HATCH! 2014 Overview

26
PROGRAM HATCH! PROGRAM Sponsorship & Partnership Package 2014 Contact Us: [email protected] +844 6275 7406 15/150, Kim Hoa, Phuong Lien, Dong Da, Hanoi

description

Tổng quan về tất cả các hoạt động của chương trình HATCH! PROGRAM trong năm 2014.

Transcript of HATCH! 2014 Overview

Page 1: HATCH! 2014 Overview

PROGRAM

HATCH! PROGRAMSponsorship & Partnership Package2014

Contact Us: [email protected]+844 6275 740615/150, Kim Hoa, Phuong Lien, Dong Da, Hanoi

Page 2: HATCH! 2014 Overview

Table of ContentsHATCH! PROGRAM by the numbers ...........................................................................3About HATCH! PROGRAM ..........................................................................................4HATCH! PROGRAM 2014 PLAN .................................................................................5HATCH! OPEN ............................................................................................................7Code Camp .................................................................................................................8HATCH! Course ...........................................................................................................9HATCH! START-UP COMPETITION ...........................................................................11HATCH! FAIR 2014 ....................................................................................................13Mobile Hackathon .....................................................................................................19Space App International ............................................................................................19Social Enterprise Day .................................................................................................19HATCH! BIRD ............................................................................................................20HATCH! CAREER ......................................................................................................20INCUBATION PROGRAM ..........................................................................................21Sponsorship & Partnership Package ..........................................................................23

Page 3: HATCH! 2014 Overview

HATCH! PROGRAM by the numbers

2,000+ 1000+ 200+people impacted in our programs

people attended HATCH! FAIR 2013 in December

news & articles about HATCH! PROGRAM and its activities

100+ 40 34resources in our directory bird.hatch.vn

print & online media relationship

HATCH! OPEN events in Hanoi

20 07 06sustaining number of volunteer / intern / mentor

HATCH! OPEN events in HCMC

television media relationship

05 05 01strategic advisors under the board of advisors for HATCH! PROGRAM

CODE CAMP National Mobile Hackathon

Page 4: HATCH! 2014 Overview

About HATCH! PROGRAMHATCH! PROGRAM is a start-up incubator and a social enterprise. We are focusing on creating competitive, innovative and potential Vietnamese start-ups, as well as building a strong start-up ecosystem in Vietnam. HATCH! PROGRAM consists of three pillars: community building, start-up incubating and seed funding.

CommunityBuilding

Start-upIncubation

Seed Funding

Page 5: HATCH! 2014 Overview

PROGRAM

HATCH! PROGRAM2014 PLAN

Page 6: HATCH! 2014 Overview

COMMUNITY BUILDING

36 HATCH! OPEN 8 months 700 people08 Code Camp 8 months 160 people02 HATCH! Course 2 month 60 people01 Start-up Competition 4 months 500 people01 HATCH! FAIR 2 days 2500 people01 Mobile Hackathon* 3 days 500 people01 Space App Challange** 3 days 200 people01 Social Enterprise Day*** 1 days 150 people01 HATCH! BIRD 9 months 200 directories01 HATCH! Career 9 months 100 Job Listings

INCUBATION07 Start-ups Incubated 7 months 25 founders09 Networking Event 9 months 300 people02 Founders’ Night 1 day 100 people

INVESTMENT 03 Start-ups Invested 9 months 10 founders

Note: * Mobile Hackathon is co-organized with Aiti Education and TechinAsia.** Space App Challenge is an event from US NASA. The event is co-organized by over 10 organizations in Ho Chi MInh City*** Social Enterprise Day is co-organized with Spark Center and Adephil. HATCH! PROGRAM reserves the right to engage in other events as co-organizers. In such case, HATCH! won’t guarantee the same level of sponsorship for co-organized event.

Page 7: HATCH! 2014 Overview

HATCH! OPEN

Description A sharing coffee talk for entrepreneurs, start-ups and experts to discuss about entrepreneurship and other related topics, to share and learn, to catch up with new trends in business. A simple and easy to organized weekly coffee talk, HATCH! OPEN finds itself in different locations, including cafe, meeting room, and office, etc.

Format • Weekly event with 20-30 people • Organized 3 times/month

Time 2:00PM – 4:00PM

Date Every Saturday afternoon (Except for the last Saturday afternoon of the month)

Target Audience • Start-ups • Entrepreneurs• Mentors• Executives/ Office workers

Page 8: HATCH! 2014 Overview

Code Camp

Description A monthly sharing platform organized only by developers for developers, Code Camp attracts approximately 90% of programmers and coders to come and share the most up-to-date knowledge and technological advance

Format • Monthly event with 20-30 people

Time 2:00PM – 4:00PM

Date First Saturday Afternoon of the month

Target Audience • Programmers• Coders • Start-ups • Entrepreneurs

Page 9: HATCH! 2014 Overview

HATCH! Course

Description An one-month training course designed for young entrepreneurs, HATCH! Course aims at improving their business model and create a favourable environment to grow their businesses.

Objectives • Supporting the start-ups in refining their business model

• Providing start-ups methods to execute Lean star-up, Growth hacking as well as Customer service and product experience

• Creating a positive & constructive feedback environment for start-ups and mentors

Page 10: HATCH! 2014 Overview

Format The Course will be designed in four weeks. Each week covers an unique topic:• Week 1: The Lean Start-up: new economical approach

to form a business, focusing on quick and low-cost testing processes

• Week 2: Growth Hacking: low cost marketing and customer acquisition

• Week 3: Customer Service/Experience, Stakeholder Relation

• Week 4: Business Model Finalization

Date Series One: 15 April to 15 MaySeries Two: 15 July to 15 August

Target Audience • 10 Start-up Team (maximum 3 founders per team) that already developed prototype and is on the commercialization process

• Start-up Mentor and experts

Page 11: HATCH! 2014 Overview

HATCH! START-UP COMPETITIONDescription A business competition for start-ups in Vietnam in

various sector, focusing on innovation and technology. The competition will filter out outstanding performing start-ups to support in seeding fund and acquiring angel investment

Objective • Attract and filter potential start-ups• Support potential start-ups in developing their

businesses, acquiring customers and growth sustainably

• Appraise outstanding start-ups• Support start-ups in finding seed-funding and angel

investment

Date 01 July to 30 September

Target Audience • Start-ups • Entrepreneurs• Scientists, Engineers, Programmers and Coders• Venture Capital• Mentors

Page 12: HATCH! 2014 Overview

COMPETITION Timeline

Jun Jul Aug Sep

Oct NovDEMO DAY

• Business Presentation & Pitching• Investment opportunties• Graduation ceremony

Aplication Form» Fill in online Application form at www.hatch.vn» Final 24 teams will join the next round

Marketing & Promotion» Online Marketing & Media Pitching» Working Closely with Partner

First Round Presentation» Q&A» 12 Final Team will join the next round

Second Round Presentation» Q&A» 6 finalists will go to DEMO DAY

Page 13: HATCH! 2014 Overview

HATCH! FAIR 2014Conference & Exhibition

Page 14: HATCH! 2014 Overview

HATCH! FAIR 2014Description A conference, exhibition, start-up pitching and product

launching platform for entrepreneurs. HATCH! FAIR is the biggest annual event from HATCH! PROGRAM, attracting over 1000 people and is aiming to attract over 2000 people this year.

Objective • Promote and support the development of small and medium businesses in Vietnam

• Connect enterprises to customers, investors and potential partners

Date October 10 and 11

Target Audience • Start-ups and SMEs in Vietnam• Representatives of MNCs• Angel-, Seed-, and Early-stage Investors• Mentors, Educators, Corporate Sponsors• Start-up Ecosystem Supporters and Resource

Providers

Page 15: HATCH! 2014 Overview

Conference Exhibition Product Launching

Start-upPitching

Page 16: HATCH! 2014 Overview

Marketing Plan

Broadcast

Digital

Social Media

Word of Mouth

Direct Marketing

Other Events

Page 17: HATCH! 2014 Overview

Marketing StrategyBroadcast » TV Program

WOM » Startups and Businesses network database

Digital » Articles » Banners » Short News » Advertising Email

Direct Marketing » Leaflets at co-working space, shopping malls & university

» Direct registration

Social Media » HATCH! Facebook » Group & Pages

Events » HATCH! OPEN, Code Camp, Mobile Hackathon in Hanoi & Ho Chi Minh city

» Other events

Page 18: HATCH! 2014 Overview

Communication ChannelsTV Start-up Media Business Media » VTC News » Hanoi TV » Invest TV » VTV 6 » InfoTV » Vietnam News Agency » LifeTV

» Techdaily.vn » GIK.vn » Action.vn » TechinAsia » StartupDigest » Pandora.vn » Vietnam financial & economy

channel » Ticketbox » Nexttopevent

» VnExpress » CafeF » Vietnamnews » Vietnam Times » 24h » Vietnam Business Forum » Business Times » Business & Integrity » Investment Bridge » Saigon Times » Saigon Businessman » VTC News » Vietnam News Agency » Financial Times » Business & Trade Times » New Hanoi » The Word Hanoi » ASEAN Magazine

Locations » Co-working spaces » Company Offices » Shopping Malls » Coffee shops » Universities

Page 19: HATCH! 2014 Overview

Mobile Hackathon

A hackathon in which each developing team has exactly 48h to brainstorm and prototype their mobile applications. The hackathon is organized in both Hanoi and Ho Chi Minh city, attracting over 500 mobile developers.

Space App International

Space App International Challenge is a 48h hackathon event, an opportunity for coders and hardware engineers to interact with rich data from NASA, as well as for anyone who is interested in space or life sciences. The event will be organized in both Hanoi and Ho Chi Minh city, by Habataku, WebM, Officience, Ticketbox, Twenty.vn, TechinAsia, Saigon Hub, MyProHub, HATCH! PROGRAM and Viet Youth Entrepreneurs.

Social Enterprise Day

Social Enterprise Day is a platform organized by Spark Center, Adelphi and HATCH! PROGRAM to connect organizations that are supporting social enterprises. The event is organized in March 13.

Note:Above events are co-organized with other organizations, and are not included in the sponsorship package. HATCH! PROGRAM values collaboration and is willing to work with various organizations in supporting start-ups and Vietnamese entrepreneurs.

Page 20: HATCH! 2014 Overview

HATCH! BIRDDescription HATCH! Business Intelligence Resource Directory is a

open directory for entrepreneurs in Vietnam. Anyone can post and edit their listings under HATCH! BIRD.

Directories • Start-up Resource Directory: Organizations or Programs that are supporting entrepreneurs or start-ups

• Start-up Directory: Listings of recent start-ups in Vietnam

• Start-up Tools: Important tools when starting up a business

HATCH! CAREERDescription HATCH! Career is a recruitment portal dedicated only

for start-ups and SMEs in Vietnam. The website is clean and easy to navigate. The prototype is currently being constructed and will be avaiable in April 2014.

Page 21: HATCH! 2014 Overview

INCUBATION PROGRAM

Description HATCH! INCUBATION PROGRAM is designed to support the execution stage of every startup by providing business assistance in a dynamic environment where startups can learn, practice as well as exchange valuable and practical knowledge.

Business Assistant • Guidance and mentorship on business strategy, management, marketing, financial, legal and product development issues

• Facilitate exposure to a wide network of business resources and resources of capital

• Social event to facilitate information and knowledge exchange, contact exchange and product promotion

• Alumni Network to further support current start-ups, creating a positive business network

Target Audience • CEO/ Founder with strong desire to learn and improve• At the early stage of the business (operate for less than

2 years)

Page 22: HATCH! 2014 Overview

INCUBATION TIMELINE

Jul

DecDEMO DAY

Education Courses

Mentorship Program

Alumni Network

• Business Presentation & Pitching• Investment opportunties• Graduation ceremony

Aug Sep Oct Nov

Page 23: HATCH! 2014 Overview

Sponsorship & Partnership Package

Page 24: HATCH! 2014 Overview

SPONSORSHIP PACKAGE

National Corporate Sponsor - USD $8,000 » Number ONE priority at all of HATCH! PROGRAM event » Maximum advertisement exposure in all of HATCH! Communication Materials » Recognized as National Corporate Sponsor » Access to all of HATCH! PROGRAM database » VIP Passes to all of HATCH! PROGRAM Events » Special mention in all of HATCH! Media Articles » Exclusive articles written by HATCH! PROGRAM for promotion purpose

Golden Egg Sponsor - USD $5,000 » Number TWO priority at all of HATCH! PROGRAM event » High advertisement exposure in all of HATCH! Communication Materials » Recognized as Golden Egg Sponsor » Access to all of HATCH! PROGRAM database » VIP Passes to all of HATCH! PROGRAM Events

Page 25: HATCH! 2014 Overview

Silver Egg Sponsor - USD $3,000 » Number THREE priority at all of HATCH! PROGRAM event » Medium advertisement exposure in all of HATCH! Communication Materials » Recognized as Silver Egg Sponsor » Access to all of HATCH! PROGRAM database » VIP Passes to all of HATCH! PROGRAM Events

Bronze Egg Sponsor - USD $1,000 » Number FOUR priority at all of HATCH! PROGRAM event » Low advertisement exposure in all of HATCH! Communication Materials » Recognized as Silver Egg Sponsor » VIP Passes to all of HATCH! PROGRAM Events

Page 26: HATCH! 2014 Overview

THANK YOU

PROGRAM