Smart investing made simple.
Wealthsimple is Canada’s fastest growing online investment manager. We make smart investing
easy, low-cost, and transparent.
About me
- Wealthsimple - 1000memories (Ancestry.com)
- McKinsey
Mike Katchen, @mkatchen
The problem
THEN NOW
Full service • High fees • High minimums • “Service” oriented
Online brokerage • Low fees • Low minimums • No advice
Wealthsimple • Low fees • Low minimums • “Light” advice
V1: MVP
• Constructed a “portfolio builder” in excel in 3 hrs
• Shared with 10 friends
• Feedback: needs performance tracking to be useful
V2: SteadyUp
• Monthly instructions on what to buy / sell
• Added portfolio tracking
• Feedback: “please just do it for me”
V3: Wealthsimple
• Smart investing, simple experience, and dedicated support
• Business model: 0.35-0.5% of assets
• $5,000 minimum
Press & awards
30% WoW growth in funded accounts since launch
0
56
113
169
225
9/13/2014 9/27/2014 10/11/2014 10/25/2014 11/8/2014 11/22/2014 12/6/2014
Lunch & Learns CIX Top 20
API for “Instant” onboarding
Techvibes Top20
ON/BC Launch
Group RRSP (beta)
Automated back-office “Dropbox” referrals
Responsive onboarding
Mobile apps beta (iOS & Android)
Quebec, Alberta, Manitoba launch
• Head of Ancestry Canada • Marketing and Product, 1000memories • McKinsey & Co. financial services • “Mover of the Month” by Financial Post
Michael Katchen, Founder & CEO
• Co-founder, 1000memories, YC alumni • Director of Product, Ancestry, Stripe • McKinsey & Co. financial services • Rhodes Scholar
Brett Huneycutt, COO
Team
• Co-founder, 1000memories, YC alumni • Wieden+Kennedy creative • Launched award winning campaigns for
Apple, Levi’s, Focus Features
Rudy Adler, Designer
• Engineer, 1000memories, Ancestry • Mobile developer at AOI Pro in Tokyo • Computer Science at Colby College
Peter Graham, Engineer
• Director or Marketing, Conversion Media, Powered by Search
• Founder, Marketers without Borders, Marketers Unbound
Alex Rascanu, Marketing Director
• Hacker School and HackLab.TO • Ladies Learning Code • Engineer, Virgin mobile, Konrad Group
Kate Murphy, Engineer
• Investment Advisor, RBC DS, shared $300MM book
• Canadian Investment Manager (CIM) • President of Student Council, Huron
Dave Nugent, CIO & CCO
• Founder, Genius Scan, mobile scanning app with 15MM downloads and 2MM MAUs
• Engineer, 1000memories, Ancestry, Amazon • MS in Computer Science
Bruno Virlet, CTO (pending)
• Sales assistant at Raymond James • Business Marketing at George Brown • Canadian Securities Course Candidate
Kayla Wilson, Associate Wealth Concierge
• First designer, Wattpad • Lead designer, Wave Accounting
Huda Idress, UX Designer
• Former Dean, Rotman Business School • Former co-head of Monitor Company
Roger Martin
• CEO, Ceridian HCM • Founder of Dayforce and Workbrain
David Ossip
• SVP at Salesforce.com • Co-Founder, Rypple
• Managing Partner, Impression Ventures • Managing Director, Next36 Ventures
Christian Lassonde
• President, Bionym • Former COO, Top Hat, Top Prospect
Andrew D’Souza
Dan Debow
• Chair in Value Investing at the Rotman • Founder of the Easy Chair Portfolio
Prof. Eric Kirzner
• Former CEO, Assante Wealth Management • “Person of Influence of the Decade”
Joseph Canavan
• Managing Partner, Impression Ventures • Former Managing Partner, Bryker Capital
Bryan Kerdman, Advisor
Our advisors are tech and finance icons
Recap
- Build the simplest MVP possible
- Iterate fast using data and feedback
- Build an awesome team
Questions?
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