A RepoRt · 1 Central Footwear Training Institute Chennai Footwear 2 Footwear Design and...

February 2016 | Leather News India 89

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A RepoRt

Leather News India | February 2016

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90

Designers Fair1-3 February 2016, Chennai, India

Introduction – Design – a Key Element in global tradeThe US Designer Brian Reed Said Everything is de-

signed. Few things are designed well while Alina Wheel-er, the author of Designing Brand Identity: an essential guide for the whole branding team right from CEOs to marking team said Design is intelligence made visible. Another Designer Daniel Mall said Technology over tech-nique produces emotionless design. All these sayings emphasize the underlying factor that the basic elements of design are creativity and innovation.

Having defined creativity and innovation as the ele-ments of design, the next question is whether these alone can ensure the success or mass acceptance of the Design? The answer will be a big No. The famous poet John Keats said A thing of beauty is a joy for ever: Its loveliness increases; it will never Pass into nothing-

ness. Of course, we all adore beauty but beauty can bring in hazards too. Then, can we say that design can bring in success only when something different is cre-ated? Here again, we need a quote. The American jour-nalist Suzanne Gordon said To be alone is to be dif-ferent, to be different is to be alone. This brings in an apprehension that by being different you may end-up in no man’s land.

Then how can a Design be successful? A Design cannot be successful unless it is appealing to a wide section of people or in business terms a market. This again brings us to the basic psychology of reading the human mind or in business terms the mind of the market. Designers who read the mind of the market often end-up with setting trends rather than creating designs according to the trends. This is how Italians


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have been successful year after year in setting trends for the market.

Patrick W. Jordan is a design, marketing and brand strategist. He consults for many of the world’s most successful companies and is considered to be one of the most influential practitioners in his field. He has talked about an interesting concept called Inclusive Design. He states that Inclusive design is not a new genre of design, nor a separate specialism, but an ap-proach to design in general and an element of busi-ness strategy that seeks to ensure that mainstream products, services and environments are accessible to the largest number of people. He further defines three elements of Inclusive Design namely Desirability, Us-ability and Functionality. He concludes by saying that Inclusive Design is all about a) Taking a user-centered approach b) Balancing the practical and the emotional, or the functional and the humanistic issues and c) Con-necting with the user – you can’t “sell” something to someone who ain’t interested.

Thus, the Indian Leather Industry cannot set the trends in design unless we have a comprehensive knowledge of the tastes and lifestyle of the western world, to whom we are primarily exporting. Of course, we have achieved considerable success in setting the colour trends by regularly winning the colour selec-tions at the Modeurop Congress. But in terms of val-ue added products, we have a long way to go. In this context, the initiative of the Government of India to have tie-ups with Italian Designers and Policy makers is welcome. Whether it is Design institutions like ARS SUTORIA School or Modapelle or freelance technicians and designers, their services are extensively used by the leather industry and we can learn a lot from our enhanced co-operation with them.

The concepts envisaged in National Design Policy of the Government of India namely “Designed in India – Made for the World”, creating Design Hubs/Institutions, India Design Mark etc,. can be converted into reality through the combined efforts of industry, institutions and designers.

Designers Fair – BackgroundIn the presentation made by Commerce Secretary

to Hon’ble Prime Minister of India in the Make in India workshop held in New Delhi on Dec. 29, 2014, the fol-lowing point was also mentioned in the Action Plan.

Long term agreement with foreign designers to create new designs for new markets and train local designers

Accordingly, the Council for Leather Exports set-up a Task Force on Design under the Chairmanship of Shri Naresh Bhasin, Regional Chairman (West), CLE to ex-plore areas of Design Development. The Task Force held detailed deliberations in its meetings held in Mumbai during April 16, 2015 and July 25, 2015 and came-up with the action plan of organizing the Designers Fair in Chennai during Feb. 1-3, 2016. The following is the con-cept of the fair.

• Overseas designers can present their design collec-tions/projects in a fully decorated stand wherein the Designed Products as well as Design Projects of the Designer will be exhibited.

• The Indian manufacturers will be able to see the de-sign collection and hold business consultations with the Designers in their respective stands for future co-operation, including buying of Design Projects from them.

As organizing the Designers Fair was a new concept and mobilizing overseas designers was a challenging take, an extensive Designer Outreach programme was carried out.

Wide Publicity was given to the Designers Fair through organisation of Designers Meet in Milan during Sept. 2015. Presentations on Designers Fair were also or-ganised in Las Vegas, USA, Aug. 2015 and New York, December 2015. Design Directors were engaged for Europe and USA. A detailed strategy was worked out in several meetings of Task Force on Design. Besides, the Council for Leather Exports contacted several trade as-sociations in overseas countries requesting participation of designers associated with them, besides sending cir-culars to members.

Designers Fair – the eventThe Designers Fair was held in Hotel Le Royal Meri-

dien, Chennai during Feb. 1-3, 2016. This is the first ini-tiative undertaken by Council for Leather Exports under Make in India programme, aimed at design development in Indian leather industry. This is the first such exclusive Design Exhibition for the Leather Industry held in India and perhaps one of first Design Specific Exhibition for leather industry held in the world.

The initiatives for organising the Designers Fair were taken as per the advice of Shri M. Rafeeque Ahmed, Chairman, Council for Leather Exports by a Task Force on Design headed by Shri Naresh Bhasin, Regional Chair-man (West), Council for Leather Exports.

As planned, the Designers Fair was held in Hotel Le Royal Meridien during Feb. 1-3, 2016. The following are the highlights of the fair.

• The Designer’s Fair was open to Designers of :

- Leather Footwear

- Leather Goods (Wallets, Purses, Handbags etc.,)

- Leather Garments

- Footwear Components

- Non-Leather Footwear

- Industrial & Fashion Gloves

- 24 reputed overseas designers, 2 Indian de-signers and 3 Institutions namely Central Footwear Training Institute, Footwear Design and Development Institute and National Institute of Fashion Technology displaying their design collections/Design prototypes of Leather Products, Footwear and Leather Garments in this fair.


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LIST OF DESIGNERS/ DESIGN INSTITUTIONS

S. No. Designer Product 1 Mr. Claudio Goretti

Goretti Studio Design SNC, ItalyMen, Ladies and Kids – Sport, Casual, Casual – sport, Young Trend, street City, Sneakers Type etc – Shoe Samples, Sole Projects, Upper Designs

2 Mr. Lovato Gianfranco Lovato Design Snc., Italy

Men’s Leather Shoes Design

3 Mr. Pietro Ferraresso, Italy Mens and Ladies Shoes 4 Mr. Scoccia Mario Lauro

Mr. Scoccia Stefano Lauro Designer SAS, Italy

Woman and men shoe prototype/sample odds – sample shoe designs – sample sole designs (collection includes casual, active, urban, street, elegant, contemporary and cosmopolitan styles for both man and woman in different constructions (lasted, tubular, high heels, sandals, etc.)

5 Mr. Patrik Creemers Orthopedie Creemers, Belgium

Flip-flops, Insoles, Leather Sandals

6 Ms. Giada Baiocco, Italy Sketches of shoes and bags - Some bag samples7 Mr. Andrea Mandozzi

Studio Workshop, ItalyShoes for Kids, Boy and Girl for Summer Season

8 Mr. Walter Bettini Bettini & Penazzato, Italy

fancy, trendy, elegant, casual shoe -sandal-boot

9 Mr. Tonino Cannucci Italy

Finished prototypes (Classic, Formal and Casual Men Shoes) with plastic lasts.

10 Mr. Ennio Zanchetta Ennio Zanchetta Design SRL, Italy

Men’s, Casual, City and Dress Footwear

11 Ms. Leigh Ann Robinson Leigh Ann Barnes LLC, USA

Handbags, Jewellery, Key Chains etc.,

12 Ms. Deondra Morris Deondra Jeree Inc. USA New York, USA

Hand bags, Small Leather Goods

13 Mrs. Kim Lai, New York , USA Hand Bags 14 Mr. Luciano Partelli , Italy Shoes 15 Mr. Emilio Alarcon,

Emilio Alarcon Diseno , SpainSS & FW Women Shoes, Last, Soles, Heels

16 Mr. Javier Merio, Spain Ladies Shoes – Sport – Young 17 Mr. Victor Barbieratto

Barbieratto Strategic Design, BrazilShoes, Small Goods

18 Ms. Flávia Vanelli Estudio Ratoroi, Brazil

Ladies Shoes

19 Mr. Lucius Humberto Vilar LUV STUDIO/+ PRINTS, Brazil

Illustrations and Graphic Designs for application in leather, textiles and other superficies

20 Ms. Carla Dawn Behrle Behrle NYC LLC, USA

Leather Garments

21 Ms. Preeti Gurnani Deepa Gurnani, USA

Leather Goods

22 Ms. Natalie Kathleen Sienna Ray Leather, USA

Leather Goods, Sandals, Casual Sneakers

23 Ms. Aliaksandra Padyelskaya Ms. Gaevskaia Viktoriia Atelier Revolver, Russia

Skirts AW and SS

24 Ms. Anastasiya Kuchugova Russia

Jackets, Dresses etc.


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INDIAN DESIGNERS

DESIGN INSTITUTIONS

S. No. Designer Product 1 Mr. Shahrukh Zaidi

Studio SRZ, New DelhiLeather Goods

2 Ms. Swati Mehrothra Swatimodo Creations P. Ltd.,Delhi

Shoes

S. No. Designer Product 1 Central Footwear Training Institute

ChennaiFootwear

2 Footwear Design and Development Institute Chennai

Shoes

3 National Institute of Fashion Technology Chennai

Leather Goods

A view of the booth Design

Besides, Mr. Antonio Munar, Design Director, Europe; Ms. Karen Giberson, President, Accessories Council, USA (who is the Design Director for USA) and Ms. Ilse Guamares from Assintecal also participated in the De-signers Fair.

Also, Dena Bank (a Public Sector Bank) had their Infor-mation Booth on the fair and money change counter and also an ATM for the use of exhibitors and visitors

A view of Dena Bank Booth at the fair


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The following is the break-up of the Designers (coun-try-wise and product-wise)

BREAK-UP OF EXHIBITORS (DESIGNERS)

Country-wise break-upItaly 10 USA 06 Brazil 03 Russia 02 Spain 02 Belgium 01 India 02 India Institutions (NIFT, FDDI, CFTI) 03 Total 29

The following is the break-up of the Designers (coun-try-wise and product-wise)

BREAK-UP OF EXHIBITORS (DESIGNERS)

Product-wise break-up Shoes 16 Leather Goods 06 Leather Garments 01 Leather Goods and Leather Garments 01 Shoes and Leather Goods 02 Multi-products (Institutions) 03Total 29

Introductory meeting with Designers, Jan. 31, 2016Shri Naresh Bhasin, Chairman, Task Force on Design

organised an Introductory Meeting with Designers on January 31, 2016 at 3.00 pm in Hotel Le Royal Meridien.

Designers at the Introductory MeetingShri Naresh Bhasin, Chairman, Task Force on Design

welcomed the Designers and stated that the Designers Fair had overwheming response from Designers for par-ticipation. Thanking the Designers for their support, Shri Bhasin stated that the fair will be extrmely fruitful for the Designers as more than 250 Indian manufacturers and exporters will be discussing with them on purchase of designs/design projects and future business collabora-tions in the next 3 days. Thereafter, the Designers intro-duced themselves.

Shri Naresh Bhasin, Chairman, Task Force on Design welcoming the Designers

Another view of the Designers at the Introductory Meet

Mr. Antonio Munar, Design Director, Europe addressing the gathering

Speaking on the occasion, Mr. Antonio Munar, Design Director, Europe appreciated the professional way in which the fair is organised


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Ms. Karen Giberson, President, Accessories Council, USA and Design Director, USA along with Shri Subash Kapoor,

Vice – Chairman, CLE

Ms. Karen Giberson, President, Accessories Coun-cil, USA and Design Director, USA stated that 6 talent Designers from USA will be participating in the De-signers Fair. As this is their first venture in such an exhibition in India, they are eagelry looking forward to the fair.

Shri Subash Kapoor, Vice- Chairman, CLE appreciated the strenous efforts taken by Shri Naresh Bhasin, Chair-man, Task Force on Design in making this fair a reality and wished the event all success.

Shri Subash Kapoor, Vice- Chairman, CLE speaking at the Introductory Meeting

Shri Motilal Sethi and Shri Nari Kalwani, (Members, COA, CLE) interacting with the Designers at the Introductory Meet

Inauguration of the fair The Designers Fair was inaugurated on Feb. 1, 2016 by two prominent Designers Ms. Rinaa Shah and Mr. Narendra

Kumar and Shri Ashwani Kumar, CMD, Dena Bank, in the presence of Shri M. Rafeeque Ahmed, Chairman, CLE and Shri Naresh Bhasin, Chairman, Task Force on Design.

Inauguration of the fair by Ms. Rinaa Shah, Mr. Narendra Kumar and Shri Ashwani Kumar, CMD, Dena Bank


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LIGHTING OF LAMP BY DIGNITARIES

DIGNITARIES AT THE INAUGURATION

Shri Narendra Kumar

Shri Motilal Sethi

Shri Naresh Bhasin, Chairman, Task Force on Design

Shri Ashwani Kumar, CMD, Dena Bank


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Shri Taj Alam, Convenor, Harness and Saddlery Panel, CLE welcoming Ms. Rinaa Shah

Shri Nari Kalwani, Member, COA welcoming Ms. Karen Giberson, Design Director, USA

Shri Sudhir Rustaagi, Convenor, Footwear Components Panel, Design Task Force, CLE welcoming Shri Subash

Kapoor, Vice- Chairman, CLE

Shri N. Mohan, Convenor, Leather Footwear Panel, welcoming Shri Narendra Kumar

Shri Motilal Sethi, Member, COA welcoming Mr. Antonio Munar, Design Director, Europe

Shri R. Ramesh Kumar, Executive Director, CLE welcoming Shri Ashwani Kumar, CMD, Dena Bank

Think LeatherThink India


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Speaking at the inauguration, Shri Naresh Bhasin stated that the Designers have Glory and the manu-facturers have Fortune but the Designers Fair will bring Fortune to Designers by giving them Customers for their Design and will also bring Glory to the Manufacturers by helping them move-up the Value Chain.

SHRI NARESH BHASIN, CHAIRMAN, TASK FORCE ON DESIGN SPEAKING AT THE INAUGURATION

Speaking on the occasion, Ms. Rina Shah and Mr. Narendra Kumar appreciated the efforts of Shri Naresh Bhasin in giving Design exposure to the Indian Manufac-turers through the Designers Fair.

Ms. Karen Giberson, Design Director, USA and Mr. An-tonio Munar, Design Director, USA expressed their happi-ness on being part on this first such design initiative for the Indian leather industry.

Addressing the Designers and Visitors at the inaugu-ration, Shri M. Rafeeque Ahmed, Chairman, CLE stated that the Council for Leather Exports is trying the innova-tive concept of organising a specific design development event through the Designers Fair. Shri Rafeeque Ahmed lauded the substantial efforts put-in by Shri Naresh Bha-sin, Chairman, Task Force on Design in converting this Concept into Reality and also appreciated the entire members of the Task Force on Design for their support and efforts.

Shri M. Rafeeque Ahmed, Chairman, CLE speaking at the inauguration

Ms. Karen Giberson, Design Director, USA

Mr. Antonio Munar, Design Director, Europe


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Shri Ashwani Kumar, CMD, Dena Bank expressed his happiness on Dena Bank being associated with this prestigious event of Indian leather industry.

Shri Ashwani Kumar, CMD, Dena Bank speaking at the inauguration

Thereafter, Ms. Rinaa Shah and Mr. Narendra Kumar released the Designers Fair exhibition Catalogue

Release of exhibition catalogue

A View Of Booth Design

A view of the Fair Catalogue

Information KitAn information kit consisting of the Exhibition Cata-

logue, Jan. 2016 issue of LEATHER NEWS INDIA monthly magazine and a Coffee Table book on leather industry was presented to all Designers.

Similarly, for the visitors, an Information Kit consisting of Exhibition Catalogue and Visitor Passes was provided. Both pre-registered and on-the-spot registered visitors visited the fair.

The Registration Counter at the event was co-ordinat-ed by CLE officials with the help of M/s Ice Cube Events Pvt. Ltd., the event management agencyCLE officials who co-ordinated Designers Fair event : from

left : Mr. Anbumani, Mr. Gokula Krishnan and Mr. T. Thanjappan


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VISIT OF DIGNITARIESThe Designers Fair witnessed the visit of a large number of dignitaries associated with the leather industry. The fair

also witnessed visit of delegations from Pakistan, France and overseas journalists.

Shri M. Mohamed Hashim, Founder Chairman, CLE being welcomed by Shri Naresh Bhasin, Chairman, Task Force on Design

Shri Subash Kapoor, Vice- Chairman, CLE emphazising that Design Development is a necessity to enhance our

production and productivity

Shri Puran Dawar, Regional Chairman (North), CLE stating that events like Designers Fair will help in enhancing our

Competitiveness

Shri Mukhtarul Amin, Former Chairman , CLE (right) and Shri Md. Iftekhar, Regional Chairman, Central, CLE interacting with Shri Naresh Bhasin, Chairman, Task Force on Design

Shri P.R. Aqeel Ahmed, Regional Chairman (South), CLE stating that Designers Fair will set trend for similar

editions in future

Shri M. Rafeeque Ahmed, Chairman, CLE holding discussions with Shri Jaggi Singh, Consultant, USA

LEATHER NEWS INDIASubscribe !!!


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Shri N. Shafeeque Ahmed, Chairman, IFLMEA explaining that Designers Fair will be a boon to the leather indusdtry

in moving-up the Value Chain

Mr. Yves Morin, President, UITIC interacting with an exhibitor

Shri Habib Hussain, Chairman, Leather Sector Skill Council (LSSC) interacting with a Designer

Shri Sunil Harjai, Member, COA, CLE lauding the efforts of CLE in organising the first such Design Initiative for

Leather Sector in India

Shri Tapan Nandi, Member, COA, CLE emphasizing that Design Development is a must to enhance our share in the

global market

Shri Sankar Dawn, Convenor, Leather Goods Panel, CLE

Shri Naresh Bhasin, Chairman, Task Force on Design interacting with an overseas journalist

Mr. Yves Morin, President, UITIC visiting the fair


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Shri Md. Iftekhar, Regional Chairman (Central), CLE visiting the fair

Shri Puran Dawar, Regional Chairman (North), CLE and Shri Ruby Sehgal, Member, Task Force on Design , CLE interacting

with Shri Naresh Bhasin, Chairman, Task Force on Design

VISIT OF DELEGATIONS

The Pakistani delegates at the Designers Fair

Shri P.R. Aqeel Ahmed, Regional Chairman (South), CLE with the French Delegation


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BUSINESS MEETINGS

Shri Sudhanshu Mohan, Jt. Commissioner of Industries, Agra Division along with Shri Birendra Kumar, Deputy Commissioner - Industries, DIC, Agra interacting with a designer


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BUSINESS MEETINGS


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BUSINESS MEETINGS


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BUSINESS MEETINGS


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BUSINESS MEETINGS

Outcome of the fair As per feedback of Designers

- A total of 1113 business meetings were held during the fair.

- Orders booked/expected indicated by Designers was USD 1,28,700. But many Designers have remarked that prices/orders are under Negotiations.

- All Designers/Institutions have indicated that they will participate in next edition.

- A total of 300 visitors from 180 companies/institu-tions visited the fair.

In short, the first edition of Designers Fair has laid a

strong foundation for more such events in future and has created a positive impact about Indian Leather In-dustry in the minds of Prominent Designers.

Valedictory MeetingThe Valedictory meeting was held on Feb. 3, 2016 at

05.00 p.m. Shri Naresh Bhasin, Chairman, Task Force on Design expressed his deep gratitude to the Design-ers and the Visitors who had made this first edition a great success. During the valedictory function, memen-tos were presented to the Designers and Design Insti-tutions and also to the three students for the best de-signs in Shoes, Leather Goods and Leather Garments category.


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Shri Naresh Bhasin, Chairman, Task Force on Design speaking at the Valedictory Session

Shri Ramanujam, General Manager, Dena Bank speaking to the delegates

Mr. Luciano Partelli of Italy receiving the memento

The Designers at the Valedictory Event

DESIGNERS FAIR IN THE PRESS

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A RepoRt · 1 Central Footwear Training Institute Chennai Footwear 2 Footwear Design and...

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