Linkedin for Sales and Recruiting
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Craig Fisher, FounderSocialMediaTalent.com & TalentNet Live #TNLVP Ajax Social Media [email protected] Twitter @Fishdogs
Linkedin for Recruiting
100 MMaccounts
2 new users every second
Facilitate engagement
Network visibility
Twitter110 million+ acctsMicro-bloggingIn a word: flashmob
Usage stats provided by websites, Synovate (blogs), ComputerWorld (Twitter).
Establish Credibility
Connect with the right people
Convert connections into real world relationships
Get Found Drive revenue
SEOIndividual profiles increase digital footprint of corporate profile
3 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
THE RIGHT PHOTO MATTERS
1,000 words40% more clicks
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1. You need a photo. LinkedIn registers a 40% uptick in click-throughs to profiles that have photos vs. ones that don't.
2. Your photo matters. There is actually quite a bit of behavioral science behind what makes a great photo..3. Men, don’t necessarily smile4. Men, think about engaging in something interesting, or putting yourself in a setting that suggests an interest
beyond work.5. Men with pets works on dating sites, and we can personally vouch for it working on Twitter and blogs. (We
haven't tested this theory on LinkedIn.)6. Women, smile and look at the camera.7. For both men and women, interesting is more important than just attractive8. No party shots—don't have someone else's collar visible in the corner of your profile pic.9. Don't get hung up on "professional" vs. "personal" It's a "profersonal" world, and the two are intertwined.10.Your photo should be consistent with your story. If you're in a creative field, you might want a photo that's a
bit more... creative. If you're selling insurance benefits, you might want a photo that demonstrates loyalty, stability, and/or family values.
11.Keep your photo consistent. Your visitors are busy; don't suddenly be Gene Simmons tomorrow. That said, keep your photo up to date—no 12 year old photos of you a full head of hair and 35 pounds ago!
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SEO: USE KEYWORDS IN THE HEADLINE
“OMG, their technology is based on our patent, I need to find a partner at a law firm to fix this!”
“That company is violating our NDA. I need a high energy, versatile associate to sort this out!”
“I have specific biotech IP questions. Where can I find a passionate, innovative attorney with a proven track record working every facet of the legal process across a wide range of industries to support my business goals?”
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USE KEYWORDS FOR LINKS7 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
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USE KEYWORDS IN JOBS
KEEP SUMMARIES CLIENT-FOCUSED
Who do you serve, & how?Who stands behind you?Bonus: Give me a hook.
9 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
SPEAK PLAIN10 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
Honest & HumanBriefClient-focusedKeyword-aware
CANDIDATE EXPERIENCE11 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
What sets you apartWhy should prospects come back to you?Be Helpful
CONNECTIVITY
Genuine & “profersonal”Competent
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UNCOVERING PROSPECTS
Groups
Q&A
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CONVERSATION STARTERS
Amazon
Slideshare
Twitter (Signal)
Blog Posts
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EMBRACE YOUR HUMANITY
People do business with people they like!
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CONTINUE TO SPEAK PLAIN
Hi Tom,
I’m don’t know if you are in the market for a new opportunity, but I have something that is right up your alley. I think you will find interesting. Can we connect either way?BTW, I noticed on your profile you just finished The Killer Angels. Great book. I recommend Shibumi when you have the time.
Cheers,Craig
JOBVERTISING
Post jobs in status updatesBlog postsSlideshareStart a group for that skill
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SEARCH
Search – Use “-dir” in your x-ray. Use Bing to search
site:linkedin.com "greater atlanta area" java j2ee weblogic –dir
(courtesy of BooleanBlackBelt.com)
Use Twitter as a keyword (connect on Twitter first)
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Questions?
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Thank You
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