JAGRITI YATRA 2012

B U I L D I N G N AT I O N B U I L D E RSS P O N S O RS H I P P RO G R A M

Table of Contents

• Executive Summary

• Vision and Mission

• The event

• Impact

• Endorsements

• Partnership opportunity

• Next steps

Executive Summary

• Jagriti Yatra (JY) aims at “Building India through Enterprise” in youth particularly women and youth from smaller towns and villages of India

• The event involves year long activities culminating in a train journey of 7500 kms across 12 cities over 15 days in December-Jan every year; other activities throughout the year includes business planning, Jagriti Conclave, Yatri meets, etc;

• 450 youth are selected from over 17,000 registrants based on their applications to a predetermined question-set that seeks to gauge their passion for social transformation through socio-economic enterprises;

• 40% participants are women and over 60% are from smaller towns and villages of India;

• Over 120 enterprises ranging from Agro-businesses to IT have been created by our 1600 strong alumni;

• JY enjoys strong credentials among members of the corporate sector, social sector, government bodies and student community;

• Past Partners/Donors/Candidate Sponsors include Tata group, Bajaj Foundation, Google, Cairn India, India Future for change, MEA, PepsiCo, TCS, British Council, HSBC, Kaivalya Foundation, Capgemini etc.

Vision and Mission

VISION

Building India Through Enterprise and causing Enterprise-Led –Development (ELD) by challenging youth to find purpose in nation building particularly in smaller towns and villages

MISSION

In the next 10 years

1 Lakh entrepreneurs

100 Lakh jobs in Middle India

Shift in mindset from Job seeker to Job creator

Focus Area

• Middle India: India’s growth engine

• Influencing 50% of India’s population – 600 Million

• Tier III, Tier IV cities and villages

• Empower and provide purpose to the youth of Middle India

Population: 1.2B

Rich

Poor

MiddleIndia

National Train Journey

20081997 2009 2010 20112012

A culmination of year long ELD promotion efforts

• INTENT: To awaken youth in smaller towns and villages

• EVENT: The largest train event of its kind in the world

• AUDIENCE: The entire country through Media campaign

• PARTICIPANTS: 450 of India’s brightest young citizens from 17,000 registrants

• MESSAGE: Building India through Enterprise

Other Anchor Events in the year

Workshop for enterprise plan development

Hands-on experience in rural setting

7 verticals and 3 horizontals Model

Agro, water, Energy, Education, Healthcare, Housing, Manufacturing, Finance, ICT & Mobile, PPP

Two day program with multiple activities

Jagriti alumni, local communities, entrepreneurs meet and converse

Executed in rural settings with excellent speakers and talks: recorded and offered online

Enterprise Fair – a great opportunity to spread your message

BIZGYAN TREE JAGRITI CONCLAVE

5 Red Threads of Yatra 4 Axes of Learning at Yatra

Role Model Visits• Unsung Heroes

• Champions of Change

• Sustained Successes

• Social Impact

• Amazing Personal Stories

Yatri Interactions• Collaborative Projects

• Facilitator Led Groups

• Lecture Theatres

• Time for Reflection

• Time for Fun

Televised Panel Discussions

• High Profile Panellists

• Broadcast Post Yatra

• Panoramic Locations

• Topical Issues

• Charged Discussions

Biz Gyan Tree• Business Plan

• Rural Setting

• Seven Vertical Areas – Agro, Power, Health etc.

• Immersive Hands-on Experience

Transformative learning as a group

External Journey The panorama of a 15 day national

journey

The Yatris are stretched through a well-crafted program of experiential learning which leaves a

deep impact

A 15 day ‘Semester on Wheels’

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Widening Horizons•Understanding the reality of India through physical, cultural, economic layers•Experiencing grass-roots innovation through leading change-makers•Debating and appreciating multiple view points among diverse Yatris

Self Realisation• A review of one’s world view and oneself, connecting with one’s purpose•Coping with uncertainty and complexity•Becoming an active part of an exciting enterprise ecosystem in the nation

Building Knowledge - Developing Skills

•Understanding Enterprise-Led-Development•Assimilating key themes of enterprise - health, education, energy etc. •Developing concepts of sustainable and inclusive development•Living with minimal resources for 15 days•Analysis of Role Models, mentoring and facilitation

Yatri profile

Yatris are potential leaders from all across India and abroad.

Non-urban60%

Urban40%

Urban Non-Urban

Male60%

Female40%

Gender Analysis

North19%

South23%East

8%

West33%

Centre17%

Regional DistributionRepresentation from :

26 states including Jammu and

Kashmir, Jharkhand, Chhattisgarh, Assam, M

anipur, Mizoram, Sikkim, Orissa

Union Territories like Andaman, Pondicherry

208 cities spread all over the country

International participants from 23 countries

across the globe

Impact: Community – Yatris

1600 alumni and growing; 120 enterprises; Agro-tech to IT; Propagating ELD

Vivek KhandelwalCo-founded Expert Voice TapTechnologies, a mobile platform forconnecting people with experts

Archana RangnathanFounded Divyam Foundation, anInternational organization for theschooling and development of kids

Ramana KilliFounded Green Basics, a socialEnterprise, working on agricultural andenergy needs of rural area

Nazir Ahmad DarPassionate about flowers, Nazirfounded Royal Treasure Flowers inSrinagar, Kashmir which deliversflowers across the country

Ashmeet KapoorFounded Jagriti Agrotech to grow andsupply organic vegetables to urbanmarkets, helping connect farmers withthe markets and new technologies

The Yatra was like a beacon of lightin this world sometimes engulfed bydarkness. It showed us throughexamples, that hope conquers all.The Yatra gave us a new ‘perspectiveand direction ‘ and the bonding wedeveloped on the trip is somethingto cherish forever!

Gaurav Bajaj, 2009 Yatri

Kalyani KhodkeFounded Prithvi Industries to be thefirst Indian studio to make a completelyindigenous electric toy car.

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Yatris – transformed…………………………………………………………………………….

A network of 1200 Yatra alumni excited and determined to bring about a change in society

“Yatra taught me to be tolerant, accept other opinions.It also pushed me to move from being “a thinker” to “a

doer doer”, Parag Awasthi

“ The financial model of Aravind Eye Care was impressivebut what really touched me was its powerful simplicity-its soul”, Kalyani Khodke

“Outside the window, a different landscape unfolds everyday. Inside, the train carries a choice selection of

India - as one walks along the length of the train, the variety of languages and ideas is mind boggling” , Lekha Naidu

“It is a luxury train- not materially but in the amazingwealth of dreams, ideas and plans that it inspires”,

Raghu Tenkayala

“ I don’t feel alone anymore- I am no longer the odd one out. I am connected to a sea of young India that is

positive, enterprising and ethical”, Soonrita Sahasrabuddhe

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Measurable Impact on its Yatri Alumni...............................................................................................................................................

• Over 120 enterprises launched to date, over 600 new jobs created!

• About 45% Alumni now actively support social initiatives

• About 30% Alumni have joined a social enterprise as a career

• About 20% Alumni come back to volunteer to organise the next Yatra

•100% Alumni felt the Yatra succeeded in its goal of “awakening the spirit of

enterprise”

• 100% Alumni strongly recommend Yatra to others

• 100% of our Role Models feel that the Yatra is becoming a significant national

movement for Young India

The Yatra has a slightly different impact on each Yatri, however the popular

refrain that we hear over and over again is that “ The Yatra has been a journey

of a lifetime”

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Jagriti Yatra

”

Measurable Impact on its Yatri Alumni...............................................................................................................................................

Jagriti Agrotech’s

“I say Organic”

An enterprise set

up by Yatris and

catalysed by the

Yatra

www.isayorganic.com

Joe Madiath, Founder, Gram VikasJagriti Yatra is once in a life time experience for those young people, chosen to undertake this trainjourney across India. During this journey they go through a wealth of experiences, meeting differentsocial entrepreneurs. The experience gained on this journey is something that slowly transforms thelives of the participants.

Endorsements: Role ModelsA network of achievers: role model entrepreneurs helping youth, furthering growth

Paul and Sabriye, Founders, Braille without Borders & IISEWe are convinced that the Jagriti Yatra initiative will positively shape the future of India. It offers awonderful platform that will nourish the entrepreneurial spirit in the Indian youth of today leading toa better tomorrow.

Dr. S. Aravind, Aravind Eye CareThe energy levels that the team has when they visit our institution are so palpable and it kindles the same spirit in our organization. The inquisitiveness to learn and also explore the possibility of them being change agents is a significant character of this Yatra. We at Aravind look forward to this event eagerly every year. Visiting the train and meeting the young minds is a special experience.

Anshu Gupta, Founder, GoonjBringing about behavioral and thought level changes in people is quite a challenging job. In Jagriti Yatra the impact is massive and deep. We at GOONJ have seen this first hand with the Yatris. There is a vast change in their vision, thoughts and behavior after the Yatra. The Jagriti Yatra, to me is a source of energy and inspiration, from the brightest 400 youth from all over the country

Endorsements: Role ModelsA network of achievers: role model entrepreneurs helping youth, furthering growth

Nandini Vaidyanathan, Founder, StartupsEverybody has a 'wow' moment and if one is lucky, several of them during a lifetime. I am possibly oneof the few really privileged ones who meets amazing people literally most days of the year, whichmeans I have a treasure chest of wow moments. But I can tell you this,- if I were asked to pick this oneheirloom which I will want to pass on to the future generations, it will easily and uncontestably be 2ndJan 2010 at TCS campus in Hyderabad at the Jagriti Yatra. nothing had prepared me for what I wasgoing to experience

G Vijayraghavan, Founder, Technopark, TrivandrumI enjoyed the time that I spent with the Yatris and happy that some of them found my interaction useful.

Usha S., Founder, ThanalWe enjoyed seeing you all , especially the youngsters. Hope this journey will be a watershed in theirlife

Dr R A Mashelkar, PadmashreeThe opportunity to meet the young yatris of Jagriti Yatra was unquestionably a high point in my life. I was expected to inspire them, but it was the other way round, they inspired me! Our interaction was so energizing and so fulfilling !!

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Contribute in a social change

The youth bring in loads of ideas, support them in execution to bring about a social change

Participate in our mission of building India through enterprise

Share your expertise in building an enterprise

Build on your agenda of uplifting society

Engage with rural and small town India

Opportunity to support individuals of employable age from tier two cities and villages in generating employment and create purpose

Support in checking migrations from non-urban regions to cities, which generates enormous socio-economic strains

Participate in building India by supporting potential entrepreneurs from India’s economic middle

Uplift youth from your area

Provides a platform to engage with youth who seek to create sustainable and scalable enterprises and thereby meet the challenges of the society and the nation.

Provides a great opportunity to share your vision with 450 young enthusiastic minds

These 450 could help you in achieving your goals

Why Should You Affiliate .......................................................................................................

A chance to create change makers...........................................................................................................................

Focus on second tier cities and rural areas where almost 500 million Indians reside

Target 50% women and 50% men; 70% of men and 50% women from non-urban locations

Participant-Facilitator ratio 6:1

85%

Indian

A robust selection system, capable of handling online and handwritten, English and Hindi

applications. The system is supported by a panel of 35 selectors across the globe who are leaders in

their field

15% International mainly from developing countries

70 Facilitators, age profile more than 25 years, who are experienced professionals, with leadership potential and facilitation skills

380 Participants, 20-25 year olds, who demonstrate the ability to think outside the box towards positive results and have a genuine desire to “be

the change”.

450 selected

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Your financial support can help exceptional young Indians transform

themselves, their communities and India19

CORPORATE

How can you affiliate Option 1. (Local : rural, semi-urban participation)

.............................................................................................................................................

Runs Projects in semi-urban / rural areas through CSR

Local people involved in/working on/beneficiaries of these projects apply for Jagriti Yatra

All those who are clear the selection process are funded by the corporate

Some of our partners

Your financial support can help exceptional young Indians transform

themselves, their communities and India20

NTPC

How can you affiliate Option 1. (Local : rural, semi-urban participation)

..............................................................................................................................................

Acquires land for new projects and rehabilitates the locals thereafter

Local villagers and Gram Pradhans from these areas applied for Jagriti Yatra

All those who are cleared the selection process were funded by the NTPC

CAIRN INDIA

Runs social development projects under their CSR, in places where they have their

oil fields eg. Barmer, Rajasthan

Local beneficiaries and people working on these projects applied for Jagriti Yatra

All those who are cleared the selection process are sponsored by Cairn India

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CORPORATESUPPORTS

Trust/FoundationPeople from here can apply for Jagriti Yatra and the corporate

funds their participationNon-Profit organisation

How can you affiliate –Option 2. Sponsor from charities and non profits

supported by you .

NOTE : All those coming from the corporate CSR activities or coming from charities and

NGOs have to clear our selection process

Women

Healthcare

Education and Arts

Environment

Energy

Technology

Rural Development

CSR

THRUST

AREAS

Corporate

How can you affiliate –Option 3. Verticals

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SPONSORSHIP CATEGORIES

Women

Rural development

Healthcare

Education and Arts

Environment

Energy

Technology

Non Urban

How can you affiliate –Option 3. Verticals

Areas of special interest

Selected candidates are interested in the following verticals.

Sponsors can support candidates based on alignment with

these thematic areas.

Sponsorship – Opportunities.................................................................................................................

No. Of

Candidates

sponsored

COST

50,000 INR

Per candidate

COST

750 GBP

Per candidate

COST

1200 USD

Per candidate

5 2,50,000 3,750 6,000

10 5,00,000 7,500 12,000

20 10,00,000 15,000 24,000

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•*Package includes 15 days of event including 8,500 km of train travel, boarding, lodging,

local travel, all programming events, induction day event, basic insurance and facilitation

•Travel to and from Mumbai will be at the participants expense

•If the participant cancels at short notice, the fee is non refundable

•All participants and facilitators will have to abide by Jagriti’s strict code of conduct and safety

•*Jagriti Sewa Sansthan is a charitable organisation working towards skill and enterprise development

since 2001. It is registered as NGO (Reg no-3210/Gorakhpur). For Indian donors/sponsors, all

donations are exempt from income tax under Income Tax Act 80G. For foreign donors/sponsors, it is

registered under FCRA (Reg no.- 136380066)

A tested team: 5 years of experience

Jagriti BoardShashank Mani, Raj Krishnamurthy, Rewati Prabhu

Executive TeamSwapnil Dixit (IIT – KGP), Ashutosh Kumar (IIT – KGP), Vibha Joshi (Mumbai Univ.), Sidhartha Jatar (ILS Law, Pune Univ), Nandkumar Kalate (Pune Univ.), Anupreet Dhody (St.Xaviers)

Yatra Core TeamArun Shankar, Vaishali Maind, Ananth Krishna, Ramesh Ramaswamy, Umesh Kumar, Col. Suresh Patil, Cdr. Mohan Menon

Ashutosh Kumar

Swapnil Dixit

Jagriti Board

Vibha Joshi Core TeamSidhartha Jatar

Yaron Chalo!Contact UsVibha Joshi, vibha@jagritiyatra.com, +91 9967086400AartI Chavan, aarti@jagritiyatra.com , +91 9654020212

Jagriti Sewa SansthanB-5, Green Acres Housing SocietyPanjrapole, Deonar, Mumbai – 400 088Email: info@jagritiyatra.com, Tel: +91 22 6453 5354