My perfect Pitch: EPSON
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My Perfect Pitch EPSON printer #
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Imagine you are a brand manager who has all available information about you as a consumer. Sensory, affective, intellectual, behavioral pitch to “the real you” for the least important branded object
Transcript of My perfect Pitch: EPSON
My Perfect PitchEPSON printer
#
My (Perfect) Pitch
why?
FREUD:I think in Epson as a need. Is the cheapest printer and I don’t buy original ink.
Every time I print something, I know I’m spending money, but then I think I will read better.
why not?
EPSON and the real ME
+ ?=
Invention, dreams, enduring value. If you can imagine it, it can be done.
= The Creator
= The EverymanEquality, loneliness, connection with others.Goal: To belong, fit in.
=
Innovator, Thinker•change leader•independent•mature•practical •look for durability, functionality, and value
+ ?=
+ ?=Everyman Creator
Innovator, Thinker
=
The realist innovator.
Motto:If I can imagine it, it can be done. It is a matter of team work.
Desire:
Gift:Creativity and imagination. Realism, empathy.
To create something of enduring value for humanity and share it for free.
Realist innovator insights
Insight 1: I wasI imitate creators to be one of them.
I can’t make my dreams come true alone. With your help, I will.
Insight 2: I am
Insight 3: I will beI want to change society and empower people.
+My current insight
EPSON benefit for me=
Big idea!
+I can’t make my dreams come true alone. With your help, I will.
Meet my needs of the day
=
TRUE PARTNERS&ME
Storytelling:1.I have daydreams, fantasies, flashes of inspiration.
2.Because I don’t share them - I think nobody understands them, I feel lonely and misunderstood.
3.I team up with others (EPSON) that would help me make my dreams come true.
4.It’s a matter of team work.
Strategy:To team up with others (EPSON) would help me make my dreams come true.
Desire:To create something of enduring value for humanity and share it for free.
Fear:To be mediocre.
To be exiled or rejected, to stand out from the crowd,
to feel different.
Gift:Creativity and imagination.
Realism,
empathy,
lack of pretense.
Trap:Extreme perfectionism.
To give up my dreams in an effort to blend in, in exchange for a superficial connection.
Shadow:I do what others want me to do to be part of the group, and that makes my life a drama because I feel misunderstood.
True partnersIt is a matter of team work.To team up with others that would help me make my dreams come true.
Actions:
Realist innovator
?=
True Partners&ME
True Partners&ME
TRUE PARTNERS&ME
TRUE PARTNERS&ME
Thank You!!
