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T h e A d d e d V a l u eO f M i n i m a l i s m
Jang F.M. GraatJANG Communication
Amsterdam - Netherlands
Who’s Talking ?
The Problem
Information Era
Maximalism
Info Overload
Minimalism
John M. Carroll
William Of Ockham
Only What Is Needed
Signal / Noise
Only signal
Minimize Cost
Minimize Effort
Minimize Support
Maximize Clarity
Topics
Structure
Concise
To access the main drive, thecover can be opened afterremoving the nine M6 screws around the edges.
1. Remove screws [b].2. Open cover [a].
Graphics
Controlled English
Ambiguity
Maximize Safety
Exaggeration
Devaluation
Saturation
Safety First ?
More = Safer ?
Kill Your Lawyers !
Maximize Efficiency
Deadlines
Production
Processing Power
Emergencies
Focus on Users
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