1
Wordpress & SEO
Tutorial
Thursday, September 15
2
Basic Set Up
Loading Your Post to Wordpress
3
1. Add Media- this is what you click to add your images into your post.2. Status- this is the drop down that you will choose either “draft” or “pending review”. If you are
still working on a post, save it as a draft. If your post is complete and you are ready for Jemima to finalize, save it as pending review. Don’t click publish!
3. Categories- this is where you will select 1-5 categories that fit your post. Make sure to un-click Uncategorized!
1
2
3
Tags & Featured Image
4
1. Tags- this is where you will choose 2-3 tags for your post. A tag is one word or a phrase that describes your post. When you start typing, you will see tags that have been used previously that will pop up.
2. Featured Image- This is where you will set the featured image of your post. This is the image that will be pulled for the homepage of BVTMB as well as the image that will be pulled when sharing via social media, so select one that best describes your post. If you have created a “fancier” image in Picmonkey or Canva, this is one place you would use it.
1
2
5
SEO
SEO in Wordpress
6
What makes great SEO?
Remarkable content:
Strive to be authoritative, hyper-targeted and even controversial. 7
8
The Basics of SEO
What is On-Page Optimization
Context is in and Keyword Stuffing is out.
SEO for blogging is simple and can make a huge impact!
Here is what we will cover:
• Blog Title
• Page URL
• Headings
• Images with Alt Tags
• Inbound Links
• Outbound Links
• Meta Description
9
Page Title15 – 65 characters in length
Best Practices:
• The title should speak to the body of the
blog
• Keep it short, concise, and to the point
• Creativity is great, but context is the most
important
• Do not exceed 64 characters
10
Page URLClose variants to page title and headline.
• Be careful not to use the same phrase as the title, headline, or meta description
• Edit before saving for pending
11
Headers (H1, H2, H3, etc.)Styling your Blogs in Chronological Order
12
Headings Best PracticesStyling Your Blogs
Best Practices:
• Heading tags should be in Chronological Order: H2, H3, H4, etc.
• Never use H1 (this is the title)
• H2 – only use once and use this first in your post
• H3, H4, H5, use as many as you like
• Do not try to use Headings to style your blog by jumping around
13
ImagesRe-size images in Pic-monkey http://burlingtonvt.citymomsblog.com/bvtmb-team-resource-page/
Do not use
keywords in your
Alt. Text. Image
should be specific
about the picture.
Double check size
to make sure it
imported correct.
14
Inbound Links Linking to other BVTMB Blogs
Best Practices:
• Link as early as possibly in blog post
• Search for topics that are similar to link
• Do not link phrases like “read here” and instead link the content specific to
what you are saying
• 2-3 inbound links is ideal
15
Outbound Links Linking to outside resources
Best Practices:
• 1-2 external links
• Do not link phrases like “read here” and instead
link the content specific to what you are saying
• Link externally to point to data or to source a
statement that is controversial/opposing
• Be sure to “open link in new window”
16
Example of Great Linking
17
Meta Descriptions <150 characters
Best Practices:
• Action Oriented
• Include solution / benefit
• Stay specific to Blog
Topic
18
Like, Share, and Comment!
We encourage you all to like, share and comment on posts as much as
possible! It helps with our reach, which allows all posts to be seen more!
19
Thank
you20
Top Related