Download - You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

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Page 1: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Photo: Dario Sanches on Flickr

http://www.flickr.com/photos/dariosanches/3298972080/
http://www.flickr.com/photos/dariosanches/3298972080/
Page 2: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Get real

Page 3: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Who do we blame?

Photo: Arnisto.com on Flickr

http://www.flickr.com/photos/arnisto/1715332001/
http://www.flickr.com/photos/arnisto/1715332001/
Page 4: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

T he future?

Photo: Arnisto.com on Flickr

http://www.flickr.com/photos/arnisto/1715332001/
http://www.flickr.com/photos/arnisto/1715332001/
Page 5: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Social web is built on real

Photo: JoséPedro on Flickr

http://www.flickr.com/photos/matador_snaps/339760890/
http://www.flickr.com/photos/matador_snaps/339760890/
Page 6: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Real = authentic

Photo: EagerEyes on Flickr

http://www.flickr.com/photos/eagereyes/2141043577/
http://www.flickr.com/photos/eagereyes/2141043577/
Page 7: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

W hy now?

Photo: Leo Reynolds on Flickr

http://www.flickr.com/photos/lwr/4417269347/
http://www.flickr.com/photos/lwr/4417269347/
Page 8: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

6 elements of real

Photo: duncan on Flickr

http://www.flickr.com/photos/duncan/4412708023/
http://www.flickr.com/photos/duncan/4412708023/
Page 9: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

1. Personality

Photo: Markus Bollingmo on Flickr

http://www.flickr.com/photos/sipho84/3279089708/
http://www.flickr.com/photos/sipho84/3279089708/
Page 10: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Example: Lip-dub

http://www.youtube.com/watch?v=-zcOFN_VBVo
http://www.youtube.com/watch?v=-zcOFN_VBVo
Page 11: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Example: Wedding Dance

http://www.youtube.com/watch?v=4-94JhLEiN0
http://www.youtube.com/watch?v=4-94JhLEiN0
Page 12: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Example: Wedding Dance

http://www.youtube.com/watch?v=4-94JhLEiN0
http://www.youtube.com/watch?v=4-94JhLEiN0
http://www.youtube.com/watch?v=4-94JhLEiN0
http://www.youtube.com/watch?v=4-94JhLEiN0
http://www.jkweddingdance.com/
http://www.jkweddingdance.com/
Page 13: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

2. Honesty/transparency

Photo: somefool∴Matt on Flickr

http://www.flickr.com/photos/somefool/2570847138/
http://www.flickr.com/photos/somefool/2570847138/
Page 14: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

3. Serendipity

Photo: WolfS♡ul on Flickr

http://www.flickr.com/photos/wolfsoul/2205644492/
http://www.flickr.com/photos/wolfsoul/2205644492/
Page 15: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Example: Where the Hell is Matt?

http://www.youtube.com/watch?v=zlfKdbWwruY
http://www.youtube.com/watch?v=zlfKdbWwruY
Page 16: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

4. T imeliness

Photo: Michel Filion on Flickr

http://www.flickr.com/photos/mike9alive/1032525361/
http://www.flickr.com/photos/mike9alive/1032525361/
Page 17: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

5. Compelling

Photo: Jasmic on Flickr

http://www.flickr.com/photos/jasmic/18604923/
http://www.flickr.com/photos/jasmic/18604923/
Page 18: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Example: #BlameDrewsCancer

http://blamedrewscancer.com/
http://blamedrewscancer.com/
Page 19: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Example: Twestival

http://twestival.com/
http://twestival.com/
Page 20: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

6. Resonance

Photo: JamesDPhotography on Flickr

http://www.flickr.com/photos/jamesdphotography/4336335902/
http://www.flickr.com/photos/jamesdphotography/4336335902/
Page 21: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Example: @syfy

Page 22: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Who has a real story to tell?

Photo: JanneM on Flickr

http://www.flickr.com/photos/jannem/2079422115/
http://www.flickr.com/photos/jannem/2079422115/
Page 23: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Example: Mayo Couple

http://www.youtube.com/watch?v=RI-l0tK8Ok0
http://www.youtube.com/watch?v=RI-l0tK8Ok0
Page 24: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Example: Pinole Library

http://www.flickr.com/photos/ccclib/sets/72157622901676421/
http://www.flickr.com/photos/ccclib/sets/72157622901676421/
Page 25: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Example: Not a single lady

http://www.youtube.com/watch?v=sb9eL3ejXmE
http://www.youtube.com/watch?v=sb9eL3ejXmE
Page 26: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Example: Not a single lady

http://www.youtube.com/watch?v=sb9eL3ejXmE
http://www.youtube.com/watch?v=sb9eL3ejXmE
http://www.youtube.com/watch?v=sb9eL3ejXmE
http://www.ragamuffinsoul.com/about/losiahs-adoption/
http://www.ragamuffinsoul.com/about/losiahs-adoption/
Page 27: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Example: Lifestyle blogs

http://rosylittlethings.typepad.com/
http://rosylittlethings.typepad.com/
Page 28: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Example: Izzy ’s Ice Cream

Page 29: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Ridiculously easy tools

Page 30: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

You can do this

Photo: JanneM on Flickr

http://www.flickr.com/photos/jannem/2079422115/
http://www.flickr.com/photos/jannem/2079422115/
Page 31: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Get real

Photo: XiXiDu on Flickr

http://www.flickr.com/photos/xixidu/3965849990/
http://www.flickr.com/photos/xixidu/3965849990/
Page 32: You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Thank you!

My kl [email protected]@myklroventinemyklroventine.com

Meg [email protected]@megcanadamegcanada.com

Photo: FadderUri on Flickr

mailto:[email protected]
mailto:[email protected]
http://twitter.com/myklroventine
http://twitter.com/myklroventine
http://myklroventine.com
http://myklroventine.com
mailto:[email protected]?subject=
mailto:[email protected]?subject=
http://twitter.com/megcanada
http://twitter.com/megcanada
http://megcanada.com
http://megcanada.com
http://www.flickr.com/photos/fadderuri/2715777726/
http://www.flickr.com/photos/fadderuri/2715777726/

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