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Exhibit A
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About Yelp
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About Yelp
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Exhibit B
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About Google Local
Helpful contact
information, but
nothing more
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Exhibit C
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Google told consumers
that it had 280 of its
own reviews, but itreally only had a small
handful.
Misappropriation of Content
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Misappropriation of Content
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Yelpcontent,
presentedas
Googlesown,
withouta6ribu8on
orlinking.
Misappropriation of Content
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Exhibit D
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Google Still Using Yelp Content
Page 12
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Guess Where These Links All Go?
Page 13
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Isnt Google Doing this for the Consumer?
Page 14
Not a single
reference to
spinach pesto
pizza, so why are
we here?
Confidential
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Exhibit E
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Before
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After
Links to Yelp have
been removed
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Exhibit F
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Priority Placement
When it comes to search,
its all about prominence,
placement, visual appeal
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Competitors Get a Different Treatment
Compare to competitor links,
which can never show up in the
space reserved for Google, even if
the algorithm prefers their content
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Google executives (not the
algorithm) have decided that Google
Local always has the most helpful
content for consumers
Links to Other Review Sites Have Been
Removed in this Design Layout
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Exhibit G
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What the Design Layout Might Look Like if
Google Played on a Level Playing Field
Google Places gets
the same treatment
as everyone else
Assumes that Zagat is selected for
more prominent placement not
because it is owned by Google, but
because it has objectively relevant
content.
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