1. Representation of women in Bangladeshi TV Advertisement
Course code & Name: WGS304; Gender, Media & Communication
Presented to Ishrat Khan Barsha Assistant Professor Dept. of Women
& Gender Studies University of Dhaka Presented by Mehedi Hasan
Shamim 3rd Year, 5th semester Class roll: 12
2. Contents Introduction What is Advertisement Purposes of
Advertisement Women in TV Advertisement Comparison of womens
representation in TV Advertisement Irrelevant representation of
women in TV Advertisement Recommendations Conclusion
References
3. Introduction Women are shown in advertisement are too often
only housewives dependent on men; sex objects, passive and not
involved in making major decisions. The roles which women portray
in advertisements have been the subject of much public
criticism.
4. What is Advertisement A form of marketing communication
Action of calling something to the attention of the public
especially by paid announcements. A picture, short film, song, etc.
that tries to persuade people to buy a product.
5. Purposes of Advertisements Introducing Products Creates
ground for personal selling Creates image for the product or
services Increasing market Builds goodwill
6. Women in TV Advertisement Women are usually represented in
Bangladeshi TV advertisement as Symbol of Beauty's Mother and Cook
Sex objects Women are inferior to men etc. Sometimes women are also
represented as irrelevantly in TV advertisement.
7. Women are represented as symbol of beauty
8. Women as Mother & Cook in Advertisement
9. Women are sex object in advertisement
10. Women are shown as more interested in sexual intercourse
than man; really its insulting for women
11. Representation of women in same products advertisement from
decade to decade Before 2000 After 2000
12. Irrelevant representation of women in TV advertisement
13. Recommendations for womens representation in TV
Advertisement o To make gender sensitive advertisement o Should not
use women in sexual products advertisement o Make Suitable
advertisement for products o Irrelevant representation of women in
advertisement should be excluded
14. Conclusion Man likes to imitate others. Moreover media has
a great influence on society. So womens representation in
advertisement is a crucial issue for our society. As per as
possible we should represented the women as positively in TV
advertisement. It can be bring a great change in our society.
15. References www.dailymail.co.uk accessed on 08 May, 2015
www.youtube.com accessed on 08 May, 2015 www.wiki.org accessed on
09 May, 2015