MIDLAND, pennsylvaniaArielle Burlett - Eleni Katrini - Maitri Shah
they wanted:TO GENERATE ECONOMIC
ACTIVITY BY IMPLEMENTING A GROCERY STORE ON THEIR
MAIN STREET
we are proposing:A COMMUNITY MARKET THAT IS THE ANCHOR FOR MAIN STREET
ACTIVITY AND ENHANCES MIDLAND’S IMAGE
19
06
19
11
195
6
196
8
19
80
198
5
199
8200
0
20
06
Midland Steel Company bought by the Crucible Steel Company of Pittsburgh
Midland Borough
establisted
The Midland SteelCompany flourishes
Colt Industries
buy the Crucible Steel
Company
Beaver County: highest unemployment
rate in the nation
Lincoln Jr-Sr High School closes; students go to Ohio
$25,000grant for
educa-tion
LincolnCenter for Per-forming Arts
PACyber
20
02
OHIO RIVER TRAIL
PROJECT GRANT $175,000
MIDLAND THEN
OHIO RIVER
981 MILES 25 COMMUNITIES
IN BEAVERCOUNTY
MIDLAND TODAY
Population: 4,338 people [2010] Population Change since 2000: -13.2% Median Age: 41 years old Area: 13.85 square miles Available Amenities: - Middle/Elementary School - PA Cyber School - Lincoln Park Performing Arts Center - Lincoln Park - Library - Post Office
AMENITIESMIDLAND + SURROUNDING AREAS
FARMERS’ MARKETS
CASINOS
COMMUNITY CENTERS
SCHOOLS
GROCERY STORES
LIBRARIES
HOSPITALS
Great amount of daytime population from neighboring areas through the day working at PA Cyber or studying in the schools
MIDLAND TODAY
Available Food Options in Midland: - Restaurants - Take outs - Convenience Store - Gas Station
[http://www.ers.usda.gov/data/fooddesert/fooddesert.html]
FOOD DESERT LOCATOR
MIDLAND
FOOD SUPPLIESMIDLAND + SURROUNDING AREAS
RESTAURANTS
COFFEE SHOPS MARKETS
TAKE OUT BAKERIES
BARS
INFRASTRUCTURE+AMENITIESMIDLAND
MIDLAND LANDUSEINDUSTRIAL-RESIDENTIAL-MAINSTREET
LEARNING FROM OTHER MARKETS
t h e M A R K E T M O D E L
WHAT LOCAL ROOTS MARKET+CAFEWOOSTER, OHIO
MARKET FEATURESBACKGROUNDMISSION:To connect consumers and producers +healthy eating options + economic de-velopment+ community involvement•Year -round community market• Concept developed in 2009• Producer/Consumer co-op model•Opening second market in Ashland, OHAPPROACH FOR AN HOLISTIC SOLUTION
• EASY FOR PRODUCERS TO SELL Fast drop off, don’t have to be on site, online pre-sale• EASY FOR BUYERS TO PURCHASE No membership required to shop, optional online ordering system• EDUCATIONAL CLASSES Cooking, preserving, gardening• COMMUNITY MEETING SPACE• CONVENIENT LOCATION/HOURS
GUIDELINES•Producers make 90% of se l l ing price•Products from over 100 local producers•Volunteer and member -based model: Keeps costs low!
MARKET MODEL
COMMUNITY SUPPORT/FUNDING• Community meet ings• Membership drive• No single large suppor ter• Commissioner suppor t• Special ty Crop Grant• Donat ions• Volunteers
LOCAL ROOTS MARKET+CAFEWOOSTER, OHIO
MARTY’S MARKETSTRIP DISTRICT, PITTSBURGH
MARKET+ RESTAURANT IN THE STRIP
DISTRICT
IMPORTANT FACTS•Community-based model•Aims to be food ‘dest inat ion’•Cof fee bar + cafe + outdoor seat ing•Foods with no synthet ic fer t i l - izers, pest ic ides, ant ibiot ics•Food-based experiences from cooking c lasses to tast ings•Market opens in June 2012
MARKET MODEL
CONTRASTING FEATURES• Market is opening in an already-establ ished food def ined area with frequent food traf f ic• Caters to a larger consumer audience
UNDER CONSTRUCTION
1. MarketCommunity-based model
Regional farmer and distributor network hub
Affordability
2. CafeOpen for lunch and to-go meals
Coffee bar Both outdoor + indoor seating
3. Event SpaceInformal meeting center
Community ClassesArt + performance venue
t h e S T R AT E G I C
P L A C E
DENSE
SPRAWL5TH
-9TH
N
WHAT MAIN STREET CHARACTERMIDLAND AVENUE
9TH-1
4TH
9TH-14TH5TH-9TH
5TH-9TH commercial usesvacant buildingsLincoln Center
biggest vacancy
bike trail on
Railroad Ave
SITE SELECTIONTHE MARKET
In Ohio River Trail Project:Truck access shifted from Main
Street next to the existing railway line
+Market accessible both from
Main Street and Railroad Ave, where the Bike Trail is proposed
Proposed between the 6th + 7th st, where there is larger vacancy.
The proposed building used to be a 5 & 10;
Building on collective memory
old 5&10
STRONG COMMUNITY
MIDLAND DEVELOPMENT CORPORATION
STAKEHOLDERS
PA CYBER
ELEMENTARYMIDDLE SCHOOL
COMMUNITY SOCIAL CLUBS
TOWN CENTER ASSOCIATES
BOROUGH MUNICIPALITY
FAITH BASED
COMMUNITY GROUPS
ARTS+BEAUTI-
FICATION GROUPS
CMU STUDENTS
LINCOLN PARK
PERFORMING ARTS CENTER
elementary/middle school’s kitchen serves Lincoln School’s kids
Town Center Associates provides comprehensive support to traditional downtown-based, main street communities
contacted stakeholders and
conceptualized future collaborations
these groups energize + bridge the community
STRENGTHS to
OPPORTUNITIES
rich existing regional network of producers+distributors: http://regionaldb.hollymeadcapital.com/
MIDLAND DEVELOPMENT CORPORATION
{non-profit}
GOOD RELATIONSHIPS WITH SURROUNDING
BOROUGHS +
EXISTING NETWORK OF REGIONAL DISTRIBUTORS
GRANTS+LOANS: - Community Food Projects Competitive Grants Program - Community Services Block Grant (CSBG) - Neighborhood Assistance Program - Small Business Development Centers - Rural Business Enterprise Grants (RBEG) - Business and Industry (B&I) Guaranteed Loan Program
OWNERSHIP: Partnership of Midland Development Corp + Local Private Developer
1
2REGIONAL POSSIBLE DISTRIBUTORS:-Harvest Co-op Beaver Falls -Penn’s Corner Farm Alliance-Republic Food Enterprise Center -Clarion River Organics
MIDLAND
MIDLAND MIDDLE/ELEMENTARY SCHOOL’S KITCHEN SERVES BOTH
THE SCHOOL + LINCOLN SCHOOL OF
PERFORMING ARTS
3 The Market will supply them with products and fresh produce. This might be a chance of possible revitalization of the kid’s menu.
LINCOLN CENTER OF
PERFORMING ARTS
DINING AREA
MIDLAND ELEMENTARY/MIDDLE SCHOOL - LUNCH MENU
MEDIA DEPARTMENT IN LINCOLN PARK
PERFORMING ARTS SCHOOL
5
As Midland has a significant number of students involved in the arts [540 students in 2012] the event space attached to the Community Market, could accommodate smaller events organized by the students.
STUDENTS OF LINCOLN SCHOOL: ART EVENTS
4The Media Department of Lincoln Park School is currently promotingthe Center’s events through posters.Along with that it could take over the Market’s promotion in Midland+the surrounding Boroughs.
PEOPLE COME FROM SURROUNDING AREAS
TO ATTEND LINCOLN CENTER EVENTS
BUTTHEY DO NOT HAVE ANYTHING TO DO
BEFORE + AFTER THE PERFORMANCES
7
DAYTIME POPULATION: LINCOLN PERFORMING
ARTS SCHOOL + PA CYBER
6From the 345 employees of PA Cyber, 298 live out of Midland. A large percent-age of the 540 students of Lincoln School of Performing Arts live out of Midland. The cafe can serve as a place for lunch + an economical boost for the Main Street.
Lincoln Center tried to have an open cafe in the summer of 2011, but they are not going to repeat it this year. The Market along with the cafe can act as a destination for attendees before or after the events + support the activity on the Main Street.
SUMMER 2011
MIDLAND’S NEW MARKETPLACE
THE OHIO RIVER TRAIL PROJECT SETS
A BIKE TRAIL ON THE RAILROAD AVENUE
THE MARKET BETWEEN MIDLAND AVE + RAILROAD AVE BECOMES A DESTINATION FOR THE
BICYCLISTS
8
MIDLAND HAS ACTIVE COMMUNITY GROUPS ORGANIZING SEVERAL
EVENTS; A LOT OF THEM ARE FOOD RELATED
9 MO
NT
UE
WED
TH
UF
RI
SA
TS
UN
FOUR MILE CHURCH FOOD BANKST. BLAISE CHURCH: TABLE OF PLENTY
AMERICAN LEGION: SPAGHETTI DINNERSVWF: SUNDAY BREAKFAST BUFFET
monthly calendar of events
The individual groups can collaborate with the market in order to get the necessary supplies for their events. Special offers and prices could be applied for the community groups in order to maintain a reciprocal collaboration.
BIKE TRAIL + MIDLAND COMMUNITY MARKETPLACE
KNIGHTS OF COLUMBUS: BREAKFAST
MIDLAND HAS A STRONG DEDICATED COMMUNITY
10There is the opportunity to involve the community actively in both the construction and the operation of the Market, and that will ensure the success of this Model.
A. CONSTRUCTION DAYS
B. ARTISAN DAYS
C. COOKING DAYS
FACADE PROGRAM +
WEST END RENAISSANCE COMMITTEE
11A key point to the revitalization of the Main Street through the creation of Market is the beautification of the sidewalks. Connect-ing Lincoln Park Center with the Market, through a walkable route will activate the public space. before
WHAT ARE THE THREATS?ALTERNATIVE PATHS?
IF THE MARKET DOES NOT HAVE AN IMPACT ON THE COMMUNITY
IF THE MARKET IS NOT ECONOMICALLY FEASIBLE:
ALTERNATIVE
The involvement of the community from the beginning is crucial. This can be done through surveys, charettes and marketing.
WHAT1
2Create a seasonal market for farmers and distributors from surrounding boroughs in Lincoln Park, along with related events.
CONCLUSIONSThis model is centered on economic development. However, in order for it to be sustainable it has to be socially relevant and community driven.
Top Related