Download - Zift lead distribution examples

EXFO Lead Distribution

LEAD DISTRIBUTION CUSTOMER STORY

4. Understand Marketing ROI:

© 2013 Zift Solutions

• Vendor Challenges:• Inefficient lead distribution• Lack of data around partner results• Slow time to market

• Partner Challenges:• Limited analytics• Did not want to change established lead flow systems

Before Zift Syndicated Marketing Campaigns

• Visibility into all stages of distributor pipeline• Established conversion and sales benchmarks

After Zift Syndicated Marketing Campaigns

33%sales accepted

49%of inquiries sent to

sales

32%sales qualified 18%

Won

4. Understand Marketing ROI:


EMAIL BASED WORKFLOW

Leads sent in email with detail and accept/reject


Lead Rejection Screen


Lead Reject Thank You


REPORTING

Lead Distribution Report


Lead Distribution Detail

Lead Distribution Detail (Continued)

Zift Product Areas

Zift123 Marketing Syndication Platform (for partners) ZiftMarcom Reporting and Content Management (for EXFO)

Dashboard

Analytics and Reporting

Slide 14

Confidential

Set and Forget

What Your Partners See

Distributor Results Campaign Effectiveness

Cost per Lead / ROMI / ROMAI

Confidential

What EXFO Sees

Contact Information

Jon Kaskey East Region Sales Manager 617-564-1810 [email protected]