Sam McRoberts – SEO Lead

Jessica Fisher – Client Manager

April 25th 2012

How to Use Pinterest for Business

Presentation Agenda About Point It

• Launched in April 2002

• Seattle’s largest independent search marketing firm

• SEM, SEO, Social, Local, Mobile

• $30 MM in managed media/yr

• Servicing clients across all verticals and revenue models

Presentation Agenda Webinar Information

•Being Recorded & Will be Uploaded to Website •This is an Interactive Webinar so it is Okay to Ask Questions During the Presentation

What is Pinterest?

http://pinterest.com/about/help/

A Basic Pinterest Page

Why Should You Care?

Is Your Business a Good Fit?

Is Your Business a Good Fit?

Is Your Business a Good Fit?

Getting Started

#1 – Create An Account

pinterest.com/nordstrom/

#2 – Pinterest Etiquette

http://pinterest.com/about/etiquette/

1.Be Respectful 2.Be Authentic 3.Credit Your Sources 4.Report Objectionable Content 5.Tell Us How To Make Pinterest

Better

#3 – Learn the Basics

#3 - Learn the Basics Cont.

#3 - Learn the Basics Cont.

#4 – Optimize Your Images

#5 – Pin Your Own Images

#6 – Make Your Photos Easy to Pin

http://pinterest.com/about/goodies/

<meta name="pinterest" content="nopin" />

#7 – Tell Visitors You’re on Pinterest

http://pinterest.com/about/goodies/

#8 – Getting SEO Value from Pins

#9 – Using Pinterest for eCommerce

#9 – eCommerce Continued

#9 – eCommerce Continued

#10 – Affiliate Revenue on Pinterest

#11 – Track Everything

#11 – Track Everything Cont.

http://pinterest.com/source/yoursite.com

#12 – Copyright and Legal Concerns

<meta name="pinterest" content="nopin" />

1.Give Credit to the Source

2.Use Common Sense

3.When in Doubt, Ask for Permission

Bonus - #13 – Pinterest Tools

And That’s It, So Start Pinning!

http://pinterest.com/about/help/

http://pinterest.com/pinterestbiz/

Last Chance to Ask Questions

Thank You

Sam McRoberts – samm@pointit.com

Jessica Fisher – jessicaf@pointit.com

support@pointit.com

Point It Search Marketing Agency

www.PointIt.com