zen & the art of mobile application strategybryan maleszyksenior consultant, isobar north america/molecular
follow me: @BryanFromBoston
first:an idea
here are 9 recommendations to help.
choosing a mobile application strategy can be challenging.
1understand your users.
not a captive audience.
Who they are.Where they will be.
When they will be there.
Nikon Learn & Explore
Amateur/new photographersVisual learnersBrand-agnostic
2be goal-oriented.
results-oriented design
Yelp wants users to contribute reviews.
Their app provides the ability to draft reviews while at a restaurant.
3add value everyware.
mobicomp is changing the way we do some very fundamental things.
the many forms of ubiquitous computing are indistinguishablefrom the user’s perspective and will appear to a user as aspectsof a single paradigm: everyware.- Adam Greenfield
it doesn’t take long for a user to forget about the mediumand focus on the message.
mobilewebapp
platform-specific
app?
mobilewebapp
Easier to developLocation servicesLocal data storage
possibleBuild once, run (almost)
everywhere
platform-specific
app
Rich mediaHigh quality graphics
Offline accessiPad?
4design for mobility.
5privacy, please.
6be findable.
Your app here... Search
7measure once. measure twice.
8think big.
9start small (and fail often).
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