagon

examples or reuse

‘then and now’ photography

AR mobiletechnology

our images + community comments

experiment

expected 500 entries

in 8 weeks

over 2000expected 500 entries

in 8 weeks

12 Flickr photographers came to opening

co-creation

meet the audience

start conversations

participation

their 80s too

place to share stories

we shared back to audience

Revitalisation

Revitalisation

13,643 views on Flickr set

Common Ground 2009global flickr meet-up

Community curated slideshow

projected onto each institution

a chance to get to KNOW and say

to the community

vernhart

dedicated Flickr fans turned up

several locations around the world

Community presentations

comments on blogs

we ate the collection

we ate the collection

face to face

12 million users

mobile + social is changing in-gallery experiences

Visitor Cycle

pre during post

web in gallery/handheld out/mobile/web

revisitation

highly socialvisitor-led

didacticcontrolled

10%

highly socialvisitor-led

1%

by Seb Chan fresh+new(er)

QR codes

QR code links to YouTube

heat map evaluation

Social media

by Seb Chan fresh+new(er)

findable

Social media

by Seb Chan fresh+new(er)

findable

Social mediameaningful

by Seb Chan fresh+new(er)

findable

Social mediameaningful

responsive

by Seb Chan fresh+new(er)

findable

Social mediameaningful

responsiveusable/shareable

by Seb Chan fresh+new(er)

findable

Social mediameaningful

responsiveusable/shareable

available

by Seb Chan fresh+new(er)

thank youPowerhouse Museum photographersall Flickr members using Creative Commons licenses

paula braymanager, visual & digitisation servicespaulab@phm.gov.autwitter @paulabraywww.powerhousemuseum.com/imageserices