Workshop Programme · Wednesday, 24 October 2018

Room 1 Room 2 Room 3 Room 4 Room 5 Room 6 Room 7 Room 8

Kantar TNS ��‘Let’s Hang Out’ – Choosing the Right Method to Under-standing the Young Target. An Interactive Workshop

Harris Interactive ��Customer Focus Instead of Cambridge Analytica – Digital Consulting as a Valuable Contribution of Market Research?

GapFish ��Text vs. Speech vs. Video: Capturing the Real Voice of the Customer

Dashboard Vision ��Enabling the Self-Serve Client: Providing an Online Environment for Native PPT Offline Reporting in English

mo‘web research ��Using Artificial Intelligence to Increase the Quality in Online Surveysin English

Prediki Prognosedienste ��Possible Futures. Probable Futures. Preferable Futures. The Visionary Voice of the Customer for Long-term Executive Decisions

IfaD �No More Bulky PowerPoint Data Mountains – Start Dynamic Presentations in a Team

MaritzCX �Best Practices from Worldwide Leaders in Customer Experience Management

Dalia �Mobile Research at Scale – Feeling the Pulse of Hundreds of Millions of People in 100+ Countries with One Click in English

infas quo ��Digitisation – Or is the Opposite of Artificial Intelligence, Intelligence?

Produkt + Markt ��CX Measurement: Quite Simple in Theory, Right?

Q | Agentur für Forschung ��Please See the Data Doctors: How We Help Pharma Com-panies to Understand Their Stakeholder Communication on the Web

Survalyzer ��The Client Panel 2.0! Learn More about the Survalyzer Panel ADD-ON

mindline �On Brand Imagery‘s Trail – Visual Stimuli as Royal Road to the Implicit Measurement of the Emotional Assets of a Brand

eye square ��Implicit UX Research – Understand the Success Drivers of Your Online Product by Adding Implicit Insights

ISM GLOBAL DYNAMICS ��U&A Studies Turned Upside Down – New Growth Potentials by Changing Perspective

Interrogare �Coming of Age: 10 Years of Implicit Mmeasurement – Best Practices, Dos & Don‘ts

GIM ��Digital Routes to the Consumer: Assessing Needs and Attitudes Using Google and Social Media.

Rogator �Mobile First – Quality Second? A Podium Discussion

GapFish �The Digital Transformation in Market Research Vol. 2, 2018 – A B2B Study Among Market Research Professionals

SKOPOS CONNECT ��Share Your Style – The C&A Customer Community

quantilope �Agile Insights in Action – The New, Agile Way of Working in Response to the Digital Tsunami

advise research ��Faster Insights Using Consumer Chats – A Case Study From L’Oréal Germany

paulusresult ��Successfully Launching NPS and Saving Costs with Voice Analysis

respondi ��Know Your Competition – Do It Better!

Ipsos ��Challenges of Corporate Reputation Research in Times of Globalisation – the Volkswagen Case

Interrogare �Programmatic Insights – The Evolution of Advertising Control

infas 360 ��The Future of Research – Stop Thinking in Sereotypes: From Individual Surveys to Countrywide Segmentations

®evolution ��Key question: How Well Is Your Company Positioned in Strategic Areas Such as Digitization, Agility, CSR or Data Protection?

ESOMAR �Are You GDPR Compliant?in English

cognesys ��Semantic Analyses of Customers‘ Sentiment: Automated Recognition of Topics, Evaluation and Sentiment through NPS and Free Text

SVP Deutschland ��Discover the New before Others do. Start-up and Technologyscouting – Methods and Possibilities

Produkt + Markt ��Different Thinking for Innovations

Kantar Deutschland ��Unlock the Power of your Data – Activate Existing Data with Artificial and Human Intelligence

Research Now SSI ��Finding the Right Name Fast – A Smart Algorithm for Name and Concept Tests

concept m �The Added Value of In-Depth Psychology for the Modern Marketing Process

Qualtrics �Connecting Customer Journeys for a Truly Holistic CX Programin English

MediaAnalyzer �The Power of Creation – Renowned Test Methods and Key Learnings from 15 Years of Ad Effect Research

MARKSIM ��From Controlling to Sales: the MARKSIM Workflow for Looking into the Future – Better Forecasts with Segment-Based Conjoint

DataLion ��When Data Comes Alive – Interactive Data Analysis with DataLion on the Customer Experience Management Case Study

SKOPOS RESEARCH ��Artificial Intelligence – With Data Science from Hype to Real-World Research

SKIM ��Man vs. Machine: Whether, How and When Qualitative Research Can Be Automated – A Case Study with Danone

GIM �Germany in Motion! Fitness Types, Social Fitness and More

Séissmo ��While You Were NOT Sleeping – Today’s Consumers are Also Busy at Night. Our On/Offline Methods Bring Light into the Darkness

Voxpopme ��Using Agile Video Insight to Drive Real Change with Real Human Feedbackin English

CubeSurvey �Three Recipes for the Gourmet Market Researchin English

m-result �User Generated Content as an Indicator for the Prediction of Business Success

Harris Interactive ��Next Generation U&A – How Digital Tracking and Demand Spaces Help Brands to Unlock Growth and Drive Precision Marketing in English

Research Now SSI ��Using Data to Maximise Digital Effectiveness

Nielsen ��Doing the Weekend Shopping from the Couch – Not a Model for Germany? All Nielsen Insights on FMCG E-Commerce

Ipsos ��Monitoring Online Ratings and Customers Feedback with Ipsos Places Review. Presentation Based on a Recent Case Study of Seven Automotive Brands

Spiegel Institut �User Centered Design Process Mapping – an Innovative Spiegel Institut Framework

NETQUEST �From Google to the Mall: Gaining a Better Under- standing of the Path to Purchase by Combining Survey and Behavioural Data

Rogator �Modern Questionnaire Design in Times of Scant Participant Resources

B2B International ��Why Storytelling Is the Most Valuable Market Research Skillin English

Cint ��Don‘t Worry Be API: Developing and Implementing Application Programming Interfaces Successfullyin English

9.45 – 10.3010.45 – 11.30

13.30 – 14.1512.30 – 13.15

15.45 – 16.3014.45 – 15.30

Break

Break

German/English Simultaneous Translation

16.45 – 17.30

WorkshopCategories

� Data Processing

� Survey Methods

� Customers

� Brand/Image

� Marketing-Mix

� Qualitative Research

� Electronic Measurements (e. g. social media, automatic measure-ments, web monitoring, big data)

� Target Groups/Markets

� B2B Research

� Other (e.g. market research industry, international research, data protection)

Workshop-Programme · Thursday, 25 October 2018

Room 1 Room 2 Room 3 Room 4 Room 5 Room 6 Room 7 Room 8

m-result �Modeling Without Personal Data and User Profiles. Practical Example of an Alternative Traffic Concept (Bike Sharing)

respondi ��Quality Is Doing the Right Thing While Not Being Observed

infas quo �Why We All Fall in Love with Snow White, But then Marry the Evil Stepmother

Netigate ��Anyone Can Implement a Survey!? Netigate Shows Smart Solutions for the Market Research as Quality Guarantor in the DIY Era

Linkfluence ��The Social Brand Tracker – Future Brand Tracking with Social Data

GIM ��How Germans Shop Online – Between Dream and Reality

INNOFACT ��Succcess Factors for International Tracking

KERNWERT ��The Moment Counts – Deeper Understanding of Target Groups Through Digital Diaries

rheingold salon ��Digitalisation Changes the Human Identity and Behaviour. Approaches to Deep Research of the Future

Kantar Deutschland ��Brand and Ad Trackings Were Yesterday. The Future Is About Holistic Brand Guidanceg

Produkt + Markt ��LEH SCAN 2.0 – Shopper Today

NETQUEST �Digital Consumers Need Digital Solutions: How New Research Methods Can Help You Better Understand Your Audiencein English

®evolution ��Successful Management of Dealer Relationships!

MANUFACTS ��Battle of Concepts – Smart Decisions in Agile Research Settings

Tobii Pro ��Optimising the Consumer Journey Systematically and with Objective Data with Eye Tracking

TEMA-Q ��Voice and Text – Way More than Just Words

MaritzCX �Best Practices from World-wide Leaders in Customer Experience Management

Dapresy ��Successful Dashboard Implementation – What Matters Today!

Kantar Deutschland �Business Challenge ROI. How Can You Demonstrate the Value of CX Systems?

Q | Agentur für Forschung ��Pragmatic, Realistic, Flexible to the Point of Disloyalty and Master of Self-Promoti-on. All Biased Preconceptions about Generation Z?

SKIM ��Streamline Your Trackers and Maximize Your Output – a Sophisticated Solution to Analyze Stated and Unstated Factorsin English

mo‘web research ��Online Surveys 101: A Practical Introduction to Conducting Research Online

E-Tabs ��Build a Client-Ready Online Dashboard in Just 30 Minutes

in English

Rogator �Customer Panels – THE Solution in Times of Falling Response Rates and Target Groups that are Difficult to Reach

GapFish ��Text vs. Speech vs. Video: Capturing the Real Voice of the Customer

Ipsos ��InstaBubble – Primary Research on Instagram to Address Young Targets Effectively. A Case Study with Beiersdorf AG

Spiegel Institut �WeChat: The Big Player – Potentials for Market Research in China

infas 360 ��The Future of Research – Innovative Market Research by the Example of the ”Energy Self Sufficient Households of the Future“

Innoplexia ��Next Level Digital Marketing: Regional Focus, Live Monitoring, Automated Campaigns and Best Practices

isi GmbH ��Design Decoding – From Shapes, Colors and Materials to Consumer Associations…

Harris Interactive ��PLS-SEM – Innovative Approach to Implicitly Measure the Drivers of Decision-Making Behaviour

easy2survey ��How Research Automation Increases the ROI of Your Marketing Campaignsin English

september ��Measuring the Sub- Conscious. How Modern Emotion Research is Decoding the Human Being

APPINIO ��Market Research 3.0: How Real-Time Market Research Transforms Companies into Agile, Consumer-Centric & Innovative Organisations

Strategir ��Why Virtual Immersion Positively Impacts Consumer Engagement and Product Evaluationin English

BEYOND REASON ��How Market Leaders Across the Globe Use Neuro-Science to Hack the Purchase Decision and Drive Salesin English

advise research ��Fast Full-Service Research – Dos and Dont’s

cx/omni ��From Real-Time Feedback to Automated Customer Journey Analysis via Process Mining

Rich Harvest ��I-Screens and We-Moments – How Children Experience TV, Smart Phones, Tablets, etc.

Provalis Research ��An Insider’s Look at Text Analytics: What Works, and What They Don’t Tell Youin English

demandi �Customer Centricity – Bringing Together Market Research and CX Management

rc - research & consulting �Digital Information Journey Types – Making Use of Digital Search Types by Combining Big Data and Survey

SKOPOS NOVA ��Finding Great User Experience When Starting with the User’s Needs First!

INFO Research Group ��Data Collection in Mixed-Mode Design – Safeguarding the Future of Survey Research

eye square ��E-Commerce Experience – How Implicit Research Uncovers Decision-Making Processes in Online Shopping and Supports Communication

DataExpert ��A Case Study of an End-to-End Solution: Automation of Sampling, Data Collection, Data Management and Reporting

in English

Confirmit ��Market Research Automation to Uncover Richer Insightsin English

Talk Online Panel / keyfacts �Minimising Scatter Losses – Segment-Specific Media Planning and Campaign Management for Digital Campaigns

9.45 – 10.3010.45 – 11.30

13.30 – 14.1512.30 – 13.15

15.45 – 16.3014.45 – 15.30

Break

Break

WorkshopCategories

� Data Processing

� Survey Methods

� Customers

� Brand/Image

� Marketing-Mix

� Qualitative Research

� Electronic Measurements (e. g. social media, automatic measure-ments, web monitoring, big data)

� Target Groups/Markets

� B2B Research

� Other (e.g. market research industry, international research, data protection)

German/English Simultaneous Translation