Where did we finish 2013
Dec 31 2012 Dec 31 2013 Percentage Growth
Cub Scouts 982 749 -23.7%
Boy Scouts 626 619 -1.1%
Venturing 71 64 -9.9%
Traditional 1679 1432 -14.7%
Exploring 52 56 +7.7%
Total Membership 1731 1488 -14.0%
2
Cub Scouting 2013
Dec 31 2012 Dec 31 2013 Percentage Growth
Tiger Cubs 139 87 -37.4%
Cub Scouts 445 339 -23.8%
Webelos 398 323 -18.8%
Cub Scout Totals 982 749 -23.7%
3
What happened in 2013
Nationally
• Membership standards
• Competition
• Publicity
Locally
• School nights
• Local perceptions
• Council issues
4
2104 Recruitment Plans
• Move towards year-round recruitment
• Move away from traditional school nights
• Go where the youth is
• Publicity and district events
• Use every resource available to us
6
Year Round Recruitment
• Unit public relations
• New recruitment venues
• Peer-to-peer recruiting
• Events
7
School Nights
• One component of the plan - 30% of flyers got home
• Boy talks are a must
• Look for alternative venues
• Church / Charter School / Private School /
Homeschool Groups
8
Go where the youth are
• Libraries
• Community centers
• Recreation centers
• Other venues – use your youth
9
Unit Public Relations
• Fridge Door Marketing
• Community
newspapers
• Chartered organization
publications
• Social media
12
Other Resources
• District Membership Team
• Unit Commissioners
• District / Council / BSA websites
• District Executive / Council Service Center
13
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