Keynote slides: Creating the Future of Retail
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Transcript of Keynote slides: Creating the Future of Retail
Creating the Future
of RetailFuturistStrategy advisorAuthor
@rossdawson
u ne ve n ly d is tr ib u te d
- William Gibson, author
The future is already here,
it’s just
Shifts
Crowds
PresenceExperiencePersonalizationImmediacyCommunity
ChannelsStrategy
Shifts
Becoming connected
Price visibility
Society becomes networked
Competition
Flickr image: Andrew Michaels
Aspirations
Customization
Presence
The value of presence
Flickr credit: Bert Kaufman
Destinations
Flickr credit: Neils Photography
Linking shopping and work
Flickr credit: .dh
Products that can be digitized
Dimensions of retail
• Freshness
• Immediacy of gratification
• Frequency of purchasing
• Tactility
• Digital component
• Cost
• Delivery cost
Experience Personalization
Immediacy Community
Experience
Good places to hang out
Caring about customers
Bringing the digital into the physical
Full wall interaction
Store navigation
Experience for online buying
Touch and feel at a distance
Personalization
Learning about your customers
Watching closely
In-store body scanning
Make your own products
Creating your own design
Immediacy
Fast delivery
Pick up and drop off
Drone delivery
Delivery anywhere
Community
Enabling face-to-face connections
Communities around stores
Learning and connection
Online communities
Social shopping
Crowds
The rise of co-creation
Crowds create products
Value creation by the crowd
Funding by customers
The crowd creates and chooses
Open to inspiration
Share how they wear
Customers select stock
Setting prices by asking the crowd
Channels
Transcending the trade-off
Human and automated chat
Integrated conversations
Knowledge-based relationships
Continuously improving curation
Personal style relationships
Tapping the potential of omnichannel
1. Embrace new channels
2. Build richer human channels
3. Create convenient, powerful automated service
4. Enable seamless service visibility across channels
5. Tap the power of the crowd
6. Proactively identify service opportunities
7. Move towards an integrated organization
Flickr credit: Grietje Haitsma
Strategy
Recognize change
Set a distinctive strategy
Experience
Personalization
Immediacy
Community
Map your EPIC landscape
Integrate multiple channels
Shifts
Immediacy
PresenceExperiencePersonalization
CommunityCrowdsChannelsStrategy
Getting connected