Fashion Forecast Summer 2012

MYSTERIOUS

MODERN LUXURY FUN AND HUMOUR

SURPRISING BRIGHT

Modern luxury

Inspiration: Modern technology in refined fabrics, yarns, workmanship and shapes.

The world of the scientist, developing modern materials, stiff or soft, subtle fluid, breathing, stretching and protecting. These characteristics answer consumer demand for comfort, elegance and easy-care garments.

Sculptured silhouettes designed for today’s consumers, manufactured with ultra high tech workmanship. A futuristic view on developing products were old fashioned thinking has been left behind.

A fresh and innovative theme, were clean white-toned colours get contrast from brightest ones like yellow, lime and orange.

Modern luxury

Modern luxury colour card

Modern luxury knit materials

Modern luxury knit materials

Modern luxury woven materials

Modern luxury woven materials

Modern luxury details

Fun and humour

Inspiration Mix and match from artworks which would remind us the “garden of Eden”. Abundant use of flowers, fruits and colourful stripes, printed, knitted in jacquard motives, stitched on as appliqué or lively embroidered.

A theme wherein an exaggerated way artworks can be combined. Always playful with humour and taste, sometimes particularly avant-garde. Materials which are fluid and shiny like chiffon silk and satin or loose and dry in thin linen and transparent cotton organza. Refined handmade workmanship in detailing.

Sugar sweet colour tones and mainly a family storey around pink, rose, purple. Neutrals like off white, biscuit, light grey. Shimmering sunny colours like soft yellow and orange.

Fun and humour

Fun and humour colour card

Fun and humour knit materials

Fun and humour knit materials

Fun and humour woven materials

Fun and humour woven materials

Fun and humour details

Mysterious

Inspiration A theme which reflects the richness of nature. Animal skin translated in 100% fake but amazingly developed and hard to recognize from real.

Materials inspired by reptiles skin which creates new camouflage designed textures by the use of studs, sequins or stained techniques.

Inspiration comes too from the colonial past, especially from the romantic wild-west American history. The richness of being pure in materials with refined workmanship by hand; hand cloth, crochet, lace an added embroidery effects.

Colours in neutral, dusty, washed earth tones. Tonal and always sophisticated. Fresh whiteness in rich embroidered silk, crochet and cotton lace for a romantic touch.

Mysterious

Mysterious colour card

Mysterious knit materials

Mysterious knit materials

Mysterious woven materials

Mysterious woven materials

Mysterious details

Surprising bright

Inspiration An energetic explosion in colours and material. The strength of contrasting elements in various materials; matt or shiny; washed or unwashed; in pure cotton, linen, silk or either in polyester, plastic and nylon.

Renewed focus on active sportswear with technology where it goes about comfort and practical required solutions like soft water repellent coatings and modern workmanship like laser cut.

The strength of colour and materials mix, but refined and never ordinary. All blues from purplish indigo to sky-blue as a main colour storey. Fresh whites with colourful details in stitching and trimmings.

Surprising bright

Surprising bright colour card

Surprising bright knit materials

Surprising bright knit materials

Surprising bright woven materials

Surprising bright materials

Surprising bright details