Download - Your Destiny in the Digital Age - Who's in Control?

Your Destiny in the Digital Age: Who’s in Control?

@benesseniris Worldwide#digdestiny

Wednesday, 13 March 2013

@benessen#digdestiny


#digdestiny


Fast thinkingUnconscious

Instinct



Instinct

Slow thinkingConscious

Effort


Fast thinkingSubtle, familiar cues

Slow thinkingChallenges and new

scenarios


Which is why these prompts work.

30%more sales

500%more clicks

3.5 billion seconds saved per day

#digdestiny


#digdestiny

Things are just getting started.


“Ultimately Google will be included in people’s brains. When you think about something and don’t really know much about it, you will automatically get information.”

Sergey Brin, 2004

#digdestiny


Tailored world.

#digdestiny

45,000 unique versions every 5 minutes


"You're west coast, you've got a high-end PC, it's a Friday evening. You visited before and you seemed to like shoes. That’s your segment.”

Glen Coneybeare, Cognitive Match

Tailored world.


Personal, useful, free.

User utopia.

#digdestiny


#digdestiny


#digdestiny1 minute


#digdestiny5 minutes


10data collections per page

2011

* Research from Krux, online data protection company#digdestiny



2011


2012




2011


2012

50%unknown to the publisher

2012



#digdestiny


So, who’s in control?

#digdestiny


#digdestiny

1,500data points

500 millionactive consumers


* LUMA partners, 2010#digdestiny


“In the past the man has been first.In the future the system must be first.”

Frederick Winslow Taylor, 1911

#digdestiny


#digdestiny


Meet your new boss.

#digdestiny


#digdestiny


User utopia?

#digdestiny


Data dystopia

#digdestiny


The internet is the greatest marketplace in human history.

And you’re the commodity being traded.

#digdestiny



Instinct

Slow thinkingConscious

Effort


#digdestiny


•Control?

•#digdestiny


#digdestiny

• ‘Control’


• Conditioning

#digdestiny

• ‘Control’


• Conditioning

• ‘Autonomy’

#digdestiny

• ‘Control’


• Conditioning

• ‘Autonomy’

#digdestiny

• ‘Control’

• Autopilot


• Conditioning

• ‘Impulse’

• ‘Autonomy’

#digdestiny

• ‘Control’

• Autopilot


• Conditioning

• ‘Impulse’

• ‘Autonomy’

Influence

#digdestiny

• ‘Control’

• Autopilot


#digdestiny


@benessen#digdestiny


• Sources

• http://www.techradar.com/news/internet/how-recommendation-algorithms-know-what-youll-like-1078924

• http://www.thefilterbubble.com/

• http://www.fastcompany.com/1770673/brains-and-bots-deep-inside-yahoos-core-grab-billion-clicks

• http://www.amazon.co.uk/dp/1591844924#reader_1591844924

• http://www.academia.edu/1521454/Values_in_the_Filter_Bubble_Ethics_of_Personalization_Algorithms_in_Cloud_Computing

• http://www.nybooks.com/articles/archives/2011/aug/18/how-google-dominates-us/?pagination=false

• http://www.guardian.co.uk/books/2013/mar/03/who-owns-future-jaron-lanier-review

• http://www.huffingtonpost.com/evan-selinger/what-scifi-can-teach-us-a_b_2534115.html

• http://elisaweiss.wordpress.com/2011/03/04/ethical-questions-behind-behavioral-advertising/

• http://collusion.toolness.org/

• http://www.theatlantic.com/technology/archive/2012/02/im-being-followed-how-google-151-and-104-other-companies-151-are-tracking-me-on-the-web/253758/

• http://www.director.co.uk/magazine/2010/7_July_August/behavioural_targeting_63_11.html

• http://www.nytimes.com/2012/11/18/technology/your-online-attention-bought-in-an-instant-by-advertisers.html?pagewanted=3&_r=1&

• www.nytimes.com/2012/06/17/technology/acxiom-the-quiet-giant-of-consumer-database-marketing.html&OQ=Q5fQ72Q3dQ30

• http://boingboing.net/2013/03/02/how-an-algorithm-came-up-with.html

• http://jeffdechambeau.com/friending-fast-and-slow.html

• http://www.nytimes.com/2012/11/16/business/media/automated-bidding-systems-test-old-ways-of-selling-ads.html?_r=0

• http://www.volacci.com/marketing-news/google-algorithm-changes-gut-search-marketing

• http://www.guardian.co.uk/technology/2013/mar/06/google-glass-threat-to-our-privacy

• http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/306868/

• http://www.ted.com/talks/kevin_slavin_how_algorithms_shape_our_world.html

•


http://www.techradar.com/news/internet/how-recommendation-algorithms-know-what-youll-like-1078924

http://www.techradar.com/news/internet/how-recommendation-algorithms-know-what-youll-like-1078924

http://www.thefilterbubble.com/

http://www.thefilterbubble.com/

http://www.fastcompany.com/1770673/brains-and-bots-deep-inside-yahoos-core-grab-billion-clicks

http://www.fastcompany.com/1770673/brains-and-bots-deep-inside-yahoos-core-grab-billion-clicks

http://www.amazon.co.uk/dp/1591844924#reader_1591844924

http://www.amazon.co.uk/dp/1591844924#reader_1591844924

http://www.academia.edu/1521454/Values_in_the_Filter_Bubble_Ethics_of_Personalization_Algorithms_in_Cloud_Computing

http://www.academia.edu/1521454/Values_in_the_Filter_Bubble_Ethics_of_Personalization_Algorithms_in_Cloud_Computing

http://www.nybooks.com/articles/archives/2011/aug/18/how-google-dominates-us/?pagination=false

http://www.nybooks.com/articles/archives/2011/aug/18/how-google-dominates-us/?pagination=false

http://www.guardian.co.uk/books/2013/mar/03/who-owns-future-jaron-lanier-review

http://www.guardian.co.uk/books/2013/mar/03/who-owns-future-jaron-lanier-review

http://www.huffingtonpost.com/evan-selinger/what-scifi-can-teach-us-a_b_2534115.html

http://www.huffingtonpost.com/evan-selinger/what-scifi-can-teach-us-a_b_2534115.html

http://elisaweiss.wordpress.com/2011/03/04/ethical-questions-behind-behavioral-advertising/

http://elisaweiss.wordpress.com/2011/03/04/ethical-questions-behind-behavioral-advertising/

http://collusion.toolness.org/

http://collusion.toolness.org/

http://www.theatlantic.com/technology/archive/2012/02/im-being-followed-how-google-151-and-104-other-companies-151-are-tracking-me-on-the-web/253758/




http://www.director.co.uk/magazine/2010/7_July_August/behavioural_targeting_63_11.html

http://www.director.co.uk/magazine/2010/7_July_August/behavioural_targeting_63_11.html

http://www.nytimes.com/2012/11/18/technology/your-online-attention-bought-in-an-instant-by-advertisers.html?pagewanted=3&_r=1&

http://www.nytimes.com/2012/11/18/technology/your-online-attention-bought-in-an-instant-by-advertisers.html?pagewanted=3&_r=1&

http://www.nytimes.com/2012/06/17/technology/acxiom-the-quiet-giant-of-consumer-database-marketing.html&OQ=Q5fQ72Q3dQ30

http://www.nytimes.com/2012/06/17/technology/acxiom-the-quiet-giant-of-consumer-database-marketing.html&OQ=Q5fQ72Q3dQ30

http://boingboing.net/2013/03/02/how-an-algorithm-came-up-with.html

http://boingboing.net/2013/03/02/how-an-algorithm-came-up-with.html

http://jeffdechambeau.com/friending-fast-and-slow.html

http://jeffdechambeau.com/friending-fast-and-slow.html

http://www.nytimes.com/2012/11/16/business/media/automated-bidding-systems-test-old-ways-of-selling-ads.html?_r=0

http://www.nytimes.com/2012/11/16/business/media/automated-bidding-systems-test-old-ways-of-selling-ads.html?_r=0

http://www.volacci.com/marketing-news/google-algorithm-changes-gut-search-marketing

http://www.volacci.com/marketing-news/google-algorithm-changes-gut-search-marketing

http://www.guardian.co.uk/technology/2013/mar/06/google-glass-threat-to-our-privacy

http://www.guardian.co.uk/technology/2013/mar/06/google-glass-threat-to-our-privacy

http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/306868/

http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/306868/

http://www.ted.com/talks/kevin_slavin_how_algorithms_shape_our_world.html

http://www.ted.com/talks/kevin_slavin_how_algorithms_shape_our_world.html