App Store Optimization at SMX Israel by Aryeh Altshul
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Transcript of App Store Optimization at SMX Israel by Aryeh Altshul
Aryeh AltshulManaging Director of International Operations
HasOffers & MobileAppTracking
@aryeha
Localize your App Store listing
▪ Title of the App
▪ Developer Name
▪ Description
▪ Settings & Menu
▪ Content
Develop a local team
Localize your
company website
Localize your customer service
support
Localize your social media promotion
Localize your user acquisition strategy
Septeni America helped boost Supercell's ranking in the Japanese iTunes store from 98th, to the top 3 top grossing apps on the iOS platform today.
#CheatSheet▪ Localize your app name, content,
menus, settings, and description.
▪ Localize in-app content
▪ In your marketing material, highlight the fact that your app is localized
▪ Develop a local team
Aryeh AltshulManaging Director of International Operations
HasOffers & MobileAppTracking
@aryeha