Desirable behaviors
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Transcript of Desirable behaviors
I love growth, using creativity and fun approaches for all sides of business
u @ALMgames (game studio)
u @Faranesh (e-learning platform)
u @Hamsaa (innovation social network)
u @Fanap (fintech)
u @IGA : Iran Gamification Association
u @Roshdino : Growth Hacking event
u @ICON (VAS)
Your WAR and LIFE
u Profit
u Attention
u Loyalty
u Desired behaviors
u To be Selected over competition
u So we have to design a journey to get the desired behavior thatincludes attention and loyalty which will make customers select usinstead of competition that will result in our profit!
How to affect Human behavior
u Inspirationu the process of being mentally stimulated to do or feel something
u especially to do something creative.
uManipulationu handle or control (a tool, mechanism, information) in a skillful manner.
u control or influence (a person or situation) cleverly or unscrupulously.
Broccoli Example
u Htas2r38 gene (blocks the uptake of iodine to the thyroid)
u 70% of all humans
u Takes the average child 12 years to go from hating broccoli to loving it.
u Force
u Convince
u Airplane game / Stops working after a while
u Use sauce / Health issues of sauce
u Action / Achievement / Reward loop
Gamification Definition
The Process of GameDesign-Thinking and gameMechanics To Engage users and Solve Problems.
4 Dominant Applications of Gamification
uProduct GamificationuWorkplace GamificationuMarketing GamificationuLifestyle Gamification
Gamification Workflow
u Gamification Model Canvas
u Gamification Frameworks
u Design
u Test and upgrade
u Test and upgrade
u ...
u ....
u .....
Prof. Kevin Werbach : A design framework
u 1. DEFINE business objectives
u 2. DELINEATE target behaviors
u 3. DESCRIBE your players
u 4. DEVISE activity loops
u 5. DON’T forget the fun!
u 6. DEPLOY the appropriate tools