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Ad Monetization with OX App Suite

OX AD SERVICESDirk FreytagMikko Linnamäki

AD SERVICES |

Commercials have changed in 20 years

3

E-Mail Monetization

OX App Suite

Ad Monetization Upsell of OX Premium AppsCross-Sell Telco ProductsOX DriveSecure Email Packages Office AppsMessenger and more

Data PlansSmartphonesStorage CapacityEntertainment Packages

Banner Ads, Mobile & WebSmart FoldersBranded CampaignsSmart Content Ads

OX Monetization Options for Telco Services

5

6

Traditional Buy

Audience -  55% Male -  37% US -  12% UK -  20% 20-30

year olds

9

10

By Q4, header-sales will account for over 80% of global, exchange-wide spend

44% 52%63% 66% 67% 71% 73%

56% 48%37% 34% 33% 29% 27%

0%

20%

40%

60%

80%

100%

Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16

ShareofExchange-WideSpend,byIntegraIonType(July2016)

Source: Knowledge Exchange, Index Exchange Global Marketplace data (2016)

OX supports the best Header ad formats

AD SERVICES |

All 4 top seller formats of Index Exchange are implemented with OX App Suite

Over 200 DSPs connected to OX App Suite

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Ad Header Bidding at With OX

<header>

AD

OX Ad systems

DFP

Google

Ad Delivery

Email

SSP Rubicon

Index Exchange Wrapper

DMP (KRUX)

$

40+ DSPs

SSP Pubmatic

Amazon

Facebook Demand

$ $

Zeotap

What are the ad sales channels?Best results from a mix of Direct and Programmatic Ad Sales!

AD SERVICES |

We use all possible ad sales methods: •  Direct Sales team •  Internal DSP •  External DSP •  Retargeting •  SSP •  Networks

Networks 7% 0.90

Open RTB 48% 1.50

Private MP 20% 3-4

Retargeting 10% 7

Individual Sales 15% 8

CPM Average

Joint effort to monetize the Telco Email service on OX App Suite

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Customer and OX Ad Services

Ad Engine

Programmatic

OX Ad Monetization

Customer Ad Team

Direct Sales

Half Page Ads in Calender

AD SERVICES |

Ad Bundle and Wallpaper

AD SERVICES |

Logout Page

AD SERVICES |

OX powers Ads in all IMAP Clients on Mobile & Desktop

AD SERVICES |

Webmail - Desktop

Webmail - Mobile

Mobile Apps

IMAP - Desktop

IMAP - Mobile

Access Method Number of Users / mo Monetized today Monetized with OX Ad Engine

Email Audience & Monetization

AD SERVICES |

Yes

Yes

Yes

No

No

Yes, optimized

Yes, optimized

Yes, optimized Yes, optimized

Yes, optimized

These are 60-65% of the active Users!

IMAP Ad FormatsEmail: Promotional Emails and Daily Deals IMAP Folder

New patented Email specific and injected ad formats from OX

1. Promotional Emails always on top of the Email List•  User can influence content categories of interest•  No mail traffic, no ad blockers, no spam filter losses•  Works on ALL DEVICES!

2. Daily Deals IMAP Folder:•  Daily Deals IMAP Folder appears on any Web & native mobile App•  Native ad injection, (no SMTP needed)

AD SERVICES |

Promotional Email Sales Flow

AD SERVICES |

•  Promotional Email is a new premium Ad Format that will enable the monetization of the IMAP only Users which use standard Email Clients on PCs and on mobile

•  The inventory can be sold thru Direct Sales teams with a hand over to programmatic

•  Bookings can be made over Private Marketplaces or with non-programmatic ways

•  OX Ad Ops Team will take care of the delivery and reporting

•  Revenue Share as with all the other formats

New powerful Ad Format to monetize the IMAP Users

Promotional EmailPromotional Email:Dovecot native integration Injection into Email ListStays on Top

Also works on Non-AppSuite Clients!

AD SERVICES |

Daily Deals IMAP FolderDaily Deals folder:Emails:Dovecot native integrationAlso works on Non-AppSuite Clients!

AD SERVICES |

AD SERVICES |

Display Advertising

•  Hand in Hand with our partner•  Full Monetization capabilities•  Audience segmentation•  Data driven•  Offering the most modern programmatic

Adtech Infrastructure with a combination of Big Players and New Start Ups

Ad Monetization

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Summary

IMAP

•  Opening a new revenue Channel•  Creating a new way of email advertising•  Fully controlled•  Single Storage•  Ads getting removed when campaign

expires•  Works on all IMAP Applications and

Devices