About IMPRINT

13
Monday, August 26, 13

description

Learn about IMPRINT, a full-service content agency based in NYC. Offering a unique expertise in creating and implementing channel-agnostic custom communications tailored to reader behavior, Imprint's programs increase relevance, engagement, and action, all of which drive business results. The Imprint team is comprised of industry veterans, including current Custom Content Council Chairman Andy Seibert, and its independence allows customers' custom content needs to be the company's sole focus. For more information, please visit www.imprintcontent.com. And get in the mix at www.makecontentcontagious.com.

Transcript of About IMPRINT

Page 1: About IMPRINT

Monday, August 26, 13

Page 2: About IMPRINT

We help clients build meaningful relationships with their customers through actionable and measurable content strategies.

2

Monday, August 26, 13

Page 3: About IMPRINT

MEASURE

DEVELOPPLAN

CONTENTSTRATEGY

SHARE

3

Monday, August 26, 13

Page 4: About IMPRINT

MEASURE

DEVELOPPLAN

CONTENTSTRATEGY

We start by helping clients:

• ENVISION

• AUDIT

• ASSESS

• EMBRACE

4

Monday, August 26, 13

Page 5: About IMPRINT

To optimize effectiveness:

• AUDIENCE BEHAVIOR

• CHANNELS

• TIMING

DEVELOPPLAN

CONTENTSTRATEGY

5

Monday, August 26, 13

Page 6: About IMPRINT

To optimize effectiveness:

• AUDIENCE BEHAVIOR

• CHANNELS

• TIMING

DEVELOPPLAN

CONTENTSTRATEGY

J F M A M J J A S O N D

eNewsletter Budgeting Saving Retirement Investing Estate Planning Taxes

Website BudgetingFinancial

PlanSaving Debt Retirement Real Estate Investing College

SavingEstate

PlanningRisk Taxes Philan-

thropy

6

Monday, August 26, 13

Page 7: About IMPRINT

Experts create:

• SCRIPTS

• WHITE PAPERS

• INTERACTIVES

• ARTICLES

• EMAIL BLASTS

• SEMINARS

• VIDEOS

• MOBILE APPS

7

• INFOGRAPHICS

• SITE DESIGNS

• eNEWSLETTERS

• TABLET MAGAZINES

DEVELOPPLAN

CONTENTSTRATEGY

Monday, August 26, 13

Page 8: About IMPRINT

We distribute:

• DIGITAL

• SOCIAL

• PRINT

8

MEASURE

DEVELOPPLAN

CONTENTSTRATEGY

SHARE

Monday, August 26, 13

Page 9: About IMPRINT

MEASURE

DEVELOPPLAN

CONTENTSTRATEGY

SHARE

Did it work?

• GOAL SETTING

• DATA GATHERING

• ROI DETERMINATION

9

Monday, August 26, 13

Page 10: About IMPRINT

10

MEASURE

DEVELOPPLAN

CONTENTSTRATEGY

SHARE

Monday, August 26, 13

Page 11: About IMPRINT

We produce communications in a variety of formats and distribution channels

11

Communications

Channels

Web

@

Email Mobile Tablet Social PrintIn-Person

Articles

Newsletters

Magazines

Videos

Apps

Interactives

Site design

Seminars

White papers

Monday, August 26, 13

Page 12: About IMPRINT

MAKE CONTENTCONTAGIOUS.COM

12

Strategy + Edit + Design + Facts + Opinions

Monday, August 26, 13

Page 13: About IMPRINT

A Sullivan Content Lab

LEAVE YOUR MARK.

Andy Seibert, Managing Partner450 W 14th St, 12th Fl NYC 10014

212-888-8073 x240 [email protected]

Monday, August 26, 13