ZUM HANDELN GESCHAFFEN.
How METRO GROUP benefits from global standards.
Dr. Gerd Wolfram
September 26th, 2011, GS1 Industry & Standards Event Cologne, Germany
© METRO SYSTEMS GmbH 2011 2
METRO GROUP at a glance.
The most international wholesale company worldwide
Presence in more than 2,100 locations in 33 countries
Around 280,000 employees from almost 180 nations
Four sales divisions with leading positions
Metro Cash & Carry: self-service wholesale
Real: hypermarkets
Media Markt and Saturn: consumer electronics stores
Galeria Kaufhof: department stores
Successful DAX 30 enterprise
© METRO SYSTEMS GmbH 2011 3
Strategic value driver.
Innovation: new
technologies and concepts
for greater customer
orientation and efficiency
Efficiency: all structures
and processes are geared
towards efficiency
Customer orientation:
consistent focus on the
needs and shopping habits
of consumers and
businesses
Sustainability: social and
environmental responsibility
are incorporated into our
business practices
Internationalisation:
expanding in markets that
demonstrate growing
economic strength and
positive trends in purchasing
power
© METRO SYSTEMS GmbH 2011 4
Global standards as key business driver.
Retailing on international / multinational
scale
Global and regional customers and suppliers
Cross border business
Global / regional purchasing, planning
Multinational categories and products
Food Safety and traceability requirements
Enabling technologies
Harmonises processes and applications
Fast deployments and roll-outs
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Nearly 100 applications from ~ 240 strategic
applications with Master Data utilization.
METRO business solutions and applications Business solutions
eShops
Warehouse
Delivery
Store
Data Quality
monitoring & measuring
Scorecard
Category
management Goods transport &
entry procedure
Deviation
clearing
Condition &
remittance mgmt.
Master Data
management
Projects, Reporting
System integration
Sampling Miscellaneous Payment process Invoice Control Disposition &
Logistics
Article listing
Data Quality has impact on the entire Supply Chain
DQ
Gate
s
DQ
Gate
s
External data
provision & supplier
collaboration
Global Data
Synchronization
Content
Provider
Data crawling &
editorial service
Global
Standards
EDI
Electronic Data
Interchange
METRO data landscape ‘from Supplier to Customer’.
RFID
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Internationalisation.
MCC Vietnam
> 1.300 Supplier
~ 30.000 Articles
Efficiency Innovation Customer orientation Internationalisation Sustainability
Value driver
Maintenance of GS1 Keys in expansion countries
Our worldwide supplier base has more
than 60,000 active suppliers, with
3.1 mill. articles (app. 5 mill. GTIN´s).
Further expansion activities with
> 50 stores per year
Close cooperation with the local
GS1 Organisations to adopt global
GS1 Standards at local business
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Data Synchronisation.
Supplier/Seller
Retailer/Buyer GS1 Global
Registry™
Source
Data Pool
Recipient
Data Pool
GLOBAL DATA
SYCHRONISATION
NETWORK
From bilateral exchange to Data
Synchronisation
Additional potential of more than
3.000 suppliers identified
Consolidated action with all
major German retailers involved
to on-board supplier in 2011 and 2012
GS1 Germany and SA2 Worldsync providing the GDSN
platform for one of the largest country supplier
communities
Efficiency Innovation Customer orientation Internationalisation Sustainability
Value driver
GDSN Transformation Initiative Germany for FMCG
© METRO SYSTEMS GmbH 2011 8
EDI and transactional data.
EDI with EANCOM® messages is the
key transaction driver within METRO
GROUP
Accelerated usage of EDI transaction
messages between METRO and
Supplier and METRO internally
112 mill. p.A. documents exchanged
via EDI, 10 mill p.A. invoices on a
global scale
Consolidation of the Invoice
management into 3 global shared
service centre
Efficiency Innovation Customer orientation Internationalisation Sustainability
Value driver
© METRO SYSTEMS GmbH 2011 9
Classification systems and Category Management.
Simplify cross border category
management
Create transparency for
internal and external CM
Simplify Data Warehouse
analytics and cross country
comparison
Global alignment to one
terminology supports supplier
and retailer
GS1 Germany migrates from
SWK to GPC
Efficiency Innovation Customer orientation Internationalisation Sustainability
Value driver
GXS
ECR AT
IFLS5
CBL
JILCFS
GS1ES
GS1PL
There is one global classification scheme needed not 30 local one's to:
SWK
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RFID-based EAS – A Key to Boost Adoption.
Proven superior performance
Works on more products than
conventional EAS – way beyond
apparel
RFID upgrade kits available for existing
EAS gates
Easy to substitute conventional EAS
tags by RFID tags
Based on existing globally standardised
RFID technology
Efficiency Innovation Customer orientation Internationalisation Sustainability
Value driver
The next generation of EAS is ready:
© METRO SYSTEMS GmbH 2011 11
Future Vision – If your fridge talks to the iPhone.
One of the future challenges will be the seamless
integration of multi-channel communication with our
customers
No process barrier between the supply chain
partners due to global available standards
Standards supporting integrated processes
between all variations of platform types and
devices
Visibility of content and information of products
for consumers and regulatory bodies available
Innovation will simplify and excite the shopping
world for the customer
© METRO SYSTEMS GmbH 2011 12
•Global Standards are the
fundamental building block
for collaboration
along the value chain
© METRO SYSTEMS GmbH 2011 13
METRO SYSTEMS GmbH
Dr. Gerd Wolfram Managing Director
Metro-Str. 12
40235 Duesseldorf
Internet: www.metrogroup.de
Contact.
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