Nick DoddsManaging Director
DAY TWO – AGENDASession One Recap – different ways of setting up arts festivalStructures and Management RolesSession TwoTimeline for setting up a festivalSession ThreeCase Study – Brighton FestivalDiscussion SessionHow would you set up a new VietnameseFestival?
British Council VietnamFestival Workshop17-20 March 2010
DAY THREE – AGENDAMarketing:– Audience Development– Online Marketing– Media and PR
Fundraising:– Governments– Sponsorship– Trusts and Foundations– Individuals
British Council VietnamFestival Workshop17-20 March 2010
DAY FOUR – AGENDA
Production and Delivery– Dealing with Artists– Contacts and Agreements– Technical issues
Budgets:– Income sources– Business Planning
British Council VietnamFestival Workshop17-20 March 2010
Government led and organised• Often for tourism or economic reasons• Centrally funded• Often traditional artsArtist led and organised• Usually for artistic reasons, developing the artform• Usually a mixture of funding, often more commercial• Often contemporary arts
RECAP -Different ways of setting up an arts festival
British Council VietnamFestival Workshop17-20 March 2010
• Programmed Festival – someone is choosing who is going to perform, often an artistic director, and inviting companies and artists to appear. The festival organisation arranges everything, pays the artist, sells the tickets takes the risk.
• Open Access Festival – where anyone can perform and there is no restriction, invitation or judgement to who comes. The festival organisation helps arts and companies to come but they have to arrange and pay for most things themselves. Sometimes known as the Fringe or Off.
• Competitive Festival – more often sports but sometimes in the arts, often with traditional arts from different regions, artist usually have to raise their own money to participate.
RECAP Different ways of setting up an festival
British Council VietnamFestival Workshop17-20 March 2010
Government Organised Festival• Shanghai International Arts Festival, ChinaArtist Organised Festival• JacArt, IndonesiaCurated Festivals with Fringes• Edinburgh, Scotland• Avignon, France• Adelaide, Australia.
RECAP Different ways of setting up an arts festival
British Council VietnamFestival Workshop17-20 March 2010
RECAPFrequency of the Festival• Every year - annual festivals are most common e.g. Singapore
Arts Festival or Brighton Festival • Every two years – biennial festivals are not unusual e.g
Adelaide Festival or Manchester International FestivalDuration of Festival• Arts festivals tend to be one, two or three weeks long,
sometimes a month, rarely a weekend• Pop festivals tend to be a long weekend – two, three or four
days
British Council VietnamFestival Workshop17-20 March 2010
NEW
British Council VietnamFestival Workshop17-20 March 2010
UK FESTIVAL ORGANISATION STRUCTURES• Government
o Central – Arts Councilo Regional/Local – County or City Authority
• Festival Company/Charity• Committee/Board of Directors/Trustees• Festival Management
o Festival Directoro Festival Producer
• Artists/Venues/Audiences
British Council VietnamFestival Workshop17-20 March 2010
ARTS FESTIVAL STRUCTURE
Festival Committee/Board of Directors/Trustees• Non Executive• Governance• Policy• Strategy• Government Relationships• Fundraising• Not Artistic• Not Managerial – recruit the Festival Director• But Legally Responsible
Key Festival Organiser RolesFor an established and mature Festival
British Council VietnamFestival Workshop17-20 March 2010
Festival Director or Artistic Director • The creative force behind the festival, sets the vision, chooses the
artists, outlines the programme• The public face of the festival with an important fundraising role
Festival Producer or Executive Director• Delivers the festival chosen by the artistic director• Responsible for all the logistics of organising the festival• Manages the team for technical production, administration, marketing,
fundraising.
Key Festival Organiser Roles
British Council VietnamFestival Workshop17-20 March 2010
Who is Chief Executive/General Director?
• It is important to decide and communicate who is the chief executive officer of the festival. It can be either the Artistic Director or Executive Director but it is often better to have the creative force as the organisation’s lead. Sometimes it is a shared responsibility but this can lead to conflict. If there is a guest artistic director the Executive Director is often the Chief Executive
British Council VietnamFestival Workshop17-20 March 2010
Marketing Director• Marketing and Communications• Public Relations• Media Relations• Audience Development• Ticket Sales – Box OfficeSponsorship Director• Fundraising• Commercial sponsorship• Trusts and Foundations• Individual Giving
Key Festival Organiser Roles
British Council VietnamFestival Workshop17-20 March 2010
Administrative/Finance Director• Finance• Budgets• Administration• Licence/Insurance
Sponsorship Director• Fundraising• Commercial sponsorship• Trusts and Foundations• Individual Giving
Key Festival Organiser Roles
British Council VietnamFestival Workshop17-20 March 2010
Technical Director/Technical Producer
• Lighting• Sound• Staging• Venues• Crew
British Council VietnamFestival Workshop17-20 March 2010
Typical Festival Organisation 1Festival
Committee
Festival Director/General
Director
Finance DirectorFestival
ProducerMarketing Director
Sponsorship Director
Technical Director
British Council VietnamFestival Workshop17-20 March 2010
Typical Festival Organisation 2 Festival Committee
Festival Producer/Executive
Director
Finance Director
Technical Producer
Marketing Director
Sponsorship Director
Artistic Director/Guest
Director
British Council VietnamFestival Workshop17-20 March 2010
Typical Festival Organisation 3Festival Committee
Festival Producer
Finance Director Technical Producer Marketing Director Sponsorship Director
Artistic Director
British Council VietnamFestival Workshop17-20 March 2010
Festival Organisation
What would work in Vietnam?
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