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Your Content is…..
More Valuable Than Stocks, Bonds & Real Estate
Bernie BorgesFind and Convert
@berniebay • #cmworld
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Content Marketing is Good for Business
And, content marketing is good for your career!
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Traditional Net Worth
Measured through monetary instruments
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Content is Your Career Currency
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“You Are What You Eat”
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Content Rules
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Questions to answer
• How does content marketing apply to my career?
• Is content marketing for career enhancement self serving or beneficial to my employer?
• How do I develop a content marketing plan for my career?
• How can I promote my content without appearing as self promotional?
• How do I know if I'm on track or off base with my content in my career plan?
• How do I learn more about how to develop a content marketing plan for my career?
• Who are some examples of people who know how to use content marketing in their career?
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3 Strategies
• Your content portfolio = tangible assets• Promote your “tangible assets”• Focus on a growth strategy (ABPC)
ALWAYS BE PRODUCING CONTENT
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Tangible Assets
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Tangible Assets
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Tangible Assets
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Tangible Assets
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Promote Your Assets
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Promote Your Assets
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Promote Your Assets
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Growth Strategy
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Growth Strategy
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Growth Strategy
http://atech.com/blog/a-chat-with-ibms-shaku-selvakumar-about-impact-2011
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Editor IBM Impact Blog
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Personal Blog
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Leveraging Online Content Channels
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Slideshare Content on LinkedIn
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Growth Strategy
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Growth Strategy
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Growth Strategy
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Growth Strategy
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Growth Strategy
“Marketing is so dependent on a whole eco system of people and companies.”
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What’s Next For You?
• Set goals• Embrace content as a career strategy• Produce asset portfolio
– At least 2 assets
• No excuses!• Learn from others• Take action!
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