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YOU, the media!
Traditional media is shrinking and fragmenting.Consumers are in control.There have been more than 5,300 layoffs in the U.S. newspaper industry just this year The situation is just as bad in b-to-b publishing, where more than 275 business magazines have closed since the beginning of 2007 Digital media works all through the funnel and it is not pushy
YOU, the media!
Connect marketing
Digital media is durable, always focused on marketing and publicity.
Analog is short lived media
YOU, the media!
We have to target the entire tail
Niche media
Niche marketing is more focused on precision and not so much in scale of market
YOU, the media!
• Always focus on branding acquisition and retention
• Integrate engage connect
• Engage with sound and motion
YOU, the media!
• Office Max• 22% increase over the back to
school season!• Coffegroundz• 52Teas
Converts
YOU, the media!
• Profits Connector
Create Connect
Convert
Be Connect Have
YOU, the media!
• Who is your target audience?• Professionals? Hobbyists? General
population? People in a specific industry?political audience?
• Identify your audience will help you keep your message targeted
YOU, the media!
What is a blog?• Easy instant publishing tools that
allow you to create relationships and build trust with a targeted audience.
• They build relationships by responding to the feedback from clients and readers
YOU, the media!
• Where to find Blogs?
• http://blogsearch.google.com/• http://www.technorati.com/
YOU, the media!
• 3% of people won’t hit the next page• 30% of people click on pay per click
• Do you exist?
YOU, the media!
6 reasons to blog:• Easy to do• Discoverable• Conversational• Permalink – address for that post• Sindication• Blogs are instant, interactive,
intuitive
YOU, the media!
• You can use blogs for:• Increase targeted traffic to your site• Boost search engine ranking reliably• Build rapport and trust for more sales• Multiply the lifetime value of existing clients• Prove your expertise as a respected authority in
your niche• Transform your clients into fans and evangelists• Replace your e-mail newslettes for 100% delivery• Generate press exposure and offline media
coverage• It multiplies word of mouth
YOU, the media!
Other uses for blogs:• Project development with team members
across the world• Centralize company information• Eliminates redundancy of information• Reduce e-mail overhead• Low cost of update system• Coordinate in house teams• An online creative think tank
YOU, the media!
• Online Videos• You Tube- 100 million videos a day
• 463 videos per second on YouTube• 173 Video Portals
• Blend• Who pops your popcorn?• Ask dane
YOU, the media!
Facebook = Where The Market Is, I am• 200 million users• 2.5 million users a month• Facebook business page
YOU, the media!
• Microblogging • Media is there• GNO
YOU, the media!
How to get the world out?• Blogs: Technorati.com• Article directories• Press release : www.prweb.com• Podcasts: itunes, podcastalley.com• Videos: youtube.com,
video.google.com
YOU, the media!
Other effective ways:TeleseminarsWebinarsArticle distributionCommunity NetworksSecond Life
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