Download - Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

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Page 1: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

YOUR USER IS A HEROTHE MONOMYTH & USER EXPERIENCE DESIGN

MINNEWEBCON 2014MATT EDWARDS @ASTRONAUTPNGUIN

#MINNEWEBCON

Page 2: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

YOUR USER IS A HEROTHE MONOMYTH & USER EXPERIENCE DESIGN

MINNEWEBCON 2014@ASTRONAUTPNGUIN

1. JOSEPH CAMPBELL’S “MONOMYTH”

• STRUCTURE

• CRITICISMS

2. DAN HARMON’S “STORY CIRCLE”

• STRUCTURE

• THEMATIC DUALITIES

3. DESIGNING WITH NARRATIVE

• USE CASES

Page 3: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

MINNEWEBCON 2014@ASTRONAUTPNGUIN

THE HERO’S JOURNEYJOSEPH CAMPBELL & CHRISTOPHER VOGLER

Page 4: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

MINNEWEBCON 2014@ASTRONAUTPNGUIN

Page 5: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

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1. THE ORDINARY WORLD 2. THE CALL TO ADVENTURE 3. REFUSAL OF THE CALL 4. MEETING WITH THE MENTOR 5. CROSSING THE THRESHOLD 6. TESTS, ALLIES, AND ENEMIES 7. THE APPROACH 8. THE ORDEAL 9. THE REWARD 10. THE ROAD BACK 11. THE RESURRECTION 12. RETURN WITH THE ELIXER.

Page 7: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

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1. LIMITED AWARENESS OF PROBLEM 2. INCREASE AWARENESS 3. FEAR; RESIST CHANGE 4. OVERCOME FEAR 5. COMMIT TO CHANGE 6. EXPERIMENT W/ NEW CONDITIONS 7. PREPARE FOR MAJOR CHANGE 8. TRIGGER LIFE CHANGING EVENT 9. ACCEPT CONSEQUENCES 10. NEW CHALLENGE; REDEDICATION 11. FINAL ATTEMPT 12. MASTERY

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1. HEROES 2. SHADOWS 3. MENTORS 4. HERALDS 5. THRESHOLD GUARDIANS 6. SHAPESHIFTERS 7. TRICKSTERS 8. ALLIES

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THE ORDINARY WORLD

(HERO)

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THE CALL TO ADVENTURE

(HERALD)

(TRICKSTER)

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REFUSAL OF THE CALL

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MEETING THE MENTOR

(MENTOR)

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(THRESHOLD GUARDIANS ERRY-WHERE)

CROSSING THE THRESHOLD

Page 14: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

MINNEWEBCON 2014@ASTRONAUTPNGUIN

TESTS, ALLIES, AND ENEMIES

(ALLY)

(SHAPESHIFTER)

Page 15: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

MINNEWEBCON 2014@ASTRONAUTPNGUIN

THE APPROACH(NOT A MOON)

Page 16: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

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THE ORDEAL

(THE SHADOW)

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THE REWARD(THE TREASURE)

(YES, SHE’S BEING OBJECTIFIED)

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(THRESHOLD GUARDIANS)

THE ROAD BACK

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(PORKINS)

THE RESURRECTION

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RETURN W/ THE ELIXIR

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CRITICISMSDETAILS ARE EVERYTHING

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ETHNOCENTRISM

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HETERONORMATIVITY

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CRITICISMS ARE NOT DEALBREAKERSJUST ACCOUNT FOR SHORTCOMINGS.

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THE STORY CIRCLEDAN HARMON & CHANNEL 101

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(#SIXSEASONSANDAMOVIE)

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THE STORY CIRCLE

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1. A CHARACTER IS IN A ZONE OF

COMFORT

2. BUT THEY WANT SOMETHING

3. THEY ENTER AN UNFAMILIAR

SITUATION

4. ADAPT TO IT

5. GET WHAT THEY WANTED

6. PAY A HEAVY PRICE FOR IT

7. THEN RETURN TO THEIR FAMILIAR

SITUATION

8. HAVING CHANGED

THE STORY CIRCLE

Page 29: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

MINNEWEBCON 2014@ASTRONAUTPNGUIN

A CHARACTER IS IN A ZONE OF COMFORT

BUT THEY WANT SOMETHING

THEY ENTER AN UNFAMILIAR SITUATION

ADAPT TO IT

GET WHAT THEY WANTED

PAY A HEAVY PRICE FOR IT

THEN RETURN TO THEIR FAMILIAR SITUATION

HAVING CHANGED

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MINNEWEBCON 2014@ASTRONAUTPNGUIN

WHEN YOU

HAVE A NEED

YOU GO SOMEWHERE

SEARCH FOR IT

FIND IT

TAKE IT

THEN RETURN

HAVING CHANGED

Page 31: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

MINNEWEBCON 2014@ASTRONAUTPNGUIN

WHEN YOU

HAVE A NEED

YOU GO SOMEWHERE

SEARCH FOR IT

FIND IT

TAKE IT

THEN RETURN

HAVING CHANGED

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YOU NEED,

GO SEARCH,

FIND, TAKE,

RETURN CHANGED.

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YOU NEED,

GO SEARCH,FIND, TAKE,

RETURN CHANGED

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REFLECTING

CONSIDER DUALITIES

ACTING

CONCRETE ABSTRACT

Page 35: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

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CONSIDER DUALITIES

REFLECTING REFLECTING

ACTING ACTING

ABSTRACT

ABSTRACTCONCRETE

CONCRETE

Page 36: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

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DESIGNING WITH NARRATIVETHE STORY CIRCLE AND DATA SYNTHESIS

Page 37: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

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Q: WHEN IS THIS USEFUL?A: YES

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WORKSHOPS

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RESEARCH PLANNING

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DATA SYNTHESIS

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EXPERIENCE STRATEGY

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FEATURE DEVELOPMENT

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SOCIAL MEDIA STRATEGY

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COMMUNITY-CENTERED DESIGN

Page 45: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

YOUR USER IS A HEROTHE MONOMYTH & USER EXPERIENCE DESIGN

MINNEWEBCON 2014@ASTRONAUTPNGUIN

1. JOSEPH CAMPBELL’S “MONOMYTH”

• STRUCTURE

• CRITICISMS

2. DAN HARMON’S “STORY CIRCLE”

• STRUCTURE

• THEMATIC DUALITIES

3. DESIGNING WITH NARRATIVE

• USE CASES

Page 46: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

MINNEWEBCON 2014@ASTRONAUTPNGUIN

I HAVE A QUESTION

I DECIDE TO ASK

I ASK THE QUESTION

EVERYONE BENEFITS

Page 47: Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

ADDITIONAL RESOURCESINFORMATION

MINNEWEBCON 2014@ASTRONAUTPNGUIN

1. JOSEPH CAMPBELL - “THE HERO WITH A THOUSAND FACES” - LINK

2. CHRISTOPHER VOGLER - “THE

WRITER’S JOURNEY” - LINK 3. DAN HARMON, CHANNEL 101 -

“STORY STRUCTURE” TUTORIALS - LINK

CONTACTEMAIL: [email protected]

TWITTER: @ASTRONAUTPNGUIN