Crack the Consumer Code

1 Copyright © 2014 Placeable ® – CONFIDENTIAL AND PROPRIETARY – www.placeable.com

CRACK THE CONSUMER CODE


•  When are consumers looking for you?

•  How are they looking for you?

•  What catches their attention?

•  What are they looking for?

•  What turns them off?

•  What happens when they are turned off?

•  What should you do about it?

Local search is an OPPORTUNITY to capture and convert NEW customers


Online drives offline actions •  81% in-store purchases are driven by online search

•  Mobile devices affect 69-97% of in-store behavior

Local search drives eCommerce •  18% by end of 2014

Mobile data affects behavior and loyalty •  70% people use click-to-call

•  47% move on if no phone number – 18% of data is wrong

Why do we care?


What ratio of shoppers will visit a retailer they don’t normally frequent this holiday season? A. 6 out of 10 consumers B. out of 10 consumers C. out of 10 consumers


A.6 OUT OF 10 consumers will visit a retailer they don’t normally shop at this holiday season.


Which is more likely when visiting a business for the first time?

A.  I will research and confirm before leaving

B.  I will get information while I am on-the-go


A.71% of consumers will research and confirm a location before leaving.


When consumers look online for a location,75% select from which of the following results?

A.  Page one organic search results

B.  First five search results on page one

C.  The map stack


B.Three-quarters of consumers will use THE FIRST FIVE search results on page one.


What percentage of page one search results do brands without local pages own?

A.  68%

B.  32%

C.  4%


C.Without local pages, brands own just 4% of page one search results.


What percentage of consumers expect brands to have information available on their own website that is relevant to the location at which they want to shop?

A.  90% of consumers

B.  50% of consumers

C.  30% of consumers


A.90% of consumers expect brands to have location-specific information available on their own website.


One quarter of all consumers are less likely to buy something from a national retailer whose website is missing local information.

A.  True

B.  False


B.FALSE. Nearly three-quarters of consumers are less likely to buy from a retailer whose site is missing local information.


When presented with inaccurate or incomplete location information online, 60% of consumers will ___________.

A.  Find the location anyway

B.  Go to a competitor

C.  Give up and go home


B.60% of consumers will GO TO A COMPETITOR.


Ari Kaufman, CEO Placeable [email protected]

@BePlaceable Placeable.com

Crack the Consumer Code

Marketing

Transcript of Crack the Consumer Code