Canmore Wayfinding Assessment

Town of Canmore, AlbertaWayfinding Program

Planning Summary

September 2013

DRAFT

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Axia Creativeaxiac.com 561.282.6205

Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 2

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Axia Creative | axiac.com | 561.282.6205

CONTENTS

Overview

Preface 3

Objectives 3

Symbol Glossary 4

Project Timeline 5

Project Area Assessment

Existing Devices 6 - 9

Gateways, Arrivals & Decision Points 10

Ingress Vehicular Routes 11

Pedestrian Routes 12

Destinations 13

Stakeholder Interviews 14 - 17

Proposed Wayfinding System

Wayfinding Message Hierarchy 18

General Recommendations 19 - 22

Design Criteria 23 - 24


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establish aesthetic features that celebrate Canmore’s social,

cultural and economic health of the community.

Pedestrian guides, information kiosks and trailblazers will improve

the town wide bicycle and pedestrian route system and decrease

vehicular use.

A clean and well-maintained wayfinding system in economic

centers tells visitors they are in a thriving and safe community. It

attracts new businesses and encourages residents to congregate

there.

The new Canmore brand has been used in print and digital

media to strategically market the community. Tourism Canmore

Kananaskis (TCK) has made effective strides in this effort.

Wayfinding and other visual communications in the Canmore

environment will help promote the brand and generate a positive

sense of place for visitors. It will also strengthen community pride

in its residents.

A successful system will tie parts of the community together and

serve as a visual catalyst to create the perception that Canmore

is a well-packaged and organized destination. It will contribute

to making Canmore a better place. By enhancing the aesthetic

perception of the environment, the overall experience visitors and

residents have of Canmore will improve.

Another objective is to build a system that is not only designed

well, but designed responsibly. This requires the use of

replenishable and recyclable materials. Where possible,

components of the system will incorporate green methodology.

This in itself will generate community pride and result in great PR

for Canmore.

OVERVIEW

This document represents Axia Creative’s summary of the site

assessment and planning tasks which precedes and will influence

the creative process.

Preface

On June 17th, 2013, Todd Mayfield from Axia Creative visited

Canmore to begin the official site assessment and project kick-off

for Canmore’s wayfinding initiative.

After meeting with the team and discussing the objectives of the

visit, a tour of the project area was conducted. Conditions were

observed and preliminary photos were taken.

On Tuesday and Wednesday, eight stakeholders were interviewed.

Each interview generated valuable information and insight that will

be considered in the development of the program.

All day Thursday and Friday morning, Todd explored Canmore

and neighboring areas. During this time, an extensive photo

inventory was conducted using a digital camera with geo-tagging

technology. The photo series were uploaded to a Picasa map for

reference.

On Friday afternoon, the team met for a site visit recap and further

discussions on the wayfinding objectives.

Objectives

The Canmore wayfinding program is an initiative that supports the

goals set forth in the Town of Canmore Strategic Plan. In addition

to its primary goal of improving visitor navigation through Canmore

and to its destinations, especially to the Town Centre, it will help

Furthermore, the goal is to develop a system that is expandable

and easily maintained. At the end of the implementation phase,

existing Design Intent documents provided by Axia will be

combined with as-built drawings and product maintenance

information provided by the fabricator. This combined document

will become a program manual for system maintenance and future

additions.

Canmore belongs to its citizens. It is important to gain public

consensus along the way. Although it is impossible to make

everyone happy and to meet all personal expectations, Axia, in

partnership with the Canmore wayfinding team will make efforts to

involve the public in the early stages of the design phase. This will

be facilitated, in part, during a public concept presentation prior to

final design development.

At Axia, we are committed to maintain the highest design

standards possible, always listen with both ears, employ intelligent

rationale and take a methodical approach to developing solutions

that make sense and not just make our portfolio look good.


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SYMBOL GLOSSARY

Art (Decorative) - Sculptures, murals and architecture in the environment

Banner - Hanging fabric graphics, usually from street light standards

Conditional - displays information about the status of an event, activity or venue

Display - Wall-mounted or free-standing promotional graphics

Exhibit (Interpretive) Tells a story about a place, object or event, often with graphics

Flag - Typically used to display a city, state or country identification symbol

Flag Pole - Used to display a flag or pennant.

Gateway - Marks arrivals to counties, provinces, states, cities, towns and districts

Highway Sign - managed by the USDOT (US) or Alberta Transportation (Canada)

Identity - Identifies an area, facility or event.

Kiosk - Free standing structure provides visitor information

LED - Electronic message sign

Area Map - displayed within a kiosk or as a stand-alone orientation device

Notice - Communicates a notice of information.

Outdoor Billboard - Large advertising devices placed alongside streets and highways

Pedestrian Guide - Provides guidance for pedestrians to places within walking distance

Regulatory - intended to control or prohibit behavior or an action

Street Sign - Identifies roads and streets at route intersections

Structure - Used as a landmark, device support or environmental accent

Trailblazer - Used to mark specific vehicular, bike or pedestrian paths

Vehicular Guide - Provides route navigation for vehicular traffic

Warning - Provides cautionary messages that promote awareness

Existing Sign to be removed or demolished.

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Device Types

Wayfinding sign systems vary in size and complexity. Depending on a

community’s density and geographical size, a wayfinding sign system can

be as simple as a few guide signs on Main Street or as complicated as a

comprehensive program with landscaped gateways, district demarcations,

several levels of vehicular and pedestrian guide signs, kiosks, directories,

interpretive signs and trailblazers. Each unique program incorporates a

combination of device types that are customized to perform within a specific

environment.

A successful wayfinding system includes seven basic function classifications that

are communicated through strategically placed devices:

1. Promotion

2. Orientation

3. Guidance

4. Identification

5. Information

6. Regulation

7. Enhancement

Each of these classification groups include several definitive device types. We

have developed a device type designation format that is used in this summary

and will be used in future project documents.


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PROJECT TIMELINE

PHASE/TASK AUG SEP OCT NOV DEC JAN FEB MAR

Phase 1A-Project Area Analysis

Planning & Research

Review previous plans and studies

Review applicable regulations

Collect and study brand assets

Interview stakeholders

Site assessment

Identify arrival points & destinations

Identify decision points

Identify traffic flow

Photo existing conditions

Evaluate & recommend web-based media

Strategy

Develop preliminary system framework

Establish sign types & devices

Establish design criteria

Create online collaborative map

Create project website

Planning Summary

Phase 1B-Wayfinding System Design

Concept Generation

Define messaging concepts

Identify potential device locations

Concept draft

Public presentation

Concept/presentation Summary

Provide probable costs

Design Development

Design Summary (on-site meeting)

Interface with transportation official

Mock-up specifications/production

Mock-up on-site review

Refinements

Phase 1C-Tender Documentation Preparation

Bid Documents DRAFT

Bid Documents BID READY

Production Art

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PROJECT AREA ASSESSMENT: Existing Devices

Primary Highway Guide SignsLocated on the Transcanada Highway into Canmore.

H

Primary Gateways Located on the Transcanada Highway at the Northwest and Southeast entries into Canmore.

G

Secondary Gateways Located on routes after exiting the highway before a visitor enters the Town Centre.

G

Vehicular Guide Signs Located at key decision points throughout Canmore and its communities.

V

Metal KiosksLocated in the Town Centre.

K

Town Centre Maps Located on metal Town Centre kiosks.

K

Brochure DispensersLocated on metal Town Centre kiosks under Town Centre maps.

K

Wood KiosksLocated at public parks and community recreation areas.

K

Bike Service KioskLocated in two locations in the Town Centre.

K

Tourist SignsLocated on routes to featured resort and tourist destinations.

H

Older Vehicular Guide SignsLocated on the Transcanada Highway at the Northwest and Southeast entries into Canmore.

V

Secondary Highway Guide Signs with Multiple PanelsLocated on the Transcanada Highway at the Northwest and Southeast entries into Canmore.

H

Older Vehicular Guide Signs Branded with an older town logo, marking routes to municipal destinations.

V

Secondary Highway Guide SignsLocated on internal routes off of the Transcanadian Highway.

H

Town Centre IntersectionLocated on Railway Avenue after Elevation Place just before entering the Town Centre.

G

Service SignsLocated on secondary gateways.

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Pedestrian Guide SignLocated throughout the Town Centre.

P

Pedestrian Guide SignLocated on walking/biking trails at key decision points.

P

Primary Gateways Located on the Transcanada Highway at the Northwest and Southeast entries into Canmore.

V

Vehicular Guide Sign Guides visitors to the Town Centre.

V

Vehicular Guide Sign Guides visitors to parking areas.

V

Vehicular Guide Sign Old version. Guides visitors to parking areas.

V

Vehicular Guide SignTo parking areas and boat launch.

V

Vehicular Guide SignDirects vehicular traffic to hospital. Combined with pedestrian guide to washrooms.

V

Vehicular Guide SignDirects vehicular traffic to the Nordic Centre.

V

Vehicular Guide Sign Guides visitors to Spray Lakes.

V

BannersVinyl street banners hung throughout Canmore.

B

Vehicular Guide SignsIconic, highway type directionals.

V

Vehicular Guide SignGuiding visitors to the Town Centre area.

V

Vehicular Guide SignDirects vehicular traffic to the information centre.

V

Vehicular Guide SignsDirects vehicular traffic to golf course.

V

Outdoor BillboardPromotional display for Canmore Kananaskis.

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RegulatoryAccessible parking restriction.

R

RegulatoryLocated at boat launch.

R

RegulatoryLocated on restricted street curbs.

R

RegulatoryLocated at off-leash dog park.

R

RegulatoryLocated at dog park.

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RegulatoryLocated at campground.

R

RegulatoryTemporary signs used for events.

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RegulatoryTemporary signs used for events.

R

Regulatory (Barricade)Street bollards used to restrict vehicular traffic.

R

RegulatoryOff-leash dog park and Quarry Lake.

R

RegulatoryLocated at campgrounds.

R

RegulatoryLocated at off-leash dog park.

R

RegulatoryLocated at park near river.

R

RegulatoryLocated on barrier gate.

R

RegulatoryLocated at Trail Head.

R

Parking Area IdentityIconic identity sign for public parking area.

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Public Facility Identity Identifies arrival to golf course.

ID

NoticeNotifying public to bring wood without bark for pest control.

N

Municipal Facility IdentityCivic Centre

Municipal Facility IdentityElevation Place

Municipal Facility IdentityPublic Works

Area MapLocated at trail heads

M

Street IdentitiesLocated on all town streets that are not within resort or private development areas.

ID

Public Facility IdentityIdentifies arrival at public park.

ID

TrailblazerMarking bike routes.

T

Identity/Area MapLocated at the entrance to the Nordic Centre.

ID

Crosswalk IdentityMarking crosswalk areas. Also serves as an alert to vehicular traffic.

ID

Exhibit/Interpretive Interpretive panel with information and graphics.

E

Street Identities Custom street identity signs within resort and private development areas.

ID

Visitor Centre IdentityLocated near the northwest exit off of the Transcanada Highway.

ID

NoticeNotifying public that this is a Block Parent community.

N

Municipal Facility IdentityRecreation Centre

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N

PROJECT AREA ASSESSMENTGateways, Arrivals & Decision Points

Primary Arrival Routes

Secondary Arrival Routes

Primary Gateways (Highway)

Secondary Gateways (Street)

Tertiary Gateways (Town Centre)

Decision Points

Existing primary gateway location


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PROJECT AREA ASSESSMENTIngress Vehicular Routes


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PROJECT AREA ASSESSMENTPedestrian Routes


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PROJECT AREA ASSESSMENTDestinations

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Town Centre 1Centennial Park 2Millennium Park 3Elevation Place 4Canmore Golf 5Cross Zee Ranch 6Silvertip Golf 7Nordic Centre 8Off-Leash Dog Park 9Quarry Lake 10Scenic Overlook 11Ball Park 12Alpine Club 13Ball Park 14Disc Golf 15Grassi Lake 16Visitor Centre 17Stewart Creek Golf 18Bow Valley Trail 19Three Sisters Parkway 20Riverside Park 21West Canmore Park 22Legacy Trail 23Cougar Creek 24

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All stakeholders agreed that exit 93 into the Three Sisters

development gives the impression that it is the main entrance into

Canmore. One person suggested that the green highway sign just

before it should be changed to read: “Canmore Scenic Route”.

It was also suggested that at exit 91, signage might convey

something like: “Canmore Industrial”.

All were in agreement that traveling on the Transcanada Highway

from the Northwest, exit 86 is the desired entrance into the Town

Centre. The prominent first stop off of this exit is the Alberta

Information Centre which is the location of the new Canmore

Legacy Trail head. Once visitors enter the parking area, is not

apparent that Canmore can be accessed through the Southern

point of the lot. It was suggested that additional signage may be

needed guiding travelers to Mountain Avenue and to adjoining

routes leading to the Town Centre.

One of the stakeholders stated that traveling from Calgary, to

Canmore/Banff, highway signs do not mention Canmore, instead

include Banff. It was suggested the Alberta Transportation should

be lobbied to add Canmore to more Northwest bound highway

signage on the Transcanada Highway.

Bow Valley Trail / Town Centre Connections

It was stated that there are three main commercial clusters in

Canmore, the Bow Valley Trail business area, Railway Avenue

business area and the Town Centre commercial district also known

as the Town Centre.

A few stakeholders talked about the standing perception by most

visitors that Bow Valley Trail is Canmore’s Main Street and is

perceived as the Town Centre. Many visitors also assume Mountain

STAKEHOLDER INTERVIEWS

On August 13th and 14th, eight key stakeholders were interviewed.

The goal was to collect information, opinions and ideas for

consideration in the development of an effective wayfinding

program for the town of Canmore. Each interview yielded valuable

information that will be digested and considered during the creative

process. Surprisingly, there were few opposing opinions. In fact,

many of the comments were repeated or stood in corroboration

with others.

This summary is a collection of key points drawn from the

interviews. Duplicated information or those that are closely aligned

have been distilled into common points. For this reason, individual

stakeholder names will not be attributed to specific comments.

Transcanada Highway

Most interviewees suggested that some of the messages displayed

on the green guide signs along the Transcanada Highway should

be changed or augmented to strategically guide visitors to specific

routes into Canmore.

Most interviewees shared in the opinion that the “mustache”

rampway (exit 89) should serve as the primary entrance into

Canmore for Northwest-bound traffic. Furthermore, it was stated

that the current design of the “mustache” is not efficient and should

be reconfigured to become a shortened right turn next to the

cougar point development for Northwest bound traffic directly to

the overpass into Canmore. It was suggested that this could free

up the mustache area for an iconic building or the development of

a pedestrian bridge and additional parking to connect pedestrians

into the Town Centre.

Avenue is all there is to Canmore. These instances do not allow

visitors to get a true sense of the Canmore experience. The initial

impression is unimpressive and leads many day travelers to just

travel through without knowing about the actual Town Centre area

or the surrounding amenities.

It was also suggested that since the railway divides the Town

Centre from Bow Valley Trail, improve or add signage along the

street connections to the Town Centre from Bow Valley Trail.

The addition of pedestrian signage along walkways and alleyways

to the Town Centre, food stores, restaurants and shops from

the walkway along Bow Valley Trail was recommended. Another

suggestion was to remove the trails that are parallel to the railway

tracks, but retain the crossing connections. Others feel that the

trails that parallel the railway tracks are widely used by locals and

should remain.

It was suggested to let visitors know that it is a ten-minute walk

from the Bow Valley Commercial area to the Town Centre. This

comment led to the statement that most points within Canmore

are within walking distance and should be promoted as such.

The current state of Bow Valley Trail encourages a “drive-through”

mentality. Vehicular traffic tends to pick up speed and there is

nothing to slow traffic down or to promote awareness of other

Canmore opportunities. Suggestions included adding landscaping,

curbing and visible crosswalk devices.

One idea was to introduce visual elements that plainly mark

pedestrian crosswalks on Bow Valley Trail. Additional crosswalk

signage may not be the answer, nor would speed bumps or new

paving markings have the desired results.


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along with the signs within the centre are old and unwelcoming.

The opinion is that they diminish the centre’s value as a primary

destination.

Vehicular Guide Signs

It was noted that branding is missing from vehicular guide signs

and that some destinations are not properly represented.

The pervading opinion is that current guide signs are not effective

for several reasons and should be replaced by brand-supportive

signs that make navigation to key destinations more efficient.

It was suggested that the wayfinding system include a device

that promotes special events such as the Triathlon, 24 Hours of

Adrenalin, Highland Games, Folk Fest and others. Directional signs

should accommodate seasonal event messages i.e. street closures

and traffic re-routing.

During peak events, both four-way intersections on Main Street get

congested and backed-up. It was suggested that alternate route

signage be added. Also, signalized pedestrian cross walks would

help to improve traffic flow.

Stronger and more frequent guide signs are needed along the

routes to the Nordic Centre. There is ample highway signage but

internal signage does not provide consistent connectivity. The

same goes for Quarry Lake, Grassy Lakes trail head, and other

hiking/biking trail heads.

In two interviews the fact was mentioned that there are many

weddings during the summer at places such as golf courses and

Quarry Lake. The suggestion was offered to add better guide

signs to these areas.

STAKEHOLDER INTERVIEWS, continued

It was stated that some driving lanes will be narrowed to include

bike lanes.

Gateways

There was a recommendation to remove the primary gateway sign

before the Three Sisters Parkway exit. A new gateway should be

constructed at exit 89.

The primary gateway before exit 86 should be redesigned but

remain located where the existing structure is now.

It was also recommended that both Secondary Canmore gateways

be replaced with new signage and but remain in existing locations.

An idea was floated that Town Centre gateways could be added

to both ends of the Town Centre area. It was suggested that

monumental intersection structures, much like those used in Banff,

could be designed to help establish a grand sense of arrival. These

structures may also serve as supports for signal lights.

It was suggested that large banners or additional dedicated poles

with banners be placed at each gateway area.

Identity Signs

Many thought that Quarry Lake/Off-leash Dog Park should receive

an identity sign at the entrance on Spray Lakes Road.

It was also noted that public parks and recreation areas could

receive standard, branded identity signs.

The condition of the Nordic Centre entry sign was brought up. This

A stakeholder commented on the need to remove signs that no

longer serve a viable purpose or are in dilapidated condition.

Remove any outdated/irrelevant signage such as directions to the

curling rink that is not necessarily a tourist or visitor destination.

It was warned that too may signs can have a negative impact on

an environment and that sign pollution can result in navigational

confusion and missed messaging.

Pedestrian Guide Signs

It was suggested to clearly mark pedestrian routes with guide signs

and area maps, especially from the hotel areas to Bow Valley Trail

crossings and through connectors into the Town Centre.

It was also suggested to add signs that encourage exploration and

guide visitors to areas that are in need of more pedestrian traffic.

Many commented on the need to improve sign to washrooms and

info centres.

Trail Signage

It was noted that the town trail system has been improved but

marking and mapping paths needs improvement.

An idea was offered that trail maps should be clearly identified as

being either provincial or town maintained/unmaintained to better

manage or redirect incoming phone calls. This will also serve as a

liability protection.

It was suggested that trail area maps be designed with the same

character and with the same graphic conventions as all other

Canmore maps. They should include you-are-here indications and

a level-of-difficulty rating.


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It was agreed that stationary maps should be positioned as “right-

read”, oriented to the viewer’s point of view. Maps would include

you-are-here icons. Printed and online maps would be designed

with the same graphic vernacular. Better printed maps should be

designed and given to hotels for free distribution to visitors.

One idea was that existing kiosks in the Town Centre should be

retrofitted to integrate with the comprehensive wayfinding program.

One interviewee suggested to Include a kiosk between the new

Cougar Creak pedestrian underpass and Bow Valley Trail.

Another suggested installing an information booth / kiosk at the

Nordic Centre to direct people to other trail and biking destinations

throughout Canmore.

We were told that when placing kiosks or upgrading existing ones,

use both sides for information. Do not leave large blank areas.

Include maps, and maybe provide a postable area with cork or

other tackable surface so people can post on them. It was said

that if you don’t provide an area for people to post messages, they

will end up all over poles and message panels anyway.

There was a request that kiosks in park areas should remain as

designed but should receive new brand-supportive maps and

graphics.

Park kiosks should have some information about the location of

dog parks and where they are allowed, where they need to be

leashed and where they can run free.

Parking Areas

It was stated that Canmore doesn’t have a parking problem. It has

a parking signage problem.


It was noted that the “Trexafe” program is being decommissioned.

It was also brought up that Engineering and Planning have been

working on another trail signage system. It was agreed that

this program should be incorporated into the comprehensive

wayfinding system so it can have more consistency and support a

more unified brand.

An idea offered was to Indicate kilometer distance to specific

points. Also include emergency phone numbers.

Information Kiosks & Area Maps

The revamped kiosks in the Town Centre have increased service

awareness. People use them more now that a new map has been

added. The new brochure dispensers have demonstrated an

increase in visitor brochure use. Brochures are showing up in more

visitors hands.

There was a suggestion to create brochures that feature specific

Canmore attributes. Icons can be designed to represent these

features on brochures as well as area maps, signage and a

downloadable Canmore app.

It was requested that additional kiosks be implemented at every

major gathering point, each parking lot, Town Centre gathering

places, key destinations, hotels, visitor centres, etc.

TCK has been planning an interactive kiosk program to be placed

in hotel lobbies. It was agreed that it will be appropriate to work

with the Canmore wayfinding team to coordinate these efforts. It

may be possible to unite available funding for this initiative.

This person went on to say that current parking signs don’t

efficiently guide people to available parking areas. The parking area

identity signs could be redesigned and moved to better locations.

Individual parking lots may need to convey a unique identity to

reinforce a visitor’s memory of where they parked.

It was suggested to include maps at parking areas that identify

neighboring parking opportunities when specific lots are full.

Banners

Most interviewees agree that the current banners are not working.

The opinion is that they are too small and hard to read.

The idea of clustering banners together in groups with the same

design or color scheme to help define an area was offered. This will

unify the perceivable environment.

It was suggested that Town Centre banners should be consistent,

larger and made from better quality material. They should be more

attractive and vibrant. They should bring color to the Town Centre

especially during the winter months.

Misc. Comments

A suggestion was made to design and apply decorative graphics

on the blank back walls of Elevation Place, Sobeys and Canadian

Tire stores. Trees could be planted to help block the large blank

areas.

It was felt that he Information Centre can be difficult to get to.

Guide and identity signage to the centre should be improved. A

second visitor centre could be added at another location.


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Centre. The area can be a little dead at times. If shops remained

open longer, more pedestrian traffic would be encouraged and

allow visitors to spend more dollars there.

Several of the interviewees were asked it they preferred the name

Downtown, Main Street or Town Centre to represent the retail

heart of Canmore. The vote was split between Downtown and

Town Centre. We also asked if Visitor Centre, Information Centre or

Welcome Centre was preferred. Information Centre was the most

popular.

Special thanks to those who

participated in the stakeholder

interview sessions:

Alasdair Russell

Andrew Nickerson

Don Staple

Sarah Law

Jamie Carpenter

Lisa Guest

Ron Remple

Gary Buxton


One person said that the centre should always have someone

operating it while open. This will enhance personal experience

with a local representative. Live personnel will be able to promote

upcoming events and recommend activities and Canmore

attractions.

The value of QR codes was discussed. One stakeholder believes

they are not used much anymore. It is recommended they not be

incorporated into the Canmore wayfinding system. Instead

display download links to a free Canmore app. This would be more

effective and more frequently used by visitors.

We also learned that the Canmore Kananaskis group has funding

set aside for app development and would be willing to coordinate

the effort with the Canmore wayfinding team. Their organization

would develop the app in concert with the wayfinding initiative.

A statement was made that one of the main differences between

Banff and Canmore is that Canmore is perceived as “free” without

the expense of the parks pass.

It was agreed that removable bollards and signage for event

and closure times be incorporated. It was also agreed that the

Canmore brand should be worked into event signage and bollards

to be more inviting and permanent looking when they are in use.

It was mentioned that the Visitor Centre hours should be open later

to match the times when visitors are out and exploring.

It was also stated that stores and businesses would do well to

stay open a little later in the evenings to attract people to the Town

An idea is the pathway to a solution.A dream is the blueprint for innovation.

Commitment is the fuel that makes the impossible possible.


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Hwy Vehicular Guides

Web Media

Custom Vehicular Guides

Parki

ng Vehicular Guides

Pede

strian Guides

Destination

PROPOSED WAYFINDNG SYSTEMMessage Hierarchy

The Canmore wayfinding system will follow a basic strategy. In a hierarchal

manner, wayfinding messaging will first lead vehicular traffic from the

Transcanada Highway to Canmore exits. Custom vehicular guide signs will

provide efficient navigation to places where they can park near targeted

destinations. Once on foot, visitors are guided by pedestrian guide signs to key

destinations and services. Information kiosks and/or area maps offer detailed

information and provide orientation within the environment.

Highway Vehicular Guides

Highway vehicular guide signs lead visitors to Canmore.

Their design and message format have been developed to provide consistent connectivity throughout Canada.

While their form may not be altered, it may be possible to request a moderate change to their message.

Web Media

Websites, social media and community apps are usually the first resource people depend on to gain information about a place they plan to visit.

This is a growing trend in delivering wayfinding information.

Custom Vehicular Guides

Vehicular guide signs that occur off the highway, direct visitors to key destinations and to specific points of arrival.

The strategy will be to lead vehicular traffic to parking areas nearest to their desired destination. These signs will be designed with a thematic and consistent look.

Primary Gateways

The primary town gateway signs on the Transcanada Highway welcome visitors to Canmore and announce their arrival.

Two gateways are located at either end of Canmore. They will be redesigned to support the brand and reflect the look and feel of the new wayfinding system.

Secondary Gateways

Secondary gateways announce defined districts within Canmore. They also provide secondary identities to Canmore on alternate or subordinate routes.

Parking Facility

Public parking areas will be marked with iconic signs that are placed where they can be easily seen.

Matching parking guide signs may be required on routes that do not have clear visibility to these identities.

Destination

Destinations and key points of arrival require visible identities.

Their design and placement is determined by the experience or service they provide.

Pedestrian Guides

Once visitors have parked their cars, pedestrian guide signs connect the dots for people on foot to destinations, services and points of interest within a reasonable walking distance.

Pedestrian Guides

After a visitor leaves their primary destination, they usually seek one or more secondary destinations.

Additional pedestrian guide signs mark the path to these support amenities

Where appropriate, universal icons are added for quick comprehension.

Information

Information kiosks or area maps are located in high pedestrian traffic areas or in easily accessible areas where people gather.

Maps become standard graphics that can be used in print and online.

They provide detailed area information.


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North”. The second exit sign’s message further Southeast could be

left unchanged. The third exit sign’s message could be changed to

“Canmore Town Centre”. The fourth exit sign’s message could be

changed to “Canmore Industrial” and the fifth and Southern-most

exit sign’s message could be left unchanged.

Gateways

NW Primary Canmore Gateway on the Transcanada Highway

The primary gateway sign before the exit 86 will be removed.

A new gateway

structure will be built

in it’s place.

We recommend

that it’s form take

on a vertical look.

It will, of course,

include the new

Canmore brandmark, complimented with structural elements that

matches the eventual system character and styling. We will explore

additional elements such as a preceding series of poles with

banners or even kinetic elements to help create a dramatic point of

entry.

SE Primary Canmore Gateway on the Transcanada Highway

The primary gateway sign at exit 93 (at the Southeast entrance

point) will be removed. A new gateway structure will be built to

match the new gateway feature at the Northwest point, only

it will be repositioned at exit 89 that leads into the “mustache”

connector. As proposed for the Northwest primary gateway, a

preceding series of poles with banners or kinetic elements will

be explored for consideration to help establish a grand arrival

experience.

PROPOSED WAYFINDNG SYSTEM: General Recommendations

Based on initial studies, area surveys and interviews with

stakeholders and members of the wayfinding team, plausible

directions in the development of an effective wayfinding system are

becoming apparent.

Prior to developing the wayfinding plan and the preparation of

visual concepts, the following recommendations are provided for

team consideration, comment and adoption.

Exits into Canmore from the Transcanada Highway

We recommend that

messages on green

highway signs be

augmented to better

convey specific and

unique experiences

into each Canmore

entrance. For

example, traveling

Northwest on the Transcanada Highway, change the message on

the first Southeast exit sign at Three Sisters Parkway (exit 93) to:

“Canmore Scenic Route”. The sign at exit 91 could be changed

to “Canmore Industrial”. The sign at exit 89 could be changed to

“Canmore Town Centre”. Because the last exit (86) leads travelers

to parts of Canmore that have no significant destinations, the

message could be changed to simply “Canmore North”.

Traveling Southeast on the Transcanada Highway, there are five

exits into Canmore. Change the message on the first Northwest

exit sign that leads to the Alberta Information Centre to: “Canmore

NW Secondary Canmore Gateway on Bow Valley Trail

The existing

secondary gateway

just beyond the

Alberta Information

Centre on Bow Valley

Trail, will be removed

and replaced in the

same location with a

scaled down version

of the proposed primary gateways. We recommend that all service

icons be grouped together on a second totem-like sign beyond the

gateway.

SE Secondary Canmore Gateway on Bow Valley Trail

Another existing secondary gateway traveling Northwest on Bow

Valley Trail after exit 91, should be removed. We propose that a

new secondary gateway be placed somewhere on the right side of

the long off-ramp before it joins Bow Valley Trail.

Secondary gateways will include vehicular pull-out areas so visitors

can park, get out of their vehicle and take photos next to the sign.

SE Secondary Canmore Gateway on Three Sisters Parkway

We propose the addition of a third secondary gateway be located

on Three Sisters Parkway near Crossbow Place.

Town Centre Gateways

The intersection where Railway Avenue becomes Main Street

just past Elevation Place could become an excellent Town Centre

gateway feature. We propose that custom structural elements

replace the existing signal light poles. These structures could be

positioned on the four corners of the intersection and provide


C R E A T I V E


font adopted as a standard highway system font. There are a

number of similar fonts that are deemed acceptable. We will

evaluate the best font to support the brand while providing

appropriate comprehension.

Guide signs should be placed on the right side of the road

between 45 m and 60 m before an intersection or decision point.

The distance from grade to the bottom of the lowest sign panel

should be no less than 2.13 m.

In areas where it is not possible to place a sign on the right side of

the road between 45 m and 60 m, a sign may be placed across a

joining road at the centre of the “T” or on the other side of the road

as long as it is legible and does not create a driving hazard.

Vehicular guide signs that occur within the Town Centre may

receive slight design variation from the rest of the system to help

demarcate the district. However, we do not recommend using

custom Arrow directions on each sign will be determined in the

following order: straight ahead, left turn, right turn. If one directional

listing is followed by a second listing with the same direction, the

listing that is closest in distance will be first in order.

We have developed a basic formula for a proposed modularized

approach for Canmore’s vehicular guide signs. This modular

configuration will allow a fabricator to produce several components

together reducing the unit cost. A sign will only be a large as it’s

message requires. This reduces the amount of sign types within

the vehicular guide sign family. In addition, each sign will be

expandible or retractable in the future.

GENERAL RECOMMENDATIONS, continued

support for the signal

lights and branded

Town Centre gateway

signage. We

understand that this

intersection will likely

become a round-

about. Other visual

elements will be

considered as gateway accents.

Similar structures (perhaps just one or two) would be placed just

before the bridge on Rundle Drive entering the West side of the

Town Centre. Banner clusters would be placed at each secondary

gateway location.

Guide Signs

Vehicular Guide Signs

We recommend that vehicular guide signs display no more than

three listings per sign. If more are really necessary, no more than

five may be included but is discouraged. Each listing should use no

more than two lines. The signs should have dark backgrounds with

white messages. The colors should be at least 70% in contrast

between the background and the message.

Because speed limits in Canmore do not exceed 50 KPH, guide

signs will require 10 cm tall letters.

For maximum legibility, we recommend using mixed case rather

than all caps. The font should be close to the standard Clearview

Vehicular - Parking

We recommend not to include “Parking” as a

directional listing among other messages on

the same sign. Instead, we propose using the

internationally recognized “P” symbol as an

iconic stand-alone panel on it’s own separate

support.

Pedestrian

In areas where there is significant pedestrian

traffic, or where a critical point of decision

must be made, we propose fingerboard

signs mounted onto a free-standing post or

pole. Destination listings would be placed

on the fingerboard signs with a directional

arrow. Walking distance indications (meters)

may be added for signs directing pedestrians

to destinations that require more than a 10

minute walk.

Parking

P

Downtown DOWNTOWN

District Gateway District Guide Sign

Destination Message

Destination Message

Destination Message

EAT | SHOP | PLAY

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C R E A T I V E


Trail & Path Maps

A version of the small map would be placed on bike and hiking

trails and would feature the trail system. We will also address the

“Inspire” idea where regional destinations and experiences are

promoted visually to inform the viewer of opportunities in that area.

Interpretive Panels

Interpretive panels tell a story about a place or event. We will

design templates that can be used as needed.

Website Map

We understand a website map is not to be implemented right

away, but the design of the area maps would be executed with the

online version in mind.

Smartphone App

TCK has been considering the development of a free Canmore

App. They have funding set aside for this initiative but are willing to

join efforts with the Canmore wayfinding team. We have collected

some information at this point but will interface with TCK for further

research and development.

Many of the resources we came across were for large cities who

have built custom wayfinding apps from the ground up. It’s hard

to say how much they paid exactly, but it was implied to be very


Trail & Bike Path Guides

Hiking and Biking trails will receive similar guide signs but will be

designed to have minimal visual impact on their surroundings. They

will only occur in places where either a decision point must be

made or as a pivotal kilometer marker. Most will include emergency

information and a small orientation map.

Their form and installation method will designed for remote

locations where it will be difficult or impossible to transport heavy

equipment or tools that can’t be carried in a backpack.

Information Devices

Kiosks

Existing metal kiosk structures in the Town Centre area would

receive added components to bring them into the proposed

wayfinding system design. Additional units will be considered for

the Town Centre and other locations where people congregate

such as the Nordic Centre, Elevation Place, Alberta Information

Centre, etc.

Hotel lobbies would receive scaled down versions of the kiosks or

will be incorporated with interactive terminals being proposed by

TCK.

Existing wood kiosks at parks and outdoor public areas would

receive new maps and graphic panels designed in the same

character.

Area Maps

Smaller maps would be placed along pedestrian routes and

walking paths. Each map will be mounted in right-read positions

for easy area orientation.

expensive ($50k - $100k). Affordable solutions are often not customizable

or are limited. However, we did find a few that look promising.

Old Town Creative

http://www.oldtowncreative.com

- Offers an existing app to build upon

- Likely one of the most affordable options

- Previous experience working with similar towns -

Customizable

- Integration with Google Maps

- Currently developing version specifically for trail systems

MappedIn

http://www.mappedin.ca

- Offers an existing app to build upon

- Integration with Google Maps

- Very strong, clean, design aesthetic

- Previous experience has almost only been indoor,

however they have worked on Waterloo Ontario’s

downtown business area and are currently working on

other communities.

Meridian Apps

http://www.meridianapps.com/products

- Offers pre-made App building software

- An “Ideal toolset for location-based mobile experiences”

- quote from the website

- Build a mobile app from scratch without any technical

“know-how” - quote from the website

- Customize maps to match your brand (create your own

vector map and integrate)

- Very customizable

- Likely fairly affordable

Links to other resources worth exploring:

http://www.arrayinteractive.com/work/santana-row-wayfinding-application/

I N F O R M A T I O NI N F O R M A T I O N

Area Map

100

1 Office Complex

2 Chamber of Commerce

3 Retail Area

4 Large Store Name

5 Shopping Complex

6 Office Complex


8 Retail Area

9 Shopping Complex

10 Office Complex

11 Shopping Complex

12 Large Store Name

100

1 Office Complex


3 Retail Area

4 Large Store Name

5 Shopping Complex

6 Office Complex


8 Retail Area

9 Shopping Complex

10 Office Complex

11 Shopping Complex

12 Large Store Name

100

1 Office Complex


3 Retail Area

4 Large Store Name

5 Shopping Complex

6 Office Complex


8 Retail Area

9 Shopping Complex

10 Office Complex

11 Shopping Complex

12 Large Store Name

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1 Office Complex


3 Retail Area

4 Large Store Name

5 Shopping Complex

6 Office Complex


8 Retail Area

9 Shopping Complex

10 Office Complex

11 Shopping Complex

12 Large Store Name

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1 Office Complex


3 Retail Area

4 Large Store Name

5 Shopping Complex

6 Office Complex


8 Retail Area

9 Shopping Complex

10 Office Complex

11 Shopping Complex

12 Large Store Name

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1 Office Complex


3 Retail Area

4 Large Store Name

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8 Retail Area

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12 Large Store Name

D I R E C T O R Y

Gifts for the Guilty4

Something To Do3

�at Store Over �ere 2

�e Place to the Left1

Starbucks Coffee11

Restrooms12

Daisy Flower Shop10

City Hall9

�e Corner Bar & Bistro7

Visitor Information 8

AREA ATTRACTIONS


C R E A T I V E


Trail Heads

We propose that trail Heads receive slim identity signs that

include the name of the trail, its difficulty, a trail map, service

icons and regulatory information. We see

these as attractive totems. The goal will be to

design these so they do not conflict with the

environment but are visually effective.

Points of Interest

Key points of interests such as the Three

Sisters Parkway overlook, the “big head”

sculpture or key vantage points of the Three

Sisters could be marked with a small iconic

blade sign. These blade signs could have the

name of the feature, a number that corresponds to a self guided

map with descriptive information and possibly a small interpretive

panel.

In Hawaii, a series of point-of-interest signs mark the location of

featured landmarks. The first warrior sign went up 76 years ago.

Today, there are approximately 300 signs identifying points of

interest across the Hawaiian Islands.

Street Signs

Street identity signs in the Town Centre area would be switched

out with area-specific versions to help define it as a distinct district.

These signs would be chosen from one of several off-the-shelf

fabricators to save on cost or a custom approach will be explored.

Caution & Regulatory

Parks & Public Spaces Regulatory

Various regulatory sign templates will be designed to

accommodate various lengths of text. The objective will be to


http://toolboxstudios.com/services

http://www.restreets.org/case-studies/smart-apps-for-better-informed-wayfinding

http://www.walkbrighton.com/

http://itunes.apple.com/app/walkbrighton/id325529959?mt=8

Identity Signs

Public Parks and Outdoor Spaces

Each Canmore park and public facility has uniquely designed

identity signage. We will explore the value in creating a

standardized system versus an individualized approach.

Public Parking Areas

Currently, the public parking areas in the Town Centre are signed

with the standard blue iconic “P” signs. We will look at how

these may be redesigned to fit into the proposed system design.

Placement and quantity will also be evaluated. Other areas outside

the Town Centre will be identified and considered for similar

signage.

Bike Maintenance Kiosks

We will explore creative ways

to sign the newly installed bike

maintenance stands such as

vinyl wraps or vertical pennants.

We will propose designs that

align with other bike-related

signage. The may receive a

custom identity icon that can be used in signage and as locators

on area maps.

systemize all regulator signs so they are uniform, support the

brand in a subtle way, are visible without becoming contrary to an

experience of place, and are sustainable.

Appropriate regulatory signage payment markings will be

considered in the context of this group.

Parking/Stopping Control

We will explore redesigning standard curb signage such as no

parking, no stopping, accessible parking only, etc. The basic

character of their iconic conventions will not be changed, but

the overall look and feel will be refined to be more in line with the

proposed wayfinding system design.

Cross Walks

We will explore how best to enhance the visibility of the pedestrian

cross walk signs and areas. We will consider the sign supports,

paving techniques or additional visual elements.

Decorative

Banners

We recommend using three banner sizes. The largest banner

would be approximately 30” x 84” and placed at primary gateway

areas. Medium sized banners would be approximately 30” x 60”

and would be placed at secondary gateway areas. The smallest

banner size would be approximately 24” x 48” and would be

places along Main Street and connecting streets that include retail

businesses.

Billboards

We recommend placing billboards in key locations between

Calgary and Canmore. The messages will be short, but directly

promoting the key experiences in Canmore.


C R E A T I V E


The science of wayfinding is to strategically apply messages

and place them in a connected fashion that will influence public

behavior to achieve intended results.

The art of wayfinding is to create a system that enhances rather

than competes with it’s surroundings. Making a place more

memorable and helping to create positive experiences is the goal.

The first thing we study is elements in the environment. This

includes nature, architecture, art and culture.

The most apparent visual element in Canmore is the magnificent

mountain range. Naturally, a mountain lifestyle is synonymous

with heavy hand hewed beams, steep pitched roofs, wrought iron

bracings and rock-filled landscapes.

Dig deeper and there is much more. Along with the rustic mix

of natural elements you find cultural diversity, fine dining and

a sophisticated populace. Canmore’s residents are intelligent,

balanced and progressive.

If we could use only two words to describe the Canmore style,

they would be: “Rustic Elegance”. In any case, the system should

be designed with a classic and timeless character.

PROPOSED WAYFINDNG SYSTEM: Design Criteria

Prior to the development of visual concepts for Canmore’s

wayfinding system, we have assembled design criteria that will

guide our hands.

We begin by identifying keywords and phrases used in the written

brand assets from the Canmore Brand & Visual Identity Standards.

The Brand Concept

Canmore’s uniquely authentic Rocky Mountain lifestyle puts it in

a class of its own. Its many talented artists, world-class athletes

and successful business people have steeped the town with

an undeniable air of passion and achievement, making it truly

Canada’s Global Destination for Mountain Lifestyle.

Visitors to Canmore cannot help but feel a connection to

Canmore’s lifestyle. It rouses within them a desire to become more

intimate with what they know, to experience something new, to

go beyond the ordinary and achieve the inner peace that comes

from reconnecting with true self.

Positioning Statement

Canada’s Global Destination for Mountain Lifestyle.

Brand Promise

An authentic and personal mountain lifestyle experience .

Designing a wayfinding system is both an art and a science.

Like any other designed element it must harmonize within the

environment that surrounds it.

An outstanding architectural feature we really like is the new

Elevation Place. As large as it is, it still gives reverence to the

neighboring rocky mountains as it bows upwards and points to the

giants that inspired its own design.

We also draw inspiration from

the combination of husky, steep-

angled cedar supports that are

finished smooth and anchored with

heavy metal strapping.

These structures are often

complimented with curving

canopies and subtle stonework.


C R E A T I V E


DESIGN CRITERIA, continued

The textures and colors in Canmore are a mixture of subtle tones and

saturated hues. The wayfinding system will incorporate materials that

represent those found in the environment.

When possible, sustainable or recycled materials will be incorporated

into the system.

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1. Green glass or green glass acrylic

to represent the glassy opal-colored

lakes.

2. Smooth cut cedar with a clear, satin

finish to represent the wooded forests

and Canmore architecture.

3. White vinyl and painted messages to

represent the winter snow.

4. Smooth concrete or stone to represent

the mountains.

5. Black metal strapping and support

brackets to represent the metalwork in

the architecture and the strength of the

community.

6. Warm, rich colors to represent the

saturated sunsets and the brand

palette.

Canmore Wayfinding Assessment

Design

Transcript of Canmore Wayfinding Assessment