Post Show Report

21-23 June, 2016

SNIEC, Shanghai, China

Healthplex Expo 2016Natural & Nutraceutical Products China 2016

02 03

About HNC 2016

Healthplex Expo 2016, Natural & Nutraceutical Products China 2016 (hereinafter referred to as HNC 2016) was successfully concluded in Shanghai New International Expo Centre (SNIEC) on June 23, 2016. The exhibition has collected the most advanced information and news in healthcare and Big Health industries, presenting an all-around and one-stop healthcare industry trade platform. As one of the nutraceutical products exhibitions on the largest scale in Asia-Pacific region, HNC has become a wind-vane exhibition in the nutraceutical products industry.

HNC 2016 was co-located with CPhI China 2016, Hi China, Fi Asia-China 2016, Starch Expo 2016, Expo FoodTec 2016 and FPF 2016, which realized the maximization of resource integration again. The exhibitions covered all the halls in SNIEC with a total exhibition area of 210,000+ square meters, and attracted over 3,800 leading exhibitors and 70,563 visitors at home and abroad. HNC used the East Entrance Hall as the E8 Hall for the first time, whose exhibition area increased by 20% compared with that of 2015, covering a total area of 15,000 square meters and connected with the E7 and E6 halls in the health natural resource exhibition area with many famous celebrities at home and abroad gathering here. 434 famous foreign and Chinese enterprises were attracted to participate in the exhibition and 16,552 visitors stayed to negotiate for purchasing.

The exhibition not only provided business and trade cooperation opportunities for healthcare enterprises to explore distributors, marketing channels and develop

regional agents but also brought new products, new techniques and new ingredients for upstream and

downstream chain industries for visitors, laying a good foundation for the futuristic science and technology

transformation of healthcare products enterprises. The on-site events were more diversified, specialized and refined. More

than 30 healthcare products industry summit forums, technical exchange meetings, business and trade matchmaking meetings that were held in the same period presented a more distinct

Big Health futuristic pattern for the visitors from such aspects as the development prospect, product research and development

orientation, import and export policies and other aspects of healthcare industry.

04 05

Featured Exhibitors (The List is in no particular order)

This exhibition has attracted a large group of famous healthcare products industries at home and abroad and Chinese and international pavilions, including: Ley's, Perfect, GanoHerb, Rongcheng Baihe Biotechnology, Shandong Shenghai, Weishiya, Sirio Pharma, Xiuzheng Pharmaceutical Group, Wolfberry and others. Besides regional pavilions from Zhejiang, Jiangsu, Guangdong, Jiangxi, Sichuan and other places that gathered in the exhibition, the overseas pavilion also attracted famous enterprises from more than 20 countries and regions including the US, Canada, Germany, Brazil, Finland, Malaysia, India, South Korea, Japan, Singapore, Hong Kong, Taiwan and others to participate in the exhibition, and these overseas enterprises included Robinson from the US, BHN Co., Ltd, DUPONT, GELITA, TCI, Nutribiotech in South Korea, Grapeking and others, showing an unprecedented scale.

Who Exhibited

TM

89.2%Decision Making Power

Marketing Manager

Purchasing Manager

Sales Manager

General Manager / Deputy General Manager

CEO

Technologist

Association and Media

Quality Controller

Others

Decision Making Power

Visitor Profile

24.8%

20.5%15.1%

11.7%

6.1%2.6% 1.1%1.4%

16.7%

10.8% I am the purchasing

decision maker

42.8% 46.4% I play a key role in

purchasingNeither am I

The statistics are from the on-site visitor survey

of visitors are the decision makers or they play a key role in purchasing.

According to the survey,

06 07

3.30%Club/Spa for Health Care

2.40%Beauty Center

Source of Visitors Visitors were Looking for

Visitors’ Purpose [ Horizontal scale: 0-N/A; 1-Did not achieve at all -- 5- Fully achieved ]

N/A 0 1 2 3 4 Fully achieved 5

Find new suppliers 1.4% 2.9% 6.4% 15.8% 48.2% 25.3%

Seek franchisors / principals 2.7% 1.5% 5.9% 15.6% 44.4% 30.0%

Source new products 2.6% 2.2% 4.8% 18.2% 39.6% 32.6%

Place orders 4.8% 3.3% 4.5% 17.2% 33.9% 36.3%

Collect market information 1.6% 1.8% 4.3% 13.5% 41.8% 37.0%

Consolidate contacts with suppliers/ business partners

1.6% 1.6% 3.3% 13.6% 35.8% 44.0%

16.40%Health-care Products Distribution

24.60%Dietary Supplement

14.20%Functional Health Food

11.60%Nutrition

5.90%Nutrient Fortified Food

11.80%Health-care Products Export

11.20%Pharmacy

10.40%Wholesale & Retail: Nutraceuticals

8.90%Health-care Products Investment

10.80%Nutraceuticals

8.60%WeChat Business/Online Business

4.30%Healthy Green Food

5.70%Natural Products

4.40%Organic Products

6.90%Traditional Chinese

Medicine

7.30%Beauty Products

6.90%Manufacturer: Health

/Functional Foods

5.70%Health/Functional Foods Store

2.10%Health Care Products

1.10%Media and Others

0.80%Textile Products for Health Care

2.30%Packaging & Equipment

1.80%Third Party Service

1.40%Functional Water Machine

9.20%Supermarket

08 09

Top 10 Regions of the Domestic VisitorsTop 10 Countries & Regions of the Overseas Visitors

11.8%

13.6%6.8%7.7%

5.9%

2.7%

2.3%2.3%

11.8%3.2%

Shanghai

Jiangsu

Zhejiang

Beijing

Shandong

Guangdong

Hebei

Anhui

Henan

Hubei

49.7%

11.7%

8.6%

5.3%

4.9%

4.0%

1.6%

1.5%

1.4%

1.2%

America

Canada Korea

Japan

India

Singapore

Australia

Malaysia

Taiwan,ChinaHongkong,China

*Accounting for 90% of the total domestic visitors

*Accounting for 65% of the total overseas visitors

10 11

Visitors’ Satisfaction

How Likely are Visitors to Attend HNC Again

Recommend HNC to a Friend or Colleague

[Rating scale 0 – 10] (Extremely dissatisfied – extremely satisfied)

[Rating scale 0 – 10] (Not at all likely – Extremely likely)

[Rating scale 0 – 10] (Not at all likely – Extremely likely)

Satisfaction 0 1 2 3 4 5 6 7 8 9 10

0.2% 0.4% 0.2% 0.9% 0.9% 2.4% 5.2% 17.0% 33.5% 17.2% 22.2%

Satisfaction 0 1 2 3 4 5 6 7 8 9 10

0 0 0 0.2% 0.7% 2.8% 4.3% 6.1% 21.7% 35.8% 28.4%

Satisfaction 0 1 2 3 4 5 6 7 8 9 10

0 0.1% 0.2% 0.2% 0.1% 3.1% 3.9% 9.7% 24.7% 31.3% 26.7%

Service Satisfaction

Quality of exhibitors

Quantity of exhibitors

Service of exhibitors

Exhibit range

Exhibit price

Pre-fair information from the organizer

Service from the organizer

On-site information, services, signage and

decoration, etc.

[ Horizontal scale: 0-N/A; 1 - Not satisfied at all; 5 - Extremely satisfied ]

0.7%

0.2%

0.2%

0.2%

1.2%

0.2%

0.2%

0.5%

1.4%

0.4%

0.5%

0.2%

0.7%

0.9%

1.1%

1.1%

2.1%

4.2%

2.8%

3.6%

3.4%

3.5%

2.5%

3.4%

10.3%

10.1%

14.0%

15.3%

18.6%

13.4%

11.0%

11.4%

44.1%

50.3%

39.5%

38.3%

39.4%

37.3%

39.8%

39.4%

41.4%

34.7%

43.0%

42.4%

36.7%

44.7%

45.3%

44.2%

0 1 2 3 4 Fully achieved 5

According to the survey, 96.4% of visitors would like to recommend HNC to their friends or colleagues.

12 13

Exhibitor Profile

Main Industry Sectors

The Market Which Exhibitors Focus on

Exhibitors’ Satisfaction

How Likely are Exhibitors to Attend HNC Again

Recommend HNC to a Friend or Colleague

Nutrition/Dietary Supplement

Functional Health Food

Natural & Organic Product

Health-Care Products

OEM/ODM/R&D

Consultant & Education

Media & Others

Domestic China market (exclusive HK , Taiwan and Macao)

Overseas (exclude mainland China) market

Both

[Rating scale 0 – 10] (Extremely dissatisfied – extremely satisfied)

Satisfaction 0 1 2 3 4 5 6 7 8 9 10

0 0 0.2% 0.7% 1.6% 6.4% 3.8% 28.1% 21.7% 15.2% 22.3%

Satisfaction 0 1 2 3 4 5 6 7 8 9 10

0 0.1% 0.1% 0.3% 0 8.7% 18.6% 12.2% 18.3% 10.7% 31.0%

Satisfaction 0 1 2 3 4 5 6 7 8 9 10

0 0.1% 0.3% 0.3% 0.7% 4.3% 13.4% 14.6% 22.3% 16.1% 27.9%69.8%

35.4%

25.8%18.4%

4.9%9.7%

2.6% 3.2%

6.4%

23.8%

*The statistics are from the on-site exhibitor survey

[Rating scale 0 – 10] (Extremely dissatisfied – extremely satisfied)

[Rating scale 0 – 10] (Extremely dissatisfied – extremely satisfied)

According to the survey, 94.3%of exhibitors would like to recommend HNC to their friends or colleagues.

14 15

Service Satisfaction

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of the exhibition centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

[ Horizontal scale: 0-N/A; 1 - Not satisfied at all; 5 - Extremely satisfied ]

2.3%

1.8%

2.0%

3.9%

2.0%

0.1%

4.0%

5.9%

1.9%

2.6%

3.2%

1.9%

0.7%

1.4%

1.2%

1.6%

1.3%

0.8%

16.7%

21.4%

17.5%

9.8%

10.9%

11.1%

6.0%

5.9%

10.7%

25.4%

32.4%

29.4%

19.1%

18.3%

26.6%

29.8%

22.3%

24.6%

28.9%

22.6%

26.7%

29.4%

35.4%

35.1%

34.0%

35.7%

37.7%

24.1%

18.6%

22.4%

37.1%

32.0%

25.9%

24.6%

28.9%

24.3%

Plan for HNC 2017

Will participate

Need a lager booth

Need a booth with the same size as this time

Need a smaller booth

May participate

Will not participate

50.7%

22.5%

11.3%

2.8%9.9%

2.8%

0 1 2 3 4 Fully achieved 5

Exhibitors’ Purpose

Find new buyers

Find franchise partners/agents

Explore new markets

Launch new products

Brand-building

Collect market information

Consolidate contacts with buyers / business partners

[ Horizontal scale: 0-N/A; 1-Did not achieve at all -- 5- Fully achieved ]

0 1 2 3 4 Fully achieved 5

3.1%

1.2%

4.3%

3.3%

2.9%

4.3%

2.9%

27.8%

25.7%

28.2%

29.4%

27.1%

30.7%

25.5%

35.8%

31.6%

33.5%

26.3%

33.3%

26.2%

33.3%

18.1%

21.4%

21.3%

25.6%

20.3%

27.7%

22.3%

1.3%

1.1%

2.1%

3.8%

2.4%

3.3%

1.2%

13.9%

19.0%

10.6%

11.6%

14.0%

7.9%

14.8%

16 17

This was the sixth edition of the summit forums have been successfully held, and it analyzed the current situation of the industry from all perspectives for you to seek for new opportunities for cooperation. More than ten provincial healthcare industrial associations from Zhejiang, Jiangxi, Shanghai, Jiangsu, Anhui, Xiamen, Yunnan, Qinghai, Tibet and others led their teams to participate in this activity. At the forum, leaders from the government supervising departments, authoritative experts and nutritionists in the industry and others focused on the key points of laws and regulations adjustment, supervising trend, the opportunities and futuristic development of Chinese nutrition and healthcare industry and other contents in the nutrition and healthcare industry of 2016 and made in-depth discussions. In addition, the forum discussed and elected technical innovation enterprises, demonstrating factories, quality service enterprises, excellent entrepreneurs, famous and quality products in the 2016 "Yangtze River Delta Nutrition and Healthcare Industry" and gave an award. This gave a positive energy to the healthy development of the nutrition and healthcare industry in the Yangtze River Delta and tried to create the new spirit of striving to be and create the best in the Yangtze River Delta region. The duration of the meeting was one day; all the seats were occupied on the scene with the number of professional audience attendants reaching 180.

Forum Review

The 6th China and Foregine Health Food Seminar & 2016 Nutrition and Healthcare Industry Manufacturer Meeting of Yantze River Delta Area

Organizer: Nutrition and Healthcare Industry Alliance of Yangtze River Delta Area / ZheJiang Health Products Cosmetics Industry Association / 121jk.cn

ParticipantsXu Huafeng Vice President and Secretary-General of China Health Care AssociationGuo Haifeng Deputy Secretary-General of China Nutrition and Health Food AssociationDing Gangqiang Director of National Institute for Nutrition and Health Chinese Center for Disease Control and Prevention, Vice President of Chinese Nutrition SocietyZhang Yan Executive President of Nutrition and Healthcare Industry Alliance of the Yangtze River Delta AreaLeaders from societies of provinces and cities including Shanghai, Jiangsu, Jiangxi, Anhui and others

17

Chinese Health Food Industry· 2016 Internet Marketing Conference

Organizer: Committee of Health Care Consultation, China Health Care Association / DADAO ANKANG (BEIJING) HEALTHCARE S&T CO., LTD

The "Chinese Healthcare Food Industry, 2016 Internet Marketing Meeting" which was co-sponsored by Tencent, Baidu, 360, MI and other major Internet platforms landed on the 2016 HNC healthcare products exhibition. This meeting has led virtuous colleagues of the industry to witness the achievements of the strategic cooperation between Chinese healthcare food industry and Tencent, the advertising of Tencent's WeChat was open to healthcare food for the first time, sharing the participation benefits of signing with Tencent on the scene. Additionally, all major Internet platforms shore information on healthcare products cross-screen marketing, Tencent socializing marketing, healthcare products search marketing and marketing special show in the Internet era. This forum wasn't a free meeting, but it attracted nearly 150 audience members.

19

FSMPs Policies Workshop

Organizer: CCCMHPIE / UBM Sinoexpo

Nutraceutical Industry Development Conference - China’s Market Entry Strategy for Foreign Dietary Supplements

Organizer: CCCMHPIE / UBM Sinoexpo / DADAO ANKANG (BEIJING) HEALTHCARE S&T CO., LTD

If Chinese nutrition industry is a sunrise industry, food for special medical use may be a "daybreak industry." The publicity and enforcement of the new "Law on Food Security of People's Republic of China" has determined the legal status of prescribed food of special use in all rounds; the official enforcement of "Management Measures on Healthcare Food Registration and Filing" and "Management Measures on Registration of Prescribed Food of Special Use" would undoubtedly benefit the development of food of special use industry and the industry would welcome a major explosion. In order to satisfy the domestic market demand of prescribed food of special use, promote the development of prescribed food of special use in China and establish relevant assorted national standard system connecting to the international society, this exchange meeting started by focusing on "interpretation of laws and regulations," "clinical application" and "standard formulation" and created a great stir in all participants of the meeting. A great number of people signed for an entry actively before the meeting, some audience members arrived at the scene in advance one hour before the meeting started, all seats were occupied onsite, and even the passage was crowded by people. With nearly 160 audience members being attracted, this meeting was commented as the "hottest forum" by audience members of HNC exhibition afterwards.

The Administrative Measures for Health Food Registration and Filing and the Administrative Measures for Registration of Food for Special Medical Purposes along with other regulations were released in succession and will be formally implemented on July 1, 2016. With the trend of registration and filing, the procedure for health products within the content of raw materials going on the market is likely to be simplified, which will not only benefit the development of overseas health product manufacturing enterprises in China, but also benefit market expansion for the whole health product industry.

The 3rd Nutraceutical Industry Development Conference served overseas health product manufacturing enterprises that are interested in China’s health product market. We invited authoritative institutions, associations, and enterprise representatives in the health product industry from China and abroad to introduce the latest from the Great Health market in China, deeply analyze new policies and the registration and application process of overseas products, and share successful cases of overseas enterprises to help overseas health product manufacturing enterprises enter China’s market. About 120 attendees participated in this conference.

Some of the Speakers

Liu Zhanglin, Vice President of CCMHPIE� Zhang Jinjing, Deputy Chief of CFDA

Wang Jian, Director of Shanghai Entry-Exit Inspection and Quarantine Bureau

David Hsu, American Nutrition and Health Association (Former FDA Official)

Zhang Zhongpeng, CCMHPIE

Gao Peng, Vice President of Committee of Health Care Consultation, China Health Care Association

Bokkee Min, NOVAREX, on behalf of KHSA

18

20 21

Health ForumOrganizer: CCCMHPIE / UBM Sinoexpo

The Health Forum which was co-established by Shanghai UBM Sinoexpo International Exhibition Co., Ltd., "Health Times," www.39.net cooperating with three famous popularization "fashionistas" from Shanghai provided a rich and delicious health cultivation feast for people in Shanghai in the rainy season. At this activity, we were lucky enough to invite an expert team led by a doctoral supervisor from Shanghai University of Chinese Medicine and famous oncologists to provide a feast of a series of popularization science related to "cancer prevention," "massage," "acupuncture practice," "health cultivation" and other. Besides the health cultivation instructions delicately prepared by famous traditional Chinese medicine experts, people could interact and communicate with all famous experts from Shanghai face to face, allowing people who concerned about their health to personally experience the most fashionable and popular healthcare therapies, and the visitors actively interacted onsite.

Match Making: Pharmacy & Supermarkets ChainsOrganizer: Shanghai Pharmacy Trade Association / Shanghai Chain Enterprise Association

In order to help leading nutraceutical enterprises expand the marketing channels of pharmacies and supermarkets chains as well as to provide pharmacies and supermarkets with more kinds of products to reduce the purchasing costs, the organizer preferentially selected about 60 outstanding healthcare products manufacturing enterprises and 6 chain pharmacies, 7 chain supermarkets to have one-to-one negotiations at the purchase matchmakin area specially set by the organizer, which not only narrowed the distance between buyers and suppliers but also provided the most convenient and effective communication platform for the supply and demand parties.

22

Exhibitors Testimonials

GELITAThis year is the third year that GELITA from Germany has attended HNC. We thought the development of HNC in the three years was successful, because HNC gathered more and more outstanding brands and professional visitors. The on-site seminars held by us also attracted many targeted clients, and many audiences joined in the interactive section. Thus, we will participate in HNC next year and expand our booth further. Hope HNC will be more successful!

Guangdong Yuewei Edible Fungi Technology Co., Ltd.HNC not only provided good custom resources from Jiangsu, Zhejiang, Shanghai and the north area of Yangtze River, but also offered a comprehensive high-end platform to manufacturers. Hope HNC will be more successful. We will take part in HNC next year!

China Meheco CorporationIt's the seventh year that we have attended HNC. There was only one hall for HNC at the beginning, but now it has been expanded to three halls and has become the dedicated event for the health industry. We grow up with HNC in the seven years, and we hope not only the exhibition but also our company will develop better. See you next year!

SHANDONG SHENGHAI HEALTH CARE PRODUCT CO.,LTDThe scale of HNC 2016 was large and both the layout of the halls and the promotion effect was excellent, which made us achieve our purpose for exhibiting the show. We hope HNC will develop better in the future and look forward to the next participation and promoting the idea of health and nature.

Xuancheng Braveiy Bioegineering CO.,LTDThe security was good and the visitors were professional. The service provided by the organizer met our demands well except the arrangement of move-out time.

Xiuzheng Pharmaceutical GroupWe gained many at HNC 2016. We thanked HNC for offering us an international platform to expand the overseas market and let us exhibit with so many local and international leading companies. We believe that HNC will grow stronger, and Xiuzheng will continue to develop internationally. The Chinese health industry will get better!

Weihai Baihe Biology Technological Co.,ltdThe exhibition gathered many professionals from the health industry, which benefited the enterprises' promotion and the expansion of domestic and overseas markets.

New Health Products, Co,Ltd.We are very satisfied with the efforts of this professional convention. It's brought us lots of opportunities to meet with our potential customers and promote our products and values. We are looking forward to coming back in 2017!

Zhejiang Jianfeng Health Tech. Co., Ltd.HNC is the largest and the most professional exhibition for the health industry in China. We thank HNC for providing us with both an international platform to showcase our latest products with the best quality and an opportunity to connect with more good partners. We hope HNC will maintain the high quality of the organization, and promote the Chinese health industry to move to a new level and deliver the health value with the industry colleagues. We wish HNC 2017 will be a great success and better.

Guangzhou Aoungo Bio-Tech Co., LtdHNC provided a great communication platform for the health industry and attracted many professionals at home and abroad, which reflected our company's idea of “Health has no boundary”. Wish the exhibition will be better and better!

Benlong(Tianjin) International Trade Co.,LtdHNC is very professional. The exhibitors extremely hope that there will be a professional platform, and we thanks HNC for providing us with this. Benlong will bring the health products imported from Japan to attend HNC 2017! Look forward to seeing you.

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see you next yearWWW.HNCEXPO.COM

20-22 June, 2017 SNIEC

China Chamber of Commerce for Import & Export of Medicines and Health Products

Add: Floor11-12, Building 3, Beijing INN, No.6 Nanzhugan Hutong, Dongcheng District, Beijing, 100010, China

Contact: Coco HuangMP: +86-18810362691Tel: +86-10-58036298Email: huangyan@cccmhpie.org.cn

Shanghai UBM Sinoexpo International Exhibition Co., Ltd.

Add: 6-8/F., Xiandai Mansion, No. 218 Xiang Yang Rd. (S), Shanghai, 200031, China

Contact: Lydia MaMP: +86-13564984155Tel: +86-21-33392280Email: lydia.ma@ubmsinoexpo.com