Your Guide for Beginning Your Paid Promotions Campaign

Paid promotions such as paid social platforms and paid content distribution can help your brand or business to stand out from the crowd of competitors and cut the clutter in an engaging and efficient manner. An eye pleasing perfect branding is very important to be a ‘Go To’ brand in the market and it largely depends on the worth of mouth of the satisfied users and their experiences. The question which arises next is, how to reach amongst the users in the widespread market with pre-existing monopolies? The answer is - It easier to reach to a larger frame of audience by paying small and pocket friendly fees for promotion and thus gaining a large ROI. Here is your guide for leveraging the power of paid promotions and getting the most out of your campaign.

Begin by defining your target audience

It is much more of a specific exercise to define your target audience where paid promotions or digital marketing campaigns are concerned, as it is something that needs to be comprehended by the controls in a PPC-like interface. It is much like programming a computer, where you must break your definition down into concrete terms that can be interpreted by the tools that you are using. To set this concrete definition, find out your audience’s age, gender, educational qualifications, and their location. You can even define your target audience by interests based on their interactions on various social media platforms. For instance, someone who likes a post on ‘Best Italian Restaurants in LA, and tweets about ‘the perfect recipe to make brown stock’, is most likely to be interested in cuisine and cooking and may be targeted accordingly. A little homework about preferences and the likes of people in your social groups can give you a rough idea about the audiences you will be dealing with on different grounds of social media.

Next, select your channels for promotion

When you have identified your target audience, you need to move onto selecting the platforms or channels you will use to take advantage of all the data you have collected. You need to:

Find the platform that has the best capabilities for targeting as well as an audience that is able to replicate the user profile using this targeting.

Find a platform that successfully supports the media you will be promoting, so that it fits its form.

Keep in mind that the device and the usability of your content largely denote the use of different platforms.

Find out the behavioral context that is preferred to meet your goals.

Before you make these decisions, take a couple of minutes to browse around as a user. This will allow you to be more subjective about the goal you are trying to achieve. Selecting channels often differ from case to case, but if you want to achieve a few common goals, there are a few things to bear in mind:

Focus on discovery tools, content plug-ins and more niche placements if you want a user to feel that they have chanced upon something.

Promote your content on channels that have built-in sharing capabilities, such as social media, if you want it to be shared.

Opt for display ad networks and content discovery plug-ins if you wish to achieve a high level of direct exposure for content at low prices. These offer low cost and high inventory.

Offer openly disclosed or officially sponsored promotions on authoritative media platforms or with credible publishers if your goal is to convey authority.

Different types of people hover over different platforms. It is very important to understand what all the masses are busy posting on these platforms. As Facebook deals with connecting with friends and sharing updates and pictures. Twitter is more concerned about the public figures and LinkedIn follows the norms of promoting Company profiles and gathers more professional users from around the world. Each of the major platform connects in a unique way with their users.

If you want to be able to plan for more complex goals, remember to combine these guidelines.

Don’t think only about yourself

One of the biggest challenges is to create a product that meets your goals and offers value to your users. It can be very easy to think only about yourself and focus on your own personal goals but a business can never be successful if the interests of the user base are overshadowed by the selfish desires of the owners. It matters a lot about likes and demands of the concerned class of users and provision should be more inclined towards their requirements. Invest time in understanding your audience and reach out to them in a way that they are compelled to make an association with you. The more efforts you make to reach them at the personal level the more they stick towards maintaining the brand loyalty.

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