Shopping2020 & digital future of retailJune 5, 2014

Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html

16 retail organisations 460 experts 19 research topics

© Shopping 2020 73

32%

31%

22%

10% 3% 15%

10%

33%

21%

9%

5% 3% 4%

Laptop Desktop TabletSmartphone Interactive/Internet television Glasses (e.g. Google Glasses)Smart watches Other devices

Total market: devices used in the future to make online purchases (expert forecast)

Distribution of online purchase channels (%)

Base: all experts who have given their vision on the total market and have evaluated a specific segment (n= 268)

2013 2020

FUTURE TOUCHPOINTS Laptops and desktops are believed to be replaced by tablets & phones Interactive TV will also gain market share (9%) but Smartware (watches and glasses) will remain small

70% online shopping = mobile

GFK research Shopping 2020, 2013

a future inhabited by people

https://www.flickr.com/photos/paulk/4693602730

for whom the words “offline”, “online”

and “mobile” have become irrelevant

source:http://www.slideshare.net/yiibu/the-emerging-global-web

six trends

trend 1

Hyper personalisation of all

trend 1

Hyper personalisation of all

Image: placed.com

trend 2

Real experiences balancing a data-driven world

trend 2

Real experiences balancing a data-driven world

trend 3

Hybrid shopping as default

h"p://www.youtube.com/watch?v=3CSXOWKSG98

trend 4

Non-lineair customer journeys

trend 5

Retail will be in the cloud

http://www.mayicorp.com/SiteAssets/Pages/default/clouds.jpg

trend 5

Retail will be in the cloud

estimote.com

trend 6

The store is everywhere

Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html

labs.info.nl, Jules Holleboom, 2014

product as platform

labs.info.nl, Jules Holleboom, 2014

Become an API

Focus on dataThink beyond your own storeMake open relations

Build an community

Value customer relationsBe an expertUse platforms for transactions

The digital future of retail. It is all about platforms and communities. !

Retail as media.