Catching the Big Fish

download Catching the Big Fish

of 117

Transcript of Catching the Big Fish

  • 8/12/2019 Catching the Big Fish

    1/117

  • 8/12/2019 Catching the Big Fish

    2/117

    !"#$% '( )'*+%*+,

    !

    !"#$% '()%

    *+,-.")/# '()%

    0%1"2(#"+3

    43#.+152#"+3

    !

    #$% &'()# *'+%

    ),&&-./#'01 (,22%( .3-40 ),'#

    )#/(#'01 -,#

    #$% /(# 3'&%

    / 1/(*%0 /# 0'1$#

    .,(#/'0) ,5

    .'0%6/'0#%(5(%#/#'-0

    #$% .'(.3%

    '*%/)

    *%)'(%

    .-0).'-,)0%))

    #(/0)3/#'01 #$% '*%/3-) /01%3%)

    %(/)%($%/*

    #$% 5/.% -& 3'&%

    7-1')

  • 8/12/2019 Catching the Big Fish

    3/117

    2-289:) 2'1 2-7

    #$% /01('%)# *-1 '0 #$% 4-(3*

    6,)'.

    '0#,'#'-0 #$% ,0'&'%* &'%3*

    #$% &-,(#$ )#/#%

    1%##'01 #$%(%

    6-*%(0 ).'%0.% /0* /0.'%0# ).'%0.%

    /074$%(%; /07#'6%

    '*%0#'#7&'0/3 .,#

    #$%(/57

    *(%/6)

    /01%3- 2/*/3/6%0#'

    )-,0*

    ./)#'01

    (%$%/()/3

    &%/(

    /33 #-1%#$%( 0-4

    #4'0 5%/

  • 8/12/2019 Catching the Big Fish

    4/117

    ),&&%('01

    3'1$# -& #$% )%3&

    / #-4%( -& 1-3*

    (%3'1'-0*(,1)

    #,(0 -0 #$% 3'1$#

    '0*,)#('/3 )765$-07 0-> ?

    3-)# $'1$4/7

    (%)#('.#'-0)

    6,3$-33/0* *('+% #$% 2-@ /0* #$%

  • 8/12/2019 Catching the Big Fish

    5/117

    #$% *%/#$ -& &'36

    *+ &-( 7-,01 &'366/C;A! !?7 >A!?;=

  • 8/12/2019 Catching the Big Fish

    6/117

  • 8/12/2019 Catching the Big Fish

    7/117

    D%(%67 5> #/(.$%(E5%01,'05FGHIJKLM GN OKL 5LPQFIP 1RSFT

    5LPQFIP 1RSFT U,)/V 'PW>; XYZ $FMJSP )ORLLO; 0L[ 7SR\; 0L[ 7SR\ ?]]?^; ,)/ 89_ 5LPQFIP 1RSFT U.`P`M`V;a] %QHIPOSP /bLPFL %`JO; )FIOL Y]];#SRSPOS; -PO`RIS 6^5 c7X; .`P`M` U` MIbIJISP Sd 5L`RJSP 5LPQFIP .`P`M` 'PW>V5LPQFIP 2SS\J 3OM; e] )OR`PM; 3SPMSP 4.c( ](3; %PQH`PM 89_ 5LPQFIP 'RLH`PM; cZ )O )OLTKLP89:J 1RLLP; *FGHIP

    c;'RLH`PM U` MIbIJISP Sd 5LPQFIP 2SS\J 3OMV 89_ 5LPQFIP 1RSFT U/FJOR`HI`V; cZ] .`fGLR[LHH (S`M; .`fGLR[LHH;+IWOSR

    X?c^;/FJOR`HI` U` MIbIJISP Sd 5L`RJSP /FJOR`HI` 1RSFT 5ON 3OMV 89_ 5LPQFIP 2SS\J 'PMI` 5bO 3OM; ?? .SffFPION .LPORL;

    5`PWKJKLLH 5`R\; 0L[ *LHKIB??] ]?Y; 'PMI` 89_ 5LPQFIP 1RSFT U0=V; gY /TSHHS *RIbL; (SJLM`HL; 0SROK )KSRL ]gXc;0L[ =L`H`PM U` MIbIJISP Sd 5L`RJSP 0L[ =L`H`PM 3OMV 89_ 5LPQFIP 2SS\J U)SFOK /dRIW`V U5ONV 3OM;

    c^ )OFRMLL /bLPFL; (SJLG`P\; DSK`PPLJGFRQ c?ag; )SFOK /dRIW`5LPQFIP 2SS\J 3OM; (LQIJOLRLM -ddIWLJC e] )OR`PM; 3SPMSP 4.c( ](3; %PQH`PM

    !

    &IRJO OR`ML T`TLRG`W\ LMIOISP c]]Y

    .STNRIQKO !h c]]g GN 2SG\IPM; 'PW>

    /HH RIQKOJ RLJLRbLM> 0S T`RO Sd OKIJ GSS\ f`N GL RLTRSMFWLM; JW`PPLM; SR MIJORIGFOLM IP `PNTRIPOLM SR LHLWORSPIW dSRf [IOKSFO TLRfIJJISP> 5HL`JL MS PSO T`ROIWIT`OL IP SR LPWSFR`QL TIR`WN

    Sd WSTNRIQKOLM f`OLRI`HJ IP bISH`OISP Sd OKL `FOKSR89:J RIQKOJ> 5FRWK`JL SPHN `FOKSRIiLM LMIOISPJ5FGHIJKLM JIfFHO`PLSFJHN IP .`P`M`

    !

    6SJO #`RWKLRE5LPQFIP GSS\J `RL `b`IH`GHL `O JTLWI`H jF`POION MIJWSFPOJ dSR GFH\ TFRWK`JL dSR J`HLJ TRSfSOTRLfIFfJ; dFPMBR`IJIPQ; `PM LMFW`OISP`H PLLMJ> )TLWI`H GSS\J SR GSS\ LkWLRTOJ `HJS W`P GL WRL`OLM OS dIO J

    PLLMJ> &SR MLO`IHJ; [RIOL 5LPQFIP 1RSFT U,)/V 'PW> )TLWI`H 6`R\LOJ; XYZ $FMJSP )ORLLO; 0L[ 7SR\; 07 ?]]?^>

    !

    L')20 C aYeB?B?]?B]^XX]B?

    ?> #R`PJWLPMLPO`H 6LMIO`OISP> c> .RL`OIbL `GIHION89l(LHIQISFJ `JTLWOJ>X> .RL`OISP U3IOLR`RN; ROIJOIW; LOW>V> '>#IOHL>

    2&gXY>#ge3?Ze>?89:cZ89lMWcc

    !

    !

    !

    #KIJ GSS\ IJ TRIPOLM SP `WIMBdRLL T`TLR>

  • 8/12/2019 Catching the Big Fish

    8/117

    !

    !

    4KIHL OKL `FOKSR K`J f`ML LbLRN LddSRO OS TRSbIML `WWFR`OL OLHLTKSPL PFfGLRJ `PM 'POLRPLO `MMRLJJLJ `OSd TFGHIW`OISP; PLIOKLR OKL TFGHIJKLR PSR OKL `FOKSR `JJFfLJ `PN RLJTSPJIGIHION dSR LRRSRJ; SR dSR WK`PQL`dOLR TFGHIW`OISP> &FROKLR; OKL TFGHIJKLR MSLJ PSO K`bL `PN WSPORSH SbLR `PM MSLJ PSO `JJFfL `PN RLJTSP

    `FOKSR SR OKIRMBT`RON [LGJIOLJ SR OKLIR WSPOLPO>

    KOOTCEEFJ>TLPQFIPQRSFT>WSf

    http://us.penguingroup.com/http://us.penguingroup.com/
  • 8/12/2019 Catching the Big Fish

    9/117

    !+ ?"D ?+$"3%DD :(/(."D/" :(/%D/ @+)"

  • 8/12/2019 Catching the Big Fish

    10/117

    '0#(-*,.#'-0'ML`J `RL HI\L dIJK>

    !

    'd NSF [`PO OS W`OWK HIOOHL dIJK; NSF W`P JO`N IP OKL JK`HHS[ [`OLR> 2FO Id NSFW`OWK OKL GIQ dIJK; NSF89:bL QSO OS QS MLLTLR>

    *S[P MLLT; OKL dIJK `RL fSRL TS[LRdFH `PM fSRL TFRL>#KLN89:RL KFQL `PM`GJOR`WO> /PM OKLN89:RL bLRN GL`FOIdFH>

    ' HSS\ dSR ` WLRO`IP \IPM Sd dIJK OK`O IJ IfTSRO`PO OS fL; SPL OK`O W`P OR`PJH`OWIPLf`> 2FO OKLRL `RL `HH \IPMJ Sd dIJK J[IffIPQ MS[P OKLRL> #KLRL `RL dIJK dGFJIPLJJ; dIJK dSR JTSROJ>#KLRL RL dIJK dSR LbLRNOKIPQ>

    %bLRNOKIPQ; `PNOKIPQ OK`O IJ ` OKIPQ; WSfLJ FT dRSf OKL MLLTLJO HLbLH> TKNJIWJ W`HHJ OK`O HLbLH OKL ,PIdILM &ILHM> #KL fSRL NSFR WSPJWISFJPL`[`RLPLJJ89lIJ LkT`PMLM; OKL MLLTLR NSF QS OS[`RM OKIJ JSFRWL; `PM OKL GIQOKL dIJK NSF W`P W`OWK>

    6N OKIRONBOKRLLBNL`R TR`WOIWL Sd OKL #R`PJWLPMLPO`H 6LMIO`OISP TRSQRWLPOR`H OS fN [SR\ IP dIHf `PM T`IPOIPQ `PM OS `HH `RL`J Sd fN HIdL> &SR fL IO GLLP OKL [`N OS MIbL MLLTLR IP JL`RWK Sd OKL GIQ dIJK> 'P OKIJ GSS\; ' [`PO OS JJSfL Sd OKSJL LkTLRILPWLJ [IOK NSF>

  • 8/12/2019 Catching the Big Fish

    11/117

    #$% &'()# *'+%!

    !

    !

    !

    ?% E/+D% /(,,"3%DD "D E"#/"3F E/+D% 2+3#%3#G%3# "D E"#/"3F E/+D% $")/# "D ($$ E"#/"3F #/(# -+)"F H%"3) +3% E"#/C.(/G(3F (##("3D %#%.3($ I.%%1+G "3 1"J"3% 2+3D2"+5D3%DDK

    C?>L>0M

    !

    !

    !

    4KLP ' dIRJO KL`RM `GSFO fLMIO`OISP; ' K`M iLRS IPOLRLJO IP IO> ' [`JP89:O LbLWFRISFJ> 'O JSFPMLM HI\L ` [`JOL Sd OIfL>

    4K`O QSO fL IPOLRLJOLM; OKSFQK; [`J OKL TKR`JL 89mORFL K`TTIPLJJ HILJ [IOKIP>! /O dIRJO ' OKSFQKO IO JSFPMLM \IPM Sd fL`P; GLW`FJL IO MSLJP89:O OLHH NSF [KLR89m[IOKIP89! IJ; SR KS[ OS QLO OKLRL> 2FO JOIHH IO K`M ` RIPQ Sd ORFOK> /PM ' GOKIP\ OK`O f`NGL fLMIO`OISP [`J ` [`N OS QS [IOKIP>

    ' HSS\LM IPOS fLMIO`OISP; `J\LM JSfL jFLJOISPJ; `PM JO`ROLM WSPOLfTH`OIPQ MIddLdSRfJ> /O OK`O fSfLPO; fN JIJOLR W`HHLM `PM J`IM JKL K`M GLLP MSIP

    #R`PJWLPMLPO`H 6LMIO`OISP dSR JIk fSPOKJ>#KLRL [`J JSfLOKIPQ IP KLR bSIWLWK`PQL> / jF`HION Sd K`TTIPLJJ> /PM ' OKSFQKO;!/(#NOPD E/(# 4 E(3#K

    !

    )S IP DFHN ?aYX ' [LPO OS OKL #6 WLPOLR IP 3SJ /PQLHLJ `PM fLO `P IPJORFWOSR; `HI\LM KLR> )KL HSS\LM HI\L *SRIJ *`N> /PM JKL O`FQKO fL OKIJ OLWKPIjFL> )KL QfL ` f`POR`; [KIWK IJ ` JSFPMBbIGR`OISPBOKSFQKO> 7SF MSP89:O fLMIO`OL SP OKfL`PIPQ Sd IO; GFO IO89:J bLRN JTLWIdIW JSFPMBbIGR`OISPBOKSFQKO>

  • 8/12/2019 Catching the Big Fish

    12/117

    )KL OSS\ fL IPOS ` HIOOHL RSSf OS K`bL fN dIRJO fLMIO`OISP> ' J`O MS[P; WHSJLM LNLJ; JO`ROLM OKIJ f`POR`; `PM IO [`J `J Id ' [LRL IP `P LHLb`OSR `PM OKL W`GHL KGLLP WFO> 2SSfn ' dLHH IPOS GHIJJ89lTFRL GHIJJ> /PM ' [`J oFJO"3 OKLRL> #KLP OKLOL`WKLR J`IM; 89m'O89:J OIfL OS WSfL SFOp IO89:J GLLP O[LPON fIPFOLJ>89 /PM '! J`IM;89m'#89:) /3(%/*7 2%%0 #4%0#7 6'0,#%)qn89 /PM JKL J IM; 89m)KKKKn!

    89 GLW`FJL SOKLR TLSTHL [LRL fLMIO`OIPQ> 'O JLLfLM JS d`fIHI R; GFO `HJS JS PL! `PM TS[LRdFH> /dOLR OK`O; ' J IM OKL [SRM 89mFPIjFL89 JKSFHM! GL RLJLRbLM dSR OKIJLkTLRILPWL>

    'O O`\LJ NSF OS `P SWL`P Sd TFRL WSPJWISFJPLJJ; TFRL \PS[IPQPLJJ> 2FO IO89:Jd`fIHI`Rp IO89:J -+5K /PM RIQKO `[`N ` JLPJL Sd K`TTIPLJJ LfLRQLJ89lPSO `QSSdG`HH K`TTIPLJJ; GFO ` OKIW\ GL`FON>

    ' K`bL PLbLR fIJJLM ` fLMIO`OISP IP OKIRONBOKRLL NL`RJ> ' fLMIO`OL SPWL IPfSRPIPQ `PM `Q`IP IP OKL `dOLRPSSP; dSR `GSFO O[LPON fIPFOLJ L`WK OIfL>#KLP ' Q`GSFO OKL GFJIPLJJ Sd fN M`N> /PM ' dIPM OK`O OKL oSN Sd MSIPQ IPWRL`JLJ> 'PO

    IPWRL`JLJ> #KL THL`JFRL Sd HIdL QRS[J> /PM PLQ`OIbION RLWLMLJ>

  • 8/12/2019 Catching the Big Fish

    13/117

    ),&&-./#'01 (,22%( .3-40 ),'#!

    !

    !

    4# E+5$1 H% %(D"%. #+ .+$$ 5, #/% %3#".% DQ- "3#+ ( DG($$ 2$+#/ #/(3 "# E+5$1 H% #+ +H#("3 #.5% /(,,"3%DD E"#/+5#Q3+E"3) #/% 6%$IK

    R

    A'>S46?>06

    !

    !

    !

    4KLP ' JO`ROLM fLMIO`OIPQ; ' [`J dIHHLM [IOK `PkILOILJ `PM dL`RJ> ' dLHO ` JLPJLMLTRLJJISP PM PQLR>

    !

    ' SdOLP OSS\ SFO OKIJ `PQLR SP fN dIRJO [IdL> /dOLR ' K`M GLLP fLMIO`OIPQ dSR `GO[S [LL\J; JKL W`fL OS fL `PM J`IM; 89m4K`O89:J QSIPQ SPq89 ' [`J jFILO dSR `! fSfLPO> 2FO dIP`HHN ' J`IM; 89m4K`O MS NSF fL`Pq89 /PM JKL J`IM; 89m#KIJ! `PQLR; [KLRL MIM IO QSq89 /PM ' K`MP89:O LbLP RL`HIiLM OK`O IO K`M HIdOLM>!

    !

    ' W`HH OK`O MLTRLJJISP `PM `PQLR OKL )FddSW`OIPQ (FGGLR .HS[P )FIO Sd 0LQ`O'O89:J D5II+2(#"3)F `PM OK`O RFGGLRD#"3QDK 2FO SPWL NSF JO`RO fLMIO`OIPQ `PMMIbIPQ [IOKIP; OKL WHS[P JFIO JO`ROJ OS MIJJSHbL> 7SF dIP`HHN RL`HIiL KS[ TFORIMJOIP\ [KLP IO JO`ROJ OS QS>#KLP; [KLP IO MIJJSHbLJ; NSF K`bL dRLLMSf>

  • 8/12/2019 Catching the Big Fish

    14/117

    /PQLR `PM MLTRLJJISP `PM JSRRS[ `RL GL`FOIdFH OKIPQJ IP ` JOSRN; GFO OKLN89:RLTSIJSP OS OKL dIHff`\LR SR `ROIJO> #KLN89:RL HI\L ` bIJL QRIT SP WRL`OIbIONNSF89:RL IP OK`O QRIT; NSF W`P K`RMHN QLO SFO Sd GLM; fFWK HLJJ LkTLRILPWL OSd WRL`OIbION `PM IML`J> 7SF fFJO K`bL WH`RION OS WRL`OL> 7SF K`bL OS GL W`OWK IML`J>

  • 8/12/2019 Catching the Big Fish

    15/117

    )#/(#'01 -,#!

    !

    !

    ' JO`ROLM SFO oFJO `J ` RLQFH`R TLRJSP; QRS[IPQ FT IP OKL 0SROK[LJO> 6N d`OKLRRLJL`RWK JWILPOIJO dSR OKL *LT`ROfLPO Sd /QRIWFHOFRL; JOFMNIPQ ORLLJ> )S ' [SSMJ ` HSO> /PM OKL [SSMJ dSR ` WKIHM `RL f`QIW`H> ' HIbLM IP [K`O TLSTHL W`H

    OS[PJ> 6N [SRHM [`J [K`O [SFHM GL WSPJIMLRLM `GSFO ` WION GHSW\; f`NGL OGHSW\J> %bLRNOKIPQ SWWFRRLM IP OK`O JT`WL> /HH OKL MRL`fIPQ; `HH fN dRILPOK`O Jf`HH [SRHM> 2FO OS fL IO JLLfLM JS KFQL `PM f`QIW`H> #KLRL [`J THLPONOIfL `b`IH`GHL OS MRL`f `PM GL [IOK dRILPMJ>

    !

    ' HI\LM OS T`IPO `PM ' HI\LM OS MR`[> /PM ' SdOLP OKSFQKO; [RSPQHN; OK`O [KLP NOS GL `P `MFHO; NSF JOSTTLM T`IPOIPQ `PM MR`[IPQ `PM MIM JSfLOKIPQ fSRL JLRI'P OKL PIPOK QR`ML; fN d`fIHN fSbLM OS /HLk`PMRI`;+IRQIPI`> -P OKL dRSPO H`[P Sd

    QIRHdRILPM89:J KSFJL SPL PIQKO; ' fLO ` QFN P`fLM #SGN /J [L [LRL O`H\IPQKL J`IM KIJ d`OKLR [`J ` T`IPOLR> ' OKSFQKO f`NGL KL fIQKO K`bL GLLP ` KSFJLT`IPOLR; GFO dFROKLR O`H\IPQ QSO fL `RSFPM OS OKL d`WO OK`O KL [`J ` dIPL `ROIJO

    !

    #KIJ WSPbLRJ`OISP WK`PQLM fN HIdL> ' K`M GLLP JSfL[K`O IPOLRLJOLM IP JWILPWLJFMMLPHN \PL[ OK`O ' [`POLM OS GL ` T`IPOLR> /PM ' [`POLM OS HIbL OKL `RO HIdL>

  • 8/12/2019 Catching the Big Fish

    16/117

    #$% /(# 3'&%!

    !

    !

    'P KIQK JWKSSH; ' RL`M (SGLRO $LPRI89:J GSS\!/% >.# 6,"."#F [KIWK TRSfTOLM OKLIML` Sd OKL `RO HIdL> &SR fL; HIbIPQ OKL `RO HIdL fL`PO ` MLMIW`OISP OS T`IPOWSfTHLOL MLMIW`OISP OS IO; f`\IPQ LbLRNOKIPQ LHJL JLWSPM`RN>

    #K`O; ' OKSFQKO; IJ OKL SPHN [`N NSF89:RL QSIPQ OS QLO IP MLLT `PM MIJWSbLR O)S `PNOKIPQ OK`O MIJOR`WOJ dRSf OK`O T`OK Sd MIJWSbLRN IJ PSO T`RO Sd OKL `OK`O [`N Sd OKIP\IPQ> (L`HHN; OKL `RO HIdL fL`PJ ` dRLLMSf> /PM IO JLLfJ; ' OKIP\K`IR JLHdIJK> 2FO IO MSLJP89:O K`bL OS GL JLHdIJKp IO oFJO fL`PJ OK`O NSF PLLM OI

    !

    2FJKPLHH 89!

    !

    /PM OK`O89:J G`JIW`HHN ORFL> 7SF MSP89:O oFJO JO`RO T`IPOIPQ> 7SF K`bL OS JIO [KIHL `PM QLO JSfL \IPM Sd fLPO`H IML` IP SRMLR OS QS `PM f`\L OKL RIQKO fSbLJ/PM NSF PLLM ` [KSHL GFPWK Sd f`OLRI`HJ `O OKL RL`MN> &SR Lk`fTHL; NSF PLLMGFIHM dR`fL[SR\ JORLOWKLRJ dSR OKL W`Pb`J> 'O W`P O`\L ` HSPQ OIfL oFJO OS TRJSfLOKIPQ OS T`IPO SP> /PM OKLP NSF QS OS [SR\> #KL IML` oFJO PLLMJ OS GL LPSOS QLO NSF JO`ROLM; GLW`FJL; dSR fL; [K`OLbLR dSHHS[J IJ ` TRSWLJJ Sd `WOISPRL`WOISP> 'O89:J `H[`NJ ` TRSWLJJ Sd GFIHMIPQ `PM OKLP MLJORSNIPQ> /PM OKLP;OKIJ MLJORFWOISP; MIJWSbLRIPQ ` OKIPQ `PM GFIHMIPQ SP IO> 0`OFRL TH`NJ ` KFIO> 5FOOIPQ MIddIWFHO f`OLRI`HJ OSQLOKLR89lHI\L G`\IPQ JSfLOKIPQ IP JFPHIQKOSPL f`OLRI`H OK`O dIQKOJ `PSOKLR f`OLRI`H89lW`FJLJ IOJ S[P SRQ`PIW RL`WOISP>IO89:J ` f`OOLR Sd JIOOIPQ G`W\ `PM JOFMNIPQ IO `PM JOFMNIPQ IO `PM JOFMNIPQ IJFMMLPHN; NSF dIPM NSF89:RL HL`TIPQ FT SFO Sd NSFR WK`IR `PM QSIPQ IP `PM MOKL PLkO OKIPQ>#K`O89:J WOISP PM RL`WOISP>

  • 8/12/2019 Catching the Big Fish

    17/117

    !

    2FO Id NSF \PS[ OK`O NSF89:bL QSO OS GL JSfL[KLRL IP K`Hd `P KSFR; OKLRL89:J PS[`N NSF W`P `WKILbL OK`O> )S OKL `RO HIdL fL`PJ ` dRLLMSf OS K`bL OIfL dSR OK

    QSSM OKIPQJ OS K`TTLP>#KLRL89:J PSO `H[`NJ ` HSO Sd OIfL dSR SOKLR OKIPQJ>

  • 8/12/2019 Catching the Big Fish

    18/117

    / 1/(*%0 /# 0'1$#!

    !

    !

    )S ' [`J ` T`IPOLR> ' T`IPOLM `PM ' [LPO OS `RO JWKSSH> ' K`M PS IPOLRLJO IP dIHf[SFHM QS OS ` dIHf JSfLOIfLJ; GFO ' RL`HHN oFJO [`POLM OS T`IPO>

    -PL M`N ' [`J JIOOIPQ IP ` GIQ JOFMIS RSSf `O OKL 5LPPJNHb`PI` /W`MLfN Sd OKL &IPL/ROJ>#KL RSSf [`J MIbIMLM IPOS HIOOHL WFGIWHLJ> ' [`J IP fN WFGIWHLp IO [`J `GSFS89:WHSW\ IP OKL `dOLRPSSP> /PM ' K`M ` T`IPOIPQ QSIPQ; [KIWK [`J Sd ` Q`RMLP `PIQKO> 'O K`M ` HSO Sd GH`W\; [IOK QRLLP TH`POJ LfLRQIPQ SFO Sd OKL M`R\PLJJ>JFMMLP; OKLJL TH`POJ JO`ROLM OS fSbL; `PM ' KL`RM ` [IPM> ' [`JP89:O O`\IPQ MRFQJ' OKSFQKO;;/F /+E I(3#(D#"2 #/"D "DT /PM ' GLQ`P OS [SPMLR Id dIHf WSFHM GL ` [`N OSf`\L T`IPOIPQJ fSbL>

    /O OKL LPM Sd L`WK NL`R; OKLRL [`J `P LkTLRIfLPO`H T`IPOIPQ `PM JWFHTOFRL WS #KL NL`R GLdSRL; ' K`M GFIHO JSfLOKIPQ dSR OKL WSPOLJO; `PM OKIJ OIfL ' OK4NOPG )+"3) #+ 1+ ( G+J"3) ,("3#"3) > ' GFIHO ` JWFHTOFRLM JWRLLP89lJIk dLLO GN L

    dLLO89l`PM TRSoLWOLM ` TRLOON WRFMLHN `PIf`OLM JOSTBfSOISP dIHf SP IO> 'O [6"U :%3 2FO `P SHMLR JOFMLPO J`[ OKL TRSo`PM WSffIJJISPLM fL OS GFIHM SPL dSR KIJ KSfL> /PM OK`O [`J [K`O JO`ROLM OKL G`HRSHHIPQ> /dOLR OK`O; ' oFJO \LTO QLOOIPQ QRLLP HIQKOJ>#KLP HIOOHL GN HIOOHGN HL`T89l' dLHH IP HSbL [IOK OKIJ fLMIFf>

  • 8/12/2019 Catching the Big Fish

    19/117

    .,(#/'0) ,5!

    !

    !

    V3+E #/(# ($$ +I S(#5.% "D H5# ( G()"2 #/%(#%.F #/(# #/% ).%(# :+#/%. "D #/% G(D#%. G()"2"(3F (31 #/(# #/"D E/+$%E+.$1 "D ,%+,$%1 H- /%. G(3- ,(.#DK

    A'>S46?>06

    !

    !

    !

    'O89:J JS f`QIW`H89l' MSP89:O \PS[ [KN89lOS QS IPOS ` OKL`OLR `PM K`bL OKLHIQKOJ QS MS[P> 'O89:J bLRN jFILO; `PM OKLP OKL WFRO`IPJ JO`RO OS STLP> 6OKLN89:RL RLM> /PM NSF QS IPOS ` [SRHM>

    'O89:J GL`FOIdFH [KLP IO89:J ` JK`RLM LkTLRILPWL> 'O89:J JOIHH GL`FOIdFH [KLNSF89:RL `O KSfL `PM NSFR OKL`OLR IJ IP dRSPO Sd NSF; OKSFQK IO89:J PSO jFIOL QSSM> 'O89:J GLJO SP ` GIQ JWRLLP> #K`O89:J OKL [`N OS QS IPOS ` [SRHM>

  • 8/12/2019 Catching the Big Fish

    20/117

  • 8/12/2019 Catching the Big Fish

    21/117

    '0#%(5(%#/#'-0!

    !

    !

    / dIHf JKSFHM JO`PM SP IOJ S[P> 'O89:J `GJFRM Id ` dIHff`\LR PLLMJ OS J`N [K`O `dIHf fL`PJ IP [SRMJ>#KL [SRHM IP OKL dIHf IJ ` WRL`OLM SPL; `PM TLSTHL JSfLOIfLHSbL QSIPQ IPOS OK`O [SRHM> &SR OKLf OK`O [SRHM IJ RL`H> /PM Id TLSTHL dIPM

    OKIPQJ `GSFO KS[ JSfLOKIPQ [`J MSPL; SR KS[ OKIJ fL`PJ OKIJ SR OK`O fL`PJ OK`O;OKL PLkO OIfL OKLN JLL OKL dIHf; OKLJL OKIPQJ LPOLR IPOS OKL LkTLRILPWL>OKL dIHf GLWSfLJ MIddLRLPO> ' OKIP\ IO89:J JS TRLWISFJ `PM IfTSRO`PO OS f`IPOOK`O [SRHM `PM PSO J`N WLRO`IP OKIPQJ OK`O WSFHM GRL`\ OKL LkTLRILPWL>

    !

    7SF MSP89:O PLLM `PNOKIPQ SFOJIML Sd OKL [SR\>#KLRL K`bL GLLP ` HSO Sd QGSS\J [RIOOLP; `PM OKL `FOKSRJ `RL HSPQ JIPWL ML`M; `PM NSF W`P89:O MIQ OKLf2FO NSF89:bL QSO OK`O GSS\; `PM ` GSS\ W`P f`\L NSF MRL`f `PM f`\L NSF OKIP\

    `GSFO OKIPQJ>!

    5LSTHL JSfLOIfLJ J`N OKLN K`bL ORSFGHL FPMLRJO`PMIPQ ` dIHf; GFO ' OKIP\ OFPMLRJO`PM fFWK fSRL OK`P OKLN RL`HIiL> 2LW`FJL [L89:RL `HH GHLJJLM [IIPOFIOISP89l[L RL`HHN K`bL OKL QIdO Sd IPOFIOIPQ OKIPQJ>

    )SfLSPL fIQKO J`N; ' MSP89:O FPMLRJO`PM fFJIWp GFO fSJO TLSTHL LkTLRILPWLfFJIW LfSOISP`HHN `PM [SFHM `QRLL OK`O fFJIW IJ `P `GJOR`WOISP> 7SF MSP89:O PLLOS TFO fFJIW IPOS [SRMJ RIQKO `[`N89lNSF oFJO HIJOLP>

    .IPLf` IJ ` HSO HI\L fFJIW> 'O W`P GL bLRN `GJOR`WO; GFO TLSTHL K`bL ` NL`RPIPQf`\L IPOLHHLWOF`H JLPJL Sd IO; OS TFO IO RIQKO IPOS [SRMJ> /PM [KLP OKLN W`P8OK`O; IO dLLHJ dRFJOR`OIPQ> 2FO OKLN W`P WSfL FT [IOK `P LkTH`P`OISP dRSf [IOOKLN oFJO `HHS[ IO> 'd OKLN JO`ROLM O`H\IPQ OS OKLIR dRILPMJ; JSSP OKLNOKIPQJ89l[K`O JSfLOKIPQ IJ `PM [K`O JSfLOKIPQ IJP89:O> /PM OKLN fIQKO `QRLL[IOK OKLIR dRILPMJ SR `RQFL [IOK OKLIR dRILPMJ89lGFO KS[ WSFHM OKLN `QRLL

  • 8/12/2019 Catching the Big Fish

    22/117

    OKLN MSP89:O `HRL`MN \PS[q #KL IPOLRLJOIPQ OKIPQ IJ; OKLN RL`HHN MS \PS[ OK`P OKLN OKIP\> /PM GN bSIWIPQ [K`O OKLN \PS[; IO GLWSfLJ WHL`RLR> /PM [KLPJLL JSfLOKIPQ; OKLN WSFHM ORN OS WH`RIdN OK`O ` HIOOHL fSRL `PM; `Q`IP; QSdSROK [IOK ` dRILPM> /PM OKLN [SFHM WSfL OS JSfL WSPWHFJISP> /PM OK`O [SFb`HIM>

  • 8/12/2019 Catching the Big Fish

    23/117

    #$% .'(.3%!

    !

    !

    ' HI\L OKL J`NIPQC 89m#KL [SRHM IJ `J NSF `RL>89 /PM ' OKIP\ dIHfJ `RL `J NSF! `RL>#K`O89:J [KN; `HOKSFQK OKL dR`fLJ Sd ` dIHf `RL `H[`NJ OKL J`fL89lOKL J`fLPFfGLR; IP OKL J`fL JLjFLPWL; [IOK OKL J`fL JSFPMJ89lLbLRN JWRLLPIPQ IJ

    MIddLRLPO> #KL MIddLRLPWL IJ JSfLOIfLJ JFGOHL GFO IO89:J OKLRL> 'O MLTLPM`FMILPWL>#KLRL IJ ` WIRWHL OK`O QSLJ dRSf OKL `FMILPWL OS OKL dIHf `PM G`TLRJSP IJ HSS\IPQ `PM OKIP\IPQ `PM dLLHIPQ `PM WSfIPQ FT [IOK KIJ SR KLR S[P JLPSd OKIPQJ> /PM IO89:J TRSG`GHN MIddLRLPO dRSf [K`O ' dLHH IP HSbL [IOK>

    !

    )S NSF MSP89:O \PS[ KS[ IO89:J QSIPQ OS KIO TLSTHL> 2FO Id NSF OKSFQKO `GSFO KSIO89:J QSIPQ OS KIO TLSTHL; SR Id IO89:J QSIPQ OS KFRO JSfLSPL; SR Id IO89:J QSIPQ MS OKIJ SR MS OK`O; OKLP NSF [SFHM K`bL OS JOST f`\IPQ dIHfJ> 7SF oFJO MS OK

    OKIPQJ OK`O NSF d`HH IP HSbL [IOK; `PM NSF PLbLR \PS[ [K`O89:J QSIPQ OS K`TTLP>

  • 8/12/2019 Catching the Big Fish

    24/117

    '*%/)!

    !

    !

    /P IML` IJ ` OKSFQKO> 'O89:J ` OKSFQKO OK`O KSHMJ fSRL OK`P NSF OKIP\ IO MSLJ [NSF RLWLIbL IO> 2FO IP OK`O dIRJO fSfLPO OKLRL IJ ` JT`R\> 'P ` WSfIW JORIT; Id JSfLQLOJ `P IML`; ` HIQKOGFHG QSLJ SP> 'O K`TTLPJ IP `P IPJO`PO; oFJO `J IP HIdL>

    'O [SFHM GL QRL`O Id OKL LPOIRL dIHf W`fL `HH `O SPWL> 2FO IO WSfLJ; dSR dR`QfLPOJ> #K`O dIRJO dR`QfLPO IJ HI\L OKL (SJLOO` )OSPL> 'O89:J OKL TILWL SdTFiiHL OK`O IPMIW`OLJ OKL RLJO> 'O89:J ` KSTLdFH TFiiHL TILWL>

    'P C$5% L%$J%# ; IO [`J RLM HITJ; QRLLP H`[PJ; `PM OKL JSPQ89l2SGGN +IPOSP89:JbLRJISP Sd 89m2HFL +LHbLO>89 #KL PLkO OKIPQ [`J `P L`R HNIPQ IP ` dILHM> /PM ! [`J IO>

    7SF d`HH IP HSbL [IOK OKL dIRJO IML`; OK`O HIOOHL OIPN TILWL> /PM SPWL NSF89OKL RLJO [IHH WSfL IP OIfL>

  • 8/12/2019 Catching the Big Fish

    25/117

    *%)'(%!

    !

    !

    *LJIRL dSR `P IML` IJ HI\L G`IO>4KLP NSF89:RL dIJKIPQ; NSF K`bL OS K`bL T`OILPWL 7SF G`IO NSFR KSS\; `PM OKLP NSF [`IO>#KL MLJIRL IJ OKL G`IO OK`O TFHHJ OKSIP89lOKSJL IML`J>

    #KL GL`FOIdFH OKIPQ IJ OK`O [KLP NSF W`OWK SPL dIJK OK`O NSF HSbL; LbLP Id IOHIOOHL dIJK89l` dR`QfLPO Sd `P IML`89lOK`O dIJK [IHH MR`[ IP SOKLR dIJK; `PM OKLNKSS\ SPOS IO>#KLP NSF89:RL SP NSFR [`N> )SSP OKLRL `RL fSRL `PM fSRL `PM fSRLdR`QfLPOJ; `PM OKL [KSHL OKIPQ LfLRQLJ> 2FO IO JO`ROJ [IOK MLJIRL>

  • 8/12/2019 Catching the Big Fish

    26/117

    .-0).'-,)0%))!

    !

    !

    !/.+5)/ G%1"#(#"+3 +3% .%($"W%D #/% 53H+531%1K!/(# E/"2/ "D 53H+531%1 "D /(,,-K!/%.% "D 3+ /(,,"3%DD "3 #/% DG($$K

    R

    A'>S46?>06

    !

    !

    !

    3IOOHL dIJK J[If SP OKL JFRd`WL; GFO OKL GIQ SPLJ J[If MS[P GLHS[> 'd NSF WLkT`PM OKL WSPO`IPLR NSF89:RL dIJKIPQ IP89lNSFR WSPJWISFJPLJJ89lNSF W`P W`OGIQQLR dIJK>

    $LRL89:J KS[ IO [SR\JC 'PJIML LbLRN KFf`P GLIPQ IJ `P SWL`P Sd TFRL; bIGR`POWSPJWISFJPLJJ> 4KLP NSF 89mOR`PJWLPM89 IP #R`PJWLPMLPO`H 6LMIO`OISP; NSF ! MS[P IPOS OK`O SWL`P Sd TFRL WSPJWISFJPLJJ> 7SF JTH`JK IPOS IO> /PM IO89:J GH

    7SF W`P bIGR`OL [IOK OKIJ GHIJJ> %kTLRILPWIPQ TFRL WSPJWISFJPLJJ LPHIbLkT`PMJ IO> 'O JO`ROJ OS FPdSHM `PM QRS[>

    'd NSF K`bL ` QSHdBG`HHBJIiLM WSPJWISFJPLJJ; [KLP NSF RL`M ` GSS\; NSF89:HH K`bQSHdBG`HHBJIiLM FPMLRJO`PMIPQp [KLP NSF HSS\ SFO ` [IPMS[; ` QSHdBG`H`[`RLPLJJp [KLP NSF [`\L FT IP OKL fSRPIPQ; ` QSHdBG`HHBJIiLM [`\LdFHPLJJp `PM `JNSF QS `GSFO NSFR M`N; ` QSHdBG`HHBJIiLM IPPLR K`TTIPLJJ>

    !

  • 8/12/2019 Catching the Big Fish

    27/117

    2FO Id NSF W`P LkT`PM OK`O WSPJWISFJPLJJ; f`\L IO QRS[; OKLP [KLP NSF RL`M OKGSS\; NSF89:HH K`bL fSRL FPMLRJO`PMIPQp [KLP NSF HSS\ SFO; fSRL `[`RLPLJJp[KLP NSF [`\L FT; fSRL [`\LdFHPLJJp `PM `J NSF QS `GSFO NSFR M`N; fSRL IPPLRK`TTIPLJJ>

    !

    7SF W`P W`OWK IML`J `O ` MLLTLR HLbLH> /PM WRL`OIbION RL`HHN dHS[J> 'O f`\LJ HHI\L ` d`PO`JOIW Q`fL>

  • 8/12/2019 Catching the Big Fish

    28/117

    #(/0)3/#'01 #$% '*%/!

    !

    !

    #S fL; LbLRN dIHf; LbLRN TRSoLWO; IJ `P LkTLRIfLPO> $S[ MS NSF OR`PJH`OL OKIJ IM$S[ MS NSF OR`PJH`OL IO JS OK`O IO QSLJ dRSf `P IML` OS ` dIHf SR OS ` WK`I

    7SF89:bL QSO OKIJ IML`; `PM NSF W`P JLL IO `PM KL`R IO `PM dLLH IO `PM \PS[ IO> 0S

    HLO89:J J`N NSF JO`RO WFOOIPQ ` TILWL Sd [SSM `PM IO89:J oFJO PSO Lk`WOHN RIQKf`\LJ NSF OKIP\ fSRL; JS NSF W`P O`\L Sdd dRSf OK`O> 7SF89:RL PS[ `WOIPQ `PMRL`WOIPQ> )S IO89:J \IPM Sd `P LkTLRIfLPO OS QLO IO `HH OS dLLH WSRRLWO>

    4KLP NSF fLMIO`OL; OK`O dHS[ IPWRL`JLJ> /WOISP `PM RL`WOISP QS d`JOLR> 7SF89:H`P IML` KLRL; OKLP NSF89:HH QS OKLRL; `PM OKLP OKLRL> 'O89:J HI\LIfTRSbIJ`OISP`H M`PWL> 7SF89:HH oFJO GL iITTIPQ `HSPQp NSF89:HH GL G`PQIPQ SPLIQKO WNHIPMLRJ>

    /PM IO89:J PSO ` TRLOLPM OKIPQp IO89:J PSO ` dLLHBQSSM TRSQR`f; [KLRL OKLNNSF;89m)OST `PM JfLHH OKL RSJLJ; `PM NSFR HIdL [IHH QLO GLOOLR>89 'O WSf! LJ dRSf

    [IOKIP> 'O K`J OS JO`RO dRSf MLLT [IOKIP; `PM QRS[ `PM QRS[ `PM QRS[>#KLP OKIPRL`HHN WK`PQL>

    )S OR`PJWLPM; LkTLRILPWL OKL )LHd89lTFRL WSPJWISFJPLJJ89l`PM [`OWK [KK`TTLPJ>

  • 8/12/2019 Catching the Big Fish

    29/117

    3-) /01%3%)!

    !

    !

    ' W`fL OS 3SJ /PQLHLJ dRSf 5KIH`MLHTKI`; [KLRL ' K`M HIbLM dSR dIbL NL`RJ; `OOLP`RO JWKSSH> 5KIH`MLHTKI IJ \PS[P `J OKL .ION Sd 2RSOKLRHN 3SbL; GFO [KLP ' [`J OIO [`J ` KLHHKSHL>#KLRL [`JP89:O ` HSO Sd HSbL IP OK`O WION>

    !

    ' `RRIbLM IP 3>/> `O PIQKO; JS IO [`JP89:O FPOIH OKL PLkO fSRPIPQ; [KLP ' JOLTTLM SSd ` Jf`HH `T`ROfLPO SP )`P +IWLPOL 2SFHLb`RM; OK`O ' J`[ OKIJ HIQKO> /PM IO OKRfN JSFH> ' dLLH HFW\N OS HIbL [IOK OK`O HIQKO>

    !

    ' HSbL 3SJ /PQLHLJ> ' \PS[ ` HSO Sd TLSTHL QS OKLRL `PM OKLN JLL oFJO ` KFQL JTRSd J`fLPLJJ> 2FO [KLP NSF89:RL OKLRL dSR ` [KIHL; NSF RL`HIiL OK`O L`WK JLWOIK`J IOJ S[P fSSM> #KL QSHMLP `QL Sd WIPLf` IJ JOIHH `HIbL OKLRL; IP OKL JfLH

    o`JfIPL `O PIQKO `PM OKL GL`FOIdFH [L`OKLR> /PM OKL HIQKO IJ IPJTIRIPQ `PM LPLR%bLP [IOK JfSQ; OKLRL89:J JSfLOKIPQ `GSFO OK`O HIQKO OK`O89:J PSO K`RJK; GGRIQKO `PM JfSSOK> 'O dIHHJ fL [IOK OKL dLLHIPQ OK`O `HH TSJJIGIHIOILJ `RL `bMSP89:O \PS[ [KN> 'O89:J MIddLRLPO dRSf OKL HIQKO IP SOKLR TH`WLJ> #KL HIQ5KIH`MLHTKI`; LbLP IP OKL JFffLR; IJ PSO PL`RHN `J GRIQKO> 'O [`J OKL HIQKOGRSFQKO LbLRNGSMN OS 3>/> OS f`\L dIHfJ IP OKL L`RHN M`NJ> 'O89:J JOIHH ` GL`TH`WL>

  • 8/12/2019 Catching the Big Fish

    30/117

    %(/)%($%/*!

    !

    !

    7.(D%./%(1 IJ fN fSJO JTIRIOF`H fSbIL> 0S SPL FPMLRJO`PMJ [KLP ' J`N OK`O; GFO IOIJ>

    7.(D%./%(1 [`J QRS[IPQ IP ` WLRO`IP [`N; `PM ' MIMP89:O \PS[ [K`O IO fL`PO> ' [`JHSS\IPQ dSR ` \LN OS FPHSW\ [K`O OKLJL JLjFLPWLJ [LRL J`NIPQ> -d WSFRJL;FPMLRJOSSM JSfL Sd IOp GFO ' MIMP89:O \PS[ OKL OKIPQ OK`O oFJO TFHHLM IO `HH /PM IO [`J ` JORFQQHL> )S ' QSO SFO fN 2IGHL `PM ' JO`ROLM RL`MIPQ> /PM SPL MRL`M ` JLPOLPWL> /PM ' WHSJLM OKL 2IGHL; GLW`FJL OK`O [`J IOp OK`O [`J IO> /PM J`[ OKL OKIPQ `J ` [KSHL> /PM IO dFHdIHHLM OKIJ bIJISP dSR fL; ?]] TLRWLPO>

    !

    ' MSP89:O OKIP\ '89:HH LbLR J`N [K`O OK`O JLPOLPWL [`J>

  • 8/12/2019 Catching the Big Fish

    31/117

    #$% 5/.% -& 3'&%!

    !

    !

    &IdON NL`RJ `QS; TLSTHL [LRL J`NIPQ;89m%bLRNOKIPQ89:J JTLLMIPQ FT>89 #[LPO! NL`RJ `QS; OKLN [LRL JOIHH J`NIPQ;89m%bLRNOKIPQ89:J JTLLMIPQ FT>89 'O `H[! JLLfJ OK`O [`N> /PM IO JLLfJ LbLP fSRL JS PS[> 'O89:J WR`iN> 4KLP NSF [`OWK `

    HSO Sd #+ `PM RL`M ` HSO Sd f`Q`iIPLJ; IO W`P JLLf HI\L OKL [KSHL [SRHM IJ T`JJIPNSF GN>

    !

    4KLP ' [`J f`\IPQ 7.(D%./%(1F [KIWK OSS\ dIbL NL`RJ OS WSfTHLOL; ' OKSFQKO ' [`JML`M> ' OKSFQKO OKL [SRHM [SFHM GL JS MIddLRLPO GLdSRL IO [`J SbLR> ' OSH?%.% 4 (GF $+2Q%1 "3 #/"D #/"3)K 4 2(3NOP# I"3"D/ "#K!/% E+.$1 "D $%(J"3) G% H%/"31K 'K`M JOSTTLM HIJOLPIPQ OS fFJIW; `PM ' PLbLR [`OWKLM #+ `PN[`N> ' MIMP89:O [`PO OKL`R JOSRILJ `GSFO [K`O [`J QSIPQ SP; GLW`FJL KL`RIPQ OKLJL OKIPQJ dLHO HI\L MN

    /O SPL OIfL; ' `WOF`HHN OKSFQKO Sd GFIHMIPQ ` Jf`HH dIQFRL Sd OKL WK`R`WOf`NGL LIQKO IPWKLJ O`HH; `PM WSPJORFWOIPQ ` Jf`HH JLO SFO Sd W`RMGS`RM; JOSTBfSOISPIPQ KIf OKRSFQK `PM dIPIJKIPQ IO> #K`O [`J OKL SPHN [`N ' WSFHM dMSIPQ IO; GLW`FJL ' MIMP89:O K`bL `PN fSPLN>

    #KLP; SPL PIQKO; fN NSFPQLR GRSOKLR `PM fN d`OKLR J`O fL MS[P IP ` \IPM Sd M`RHIbIPQ RSSf> 6N GRSOKLR IJ bLRN RLJTSPJIGHL; `J IJ fN d`OKLR>#KLN K`M ` HIOO[IOK fL> 'O `HfSJO GRS\L fN KL`RO; GLW`FJL OKLN J`IM ' JKSFHM QLO ` oSG `PM dSR7.(D%./%(1 > ' K`M ` HIOOHL QIRH; `PM ' JKSFHM GL RLJTSPJIGHL `PM QLO ` oSG>

    !

    4LHH; ' MIM QLO ` oSGC ' MLHIbLRLM OKLX($$ 6#.%%# Y+5.3($; `PM ' f`ML dIdON MSHH`RJ `[LL\> ' [SFHM J`bL FT LPSFQK OS JKSSO ` JWLPL `PM ' LbLPOF`HHN dIPIJKLM OKL [KSOKIPQ> /PM ' JO`ROLM fLMIO`OIPQ> D`W\ 0`PWL; OKL `WOSR [KS TH`NLM $LPRNF [`IOLMOKRLL NL`RJ dSR fL; KSHMIPQ OKIJ OKSFQKO Sd $LPRN; \LLTIPQ IO `HIbL>#KLRLJWLPL IP [KIWK D`W\89:J WK`R`WOLR IJ SP SPL JIML Sd ` MSSR; `PM IO [`JP89:O FPOIH

  • 8/12/2019 Catching the Big Fish

    32/117

    NL`R `PM ` K`Hd H`OLR OK`O [L dIHfLM KIf WSfIPQ OKRSFQK OKL SOKLR JIML Sd OK[SPMLRLM; KS[ WSFHM OKIJ K`TTLPq $S[ WSFHM IO K`PQ OSQLOKLR dSR JS HSPQq [`IOLM `PM KLHM OKL WK`R`WOLR>

    #KLRL89:J `P LkTRLJJISPC 89m!

    'd NSF \LLT NSFR LNL SP OKL MSFQKPFO `PM MS NSFR [SR\; OK`O89:J `HH NSF WWSPORSH> 7SF W`P89:O WSPORSH `PN Sd [K`O89:J SFO OKLRL; SFOJIML NSFRJLHd> W`P QLO IPJIML `PM MS OKL GLJO NSF W`P MS>

    #KL [SRHM"D3NOP# QSIPQ OS T`JJ NSF GN> #KLRL89:J PS QF`R`POLL OK`O fLMIO`OISPSR MLHIbLRIPQ OKLX($$ 6#.%%# Y+5.3($ IJ QSIPQ OS f`\L NSF ` JFWWLJJ> 2FO [IOK dSWFJ`PM [IOK fLMIO`OISP89l`HOKSFQK OKL LbLPOJ Sd NSFR SFOLR HIdL f`N JO`NJ`fL89lOKL [`N NSF QS OKRSFQK OKSJL LbLPOJ WK`PQLJ `PM QLOJ JS fFWK GLOOLR>

  • 8/12/2019 Catching the Big Fish

    33/117

    7-1')!

    !

    !

    4KLP ' dIRJO J`[ TIWOFRLJ IP GSS\J Sd NSQIJ JIOOIPQ WRSJJBHLQQLM IP OKL [SSMJ dSRLJOJ Sd 'PMI`; JSfLOKIPQ [SFHM f`\L fL HSS\ O[IWL> '89:M PSOIWL OKLIR d`WLJ> /PIO [`JP89:O OKL d`WL Sd ` f`P [`JOIPQ OIfL> 'O [`J OKL d`WL Sd ` f`P KSHMIPQ

    JSfLOKIPQ OK`O ' PSO SPHN [`POLM; GFO ' MIMP89:O \PS[ `GSFO> ' [`J MR`[P OSIO>#KLRL [`J JFWK ` TRLJLPWL Sd TS[LR `PM MIQPION89l`PM `P `GJLPWL Sd dL`R> 6`Sd OKLIR WSFPOLP`PWLJ KLHM TH`NdFHPLJJ SR HSbL; SR TS[LR `PM JORLPQOK>

    #K`O f`ML fL OKIP\ OK`O LPHIQKOLPfLPO fFJO GL JSfLOKIPQ RL`H; LbLP OKSFQKMIMP89:O \PS[ [K`O IO [`J> ' dIQFRLM OKL SPHN [`N OS ORN dSR IO [`J OS JO`RO MIb[IOKIP `PM JLL [K`O FPdSHMLM> 2LW`FJL ' \PL[ OK`O [`JP89:O QSIPQ OS K`TTLP [IOKHIdL SP OKL JFRd`WL IP 3>/>

  • 8/12/2019 Catching the Big Fish

    34/117

    2-289:) 2'1 2-7!

    !

    !

    ' FJLM OS QS OS 2SG89:J 2IQ 2SN RLJO`FR`PO oFJO `GSFO LbLRN M`N dRSf OKL fIMJLbLPOILJ FPOIH OKL L`RHN LIQKOILJ> '89:M K`bL ` fIH\ JK`\L `PM JIO `PM OKIP\>

    #KLRL89:J ` J`dLON IP OKIP\IPQ IP ` MIPLR> 7SF W`P K`bL NSFR WSddLL SR NSFR fIJK`\L; `PM NSF W`P QS Sdd IPOS JOR`PQL M`R\ `RL`J; `PM `H[`NJ WSfL G`W\ OS OKLJ`dLON Sd OKL MIPLR>

  • 8/12/2019 Catching the Big Fish

    35/117

    #$% /01('%)# *-1 '0 #$% 4-(3*!

    !

    !

    !/% >3)."%D# 0+) "3 #/% X+.$1 JORIT W`fL `GSFO [KLP ' [`J [SR\IPQ SP 7.(D%./%(1 >' MRL[ ` HIOOHL MSQ> /PM IO HSS\LM `PQRN> /PM ' JO`ROLM HSS\IPQ `O IO `PM OKIP\IO; `PM ' [SPMLRLM [KN IO [`J `PQRN>

    /PM OKLP ' MIM ` dSFRBGHSW\ JORIT [IOK OKL MSQ PLbLR fSbIPQ89lOKRLL T`PLHJ [LIP OKL M`N `PM SPL [`J `O PIQKO> )S OKLRL89:J ` T`JJ`QL Sd OIfL; GFO OKL MSQ PLbLRfSbLJ> /PM IO JORFW\ fL OK`O IO89:J OKL LPbIRSPfLPO OK`O89:J W`FJIPQ OKIJ`PQLR89lIO89:J [K`O89:J QSIPQ SP IP OKL LPbIRSPfLPO> $L KL`RJ OKIPQJ WSfIPQdRSf OKL KSFJL> -R JSfLOKIPQ K`TTLPJ SP OKL SOKLR JIML Sd OKL dLPWL; SR JSfL \Sd [L`OKLR WSPMIOISP>

    'O dIP`HHN GSIHLM MS[P fSRL OS [K`O KL KL`RJ dRSf IPJIML OKL KSFJL> /PM OJLLfLM HI\L `P IPOLRLJOIPQ WSPWLTO> #K`O IO [SFHM oFJO GL G`HHSSPJ Sd MI`HSQ[IOKIP OKL KSFJL [IOK OKL MSQ SFOJIML> /PM [K`O [`J J`IM IP OKL G`HHSSPJ fIQ

    WSPoFRL H`FQK> #KL 8K>K X%%Q$- [`POLM OS TFGHIJK IO> )S OKLN TFGHIJKLM IO dSR PIPL NL`RJ> /WSFTHL Sd NL`RJ; IO [`J IP OKLC($#"G+.% 653 `J [LHH> %bLRN 6SPM`N ' K`M OS WSfL FT[IOK [K`O OS J`N> #KLP ' [SFHM TKSPL IO IP> ' [SFHMP89:O `H[`NJ MS OKL HLOOLRIPQJSfLOIfLJ ' MIMP89:O HI\L OKL [`N OKL HLOOLRIPQ HSS\LM; JS OS[`RM OKL LPM 'JSfL Sd OKL HLOOLRIPQ `Q`IP>

    #KL LMIOSR [KS K`M O \LP SP OKL W`ROSSP [LPO Sdd OS `PSOKLR T`TLR T`RO[`N OKOKL RFP; `PM ' K`M MIddLRLPO LMIOSRJ>#S[`RM OKL LPM Sd OKL PIPL NL`RJ; OLMIOSR [KS K`M O`\LP IO SP W`fL G`W\ OS OK`O T`TLR> /PM KL `J\LM fL PSO OS MS`PNfSRL> 'O K`M RFP IOJ WSFRJL>

  • 8/12/2019 Catching the Big Fish

    36/117

    6,)'.!

    !

    !

    ' [`J HIJOLPIPQ OS OKL R`MIS SPL M`N [KLP ' [`J [SR\IPQ SP!/% 7$%,/(3# :(3 ; `PM 'KL`RM )`fFLH 2`RGLR89:J /M`QIS dSR )ORIPQJ> ' dLHH IP HSbL [IOK OKIJ TILWL dSR OKJWLPL Sd OKL dIHf> ' `J\LM DSP`OK`P )`PQLR; OKL TRSMFWLR; OS QLO IO> /PM KL

    G`W\ [IOK PIPL MIddLRLPO RLWSRMJ> ' HIJOLPLM OS OKLf; `PM ' J`IM;89m0S; OK`O89[K`O ' KL`RM `O `HH>89 /HH PIPL [LRL WSfTHLOLHN [RSPQ> )S KL [LPO SFO `PM GS! fSRL> &IP`HHN ' KL`RM /PMRrh 5RLbIP89:J bLRJISP; `PM ' J`IM;89m#K`O89:J IO>89 'O! [`J WSfTSJLM Sd OKL J`fL PSOLJ `J OKL SOKLRJ; Sd WSFRJL; GFO IO [`J OKLE(- KLMIM IO>

    !

    #KL fFJIW K`J OS f`RRN [IOK OKL TIWOFRL `PM LPK`PWL IO> 7SF W`P89:O oFJO JSfLOKIPQ IP `PM OKIP\ IO89:J QSIPQ OS [SR\; LbLP Id IO89:J SPL Sd NSFR `HHBOIfL

    d`bSRIOL JSPQJ> #K`O TILWL Sd fFJIW f`N K`bL PSOKIPQ OS MS [IOK OKL JWLPL>4KLf`RRILJ; NSF W`P I%%$ IO> #KL OKIPQ oFfTJp ` 89m[KSHL IJ QRL`OLR OK`P OKL JFf SdOKL T`ROJ89 \IPM Sd OKIPQ W`P K`TTLP>!

  • 8/12/2019 Catching the Big Fish

    37/117

    '0#,'#'-0!

    !

    !

    V3+E !/(# H- Q3+E"3) E/"2/ %J%.-#/"3) "D Q3+E3K

    A'>S46?>06

    !

    !

    !

    3IdL IJ dIHHLM [IOK `GJOR`WOISPJ; `PM OKL SPHN [`N [L f`\L KL`MJ SR O`IHJ Sd IOKRSFQK IPOFIOISP> 'POFIOISP IJ JLLIPQ OKL JSHFOISP89lJLLIPQ IO; \PS[IPQ IO> LfSOISP PM IPOLHHLWO QSIPQ OSQLOKLR>#K`O89:J LJJLPOI`H dSR OKL dIHff`\LR>

    !

    $S[ MS NSF QLO JSfLOKIPQ OS dLLH RIQKOq %bLRNGSMN89:J QSO OKL J`fL OSSHJW`fLR` `PM OKL O`TLJ `PM OKL [SRHM `PM `WOSRJ> 2FO IP TFOOIPQ OKSJL T`ROJ OSOKLRL RL MIddLRLPWLJ>#K`O89:J [KLRL IPOFIOISP LPOLRJ>

    !

    5LRJSP`HHN; ' OKIP\ IPOFIOISP W`P GL JK`RTLPLM `PM LkT`PMLM OKRSFQK fLMIO

    MIbIPQ IPOS OKL )LHd> #KLRL89:J `P SWL`P Sd WSPJWISFJPLJJ IPJIML L`WK Sd FJ; `IO89:J `P SWL`P Sd JSHFOISPJ>4KLP NSF MIbL IPOS OK`O SWL`P; OK`O WSPJWISFJPNSF LPHIbLP IO>

    7SF MSP89:O MIbL dSR JTLWIdIW JSHFOISPJp NSF MIbL OS LPHIbLP OK`O SWWSPJWISFJPLJJ> #KLP NSFR IPOFIOISP QRS[J `PM NSF K`bL ` [`N Sd JSHbIPQ OKSTRSGHLfJ89l\PS[IPQ [KLP IO89:J PSO jFIOL RIQKO `PM \PS[IPQ ` [`N OS f`\L IO dLLHWSRRLWO dSR NSF> #K`O W`T`WION QRS[J `PM OKIPQJ QS fFWK fSRL JfSSOKHN>

  • 8/12/2019 Catching the Big Fish

    38/117

    #$% ,0'&'%* &'%3*!

    !

    !

    ;3% 53H+531%1 +2%(3 +I 2+3D2"+5D3%DD H%2(G% $")/#F E(#%.F (31 G(##%.K >31 #/% #/.%% H%2(G% G(3-K 43 #/"D E(-#/% E/+$% 53"J%.D% E(D 2.%(#%1 (D (3 53H+531%1 +2%(3 +I 2+3D2"+5D3%DD %J%. 53I+$1"3) E"#/"3 "#D%$IK

    R

    A'>S46?>06

    !

    !

    !

    #KL SWL`P Sd TFRL WSPJWISFJPLJJ OK`O 6`K`RIJKI 6`KLJK 7SQI O`H\J `GSFO IJ `HJ\PS[P GN fSMLRP JWILPWL `J OKL ,PIdILM &ILHM>

    4KLP 6`K`RIJKI dIRJO `RRIbLM IP OKL ,PIOLM )O`OLJ IP ?aZa; OKL ,PIdILM &ILHM djF`POFf TKNJIWJ K`MP89:O NLO GLLP MIJWSbLRLM> )S TLSTHL [SFHM J`N; 89m-KOK`O89:J G`HSPLN89lOKLN89:RL HSS\IPQ dSR JSfL dILHM `O OKL G`JL Sd LbLRNOKGFO IO MSLJP89:O RL`HHN LkIJOp PS SPL \PS[J Id IO89:J ORFL>89 2FO OKLP; `GSFO OK! NL`RJ `QS; jF`POFf TKNJIWJ MIJWSbLRLM OKIJ dILHM>#KLN MIJWSbLRLM IO GN Qf`OOLR; MLLTLR `PM MLLTLR `PM MLLTLR; `PM SPL M`N; OKLRL IO [`JC OKL ,PIdILM/PM OKLP JWILPOIJOJ HI\L *R> DSKP $`QLHIP J`IM OK`O IO89:J ORFLC %bLRN JIPQOK`O IJ ` OKIPQ LfLRQLJ dRSf OKIJ dILHM>

    )S fSMLRP JWILPWL `PM `PWILPO JWILPWL `RL WSfIPQ OSQLOKLR>

    +LMIW JWILPWL89lOKL JWILPWL Sd WSPJWISFJPLJJ89lJOFMILJ OKL H`[J Sd P`OFRWSPJOIOFOISP Sd OKL FPIbLRJL; `PM KS[ IO `HH FPdSHMJ> 'P +LMIW JWILPWL; OKITFRL WSPJWISFJPLJJ IJ W`HHLM >#G( ; OKL )LHd> 89m89 4LHH; KS[q 7SF! MSP89:O \PS[ NSFRJLHd GN HSS\IPQ IP OKL fIRRSR> 7SF MSP89:O \PS[ NSFRJLHd GJIOOIPQ MS[P `PM K`bIPQ ` O`H\ [IOK NSFRJLHd> 2FO IO89:J OKLRL; [IOKIP; [IOKIP; [IO

  • 8/12/2019 Catching the Big Fish

    39/117

    #R`PJWLPMLPO`H 6LMIO`OISP IJ ` JIfTHL; L`JN; LddSROHLJJ OLWKPIjFL OK`O `HHSKFf`P GLIPQ OS MIbL [IOKIP; OS LkTLRILPWL JFGOHLR HLbLHJ Sd fIPM `PM IPOLHHOS LPOLR OKIJ SWL`P Sd TFRL WSPJWISFJPLJJ; OKL ,PIdILM &ILHM89l#/% 6%$I >

    'O89:J PSO OKL IPOLHHLWOF`H FPMLRJO`PMIPQ Sd OKL dILHM GFO OKL LkTLRILPW

    MSLJ LbLRNOKIPQ> 7SF MIbL [IOKIP; `PM GN LkTLRILPWIPQ OKIJ dILHM SWSPJWISFJPLJJ; NSF LPHIbLP IOp NSF FPdSHM IOp IO QRS[J> /PM OKL dIP`H SFOWSfLQRS[OK Sd WSPJWISFJPLJJ IJ W`HHLM LPHIQKOLPfLPO; [KIWK IJ OKL dFHH TSOLP`HH>

  • 8/12/2019 Catching the Big Fish

    40/117

    #$% &-,(#$ )#/#%!

    !

    !

    6`PN TLSTHL K`bL `HRL`MN LkTLRILPWLM OR`PJWLPMIPQ; GFO OKLN f`N PSO RL`'O89:J `P LkTLRILPWL OK`O NSF W`P K`bL oFJO GLdSRL NSF QS OS JHLLT> 7SF89:`[`\L; GFO NSF LkTLRILPWL ` JSRO Sd d`HH; `PM NSF f`NGL JLL JSfL [KIOL HIQKO `PM

    QLO ` HIOOHL oSHO Sd GHIJJ> /PM NSF J`N; 89m$SHN oFfTIPQ 1LSRQLn89 4KLP N!

    dRSf SPL JO`OL Sd WSPJWISFJPLJJ OS `PSOKLR89ldSR IPJO`PWL; dRSf [`\IPQ OJHLLTIPQ89lNSF T`JJ OKRSFQK ` Q`T> /PM IP OK`O Q`T; NSF W`P OR`PJWLPM>

    !

    ' TIWOFRL IO HI\L ` RSFPM [KIOL RSSf OK`O K`J NLHHS[; RLM; `PM GHFL WFRO`IPJ WOKL [KIOL [`HH> #KL WFRO`IPJ `RL OKRLL JO`OLJ Sd WSPJWISFJPLJJC [`\IPQ; JHLL`PM MRL`fIPQ> 2FO IP OKL Q`T GLO[LLP L`WK WFRO`IP; NSF W`P JLL OKL [KIOL Sd/GJSHFOL89lOKL TFRL GHIJJ WSPJWISFJPLJJ> 7SF W`P OR`PJWLPM IP OK`O HIOOHL

    [KIOL> #KLP NSF WSfL OS OKL PLkO JO`OL Sd WSPJWISFJPLJJ> #KL [KIOL RSSf RL`H`HH `RSFPM NSF `HH OKL OIfL; LbLP OKSFQK OKL WFRO`IPJ WSbLR fSJO Sd IOp JSKLRL; OKLRL; `PM LbLRN[KLRL> /PM JSfLOIfLJ; [IOKSFO \PS[IPQ IO SR \PS[IPQ KS[;TLSTHL K`bL OR`PJWLPMLM> 4IOK #R`PJWLPMLPO`H 6LMIO`OISP; dRSf OKL [`\IPQ JOWSPJWISFJPLJJ NSF W`P LkTLRILPWL OK`O [KIOL [`HH `PNOIfL [KLP NSF JIO `fLMIO`OL> #K`O89:J OKL GL`FOIdFH OKIPQ `GSFO IO>

  • 8/12/2019 Catching the Big Fish

    41/117

    1%##'01 #$%(%!

    !

    !

    !/(# >#G( ($+3%F #/(# D#(#% +I D"G,$%D# I+.G +I (E(.%3%DD ($+3%F "D E+.#/- +I D%%"3)F /%(."3)F 2+3#%G,$(#"3)F (31.%($"W"3)K

    A'>S46?>06

    !

    !

    !

    )SfL dSRfJ Sd fLMIO`OISP `RL oFJO WSPOLfTH`OISP SR WSPWLPOR`OISPC OKLN89:HHNSF SP OKL JFRd`WL> 7SF [SP89:O OR`PJWLPMp NSF [SP89:O QLO OK`O dSFROK JO`OWSPJWISFJPLJJ `PM NSF [SP89:O QLO OK`O GHIJJ> 7SF89:HH JO`N SP OKL JFRd`WL>

    (LH`k`OISP OLWKPIjFLJ W`P O`\L NSF ` HIOOHL [`N IP>#K`O89:J GL`FOIdFHp IO89:J HK`bIPQ ` f`JJ`QL> 2FO IO89:J PSO OR`PJWLPMIPQ>#R`PJWLPMIPQ IJ IOJ S[P FPIjFLOKIPQ>

    !

    4KLP NSF MIbL [IOKIP; OKL )LHd IJ OKLRL `PM ORFL K`TTIPLJJ IJ OKLRL>#KLRL8TFRL; KFQL; FPGSFPMLM SWL`P Sd IO> 'O89:J GHIJJ89lTKNJIW`H; LfSOISP`H; fLPO`H; `JTIRIOF`H K`TTIPLJJ OK`O JO`ROJ QRS[IPQ dRSf [IOKIP> /PM `HH OKSJL OKIPQJ OK`O

    Q"$$ NSF MIfIPIJK> 'P OKL dIHf GFJIPLJJ; OKLRL89:J JS fFWK TRLJJFRLp OKLRL89:J JSfFWK RSSf dSR `PkILON `PM dL`R> 2FO OR`PJWLPMIPQ f`\LJ HIdL fSRL HI\L ` Q`fL89l`d`PO`JOIW Q`fL> /PM WRL`OIbION W`P RL`HHN dHS[> 'O89:J `P SWL`P Sd WRL`OIbION>OKL J`fL WRL`OIbION OK`O WRL`OLJ LbLRNOKIPQ OK`O IJ ` OKIPQ> 'O89:J FJ>

    !

  • 8/12/2019 Catching the Big Fish

    42/117

    /PM [KN IJ IO JS L`JNq 2LW`FJL IO89:J OKL P`OFRL Sd OKL fIPM; GLW`FJL OKL fIPM[`POJ OS QS OS dILHMJ Sd QRL`OLR K`TTIPLJJ> 'O oFJO P`OFR`HHN [`POJ OS QS> /PMLLTLR NSF QS; OKL fSRL OKLRL IJ Sd OK`O FPOIH NSF KIO ?]] TLRWLPO TFR

    #R`PJWLPMLPO`H 6LMIO`OISP IJ OKL bLKIWHL OK`O O`\LJ NSF OKLRL> 2FO IO8LkTLRILPWIPQ Sd OKL SWL`P Sd TFRL GHIJJ WSPJWISFJPLJJ OK`O MSLJ LbLRNOKIPQ

  • 8/12/2019 Catching the Big Fish

    43/117

    6-*%(0 ).'%0.% /0* /0.'%0# ).'%0.%!

    !

    !

    )WILPOIdIW`HHN; fSRL `PM fSRL IJ WSfIPQ SFO OS JKS[ OK`O OR`PJWLPMIPQ IJ RL`H GLPLdIOJ `RL RL`H> 2N fL`JFRIPQ %%1 T`OOLRPJ IP GR`IP RLJL`RWK; OKLN W`P TRSbJSfLSPL IJ OR`PJWLPMIPQp OKLN W`P TRSbL OK`O OKL TLRJSP IJ LkTLRILPWIPQ ` d

    JO`OL Sd WSPJWISFJPLJJ> '89:bL JLLP OKIJ IP HIbL MLfSPJOR`OISPJ OR`bLHIPQ [PLFRSJWILPOIJO *R> &RLM #R`bIJ>

    !

    4KLP NSF [SR\ SP fFJIW; NSF FJL ` WLRO`IP T`RO Sd NSFR GR`IP> 4KLP NSF O`H\; NSFFJL `PSOKLR T`RO> 4KLP NSF JIPQ; NSF FJL ` MIddLRLPO T`RO> 4KLP NSF f`OKLf`OIWJ; NSF FJL JOIHH `PSOKLR T`RO> 2FO Id NSF [`PO OS FJL NSFR dFHH GR`IPLLM OS OR`PJWLPM> /PM OKLP LbLRN OIfL NSF OR`PJWLPM; NSF W`RRN ` HIOOHL OK`O OR`PJWLPMLPO`H WSPJWISFJPLJJ `J NSF [SR\ SP NSFR f`OKLf`OIW TRSGHLfJ;

    NSF JIPQ; SR [K`O K`bL NSF> 7SFR GR`IP IJ KSHMIPQ OKIJ WSKLRLPWL PS f`OOLR [K`OMS>

    'O89:J ` KSHIJOIW LkTLRILPWLp IO89:J OSO`H GR`IP dFPWOISPIPQ> /PM OK`O IPWRGLWSfLJ ` TLRf`PLPO JO`OL OKL fSRL NSF LkTLRILPWL OKL ,PIdILM &ILHM; OKL OK`O WSPJWISFJPLJJ QRS[J> 'O MSLJP89:O K`TTLP SbLRPIQKO; GFO IO K`TTLPJ fSRL `fSRL L`WK M`N> +LMIW JWILPWL K`J `H[`NJ J`IM OK`O OKIJ dILHM IJ OKLRL `PM OW`P LkTLRILPWL IO> /PM PS[ fSMLRP JWILPWL; [IOK L`WK JOLT dSR[`RM; IJ `ddIRfOK`O>

  • 8/12/2019 Catching the Big Fish

    44/117

    /074$%(%; /07#'6%!

    !

    !

    7SF W`P fLMIO`OL `PN[KLRL> 7SF W`P fLMIO`OL IP `P `IRTSRO; `O [SR\; `PN[KLRL NSFK`TTLP OS GL>

    ,JF`HHN; ' fLMIO`OL IP OKL fSRPIPQ GLdSRL GRL`\d`JO; `PM IP OKL LbLPIPQ GLdMIPPLR> 2FO [KLP '89:f JKSSOIPQ; ' fLMIO`OL GLdSRL ' QS; `PM `Q`IP `O HFPWK> /PM I' K`bLP89:O fLMIO`OLM HSPQ LPSFQK; '89:HH fLMIO`OL [KLP ' dIPIJK>

    '89:bL GLLP IP TH`WLJ [KLRL OKLRL `RL PS SOKLR fLMIO`OSRJ `RSFPM; GFO IO89:J bLJFRTRIJIPQC TLSTHL \IPM Sd HI\L IO> '89:HH `J\ dSR ` jFILO RSSf; `PM OKLN J`N; 89m-KNLJ; NLJ; '89:HH dIPM NSF ` bLRN PIWL; jFILO TH`WL; `PM TRSOLWO NSF>89 /PM ' ! `PM fLMIO`OL [`N>

    4L [`JOL JS fFWK OIfL SP SOKLR OKIPQJ; `PN[`N> -PWL NSF `MM OKIJ `PM K`bL `RSFOIPL; IO dIOJ IP bLRN P`OFR`HHN>

  • 8/12/2019 Catching the Big Fish

    45/117

    '*%0#'#7!

    !

    !

    #KL OKIPQ `GSFO fLMIO`OISP IJC 7SF GLWSfL fSRL `PM fSRL -+5 >

  • 8/12/2019 Catching the Big Fish

    46/117

    &'0/3 .,#!

    !

    !

    ' HSbL OKL &RLPWK>#KLN89:RL OKL GIQQLJO dIHf GFddJ `PM TRSOLWOSRJ Sd WIPL[SRHM> #KLN RL`HHN HSS\ SFO dSR OKL dIHff`\LR `PM OKL RIQKOJ Sd OKL dIHff`\LOKLN GLHILbL IP dIP`H WFO> '89:bL GLLP bLRN HFW\N OK`O '89:bL GLLP IP [IOK J

    &RLPWK WSfT`PILJ OK`O K`bL G`W\LM fL>!

    2FO IO [`JP89:O `H[`NJ OK`O [`N> 4KLP ' f`ML 053%; ' MIMP89:O K`bL dIP`H WFO> 'O[`J ` KFQL; KFQL J`MPLJJ; GLW`FJL ' dLHO ' K`M JSHM SFO; `PM SP OST Sd OK`O; OKL [`J ` d`IHFRL `O OKL GSk SddIWL> 'd NSF MS [K`O NSF GLHILbL IP `PM K`bL ` d`IHFOK`O89:J SPL OKIPQC NSF W`P JOIHH HIbL [IOK NSFRJLHd> 2FO Id NSF MSP89:O; IO89MNIPQ O[IWL> 'O89:J bLRN; bLRN T`IPdFH>

    'O89:J OSO`HHN `GJFRM dSR dIHff`\LRJ PSO OS GL `GHL OS f`\L dIHfJ OKL [`N OKLN [`POS f`\L OKLf> 2FO IP OKIJ GFJIPLJJ IO89:J bLRN WSffSP>

    ' W`fL dRSf T`IPOIPQ> /PM ` T`IPOLR K`J PSPL Sd OKSJL [SRRILJ> / T`IPOLR T`IPOJ `T`IPOIPQ> 0S SPL WSfLJ IP `PM J`NJ; 89m7SF89:bL QSO OS WK`PQL OK`O GHFL>89! 'O89:J ` oS\L OS OKIP\ OK`O ` dIHf IJ QSIPQ OS fL`P `PNOKIPQ Id JSfLGSMN LHJL dIMMH[IOK IO> 'd OKLN QIbL NSF OKL RIQKO OS f`\L OKL dIHf; OKLN S[L NSF OKL RIQKO OOKL [`N NSF OKIP\ IO JKSFHM GL>#KL dIHff \LR JKSFHM MLWIML SP LbLRN JLHLfLPO; LbLRN JIPQHL [SRM; LbLRN JIPQHL JSFPM; LbLRN JIPQHL OKIPQ QSIPQ MSKIQK[`N OKRSFQK OIfL> -OKLR[IJL; IO [SP89:O KSHM OSQLOKLR> #KL dIHf f`N JFW\; `O HL`JO NSF f`ML IO JFW\ SP NSFR S[P>

    !

    )S dSR fL; 053% [`J ` KFQL d`IHFRL> ' \PL[ ' [`J QLOOIPQ IPOS ORSFGHL [KLP ' `QRLLMPSO OS K`bL dIP`H WFO> ' [`J KSTIPQ IO [SFHM [SR\ SFO; GFO IO MIMP89:O> #KL LPM RIJ PSO [K`O ' [`POLM; `PM OK`O89:J ` J`MPLJJ>

  • 8/12/2019 Catching the Big Fish

    47/117

    !

    $LRL89:J OKL OKIPQ; OKSFQK> 4KLP NSF fLMIO`OL `PM GHIJJ JO`ROJ WSfIPQ FT IPJIIO IJ PSO `J T`IPdFH> 7SF W`P RIML OKRSFQK OKIPQJ HI\L OKIJ `PM HIbL OKRSFQK

    K`J \IHHLM ` HSO Sd TLSTHL> 'O K`J f`ML OKLf PSO [`PO OS f`\L ` dIHf `Q`IP>

  • 8/12/2019 Catching the Big Fish

    48/117

    #$%(/57!

    !

    !

    ' [LPO OS ` TJNWKI`ORIJO SPWL> ' [`J MSIPQ JSfLOKIPQ OK`O K`M GLWSfL ` T`OOLRfN HIdL; `PM ' OKSFQKO;X%$$F 4 D/+5$1 )+ #($Q #+ ( ,D-2/"(#."D#K 4KLP ' QSO IPOS OKLRSSf; ' `J\LM KIf; 89m*S NSF OKIP\ OK`O OKIJ TRSWLJJ WSFHM; IP `PN [`N; M`f`QL

    fN WRL`OIbIONq89 /PM KL J`IM; 89m4LHH; *`bIM; ' K`bL OS GL KSPLJOC IO WSFHM! !

    /PM ' JKSS\ KIJ K`PM `PM HLdO>

  • 8/12/2019 Catching the Big Fish

    49/117

    *(%/6)!

    !

    !

    ' HSbL MRL`f HSQIWp ' oFJO HI\L OKL [`N MRL`fJ QS> 2FO ' K`bL K`RMHN LbLR QSOOLdRSf MRL`fJ> ' QLO fSRL IML`J dRSf fFJIW; SR dRSf oFJO [`H\IPQ `RSFPM>

    -P C$5% L%$J%# ; OKSFQK; ' [`J RL`HHN JORFQQHIPQ [IOK OKL JWRITO> ' [RSOL dSFR MMR`dOJ> /PM ' K`M JSfL TRSGHLfJ [IOK IO PL`R OKL LPM> #KLP SPL M`N; ' [`J IP `PSddIWL `PM ' [`J JFTTSJLM OS QS IP `PM fLLO JSfLGSMN IP OKL PLkO SddIWL>JLWRLO`RN [`J OKLRL; `PM ' `J\LM KLR Id ' WSFHM K`bL ` TILWL Sd T`TLR; GLW`FJFMMLPHN RLfLfGLRLM OK`O OKL PIQKO GLdSRL '89:M K`M OKIJ MRL`f> /PM OK[`J>#KLRL [LRL OKRLL HIOOHL LHLfLPOJ OK`O JSHbLM OKSJL TRSGHLfJ>#K`O89:J OOIfL OK`O89:J K`TTLPLM>

  • 8/12/2019 Catching the Big Fish

    50/117

  • 8/12/2019 Catching the Big Fish

    51/117

    )-,0*!

    !

    !

    )SfLOIfLJ NSF KL`R ` TILWL Sd fFJIW; `PM IO f`RRILJ OS ` JWLPL IP OKL JWRITO> 4KL'89:f JKSSOIPQ; ' [IHH SdOLP TH`N OK`O TILWL Sd fFJIW IP OKL KL`MTKSPLJ [KIHIJOLPIPQ OS OKL MI`HSQFL> $L`RIPQ OKL fFJIW IJ oFJO ` bLRIdIW`OISP OK`O OK

    QSIPQ OKL RIQKO [`N89ldSR IPJO`PWL; OKL RIQKO T`WL SR HIQKOIPQ> 'O89:J oFJOOSSH OS LPJFRL OK`O NSF89:RL dSHHS[IPQ OK`O SRIQIP`H IML` `PM GLIPQ ORFL OIO89:J ` QSSM OKIPQ Id NSF89:bL QSO JSfL fFJIW FT dRSPO OS TH`N OS JLL Id OKL JWL[SR\J>

    )SFPM IJ JS IfTSRO`PO OS OKL dLLH Sd ` dIHf> #S QLO OKL RIQKO TRLJLPWL dSR ` RSRIQKO dLLH dRSf OKL SFOJIML; SR OKL RIQKOBJSFPMIPQ MI`HSQFL IJ HI\L TH`NIPIPJORFfLPO> 7SF K`bL OS MS ` HSO Sd LkTLRIfLPOIPQ OS QLO OK`O oFJO RIQKO> 'OK`TTLPJ `dOLR OKL dIHf IJ WFO> 2FO '89:f `H[`NJ ORNIPQ OS Q`OKLR [K`O ' W89mdIRL[SSM>89 )S ' K`bL TIHLJ Sd OKIPQJ ' W`P QS OS `PM JLL Id O! KLN89:HH [SR\> 7SF

    oFJO K`bL OS TST SPL JSFPM IP; PM NSF RL`HIiL RIQKO `[`N;;/F #/(# "D 3+# E+.Q"3)K

  • 8/12/2019 Catching the Big Fish

    52/117

    ./)#'01!

    !

    !

    'O MSLJP89:O f`OOLR KS[ [SPMLRdFH `P `WOSR IJp [KLP NSF89:RL W`JOIPQ; NSF K`bLOS TIW\ OKL TLRJSP [KS f`RRILJ OS OK`O T`RO; [KS W`P MS OK`O T`RO>

    ' MSP89:O LbLR QIbL `WOSRJ WSHM RL`MIPQJ> ' dLLH OK`O89:J ` OSRfLPO dSR OKLf; MSP89:O HL`RP `PNOKIPQ> 5HFJ; OKLP ' [SFHM [`PO OS JO`RO RLKL`RJIPQ [IOK OK[SFHM O`\L ` HSPQ; HSPQ OIfL OS MS OK`O [IOK LbLRN `WOSR> )S ' HI\L OS oFJO O`OKLf `PM HSS\ `O OKLf [KIHL OKLN O`H\> ' JO`RO RFPPIPQ OKLf OKRSFQK OKL JWRITKL`M `J OKLN89:RL O`H\IPQ> )SfL Sd OKLf QS T`RO[`N `PM OKLP JOST>#KLP SPL SdOKLf [IHH QS `HH OKL [`N OKRSFQK; `PM '89:HH \PS[>

    -P C$5% L%$J%# ; ' [SR\LM [IOK ` W`JOIPQ MIRLWOSR; DSK`PP` (`N> /PM [L K`M `HHGRSFQKO FT *LPPIJ $STTLR> 2FO LbLRNGSMN J`IM; 89m0S; PSp NSF W`P89:O [SR\ [IOK*LPPIJ> $L89:J RL`HHN IP G`M JK`TL; `PM NSF89:HH K`bL PSOKIPQ GFO ORSFGHL>89 ! [L WSPOIPFLM HSS\IPQ dSR TLSTHL> 2FO SPL M`N; *LPPIJ89:J `QLPO W`HHLM `PM

    OK`O *LPPIJ [`J WHL`P `PM JSGLR `PM K`M `HRL`MN MSPL `PSOKLR TIWOFRL; `PM ' WO`H\ OS OK`O MIRLWOSR OS bLRIdN IO> #KLP *LPPIJ W`HHLM `PM J`IM; 89m'/(J% OS TH`N&R`P\; GLW`FJL ' (G &R`P\>89 #K`O OKRIHHLM fL; `PM JW`RLM! fL>

    !

    )SfLOIfLJ; '89:HH K`bL JSfLGSMN IP fIPM dRSf OKL GLQIPPIPQ>#KLRL89:J `WK`R`WOLR IP:5$/+$$(31 0."J% OK`O [SR\LM OK`O [`N> 'O [`J `GSFO JLbLPBOKIRON IP OKLbLPIPQ; `PM ' [`J MIWO`OIPQ OS fN `JJIJO`PO89lOKIJ GL`FOIdFH [Sf`P> /PM ' JO`ROLMO`H\IPQ IP ` dFPPN [`N> ' JO`ROLM O`H\IPQ HI\L OKL WS[GSN IP:5$/+$$(31 0."J% > $L oFJO

    W`fL [`H\IPQ SFO> ' RL`HIiLM; `dOLR '89:M QSPL SP dSR ` [KIHL; OK`O fN dRILPM 6SPO6SPOQSfLRN [SFHM GL TLRdLWO dSR OK`O> /PM KL89:J PSO LbLP `P `WOSR> #KSFQK`P `WOSR; RL`HHNp KL89:J ` bLRN QRL`O `WOSR> 2FO KL f`RRILM OS OK`O T`RO>

    #KLRL `RL JSfL `WOSRJ ' RLOFRP OS89l ' HI\L 2FO OKL RFHL Sd OKFfG; SGbISFJHN; IJ OS QLORIQKO TLRJSP dSR OK`O RSHL> /PM OK`O89:J [K`O NSF QS dSR> )S OKL OKIPQ IJ

  • 8/12/2019 Catching the Big Fish

    53/117

    OKSFQK

    4K`O89:J `HJS RL`HHN IPOLRLJOIPQ IJ OK`O [KLP NSF [SR\ [IOK JSfLGSMN; NSF TIWOK`O TLRJSP dSR ` T`ROIWFH`R RSHL> 2FO OKLP; MFRIPQ HFPWK SR JSfLOKIPQ

    `PSOKLR JIML Sd OK`O TLRJSP> /PM NSF RLfLfGLR OK`O> )S Id OKLRL89:J `PSOKLR OK`O WSfLJ FT; `PM JSfLGSMN J`NJ; 89m4LHH; 89!

  • 8/12/2019 Catching the Big Fish

    54/117

    (%$%/()/3!

    !

    !

    4KLP NSF RLKL`RJL; IO MSLJP89:O f`OOLR [KLRL NSF JO`RO> 7SF QLO NSFR `WOOSQLOKLR `PM NSF oFJO TIW\ ` JWLPL OK`O MLdIPLJ OKL WK`R`WOLRJ IP NSFR fK`bL OKL RLKL`RJ`H; `PM [KLRLbLR IO IJ; IO IJ>#KL OKIPQ f`N GL `HH SbLR OKL TH`W

    #KLP NSF O`H\> -dOLP OKL O`H\IPQ MSLJP89:O `TTL`R OS f`\L fFWK JLPJL> 2FO IOMSLJ OS fL `PM OS [KSfLbLR '89:f O`H\IPQ [IOK> 7SF W`P dLLH IO f`\IPQ JLPJL> )SOKL PLkO OIfL NSF RLKL`RJL; OKIPQJ f`N GL ` HIOOHL WHSJLR> /PM WHSJLR JOIHOIfL>

    #KLRL89:J ` HSO Sd O`H\IPQ; LJTLWI`HHN `O dIRJO> 7SF W`P J`N f`PN OKIPQJ; JSfLOIfJOR`PQL `PM JOFTIM [SRMJ> 2FO NSF MLbLHST OKLJL HIOOHL WSMLJ [IOK WLRO``WORLJJLJ> &SR fL; dSR Lk`fTHL; 89mfSRL [IPM89 fL`PJ 89mfSRL fNJOLRN>89! ! 'O89:J ` [LIRM OKIPQ> 7LO HIOOHL GN HIOOHL; oFJO GN fSbIPQ NSFR K`PM SR J`NI[SRM; ` TLRJSP J`NJ; 89m/K; `K; S\`N>89 /PM `WOSRJ; `O ` WLRO IP TSIPO IP L`RHN!

    RLKL`RJ`HJ; W`OWK SP> #KLP OKLN89:RL RSHHIPQ> /PM `HH OKLIR O`HLPO W`P QRIQKO OR`W\>

    #KL J`fL KSHMJ [IOK LbLRNSPL NSF [SR\ [IOK>4KLP TLSTHL J`N 89mRLKL`RJ H;89! OKLN89:RL FJF`HHN O`H\IPQ SPHN `GSFO `WOSRJ> 2FO OKLRL89:J ` RLKL`RJ`H OK`SP [IOK `HH OKL TLSTHL Sd OKL WRL[; IP LbLRN MLT`ROfLPO> #KL IML` IJ LbLRNGSMN OS WSfL OSQLOKLR `PM QS MS[P OKL J`fL OR`W\89lOKL OR`W\ IPMIW`OKL IML`J>

    )S ` TRST f`P; dSR IPJO`PWL; f`N GRIPQ ` GFPWK Sd TRSTJ; `PM OKLN89:RL OSO`HH[RSPQ; GFO NSF J`N ` dL[ OKIPQJ; `PM KL J`NJ; 89m-K; S\`N;89 `PM K! L WSfLJG`W\; `PM PS[ KL89:J fFWK WHSJLR> /PM OKLP NSF J`N ` dL[ fSRL [SRMJ; `PM OKLPKL QSLJ G`W\; `PM PS[ KL89:J GRIPQIPQ OKL TLRdLWO OKIPQJ> 'O89:J ` f`OOLR SO`H\IPQ PM WOISP PM RL`WOISP>

    !

  • 8/12/2019 Catching the Big Fish

    55/117

    'O [SR\J OKL J`fL [`N [IOK `HH MLT`ROfLPOJ; GLW`FJL LbLRN LHLfLPO Sd OKL dIHf IWRFWI`H Id OKL [KSHL IJ QSIPQ OS KSHM OSQLOKLR> 'O89:J `H[`NJ OKL J`fL \ITRSWLJJ> 7SF JO`RO RLKL`RJIPQ; `PM IO MSLJP89:O f`OOLR KS[ d`R `[`N OKIPQJ `R

    DFJO JO`RO> /PM NSF f`N J`N;89m-K; fN QSSMPLJJ89l[L89:RL bLRN d`R `[`N>89! U7SF J`N OK`O IPOLRP`HHN; Sd WSFRJLnV #KLP NSF JO`RO O`H\IPQ `PM RLKL`RJIP

    GLQIPJ QLOOIPQ WHSJLR `PM WHSJLR `PM WHSJLR> 'O89:J `P `GJOR`WO JSRO Sd OLbLRNGSMN IJ QLOOIPQ OKLRL>#KL HIQKOGFHG QSLJ Sdd `O SPL TSIPO IP L`WK TOKLN J`N;89m' OKIP\ '89:bL QSO IO>89 #KLP NSF K`bL `PSOKLR RLKL`RJ`H> /PM NS! MSP89:O [`PO OS \IHH OKL OKIPQ; JS NSF HL`bL IO `HSPL FPOIH NSF GLQIP JKSSOIPQ>

    7SF89:RL `H[`NJ OKIP\IPQ Sd OK`O SRIQIP`H IML`89lOKL fSSM; OKL WK`R`WOLR> OKRSFQK O`H\IPQ; RLKL`RJIPQ; O`H\IPQ; RLKL`RJIPQ; TRLOON JSSP IO WSfLJ> /PLbLRNSPL W`OWKLJ OK`O MRIdO; OKLN89:RL RSHHIPQ MS[P OKL HIPL [IOK OKLN89:RL dHS[IPQ [IOK OKL OKIPQJ OK`O [LRL IP OKL SRIQIP`H IML`>#K`O89:J K[SR\J>

  • 8/12/2019 Catching the Big Fish

    56/117

    &%/(!

    !

    !

    ' KL`R JOSRILJ `GSFO MIRLWOSRJ [KS JWRL`f `O `WOSRJ; SR OKLN ORIW\ OKLf JSfLKQLO ` TLRdSRf`PWL> /PM OKLRL `RL JSfL TLSTHL [KS ORN OS RFP OKL [KSHL GFJIPLdL`R> 2FO ' OKIP\ OKIJ IJ JFWK ` oS\L89lIO89:J T`OKLOIW `PM JOFTIM `O OKL J`fL OIfL>

    4KLP TLSTHL `RL IP dL`R; OKLN MSP89:O [`PO OS QS OS [SR\> )S f`PN TLSTHL OSM`NK`bL OK`O dLLHIPQ>#KLP OKL dL`R JO`ROJ OFRPIPQ IPOS K`OL; `PM OKLN GLQIQSIPQ OS [SR\> #KLP OKL K`OL W`P OFRP IPOS `PQLR `PM TLSTHL W`P GLWSfL `PQROKLIR GSJJ `PM OKLIR [SR\>

    !

    'd ' R`P fN JLO [IOK dL`R; ' [SFHM QLO ? TLRWLPO; PSO ?]] TLRWLPO; Sd [K`O ' QLO> OKLRL [SFHM GL PS dFP IP QSIPQ MS[P OKL RS`M OSQLOKLR> /PM IOD/+5$1 GL dFP> 'P[SR\ `PM IP HIdL; [L89:RL `HH JFTTSJLM OS QLO `HSPQ> 4L89:RL JFTTSJLM OS K`bL JSfFWK dFP; HI\L TFTTN MSQJ [IOK SFR O`IHJ [`QQIPQ> 'O89:J JFTTSJLM OS GL QRLHIbIPQp IO89:J JFTTSJLM OS GL d`PO`JOIW>

    'PJOL`M Sd IPJOIHHIPQ dL`R; Id ` WSfT`PN SddLRLM ` [`N dSR LbLRNSPL IP OKL GFJIPLMIbL [IOKIP89lOS JO`RO LkT`PMIPQ LPLRQN `PM IPOLHHIQLPWL89lTLSTHL [SFHSbLROIfL dSR dRLL> #KLN [SFHM GL d`R fSRL WRL`OIbL> /PM OKL WSfT`PN [SFHMHL`T dSR[`RM>#KIJ IJ OKL [`N IO W`P GL> 'O89:J PSO OKL [`N IO IJ; GFO IO WSFHM G[`N JS L`JIHN>

  • 8/12/2019 Catching the Big Fish

    57/117

    /33 #-1%#$%( 0-4!

    !

    !

    4KLP NSF [SR\; NSF [`PO ` K`TTN WRL[ QSIPQ MS[P OKL RS`M OSQLOKLR> 7SF PLLOKL `GIHION OS dSWFJ SP OKIPQJ `J ` QRSFT> 7SF PLLM OS WSPWLPOR`OL SP SPL OOIfL `PM PSO K`bL ` fIHHISP MIddLRLPO OKIPQJ MIJOR`WOIPQ NSF>#KIJ W`T`WIO

    [KLP TLSTHL JO`RO fLMIO`OIPQ PM MIbIPQ [IOKIP>!

    #KLRL89:J `P LkTRLJJISPC 89m4KLRL OKL `OOLPOISP IJ; OK`O GLWSfLJ HIbLHN>89 ! [KLP NSF dSWFJ SP ` OKIPQ; IO89:J `HfSJO `J Id NSF JO`RO IO fSbIPQ `PM bIGR`OIPQ>

    7SF J`N; 89m#KIJ IJ [K`O [L89:RL QSIPQ OS MS OSM`N; OKIJ IJ [KLRL [L `RL; `PM OKIJIJ [K`O [L [`PO OS `WWSfTHIJK>89 #KLP OKL [SR\ QLOJ GLOOLR `PM OKL QRSFT Q! K`TTILR>

  • 8/12/2019 Catching the Big Fish

    58/117

    #4'0 5%/ &R`P\ [`J PLbLR MLJOIPLM OS GL IP!E"3 '%(QD; PLbLR IP ` fIHHISP NL`RJ> 2FO[L [LRL JKSSOIPQ IP 3`FR` 5`HfLR89:J KSfL `PM &R`P\ [`J fSbIPQ JSfL dFRPIOFRL`RSFPM IP KLR RSSf> ' [`J IP OKL K`HH; FPMLRPL`OK ` d`P> /PM ` [Sf`P J`IM;89m&R`P\; MSP89:O fSbL OK`O MRLJJLR IP dRSPO Sd OKL MSSR HI\L OK`O> *SP89:O HNSFRJLHd IP OKL RSSf>89!

    !

    /PM OKIJ TIWOFRL W`fL OS fL Sd &R`P\ IP OKL RSSf> ' [LPO RFPPIPQ IP `PM ' `J\LM&R`P\; 89m/RL NSF `P `WOSRq89 /PM KL J`IM; 89m4LHH; NLJ; ' K`TTLP OS GL;89! ! GLW`FJL LbLRNSPL IP 3>/> IJ `P `WOSR> /PM f`NGL LbLRNSPL IP OKL [SRHM> )S ' J`I89m&R`P\; NSF89:RL QSIPQ OS GL IP OKIJ JWLPL>89!

    !

    4L MIM ` T`P JKSO Sd OKL RSSf; O[IWL [IOKSFO &R`P\ `PM OKLP SPL OIfL [IOK &R`PdRSiLP `O OKL G`JL Sd OKL GLM> 2FO ' MIMP89:O \PS[ [K`O IO [`J dSR SR [K`O IO fL`PO

    #K`O LbLPIPQ; [L [LPO MS[PJO`IRJ `PM [L [LRL JKSSOIPQ 3`FR` 5`HfLR89:J fSOKLRSP OKL WSFWK> )KL [`J HNIPQ OKLRL IP J`MPLJJ `PM OSRfLPO> )FMMLPHN JKLJSfLOKIPQ IP KLR fIPM89:J LNL `PM GSHOJ FTRIQKO; JWRL`fIPQ> )L`P; OKL W`fLRSTLR`OSR; K`M OS OFRP OKL [KLLHJ `PM dSHHS[ KLR d`WL `J JKL GSHOLM FT> /PM IOS fL HI\L KL MIM ` TLRdLWO oSG> )S ' J`IM; 89m.FO89lTLRdLWO; GL`FOIdFHn89 /PM ! J`IM; 89m0S; PS; PS> 'O89:J PSO>89!

    89m4K`O IJ IOq89!

    89m#KLRL [`J JSfLSPL RLdHLWOLM IP OKL fIRRSR>89!

  • 8/12/2019 Catching the Big Fish

    59/117

    !

    89m4KS [`J RLdHLWOLM IP OKL fIRRSRq89!

    89m&R`P\ [`J RLdHLWOLM IP OKL fIRRSR>89!

    !

    )S OKIPQJ HI\L OKIJ K`TTLP `PM f`\L NSF JO`RO MRL`fIPQ> /PM SPL OKIPQ HL`MJ O`PSOKLR; `PM Id NSF HLO IO; ` [KSHL SOKLR OKIPQ STLPJ FT>

  • 8/12/2019 Catching the Big Fish

    60/117

    #$% .-0#'0,'01 )#-(7!

    !

    !

    ' HSbL QSIPQ IPOS `PSOKLR [SRHM; `PM ' HSbL fNJOLRILJ> )S ' MSP89:O RL`HHN H\PS[ bLRN fFWK `KL`M Sd OIfL> ' HI\L OKL dLLHIPQ Sd MIJWSbLRN> ' OKIP\ OK`O89:J Sd OKL QRL`O OKIPQJ `GSFO ` WSPOIPFIPQ JOSRNC OK`O NSF W`P QS IP; `PM QS MLL

    MLLTLR `PM MLLTLR> 7SF GLQIP OS dLLH OKL fNJOLRN; `PM OKIPQJ JO`RO WSfIPQ>!

    #KL TSTFH`RION Sd WSPOIPFIPQ JOSRILJ SP #+ QSLJ IP [`bLJ> 5LRISMIW`HHN; OKL PLMS OKLJL TSHHJ> /PM OKLN WSfL FT [IOK MIddLRLPO OKIPQJ89l`O SPL OIfL OKMLOLRfIPLM OK`O TLSTHL MSP89:O [`OWK LbLRN JIPQHL [LL\> 5LSTHL f`N [`OWK OIfLJ ` fSPOK `PM; JS OKL RL`JSPIPQ [LPO; OKLN HSJL OKLIR [`N IP ` WSPOIPFIPQ JOS`PM MRST `[`N dRSf OKL JKS[> -GbISFJHN; OKL PLO[SR\J MSP89:O [`PO TLSTHL OSMRST `[`N; JS dSR ` WLRO`IP TLRISM Sd OIfL OKLN JSFRLM SP ` WSPOIPFIPQ JOSRN

    [`POLM WHSJLM LPMIPQJ>!

    ' MSP89:O \PS[ jFIOL KS[ OKL PLO[SR\ MLWIMLM OS HLO!E"3 '%(QD GLWSfL ` TIHSO>2FO oFJO GLW`FJL OKLN HLO JSfLOKIPQ GLWSfL ` TIHSO; IO MSLJP89:O fL`P OKLN89QSIPQ OS f`\L IO IPOS ` JLRILJ> )S IO QSO OK`O d`R> /PM LbLP OKLP; OKLN MIMPRL`HHN \PS[ [K`O OS MS [IOK IO> #KLN JLPM OKLJL OKIPQJ OS ` TH`WLp ' OKIP\ IO85KIH`MLHTKI`> /PM OKLN K`bL TLSTHL [`OWK OKL JKS[J `PM QR`ML OKLf> )SfLKS[QSO ` d`IRHN QSSM JWSRL; GFO PSO JTLWO`WFH`R> ' MSP89:O \PS[ [K`O K`TTL

    GLO[LLP OK`O OIfL `PM OKL OIfL IO `IRLM; GFO IO oFJO QSO ` KFQL; KFQL JK`RSTLPIPQ PIQKO> )S OK`O [`J ` bLRN HFW\N OKIPQ>

  • 8/12/2019 Catching the Big Fish

    61/117

    #$% (%* (--6!

    !

    !

    -PL JFffLR M`N; ' [`J `O ` H`GSR`OSRN W`HHLM .SPJSHIM`OLM &IHf 'PMFJORILJ IP 3S/PQLHLJ>4L [LRL LMIOIPQ OKL TIHSO dSR!E"3 '%(QD `PM K`M dIPIJKLM dSR OKL M`N> 'O[`J `RSFPM JIkBOKIRON IP OKL LbLPIPQ `PM [L K`M QSPL SFOJIML>#KLRL [LRL W`

    OKL T`R\IPQ HSO> ' HL`PLM fN K`PMJ SP OKL RSSd Sd SPL W`R; `PM IO [`J bLRN; b[`Rf89lPSO KSO; GFO PIWLHN [`Rf> ' [`J HL`PIPQ OKLRL `PMNOZDDDDD#TNOZ OKL (LM(SSf `TTL`RLM> /PM OKL G`W\[`RM OKIPQ `TTL`RLM; `PM OKLP JSfL Sd OKL MI`HSQFL

    !

    )S ' K`M OKIJ IML`; OKLJL dR`QfLPOJ> /PM ' dLHH IP HSbL [IOK OKLf>

    #K`O89:J KS[ IO JO`ROJ>#KL IML` OLHHJ NSF OS GFIHM OKIJ (LM (SSf> )S NSF OK`GSFO IO> 89m4`IO ` fIPFOL;89 NSF J`N; 89mOKL [`HHJ `RL RLM; GFO OKLN89:RL PSO! K`RM [`HHJ>89 #KLP NSF OKIP\ JSfL fSRL> 89m#KLN89:RL WFRO`IPJ> /PM OKLN89:RL! PSO ST`jFLp OKLN89:RL OR`PJHFWLPO>89 #KLP NSF TFO OKLJL WFRO`IPJ OKLRL> ! OKL dHSSR > > > IO PLLMJ JSfLOKIPQ>89 /PM NSF QS G`W\ OS OKL IML` `PM OKL! JSfLOKIPQ SP OKL dHSSR89lIO [`J `HH OKLRL> )S NSF MS OKIJ OKIPQ SP OKL dHSSR>JO`RO OS RLfLfGLR OKL IML` fSRL> 7SF ORN JSfL OKIPQJ `PM NSF f`\L fIJO`\LJ; GFONSF RL`RR`PQL; `MM SOKLR JOFdd; `PM OKLP IO dLLHJ OKL [`N OK`O IML` dLHO>

  • 8/12/2019 Catching the Big Fish

    62/117

    /)< #$% '*%/!

    !

    !

    !/% I+.G E/"2/ %GH+1"%D #/(# E/"2/ (,,%(.%1 "3 2+3D2"+5D3%DDNOZ#/(# "D #+ H% /%$1 E"#/"3 2+3D2"+5D3%DDK

    A'>S46?>06

    !

    !

    !

    #KL IML` IJ OKL [KSHL OKIPQ> 'd NSF JO`N ORFL OS OKL IML`; IO OLHHJ NSF LbLRNPLLM OS \PS[; RL`HHN> 7SF oFJO \LLT [SR\IPQ OS f`\L IO HSS\ HI\L OK`O IML` HSS\LdLLH HI\L IO dLHO; JSFPM HI\L IO JSFPMLM; `PM GL OKL [`N IO [`J> /PM IO89:J [LIGLW`FJL [KLP NSF bLLR Sdd; NSF JSRO SdQ3+E IO> 7SF \PS[ [KLP NSF89:RL MSIPQJSfLOKIPQ OK`O IJ PSO WSRRLWO GLW`FJL IOI%%$D IPWSRRLWO> 'O J`NJ; 89m0S; PSp OKIJIJP89:O HI\L OKL IML` J`IM IO [ J>89 /PM [KLP NSF89:RL QLOOIPQ IPOS IO OKL WSRR! [`N; IO dLLHJ WSRRLWO> 'O89:J `P IPOFIOISPC 7SF dLLHBOKIP\ NSFR [`N OKRSFQK> 7SPL TH`WL; `PM `J NSF QS; IO QLOJ fSRL `PM fSRL dIPLHN OFPLM> 2FO `HH `HSPQ IOOKL IML` O`H\IPQ> /O JSfL TSIPO; IO dLLHJ WSRRLWO OS NSF> /PM NSF KSTL OK`OJSfL[K`O WSRRLWO OS SOKLRJ>

    )SfLOIfLJ; '89:HH QS IPOS ` JLO OK`O [`J GFIHO G`JLM SP `P IML`; `PM dSR ` fSfLPOSR JS; ' OKIP\ ' `f RIQKO IP OK`O IML`> 'O89:J d`PO`JOIW> 2FO ` HSO Sd OIfLJ; NMSP89:O GFIHM OKL JLOp NSF dIPM ` HSW`OISP OK`O dLLHJ WSRRLWO; G`JLM SP

    /PM OKL HSW`OISP W`P GL WK`PQLM IP f`PN [`NJ OS QLO WHSJLR OS OKL IML`>#K`PM OKL HIQKO W`P GL `HOLRLM> #KL HIQKO W`P TH`N ` KFQL RSHL IP OKIJ> /P\LLT [SR\IPQ `PM [SR\IPQ FPOIH OKL OKIPQ dLLHJ WSRRLWO; G`JLM SP OKL IML`> 'd N`OOLPOISP OS `HH OKL LHLfLPOJ J[IffIPQ OSQLOKLR; OKLP HS `PM GLKSHM; `O OLPM; IO89:J JFRTRIJIPQ KS[ WHSJL IO `HH IJ OS OK`O SRIQIP`H JT`R\>

    0L[ IML`J W`P WSfL `HSPQ MFRIPQ OKL TRSWLJJ; OSS> /PM ` dIHf IJP89:O dIPIJKLM FPIO89:J dIPIJKLM; JS NSF89:RL `H[`NJ SP QF`RM> )SfLOIfLJ OKSJL K`TTN `WWIMLPOJ

  • 8/12/2019 Catching the Big Fish

    63/117

    SWWFR> #KLN f`N LbLP GL OKL H`JO TILWLJ Sd OKL TFiiHL OK`O `HHS[ IO `HH OSQLOKLR> /PM NSF dLLH JS OK`P\dFHC?+E "3 #/% E+.$1 1"1 #/"D /(,,%3[

    *FRIPQ C$5% L%$J%# ; [L [LRL JKSSOIPQ ` JWLPL IP OKL `T`ROfLPO Sd OKL WK`R`WO2LP; [KS IJ TH`NLM GN *L`P )OSW\[LHH> /O ` WLRO`IP TSIPO; *L`P [`J QSIPQ OS JIPQ

    89m'P *RL`fJ89 GN (SN -RGIJSP> $L [`J QSIPQ OS HITBJNPW OS OK`O `PM JIP!

    Q IO OS*LPPIJ $STTLR> 'P OKL JWRITO; KL [`J JFTTSJLM OS TIW\ FT ` Jf`HH H`fT dRSf ` O`GHL`PM FJL IO `J ` fIWRSTKSPL>

    2FO RIQKO IP dRSPO Sd KIf SP OKL JLO89l`PM 5`ORIWI` 0SRRIJ; OKL TRSMFWOISP MJ`IM JKL MIM PSO TFO IO OKLRL89l[`J OKIJ [SR\ H`fT> 'O K`M ` HSPQ WSRM `PM IOJ [`J KIMMLP dRSf OKL `FMILPWL; GFO IHHFfIP`OLM *L`P89:J d`WL> /PM *L`P oFJOJP`OWKLM OKIJ FT> $L OKSFQKO IO [`J TH`WLM OKLRL dSR KIf> #KLRL89:J JS f`PNOKLJL OKIPQJ OK`O WSfL `HSPQ>

    !

    )SfLOIfLJ `WWIMLPOJ K`TTLP OK`O `RLP89:O K`TTN; GFO NSF K`bL OS [SR\ [IOKOKSJL `J [LHH> 7SF `M`TO> 7SF OKRS[ SFO OKIJ OKIPQ; `PM OKRS[ SFO OK`O OKIPOKRS[ SFO `PSOKLR OKIPQ> 2FO Id NSF T`N `OOLPOISP OS OKL SRIQIP`H IML`89lJO`NOK`O89lIO89:J JFRTRIJIPQ KS[; `O OKL LPM; LbLP OKL OKIPQJ OK`O [LRL `WWIMLPOKSPLJO>#KLN89:RL ORFL OS OKL IML`>

  • 8/12/2019 Catching the Big Fish

    64/117

    #%)# /,*'%0.%!

    !

    !

    /HOKSFQK NSF W`P89:O f`\L ` dIHf [IOK OKL `FMILPWL IP fIPM; `O ` WLRO`IP TSIPOGLdSRL IO89:J dIPIJKLM; NSF PLLM OS LkTLRILPWL OKL dIHf [IOK ` QRSFT> )SfLOINSF HSJL NSFR SGoLWOIbION ` HIOOHL; `PM NSF PLLM OS QLO ` dLLH dSR [K`O89:J

    `PM [K`O IJP89:O> #K`O W`P GL OKL [SRJO JWRLLPIPQ89lbLRN WHSJL OS KLHH SP 2FO; Q`IP; OKL dIHf89:J PSO dIPIJKLM FPOIH IO89:J dIPIJKLM>

    !

    /dOLR NSF JWRLLP IO dSR OK`O QRSFT; dSR OKL J`\L Sd OKL [KSHL; WLRO`IP OKIPQJ OS GL WFO MS[P SR JSfL OKIPQJ f`N PLLM OS GL `MMLM> #KLN89:RL PSO Lk`WfIJO`\LJ> )SfL Sd OKL JWLPLJ OK`O `RL RLfSbLM dRSf ` dIHf `RL \IPM Sd PIWL JWLPLJSP OKLIR S[P> 2FO OS HLO OKL [KSHL OKIPQ [SR\; OKLN K`bL OS QS> 'O89:J T`RO STRSWLJJ89lIO H[`NJ K`TTLPJ OS JSfL MLQRLL>

  • 8/12/2019 Catching the Big Fish

    65/117

    1%0%(/3'=/#'-0)!

    !

    !

    'O89:J M`PQLRSFJ; ' OKIP\; OS J`N OK`O ` [Sf`P IP ` dIHf RLTRLJLPOJ `HH [SfLP; SR `f`P IP ` dIHf RLTRLJLPOJ `HH fLP> )SfL WRIOIWJ HSbL QLPLR`HIi`OISPJ> 2FO IO89:J#/(#T`ROIWFH`R WK`R`WOLR IP#/"D T`ROIWFH`R JOSRN QSIPQ MS[P#/(# T`ROIWFH`R RS`M> #KSJL

    JTLWIdIW OKIPQJ f`\L OKLIR S[P [SRHM> /PM JSfLOIfLJ IO89:J ` [SRHM OK`O [L89:MHI\L OS QS IPOS `PM LkTLRILPWL>

  • 8/12/2019 Catching the Big Fish

    66/117

    */(#KLN89:RL JOSRILJ> )OSRILJ `RL `H[`NJ QK`bL WSPdHIWO> #KLN89:RL QSIPQ OS K`bL KIQKJ `PM HS[J; `PM QSSM `PM G`M>

    ' d`HH IP HSbL [IOK WLRO`IP IML`J> /PM ' `f [KLRL ' `f> 0S[; Id ' OSHM NSF ' [`JLPHIQKOLPLM; `PM OKIJ IJ LPHIQKOLPLM dIHff`\IPQ; OK`O [SFHM GL `PSOKLR JOS'89:f oFJO ` QFN dRSf 6IJJSFH`; 6SPO`P`; MSIPQ fN OKIPQ; QSIPQ MS[P OKL RS`M HI\LLbLRNGSMN LHJL>

    !

    4L `HH RLdHLWO OKL [SRHM [L HIbL IP> %bLP Id NSF f`\L ` TLRISM dIHf; IO [IHH RLdHOIfLJ> 7SF W`P JLL OKL [`N TLRISM dIHfJ MIddLR; MLTLPMIPQ SP [KLP OKLN [LRL f`M'O89:J ` JLPJIGIHION89lKS[ OKLN O`H\; WLRO`IP OKLfLJ89l`PM OKSJL OKIPQJ WK`PQLOKL [SRHM WK`PQLJ>

    /PM JS; LbLP OKSFQK '89:f dRSf 6IJJSFH`; 6SPO`P`; [KIWK IJ PSO OKL JFRRL`HIJOIWW`TIO`H Sd OKL [SRHM; NSF WSFHM GL `PN[KLRL `PM JLL ` \IPM Sd JOR`PQLPLJJ IPOKL [SRHM IJ OKLJL M`NJ; SR K`bL ` WLRO`IP [`N Sd HSS\IPQ `O OKIPQJ>

  • 8/12/2019 Catching the Big Fish

    67/117

    ),&&%('01!

    !

    !

    'O89:J QSSM dSR OKL `ROIJO OS FPMLRJO`PM WSPdHIWO `PM JORLJJ>#KSJL OKIPQJNSF IML`J> 2FO ' QF`R`POLL NSF; Id NSF K`bL LPSFQK JORLJJ; NSF [SP89:O GL `GHL OWRL`OL> /PM Id NSF K`bL LPSFQK WSPdHIWO; IO [IHH oFJO QLO IP OKL [`N Sd NSFR

    7SF W`P FPMLRJO`PM WSPdHIWO; GFO NSF MSP89:O K`bL OS HIbL IP IO>!

    'P JOSRILJ; IP OKL [SRHMJ OK`O [L W`P QS IPOS; OKLRL89:J JFddLRIPQ; WSPdFM`R\PLJJ; OLPJISP; `PM `PQLR> #KLRL `RL fFRMLRJp OKLRL89:J `HH \IPMJ Sd JOFdd>OKL dIHff`\LR MSLJP89:O K`bL OSH% JFddLRIPQ OSD/+E JFddLRIPQ> 7SF W`P JKS[ IO;JKS[ OKL KFf`P WSPMIOISP; JKS[ WSPdHIWOJ `PM WSPOR`JOJ; GFO NSF MSP89:O K`bQS OKRSFQK OK`O NSFRJLHd> 7SF `RL OKL SRWKLJOR`OSR Sd IO; GFO NSF89:RL PSNSFR WK`R`WOLRJ MS OKL JFddLRIPQ>

    'O89:J WSffSP JLPJLC #KL fSRL OKL `ROIJO IJ JFddLRIPQ; OKL HLJJ WRL`OIbL KL IJ QSOS GL> 'O89:J HLJJ HI\LHN OK`O KL IJ QSIPQ OS LPoSN KIJ [SR\ `PM HLJJ HI\LHN OK`OGL `GHL OS MS RL`HHN QSSM [SR\>

    (IQKO KLRL TLSTHL fIQKO GRIPQ FT +IPWLPO b`P 1SQK `J `P Lk`fTHL Sd ` T`IPOLR [KMIM QRL`O [SR\ IP JTIOL Sd89lSR GLW`FJL Sd89lKIJ JFddLRIPQ> ' HI\L OS OKIP\ OK`O1SQK [SFHM K`bL GLLP LbLP fSRL TRSHIdIW `PM LbLP QRL`OLR Id KL [`JP89:O JSRLJORIWOLM GN OKL OKIPQJ OSRfLPOIPQ KIf> ' MSP89:O OKIP\ IO [`J T`IP OK`O f`MLJS QRL`O89l' OKIP\ KIJ T`IPOIPQ GRSFQKO KIf [K`OLbLR K`TTIPLJJ KL K`M>

    )SfL `ROIJOJ GLHILbL OK`O `PQLR; MLTRLJJISP; SR OKLJL PLQ`OIbL OKIPQJ QIbL OKLMQL>#KLN OKIP\ OKLN PLLM OS KSHM SP OS OK`O `PQLR `PM dL`R JS OKLN W`POKLIR [SR\> /PM OKLN MSP89:O HI\L OKL IML` Sd QLOOIPQ K`TTN89lIO f`\LJ OKLf [`POS TF\L> #KLN OKIP\ IO [SFHM f`\L OKLf HSJL OKLIR LMQL SR OKLIR TS[LR>

    2FO NSF [IHH PSO HSJL NSFR LMQL Id NSF fLMIO`OL> 7SF [IHH PSO HSJL NSFR WRL`ONSF [IHH PSO HSJL NSFR TS[LR> 'P d`WO; OKL fSRL NSF fLMIO`OL `PM OR`PJWLPMfSRL OKSJL OKIPQJ [IHH QRS[; `PM NSF89:HH \PS[ IO> 7SF [IHH Q`IP d`R fSRL

  • 8/12/2019 Catching the Big Fish

    68/117

    FPMLRJO`PMIPQ Sd `HH `JTLWOJ Sd HIdL [KLP NSF MIbL [IOKIP> 'P OK`O [`N; FPMLRJOQRS[J; `TTRLWI`OISP QRS[J; OKL GIQQLR TIWOFRL dSRfJ; `PM OKL KFf`P WSPMGLWSfLJ fSRL PM fSRL bIJIGHL>

    'd NSF89:RL `P `ROIJO; NSF89:bL QSO OSQ3+E `GSFO `PQLR [IOKSFO GLIPQ RLJORIWOL

    GN IO> 'P SRMLR OS WRL`OL; NSF89:bL QSO OS K`bL LPLRQNp NSF89:bL QSO OS WH`RION> 7SF89:bL QSO OS GL `GHL OS W`OWK IML`J> 7SF89:bL QSO OS GL JORSPQ OS dIQKO FPGLHILb`GHL TRLJJFRL `PM JORLJJ IP OKIJ [SRHM> )S IO oFJO f`\LJ JLPPFROFRL OKL TH`WL [KLRL OK`O JORLPQOK `PM WH`RION `PM LPLRQN WSfL dRSfIP `PM LPHIbLP OK`O> 'O89:J ` JOR`PQL OKIPQ; GFO IO89:J ORFL IP fN LkTLRILPWLC 2IJ HI\L ` dH`\ o`W\LO> 'O89:J ` TRSOLWOIPQ OKIPQ> 'd NSF K`bL LPSFQK GHIJJ; IOIPbIPWIGIHION> /PM [KLP OKSJL PLQ`OIbL OKIPQJ JO`RO HIdOIPQ; NSF W`P W`OWK `PM JLL OKLf [IOK QRL`OLR FPMLRJO`PMIPQ> 7SF W`P QLO dIRLM FT fSRL L`

    7SF89:bL QSO fSRL LPLRQN; fSRL WH`RION> #KLP NSF W`P RL`HHN QS OS [SR\ OR`PJH`OL OKSJL IML`J IPOS SPL fLMIFf SR `PSOKLR>

  • 8/12/2019 Catching the Big Fish

    69/117

    3'1$# -& #$% )%3&!

    !

    !

    ?% E/+ D%%D %J%.-#/"3) (D 3+#/"3) H5# #/% 6%$IF(31 #/% 6%$I "3 %J%.-#/"3) /% D%%DFD52/ ( D%%. E"#/1.(ED I.+G 3+#/"3)K9+. #/% %3$")/#%3%1F ($$ #/(# %U"D#D "D 3+#/"3) H5# #/% 6%$IFD+ /+E 2+5$1 (3- D5II%."3) +. 1%$5D"+3 2+3#"35%I+. #/+D% E/+ Q3+E #/"D ;3%3%DD[

    A'>S46?>06

    !

    !

    !

    0LQ`OIbION IJ HI\L M`R\PLJJ> )S [K`O IJ M`R\PLJJq 7SF HSS\ `O M`R\PLJJ; `PM NSF JLLOK`O IO89:J RL`HHN PSOKIPQC 'O89:J OKL `GJLPWL Sd JSfLOKIPQ> 7SF OFRP SP OKL`PM M`R\PLJJ QSLJ>

    2FO JFPHIQKO; dSR IPJO`PWL; MSLJP89:O QLO RIM Sd PLQ`OIbION> 'O QLOJ RIM Sd GFO PSO PLQ`OIbION> )S [K`O HIQKO W`P NSF OFRP SP OK`O RLfSbLJ PLQ`OIbION OJFPHIQKO RLfSbLJ M`R\PLJJq 'O89:J OKL HIQKO Sd TFRL WSPJWISFJPLJJ; OKL )LHd89HIQKO Sd FPION>

    *SP89:O dIQKO OKL M`R\PLJJ> *SP89:O LbLP [SRRN `GSFO OKL M`R\PLJJ> #FRP SP OK

    HIQKO `PM OKL M`R\PLJJ QSLJ>#FRP FT OK`O HIQKO Sd TFRL WSPJWISFJPLJJC 0LQSLJ>

    !

    0S[ NSF J`N; 89m#K`O JSFPMJ JS J[LLO>89 'O JSFPMJ! #++ J[LLO> 2FO IO89:J ` RL`HOKIPQ>

  • 8/12/2019 Catching the Big Fish

    70/117

    / #-4%( -& 1-3*!

    !

    !

    Y5D# (D ( G"..+. D/"3%D H.")/# +32% "# /(D H%%3 2$%(3%1 +I 15D#FD+ #/+D% E/+ /(J% D%%3 #/% 6%$I D/"3% "3 G"31 (31 H+1-K!/%- (.% ($E(-D (31 I+.%J%. I"$$%1 E"#/ /(,,"3%DDK

    R

    A'>S46?>06

    !

    !

    !

    $S[ MSLJ fLMIO`OISP QLO RIM Sd PLQ`OIbIONq

    5IWOFRL IO OKIJ [`NC 7SF `RL OKL %fTIRL )O`OL 2FIHMIPQ> 7SF89:bL QSO KFPMRLRSSfJ> /PM IP OKSJL RSSfJ; OKLRL89:J ` HSO Sd oFP\> /PM -+5 TFO `HH OK`O oFP\ OKLRL>0S[ NSF O`\L OKIJ LHLb`OSR; [KIWK IJ QSIPQ OS GL OKL MIbL [IOKIP> /PM NSF QS MGLHS[ OKL GFIHMIPQp NSF QS OS OKL ,PIdILM &ILHM GLPL`OK OKL GFIHMWSPJWISFJPLJJ> /PM IO89:J HI\L LHLWORIW QSHM> 7SF LkTLRILPWL OK`O> /PM OKQSHM `WOIb`OLJ OKLJL HIOOHL WHL`PIPQ RSGSOJ> #KLN JO`RO QSIPQ; `PM OKLN JOKL RSSfJ> #KLN TFO IP QSHM [KLRL OKL MIRO `PM oFP\ `PM Q`RG`QL [LRL> #

    JORLJJLJ OK`O [LRL IP OKLRL HI\L WSIHJ Sd G`RGLM [IRL W`P FP[IPM> #KLN Lb`TOKLN WSfL SFO> 7SF89:RL WHL`PIPQ `PM IPdFJIPQ JIfFHO`PLSFJHN> 7SF89:RL SP OKRS`M OS ` GL`FOIdFH JO`OL Sd LPHIQKOLPfLPO>

  • 8/12/2019 Catching the Big Fish

    71/117

    (%3'1'-0!

    !

    !

    ' [`J R`IJLM 5RLJGNOLRI`P> ' RLJTLWO TLSTHL [KS `RL RLHIQISFJ; `PM ' OKIP\ OKLNJSfLOKIPQ OKLRL OK`O89:J GL`FOIdFH; oFJO GL`FOIdFH> #KLRL89:J ORFOK OKLRL> OKLJL RLHIQISPJ `RL SHM; OKSFQK; `PM OKLN89:bL GLLP dIMMHLM [IOK; TSJJIGH

    JSfL Sd OKL SRIQIP`H \LNJ dRSf OKL f`JOLRJ K`bL GLLP HSJO> 2FO [L89:RL `HH QSIPOS OKL J`fL GL`FOIdFH QS`Hp OK`O89:J OKL [`N ' JLL IO>

    /HH RLHIQISPJ dHS[ FHOIf OLHN OS OKL SPL SWL`P>#R`PJWLPMLPO`H 6LMIO`OLWKPIjFL OS LkTLRILPWL OK`O SWL`P; `PM IO89:J ` OLWKPIjFL TR`WOIWLM GN dRSf `HH RLHIQISPJ> #R`PJWLPMLPO`H 6LMIO`OISP IOJLHd IJ PSO ` RLHIQISP89lIO`Q`IPJO PN RLHIQISPp IO89:J PSO `Q`IPJO PNOKIPQ>

  • 8/12/2019 Catching the Big Fish

    72/117

  • 8/12/2019 Catching the Big Fish

    73/117

    #,(0 -0 #$% 3'1$#!

    !

    !

    43 #/% J"2"3"#- +I @+)(NOZ53"#-NOZ/+D#"$% #%31%32"%D (.% %$"G"3(#%1K

    @; 6A!=>6

    !

    !

    !

    4L89:RL HI\L HIQKOGFHGJ> 'd GHIJJ JO`ROJ QRS[IPQ IPJIML NSF; IO89:J HI\L ` HIQK`ddLWOJ OKL LPbIRSPfLPO>

    !

    'd NSF QS IPOS ` RSSf [KLRL JSfLSPL89:J GLLP K`bIPQ ` GIQ `RQFfLPO; IO89:J PSOJS THL`J`PO> 7SF W`P dLLH IO> %bLP Id OKL `RQFfLPO89:J SbLR; NSF W`P dLLH IO> NSF QS IPOS ` RSSf [KLRL JSfLSPL K`J oFJO dIPIJKLM fLMIO`OIPQ; NSF W`P dLLH OKGHIJJ> 'O89:J bLRN PIWL OS dLLH OK`O>

    !

    4L `HH `ddLWO SFR LPbIRSPfLPOJ> 7SF LPoSN OK`O HIQKO IPJIML; `PM Id NSF R`fT

    GRIQKOLR `PM GRIQKOLR; NSF LPoSN fSRL `PM fSRL Sd IO> /PM OK`O HIQKO [IHH Ld`ROKLR PM d`ROKLR>

  • 8/12/2019 Catching the Big Fish

    74/117

    '0*,)#('/3 )765$-07 0-> ?!

    !

    !

    4315D#."($ 6-G,/+3- S+K \ [`J OKL dIRJO `PM SPHN OIfL '89:bL MSPL ` JO`QLTRSMFWOISP> 'O [`J `O OKL 2RSS\HNP /W`MLfN Sd 6FJIW>4L K`M O[S [LL\J OS JLO IO FGFO SPHN SPL M`N IP OKL `WOF`H OKL`OLR OS TFO IO `HH OSQLOKLR `P

    TLRdSRf`PWLJ>' [`J [SR\IPQ SP OKL fFJIW [IOK /PQLHS 2`M`H`fLPOI; `PM [L [LRL `OOLfTOIPQ JSfL`GJOR`WO fFJIW`H OKIPQJ OS OIL MIddLRLPO LHLfLPOJ OSQLOKLR> ' K`M JSfLGFIHMIPQ JLOJ> 2FO dRSf OKL OIfL OKL JLOJ [LPO FT; OKL [KSHL OKIPQ K`M RLKL`RJLM `PM HIO IP+3% 1(- >

    !

    )S OKL M`N W`fL; `PM [L K`M OKL H`OL fSRPIPQ `PM `dOLRPSSP OS RLKL`RJL `PM OKTFO SP O[S JKS[J> ' [`POLM OS JO`RO RLKL`RJIPQ89ldRSf OKL GLQIPPIPQ; OS RLKL``HH OKL [`N OKRSFQK> 4L JO`ROLM; `PM `GSFO `P KSFR `PM ` K`Hd H`OLR; '89:M KLbLP QSOOLP IPOS OKL OKIPQ; LbLP OKSFQK IO [`JP89:O bLRN HSPQ> /PM ' RL`HIiLM[`J d`WIPQ ` QIQ`POIW; MLdIPIOL MIJ`JOLR> ' OKSFQKO;4NOPG 3%J%. )+"3) #+ G(Q% "#53$%DD 4 )%# D+G% Q"31 +I (3 "1%(K /PM; GIPQS89lIO K`TTLPLM>

    6`NGL IO89:J PSO RLIPbLPOIPQ OKL [KLLH89lTLRK`TJ IO89:J oFJO WSffSPJLPJL89lGFO [K`O ' MIM [`J; ' [LPO SPL GN SPL> ' [SFHM QR`G OKIJ TLRJSP `PM J`N;89m*S NSF JLL OK`O; SbLR OKLRLq 4KLP OK`O f`P OKLRL QSLJ OKLRL; `PM OKLP HLOKLP NSF QS OKLRL>89 /PM KL89:M J`N; 89m-\`N>89 89m/PM [KLP NSF QLO OKLRL;! ! NSF MS OKIJ; OKIJ; `PM OKIJ>89 89m-\`N>89 #KLP '89:M QS OS OKL PLkO TLRJSP; `PM! !

    '89:M J`N; 89m*S NSF JLL OK`O f`P OKLRLq 4KLP KL MSLJ OKIJ; OKIJ; `PM OKIJ; OKLPIO89:J NSFR WFL OS QS SbLR KLRL; `PM NSF MS OK`O; OK`O; `PM OK`O>89 4L PLbLR! ` RLKL`RJ`H; GFO dSROFP`OLHN IO `HH [SR\LM SFO>

  • 8/12/2019 Catching the Big Fish

    75/117

    3-)# $'1$4/7!

    !

    !

    /O OKL OIfL OK`O 2`RRN 1IddSRM `PM ' [LRL [RIOIPQ OKL JWRITO dSR8+D# ?")/E(- ; ' [`JJSRO Sd SGJLJJLM [IOK OKL -> D> )IfTJSP ORI`H> 2`RRN `PM ' PLbLR O`H\LM `GSFO I[`N; GFO ' OKIP\ OKL dIHf IJ JSfLKS[ RLH`OLM OS OK`O>

    4K`O JORFW\ fL `GSFO -> D> )IfTJSP [`J OK`O KL [`J `GHL OS JfIHL `PM H`FQK> $L[`J `GHL OS QS QSHdIPQ H`OLR [IOK JLLfIPQHN bLRN dL[ TRSGHLfJ `GSFO OKL [KOKIPQ> ' [SPMLRLM KS[; Id ` TLRJSP MIM OKLJL MLLMJ; KL WSFHM QS SP HIbIPQ>dSFPM OKIJ QRL`O TJNWKSHSQN OLRf89l89mTJNWKSQLPIW dFQFL89 89lMLJWRIG! LbLPO [KLRL OKL fIPM ORIW\J IOJLHd OS LJW`TL JSfL KSRRSR> )S; IP ` [`N;8+D#?")/E(- IJ `GSFO OK`O> /PM `HJS OKL d`WO OK`O PSOKIPQ W`P JO`N KIMMLP dSRLbL

  • 8/12/2019 Catching the Big Fish

    76/117

    (%)#('.#'-0)!

    !

    !

    )SfLOIfLJ RLJORIWOISPJ QLO OKL fIPM QSIPQ> 'd NSF89:bL QSO OSPJ `PM OSPJ fSPLN; NSF f`N RLH`k `PM dIQFRL NSF W`P OKRS[ fSPLN `O `PN TRSGHLf OK`O WSfLJ`HSPQ> 7SF MSP89:O K`bL OS OKIP\ JS K`RM> 2FO [KLP NSF K`bL HIfIO`OISPJ

    JSfLOIfLJ NSF WSfL FT [IOK bLRN WRL`OIbL; IPLkTLPJIbL IML`J>!

    6N dRILPM 1`RN *89:/fIWS IJ ` JTLWI`H LddLWOJ f`P> /PM KL HSbLJ OS GHS[ OKIPQJ FT$L89:J OKL SPL [KS GHL[ FT OKL KSFJL IP 8+D# ?")/E(- > /PM KL MIMP89:O K`bLOKL JOFdd OS MS IO> ' MIMP89:O LbLP \PS[ ' [`J QSIPQ OS GHS[ FT OK`O KSFJL>#KTRSMFWOISP f`P`QLR `J\LM; 89m/RL [L QSIPQ OS OL`R OKL KSFJL MS[Pq *S NSF [`POOS J`bL `PN Sd OKL JOFddq89 /PM ' J`IM; 89m#L`R IO MS[Pq89 /PM ' JO`ROLM OKIP\IPQ! ! ' [LPO OS 1`RN `PM J`IM; 89m4K`O Id ' [`POLM OS GHS[ FT JSfLOKIPQq89 $IJ d`WL HIO!

    FT> /PM ' J`IM;89m' [`PO OS GHS[ FT OKIJ KSFJL>89!

    /PM KL J`IM; 89m-K; ' [IJK NSF [SFHM K`bL OSHM fL> ' MSP89:O \PS[ [K`O '89:bLQSO>89 2FO OKLP KL J`IM; 89m7L`K; NL`K89l[L W`P MS IO>89 /PM JS KL [LPO IP `PM! ! [IRLM FT OKIJ OKIPQ [IOK LbLRNOKIPQ KL K`M> /PM IO [`J OKL fSJO GL`FOIdFH JIQKK`M GRSFQKO IP [K`O KL [SFHM K`bL; K`M KL \PS[P IP `Mb`PWL; IO [SFHMP89:O K`bLGLLP `J GL`FOIdFH> 'O [`J `D+I# %U,$+D"+3> 'O JLPO OKL JOFdd dSR KFPMRLMJ Sd dLLO>JSdOHN> /PM OKLP [L JKSO IO G`W\[`RM> )S IO OFRPLM SFO IPWRLMIGHL>

  • 8/12/2019 Catching the Big Fish

    77/117

    6,3$-33/0* *('+%!

    !

    !

    :5$/+$$(31 0."J% [`J SRIQIP`HHN QSIPQ OS GL ` WSPOIPFIPQ JOSRN SP OLHLbIJISP>4L IO `J ` TIHSOC STLPBLPMLM; OS f`\L NSF [`PO OS JLL fSRL `PM fSRL>

    ' KL`RM OK`O OKL f`P `O /2. [KS [`J f`\IPQ OKL MLWIJISP [KLOKLR OS `WWLTO OKLTIHSO SR PSO J`[ IO `O JIk `>f> $L [`J [`OWKIPQ OLHLbIJISP `WRSJJ OKL RSSf [KIHK`bIPQ JSfL WSddLL `PM f`\IPQ JSfL TKSPL W`HHJ> /PM KL K`OLM [K`O KL J`[p IOGSRLM KIf> )S KL OFRPLM IO MS[P>

    #KLP ' K`M OKL WK`PWL; dSROFP`OLHN; OS f`\L IO IPOS ` dL`OFRL> 2FO ' MIMP89:OOKL IML`J>

    !

    0S[; NSF MSP89:O FJL fLMIO`OISP OS W`OWK IML`J> 7SF89:RL LkT`PMIPQ OKL

    WSPO`IPLR; `PM NSF WSfL SFO bLRN RLdRLJKLM; dIHHLM [IOK LPLRQN; `PM R`RIPQ`PM W`OWK IML`J dOLR[`RM>

    !

    2FO IP OKIJ T`ROIWFH`R W`JL; `HfSJO OKL M`N ' QSO OKL QSB`KL`M OS OFRP IdL`OFRL; ' [LPO IPOS fLMIO`OISP; `PM JSfL[KLRL `GSFO OLP fIPFOLJ IP;DDDDD#T #KLRLIO [`J> 3I\L ` JORIPQ Sd TL`RHJ; OKL IML`J W`fL> /PM OKLN `ddLWOLM OKL fIMMHGLQIPPIPQ; `PM OKL LPM> ' dLHO bLRN GHLJJLM> 2FO OK`O89:J OKL SPHN OIfLK`TTLPLM MFRIPQ fLMIO`OISP>

  • 8/12/2019 Catching the Big Fish

    78/117

    #$% 2-@ /0* #$%

  • 8/12/2019 Catching the Big Fish

    79/117

    / )%0)% -& 53/.%!

    !

    !

    / JLPJL Sd TH`WL IJ JS WRIOIW`H IP WIPLf`; GLW`FJL NSF [`PO OS QS IPOS `PSOKLR [S%bLRN JOSRN K`J IOJ S[P [SRHM; `PM IOJ S[P dLLH; `PM IOJ S[P fSSM> )S NSF ORN OS OSQLOKLR `HH OKLJL OKIPQJ89lOKLJL HIOOHL MLO`IHJ89lOS WRL`OL OK`O JLPJL S

    'O K`J ` HSO OS MS [IOK HIQKOIPQ `PM JSFPM>#KL JSFPMJ OK`O WSfL IPOS ` RSSf W`PT`IPO ` [SRHM OKLRL `PM f`\L IO JS fFWK dFHHLR>4KIHL f`PN JLOJ `RL QSSM LPSFQK` [IML JKSO; IP fN fIPM; OKLN JKSFHM GL QSSM LPSFQK dSR WHSJL JWRFOIPN; dSR OMLO`IHJ OS JKS[> 7SF f`N PSO LbLR RL`HHN JLL OKLf `HH; GFO NSF89:bL QSO OS dLLOKLN89:RL OKLRL; JSfLKS[; OS dLLH OK`O IO89:J ` RL`H TH`WL; ` RL`H [SRHM>

  • 8/12/2019 Catching the Big Fish

    80/117

    2%/,#7!

    !

    !

    4KLP NSF JLL `P `QIPQ GFIHMIPQ SR ` RFJOLM GRIMQL; NSF `RL JLLIPQ P`OFRL `PM f[SR\IPQ OSQLOKLR> 'd NSF T`IPO SbLR ` GFIHMIPQ; OKLRL IJ PS fSRL f`QIW OS GFIHMIPQ> 2FO Id IO IJ `HHS[LM OS `QL; OKLP f`P K`J GFIHO IO `PM P`OFRL K`J `MML

    IO89lIO89:J JS SRQ`PIW>!

    2FO SdOLP TLSTHL [SFHMP89:O OKIP\ OS TLRfIO OK`O; LkWLTO dSR JWLPIW MLJIQPL

  • 8/12/2019 Catching the Big Fish

    81/117

    #%@#,(%!

    !

    !

    ' MSP89:O PLWLJJ`RIHN HSbL RSOOIPQ GSMILJ; GFO OKLRL89:J ` OLkOFRL OS ` RSOOIOK`O IJ FPGLHILb`GHL> $`bL NSF LbLR JLLP ` HIOOHL RSOOLM `PIf`Hq ' HSbL HSSOKSJL OKIPQJ; oFJO `J fFWK `J ' HI\L OS HSS\ `O ` WHSJLBFT Sd JSfL ORLL G`R\; SR

    Jf`HH GFQ; SR ` WFT Sd WSddLL; SR ` TILWL Sd TIL> 7SF QLO IP WHSJL `PM OKL OLkO[SPMLRdFH>

  • 8/12/2019 Catching the Big Fish

    82/117

    4-( #KLRL `RL JSdO [SSMJ `PM K`[SSMJ; `PM OKLN `HH K`bL OKLIR S[P GL`FON [KLP NSF `RL [SR\IPQ [IOK OKLf> 4KLP J`[ OKRSFQK ` TILWL Sd dRLJKHN WFO TIPL; OKL JfLHH Sd IO oFJO JLPMJ fL RI

    KL`bLP> #KL J`fL QSLJ LbLP dSR TIPL PLLMHLJ> ' FJLM OS WKL[ 5SPMLRSJ` TIPL TIOW[KIWK IJ OKL J`T OK`O SSiLJ SFO Sd OKL ORLL `PM MRILJ SP OKL SFOJIML Sd OKL NSF W`P QLO ` dRLJK TILWL Sd TIOWK; IO IJ HI\L JNRFT> 'O [IHH JOIW\ OS NSF[SP89:O GL `GHL OS QLO IO Sdd NSFR K`PMJ> 2FO JSfLOIfLJ IO K`RMLPJ HI\L SHM KS/PM NSF W`P WKL[ OKIJ; `PM OKL dH`bSR Sd TIPL TIOWK [IHH f`\L NSF WR`iN; IP ` Q[`N>

    5IPL; GLIPQ ` JSdOLR [SSM; IJ L`JILR OS [SR\ [IOK `PM IJ RL`MIHN `b`IH`GHL> 4KLP ' [`JNSFPQ; ' MIM ` HSO Sd OKIPQJ [IOK TIPL> 2FO OKLP; ' JO`ROLM d`HHIPQ IP HSbL [IOKdIR; bLROIW`HBQR`IP *SFQH`J dIR> 4KLP NSF b`RPIJK ` TILWL Sd *SFQH`J dIR; IO K`J ` Sd GL`FON OK`O IJ oFJO TKLPSfLP`H> /PM OKLP [KLP NSF TFO O[S TILWLJ Sd [SS

    OSQLOKLR; NSF JO`RO RL`HIiIPQ OKLRL `RL JS f`PN TSJJIGIHIOILJ> /PM NSF HL`RORIW\J `HSPQ OKL [`N>

    /PM OKLP OKLRL89:J 1rsPOLR; ` 1LRf`P W`RTLPOLR; [KS MIMP89:O FJL LHLWORIWOSSHJ `O `HH> $L [SFHM oFJO WSfL FT OS OKL KSFJL [IOK ` JLO Sd K`PM OSSHGL`FOIdFH [SSMLP GSk [IOK ` K`PMHL; [KIWK KL89:M W`RRN `RSFPM> /1rsPOLR89l'89:M [`OWK OKIJ f`P89lMIM HIOOHL MLO`IH [SR\ SP *SFQH`J dIR> $L [SFHTFO OKLJL O[S TILWLJ Sd [SSM OSQLOKLR; `PM OKLP KL89:M RFG KIJ SHM; G`OOKFfGJ `Q`IPJO OKL JL`f89l`PM OKL JL`f [SFHM MIJ`TTL`R> 'O [`J HI\L ` f`QIW `WO;OKL TILWLJ dIO JS TLRdLWOHN> 1rsPOLR [`J ` RL`H W`RTLPOLR>

  • 8/12/2019 Catching the Big Fish

    83/117

    $/+'01 / )%#,5!

    !

    !

    )SfL fSRPIPQJ; IP ` TLRdLWO [SRHM; NSF fIQKO [`\L FT; K`bL ` WSddLL; dIPIJKfLMIO`OISP; `PM J`N;89m-\`N; OSM`N '89:f QSIPQ IPOS OKL JKST OS [SR\ SP `H`fT>89 #KIJ IML` WSfLJ OS NSF; NSF W`P JLL IO; GFO OS `WWSfTHIJK IO NSF PLLM [!

    ' W`HH ` 89mJLOFT>89 &SR Lk fTHL; NSF f`N PLLM ` [SR\IPQ JKST SR ` [SR\IPQ!

    T`IPOIPQ JOFMIS> 7SF f`N PLLM ` [SR\IPQ fFJIW JOFMIS> -R ` WSfTFOLR RSSf [KLRLNSF W`P [RIOL JSfLOKIPQ> 'O89:J WRFWI`H OS K`bL ` JLOFT; JS OK`O; `O `PN QIbLfSfLPO; [KLP NSF QLO `P IML`; NSF K`bL OKL TH`WL `PM OKL OSSHJ OS f`\L IOK`TTLP>

    !

    'd NSF MSP89:O K`bL ` JLOFT; OKLRL `RL f`PN OIfLJ [KLP NSF QLO OKL IPJTIR`OISP;OKL IML`; GFO NSF K`bL PS OSSHJ; PS TH`WL OS TFO IO OSQLOKLR> /PM OKL IML

    OKLRL `PM dLJOLRJ> -bLR OIfL; IO [IHH QS `[`N> 7SF MIMP89:O dFHdIHH IO89l`PM OK oFJO ` KL`RO`WKL>

  • 8/12/2019 Catching the Big Fish

    84/117

    &'(%!

    !

    !

    )IOOIPQ IP dRSPO Sd ` dIRL IJ fLJfLRIiIPQ> 'O89:J f`QIW`H> ' dLLH OKL J`fL [`N `GSFOLHLWORIWION> /PM JfS\L> /PM dHIW\LRIPQ HIQKOJ>

  • 8/12/2019 Catching the Big Fish

    85/117

    3'1$# -0 &'36!

    !

    !

    -dOLP; IP ` JWLPL; OKL RSSf `PM OKL HIQKO OSQLOKLR JIQPIdN ` fSSM> )S LbLP IRSSf IJP89:O TLRdLWO; NSF W`P [SR\ [IOK OKL HIQKO `PM QLO IO OS dLLH WSRRLWIO K`J OKL fSSM OK`O W`fL [IOK OKL SRIQIP`H IML`>

    #KL HIQKO W`P f`\L `HH OKL MIddLRLPWL IP ` dIHf; LbLP IP ` WK`R`WOLR>

    !

    ' HSbL JLLIPQ TLSTHL WSfL SFO Sd M`R\PLJJ>

  • 8/12/2019 Catching the Big Fish

    86/117

    #$% )#(/'1$# )#-(7!

    !

    !

    ' MIMP89:O [RIOL !/% 6#.(")/# 6#+.-K 'O [`J JSfLOKIPQ Sd ` MLT`ROFRL dSR fL;GLW`FJL IO89:J WSfTHLOLHN HIPL`R> 2FO OKLP; ' dLHH IP HSbL [IOK OKL LfSOISPJWRITO> )S NSF W`P d`HH IP HSbL [IOK JSfLOKIPQ OK`O `HRL`MN LkIJOJ; OSS; `PM

    JIfIH`R OS d`HHIPQ IP HSbL [IOK `P IML`> 7SF QLO OK`O dLLHIPQ Sd [K`O IO WSFHM G`PM OK`O QFIMLJ NSF>

  • 8/12/2019 Catching the Big Fish

    87/117

    $%(-%) -& &'36!

    !

    !

    ' `f ` KFQL `MfIRLR Sd 2IHHN 4IHMLR> #KLRL `RL O[S dIHfJ Sd KIJ OK`O ' fSJO HSGLW`FJL OKLN WRL`OL JFWK ` [SRHM Sd OKLIR S[PC653D%# C+5$%J(.1 `PM !/%

    >,(.#G%3# >

    /PM OKLP OKLRL89:J &LHHIPI; [KS IJ ` ORLfLPMSFJ IPJTIR`OISP> ' HI\L8( 6#.(1( `PM]R^ 89lGFO RL`HHN `HH Sd OKLf `PM; `Q`IP; dSR OKL [SRHM `PM OKL WK`R`WOLRJfSSM; `PM dSR OKIJ HLbLH; [KIWK NSF W`P89:O TFO NSFR dIPQLR SP; OK`O WSfLJ SL`WK SPL>

    ' HSbL $IOWKWSW\>=%(. X"31+E IJ ` dIHf OK`O f`\LJ fL WR`iN; IP ` QSSM [`N> #KLRL89:J JFWK ` WSiIPLJJ [IOK D fLJ )OL[`RO IP SPL RSSf; `PM IO89:J JFWK ` WSSHRSSf; `PM OKL TLSTHL [KS WSfL IPOS OKIJ RSSf89l1R`WL 'O89:J f`QIW`H `PM LbLRNGSMN [KS JLLJ

    dLLHJ OK`O> 'O89:J JS PIWL OS QS G`W\ `PM bIJIO OK`O TH`WL>

  • 8/12/2019 Catching the Big Fish

    88/117

    &%33'0'!

    !

    !

    ' [`J JKSSOIPQ ` WSffLRWI`H IP (SfL; `PM ' [`J [SR\IPQ [IOK O[S TLSTHL [KS K`M[SR\LM [IOK &LHHIPI> $L [`J IP ` KSJTIO`H IP PSROKLRP 'O`HN; GFO [L KL`RM KLGLIPQ fSbLM MS[P OS (SfL> )S ' J`IM; 89m*S NSF OKIP\ IO89:M GL TSJJIGHL OS QS

    SbLR `PM J`N KLHHS OS KIfq89 /PM OKLN J IM; 89m7L`K; [L89:HH ORN OS `RR`PQ!

    OK`O>89 #KLRL [`J `P `OOLfTO SP ` #KFRJM`N PIQKO OK`O dLHH OK! RSFQK; GFO &RIM`NPIQKO; [L [LPO SbLR> 'O [`J `GSFO JIk S89:WHSW\ IP OKL LbLPIPQ IP JFffLR89l`GL`FOIdFH; [`Rf LbLPIPQ>#[S Sd FJ [LPO IP `PM [LRL O \LP IPOS &LHHIPI89:JRSSf>#KLRL [`J `PSOKLR f`P IP OKL RSSf `PM fN dRILPM \PL[ KIf; JS KL [LPO SbLR`PM O`H\LM OS KIf> &LHHIPI K`M fL JIO MS[P> $L [`J IP ` HIOOHL [KLLHWK`IR GLO[LLO[S GLMJ; `PM KL OSS\ fN K`PM; `PM [L J`O `PM O`H\LM dSR K`Hd `P KSFR> ' MSP89:OOKIP\ ' `J\LM KIf fFWK> ' oFJO HIJOLPLM ` HSO> $L O`H\LM `GSFO OKL SHM M`NJ89OKIPQJ [LRL> $L OSHM JOSRILJ> ' RL`HHN HI\LM JIOOIPQ PL`R KIf> /PM OKLP [L HLdO&RIM`N PIQKO; `PM )FPM`N KL [LPO IPOS ` WSf` `PM PLbLR W`fL SFO>

  • 8/12/2019 Catching the Big Fish

    89/117

    -PL S

    OKL TRSMFWLRJ Sd!/% 7$%,/(3# :(3 ; DSP`OK`P )`PQLR; GRSFQKO SbLR JSfL QFNJ [KS[LRL [SR\IPQ [IOK 1LSRQL 3FW`J `PM J`IM; 89m#KLN89:bL QSO ` JOSRN dSR NSF>89! /PM ' J`IM; 89m-\`N>89 !

    #KLN J`IM; 89m7LJOLRM`N; *`bIM; [L [LRL SFO `O %HJORLL )OFMISJ; `PM [L fLO /PM `J [L [LRL O`H\IPQ OS KIf; KL J`IM OS FJ; 89t$S[ [SFHM NSF dLHH`J HI\LOS WSfL FT OS fN KSFJL OSPIQKO `PM JLL fN d`bSRIOL dIHfq89: 89 #KLN! J`IM;89m#K`O [SFHM GL d`PO`JOIW>89 #KLN [LPO FT; `PM )O`PHLN )S; RIQKO OKLP; ' WSFHM K`bL T`JJLM `[`N TL`WLdFH `PM K`TTN>

    !

    ' HI\L Sd `HH

  • 8/12/2019 Catching the Big Fish

    90/117

  • 8/12/2019 Catching the Big Fish

    91/117

    -PL M`N [L [LRL QLOOIPQ RL`MN OS JKSSO ` JWLPL W`HHLM 89m#KL 3IOOHL $SFJ! [KIWK IPbSHbLM 3`FR` *LRP `PM fN dRILPM 89 )S ' [LP! O IPOS fN SddIWL `PM ' STLPLM FT OKL WFTGS`RM `PM J`[ ` HIOTILWL Sd GRS\LP OIHL; ' J`[ ` RSW\; `PM ' J`[ ` RLM HIQKOGFHG; GFO bLRN OR`PJT`RLP` .KRIJOf`J HIQKO> ' OSS\ OKLJL OKIPQJ SFO `PM SddLRLM KIf ` WKSIWL> 89m#`\L SPLOKLJL; ' TFO OKL SOKLR OKIPQJ `[`[`JP89:O QSIPQ OS HLO KIf K`bL OKSJL `PNfSRL> ' oFJO Q`bL KIf OKL GFHG> )S [L

    [LPO SFO OS OKL Jf`HH KSFJL `PM )S SPL OKIPQ HLM `PSOKLR>

    !

    ' RL`HHN K`M OKIJ dLLHIPQ OK`O Id OKLRL89:J ` ,PIdILM &ILHM; OKLRL fFJO GLGLO[LLP ` .KRIJOf`J ORLL GFHG `PM OKIJ f`P dRSf 5SH`PM [KS W`fL IP [L`RIPQOKLJL JOR`PQL QH`JJLJ> 'O89:J IPOLRLJOIPQ OS JLL KS[ OKLJL FPRLH`OLM OKIPQOSQLOKLR> /PM IO QLOJ NSFR fIPM [SR\IPQ> $S[ MS OKLJL OKIPQJ RLH`OL [KLP

    JLLf JS d`R `T`ROq 'O WSPoFRLJ FT ` OKIRM OKIPQ OK`O `HfSJO FPIdILJ OKSJL dIRJO'O89:J ` JORFQQHL OS JLL KS[ OKIJ FPION IP OKL fIMJO Sd MIbLRJION WSFHM[SR\>#KL SWL`P IJ OKL FPION `PM OKLJL OKIPQJ dHS`O SP IO>

    /PM ' OKSFQKO; X%$$F +HJ"+5D$-F #/%.%NOPD )+# #+ H% ( E(- #/(# #/%D%.%$(#%NOZH%2(5D% +I #/"D ).%(# A3"I"%1 9"%$1K #KLRL WSFHMP89:O GL ` dR`QfLPO OK`OMSLJP89:O RLH`OL OS LbLRNOKIPQ> 'O89:J `HH \IPM Sd SPL OKIPQ; ' dLHO> )S; ' K`MKSTLJ OK`O OKLRL [SFHM GL ` FPION LfLRQIPQ; OK`O ' [SFHM JLL OKL [`N OKLJL O`HH RLH`OLM; SPL OS `PSOKLR> 2FO IO [`JP89:O FPOIH K`Hd[`N OKRSFQK OK`O; JFMJ`[ ` \IPM Sd dSRf OK`O [SFHM FPIOL OKL RLJO; LbLRNOKIPQ OK`O K`M WSfL GLdSRLOK`O [`J ` GIQ M`N> #K`O [`J ` QSSM M`N; GLW`FJL ' WSFHM TRLOON fFWK J`N OK`[SFHM GL ` dL`OFRL dIHf>

  • 8/12/2019 Catching the Big Fish

    92/117

  • 8/12/2019 Catching the Big Fish

    93/117

    / 0%4 4/7 #- 4-(< !

    !

    !

    4SR\IPQ SP 4S8>S0 7:'4=7 [`J bLRN MIddLRLPO>4L JKSO IO LPOIRLHN IP MIQIO`H bJS OKL HLbLH Sd dHLkIGIHION `PM WSPORSH [`J `f`iIPQ>

    /HJS; ' MIMP89:O K`bL ` JWRITO> ' [RSOL OKL OKIPQ JWLPL GN JWLPL; [IOKSFO fFWKWHFL [KLRL IO [SFHM LPM> 'O [`J ` RIJ\; GFO ' K`M OKIJ dLLHIPQ OK`O GLW`FJL `HH`RL FPIdILM; OKIJ IML` SbLR KLRL [SFHM JSfLKS[ RLH`OL OS OK`O IML` SbLR OKLRL[`J [SR\IPQ [IOK ` bLRN QRL`O WSfT`PN; )OFMIS.`P`H IP &R`PWL; [KS GLHILbLM IPfL89lLPSFQK OS HLO fL dIPM fN [`N>

  • 8/12/2019 Catching the Big Fish

    94/117

    *'(%.#-(89:) .-66%0#/(7!

    !

    !

    ' MSP89:O MS MIRLWOSR89:J WSffLPO`RN OR`W\J SP fN *+* RLHL`JLJ> ' \PS[ TLSTHLLPoSN LkOR`J; GFO PS[; [IOK `HH OKL `MMBSPJ; OKL dIHf oFJO JLLfJ OS K`bL QSOOL4L89:bL QSO OS QF`RM OKL dIHf IOJLHd> 'O JKSFHM JO`PM `HSPL> 7SF [SR\ JS K`RM O

    ` dIHf ` WLRO`IP [`Np IO JKSFHMP89:O GL dIMMHLM [IOK> *IRLWOSR89:J WSffLPO` oFJO STLP ` MSSR OS WK`PQIPQ TLSTHL89:J O`\L SP OKL PFfGLR SPL OKIPQ89lOKL dI' MS GLHILbL IP OLHHIPQ JOSRILJ JFRRSFPMIPQ ` dIHf; GFO OS WSffLPO `J IO89:J RSH` J`WRIHLQL>

    'PJOL`M; ' OKIP\ NSF JKSFHM ORN OS JLL OKL [KSHL dIHf OKRSFQK; `PM ORN OS JLjFILO TH`WL; SP `J GIQ ` JWRLLP `J NSF W`P [IOK `J QSSM ` JSFPM JNJOLf `J NSF W`P>

    #KLP NSF W`P QS IPOS OK`O [SRHM `PM K`bL OK`O LkTLRILPWL>

  • 8/12/2019 Catching the Big Fish

    95/117

    #$% *%/#$ -& &'36!

    !

    !

    '89:f OKRSFQK [IOK dIHf `J ` fLMIFf> &SR fL; dIHf IJ ML`M> 'd NSF HSS\ `O [K`OTLSTHL `HH SbLR OKL [SRHM `RL O`\IPQ JOIHH TIWOFRLJ [IOK PS[; NSF GLQIP[K`O89:J QSIPQ OS K`TTLP>

    '89:f JKSSOIPQ IP MIQIO`H bIMLS `PM ' HSbL IO> ' K`bL ` 4LG JIOL `PM ' JO`ROLM MSIJf`HH LkTLRIfLPOJ dSR OKL JIOL [IOK OKLJL Jf`HH W`fLR`J; `O dIRJO OKIP\IPQ OKLN

    oFJO HI\L HIOOHL OSNJ; `PM OKLN [LRL PSO bLRN QSSM> 2FO OKLP ' JO`ROLM RLOKLN89:RL bLRNF bLRN QSSM89ldSR fL; `O HL`JO>

    !

    7SF K`bL dSRONBfIPFOL O`\LJ; `FOSf`OIW dSWFJ> #KLN89:RL HIQKO[LIQKO> /PM NSFJLL [K`O NSF89:bL JKSO RIQKO `[`N> 4IOK dIHf NSF K`bL OS QS IPOS OKL H`G `PM NSMSP89:O JLL [K`O NSF89:bL JKSO FPOIH OKL PLkO M`N; GFO [IOK *+; `J JSSP `JNSF89:RL MSPL; NSF W`P TFO IO IPOS OKL WSfTFOLR `PM QS RIQKO OS [SR\> /PM O`RL JS f`PN OSSHJ> / OKSFJ`PM OSSHJ [LRL GSRP OKIJ fSRPIPQ; `PM OKLRL89:HH GL OKSFJ`PM PL[ OSSHJ OSfSRRS[> 'O K`TTLPLM dIRJO IP JSFPM> 0S[ LbLRNGSMN89:J Q5RS#SSHJ; `PM NSF W`P f`PITFH`OL OKLJL JSFPMJ; oFJO dIPLBOFPL OKLf FPGLHILbd`JO>#KL J`fL OKIPQ89:J K`TTLPIPQ [IOK OKL If`QL> 'O QIbLJ NSF JS fFWK WSPORSH>

    ' JO`ROLM OKIP\IPQ `PM LkTLRIfLPOIPQ> ' MIM JSfL OLJOJ dRSf *+ OS dIHf; GLW`FJL NJOIHH K`bL OS OR`PJdLR OS dIHf OS JKS[ IP OKL OKL`OLR> /PM `HOKSFQK IO MSLLk`WOHN HI\L IO [`J JKSO SP dIHf; IO HSS\J [`N GLOOLR OK`P ' [SFHM K`bL OKSFQKO>

    -PWL NSF JO`RO [SR\IPQ IP OK`O [SRHM Sd *+ [IOK Jf`HH; HIQKO[LIQKO LjFITfLPO ``FOSf`OIW dSWFJ; [SR\IPQ [IOK dIHf JLLfJ JS WFfGLRJSfL>#KLJL XZff dIHfW`fLR`J `RL JO`ROIPQ OS HSS\ HI\L MIPSJ`FRJ OS fL> #KLN89:RL KFQLp OKLN [LIQOSPJ> /PM NSF89:bL QSO OS fSbL OKLf `RSFPM> #KLRL `RL JS f`PN OKIPQJ OK`O K`bLOS GL MSPL; `PM IO89:J `HH JS JHS[> 'O \IHHJ ` HSO Sd TSJJIGIHIOILJ> 4IOK *+ LbLRNOHIQKOLRp NSF89:RL fSRL fSGIHL> 'O89:J d`R fSRL dHFIM> 7SF W`P OKIP\ SP NSFR d`PM W`OWK OKIPQJ>

  • 8/12/2019 Catching the Big Fish

    96/117

    /PM dSR `WOSRJ; OS QLO MS[P IPOS ` WK`R`WOLR IP OKL fIMMHL Sd ` JWLPL `PJFMMLPHN K`bL OS JOST [KIHL [L RLHS`M OKL dIHf W`fLR`J `dOLR OLP fIPFOLJ89lSdOKIJ GRL`\J OKL OKIPQ> 2FO PS[ NSF89:RL RSHHIPQ `HSPQp NSF89:bL QSO dSRON fIPMS[P IP OKLRL> /PM NSF W`P JO`RO O`H\IPQ OS OKL `WOSRJ; `PM IPJOL`M Sd JOSTTIPW`P fSbL IP `PM TFJK IO> 7SF W`P LbLP RLKL`RJL [KIHL NSF89:RL JKSSOIPQ; `HOKSFQ

    ' JO`RO QSSdIPQ FT OKL JSFPMOR`W\; GLW`FJL OKLN89:bL QSO OS WKST SFO `HH fN 2FO f`PN OIfLJ ' `f O`H\IPQ OS OKL `WOSRJ [KIHL [L `RL JKSSOIPQ `PM [L `RL `GHL OSQLO IP MLLTLR `PM MLLTLR>

  • 8/12/2019 Catching the Big Fish

    97/117

    *+ &-( 7-,01 &'366/ *SP89:O MS `PNOKIPQ dSR OKL JSHL TFRTSJL Sd IfTRLJJIPQ `PN JOFMSR JSfL fSPLN TLSTHL> #K`O `H[`NJ JLLfJ OS G`W\dIRL; IP fN LkTLRILPWL> 'O89:J

    QRL`O OS QS OS dIHf JWKSSH; `PM NSF W`P QLO ` HSO Sd IPOLHHLWOF`H \PS[HLMQLHL`RP GN MSIPQ> /PM PS[ OK`O WSJOJ K`bL d`HHLP; NSF W`P RL`HHN QS `PM MS IOS[P> #KLP OKLRL `RL HSOJ Sd dIHf dLJOIb`HJ OK`O NSF W`P LPOLR `PM JLL Id NSF W`PJSfL MIJORIGFOISP SR dIP`PWI`H KLHT H`OLR SP>

  • 8/12/2019 Catching the Big Fish

    98/117

    *+ A,/3'#7!

    !

    !

    #KL *+ W`fLR` ' WFRRLPOHN FJL IJ ` )SPN 5*B?Z]; [KIWK IJ ` HS[LR jF`HION OK`P $*>/PM ' $+J% OKIJ HS[LR jF`HION> ' HSbL OKL Jf`HH W`fLR`J>

    #KL jF`HION RLfIPMJ fL Sd OKL dIHfJ Sd OKL ?aX]J> 'P OKL L`RHN M`NJ; OKL LfFHJ[`