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Women and the Web
Unleashing a global opportunity
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Agenda
1. Introduction
2. Summary Insights - Women & the Webreport 2012
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Context and background
• Inte Corporation engaged !a berg " oba !e#e opmentAd#isors to conduct a study on the re ationship bet$eengender and the Internet in de#e oping countries , inconsultation with individuals at UN Women; the State Department’sOfce o !lo"al Women’s Issues, #$perience Insi%hts &a", I'(, Intel&a"s; and World )ulse
• *his stud+ speci%ca y exp ored the barriers andopportunities re ated to on ine access Internet usage andgender in order to 'uanti(y imp ications and identi(yrecommendations (or the pri#ate sector the socia sectorand the de#e opment community
ocused on the -emer%in% middle class’ rather than .o)/2,000 women surve+ed across India, #%+pt, 1e$ico andU%andaOver 0 interviews with %lo"al %ender and I * e$perts#$tensive literature review and %lo"al data anal+sis
• *he resultin% report revealed an ur%ent and untapped opportunit+in reachin% the underserved se%ment o women and %irls in
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!a berg is a strategy and ad#isory %rm dedicated to" oba !e#e opment
Wor d )ank
Ser#ices and sam
p e o(c ients
4 ounded in 2005
4 !rown to 5 %lo"al ofces, with in 6 rica
4 Sta7 drawn rom top8tier mana%ementconsultin% 9rms in the private sector
4 #$pertise in "oth "usiness anddevelopment strate%+, and on8the8%roundimplementation e$perience in rontier andemer%in% mar:ets
4 Identi9cation o investment opportunities "usiness case creation
4 1ar:et easi"ilit+, entr+ %rowth strate%ies
4 Or%aniO?6NN#S.U(
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SIN!6)O(#&6!OS
N#W D#&?I6.U D?6.I
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*he Internet is the %lo"al %atewa+ to ideas, resources andopportunities
and +et not all people have eEuita"le access to the Internet
On avera%e across the developin% world, nearl+ 2CF ewerwomen and %irls are online than men and "o+s, and this %ender
%ap clim"s to a"ove 0F in re%ions li:e su"8Saharan 6 rica
*o begin to bridge the Internetgender gap
the number o( $omen and gir son ine can and shou d be doub ed
in the coming three years
Introduction+ *he Internet "ender "ap
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Internet penetration in the de#e oping $or d isgro$ing rapid y
5 #stimation o 5H F annual Internet penetration %rowth, "ased on 38+ear historical %rowth rom 200 855, 5 2CFannual population %rowth "ased on 9ve8+ear historical %rowth in 5 developin% countries 2 I*U reports that
"etween 200 855, Internet penetration 6!( in developin% economies was 5H F while in developed economies itwas JFSourceK I*U, UN )opulation data"ase
L L5C
5 .
L L5C
2 C.
L L5C
2 5.
L L5C
5 H.
Internet ,sers in !e#e opingCountriesr of Internet users
!e#e oping $or d Internet penetrationgro$th is outpacing the de#e oped $or d
by x
• Improved in rastructure e % ,3!
• )roli eration o accessplat orms includin%"roadenin% spectrum o entr+points e % , smarphones
• Increased a7orda"ilit+ oplat orms and services
• Increased pu"lic sector andN!O support to acilitateawareness, education andaccess e % WOU!N#* inU%anda
!ri#ers o( "ro$th
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*his gap is (orecasted to perpetuate and $iden
5 6ssumes 5H F annual Internet penetration %rowth, "ased on 38+ear historical %rowth rom 200H82055, 5 2CF annualpopulation %rowth "ased on 9ve8+ear historical %rowth in 5 developin% countriesSourceK I*U, UN )opulation data"ase
I n t
e r n e
t U
s e r s
5 C.
5.
C001
L L5C
3 04 1 "ender gap
2004 "ender gap
L L5C
5 .
5 0C.
L L5C
H001G001
L L5CL L5C
5orecasted Internet access (or $omen and men in
de#e oping countriesber of Internet users
I( Internet usage increases at the same rate (or bothmen and $omen
in 3 years the gender gap $i ba oon (rom 200 to 3 0
mi ion
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Causes and e6ects o( the Internet gender gapoccur at the e#e o( the indi#idua hercommunity and her countryCA,S7What (actors in8uence or hinder
Internet access and use among$omen and gir s9
7557C*What are the anticipated
bene%ts as a resu t o( increasedaccess and use9
Indi#idua or:4icro;
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Ana ysis across country data re#ea s regiona#ariations
L L5C
L L5C L L5CL L5C L L5C
L L5C L L5CL L5C L L5C
L L5C L L5C
L L5C L L5CL L5C L L5C
L L5C L L5CL L5C
/o$ ong ha#e you beenusing the Internet (or9
o f respondents
L L5C
L L5C
L L5C
L L5C
*o $hat extent is the Internet(unB9
electing, “Describes very well”
L L5C
L L5C
L L5C
L L5C
/o$ important is access to Internetto your dai y i(e9
% of respondents selecting, “Essential” or “Very Important”
L L5C
L L5C
L L5C
L L5C
*o $hat extent does the Internetgi#e me greater (reedomB9
% of respondents selecting, “Describes very well”
SourceK Intel unded surve+s in U%anda, #%+pt, India and 1e$ico, 6u%ust8Septem"er 2052; #$pert interviews;Dal"er% anal+sis
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*here are regiona #ariances (or non-use o(internet
4y (ami yD(riends$ou d disappro#eB
L L5C
L L5C
L L5CL L5C
L L5C
Why do you not current y use the Internet Emore o(tenF9t non-user respondents, multiple selections okay
Gack easy access toa p at(orm $ith InternetB
L L5C
L L5C
L L5C
L L5CL L5C
L L5C
L L5C
L L5C
I;m not (ami iar orcom(ortab e $iththe techno ogyB
L L5C
L L5CL L5C
L L5C
L L5C L L5C
L L5C
L L5C
C,G*,@7 A)IGI*H I>5@AS*@,C*,@7
SourceK Intel unded surve+s in U%anda, #%+pt, India and 1e$ico, 6u%ust8Septem"er 2052; #$pert interviews;Dal"er% anal+sis
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“Internetempowers themasses andespecially thewomen”
“Because of the
Internet, I feel Iam moreconfident”
If a family buys a computer, it will be forthe son because he may end up with a jobin IT. But if a family has two or threedaughters, they don’t want them onlinebecause of fears they may meet boys.”
“ What is often percei edas technophobia in realityresults primarily fromgender norms andune!ual opportunities ”
“Internet is notappropriate forme. "or me, it isnot needed#thatis my parent’sthin$ing.”
SourceK Intel unded surve+s in U%anda, #%+pt, India and 1e$ico, 6u%ust8Septem"er 2052; #$pert interviews
/o$e#er consistent themes emerge
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Across a demographic and geographic di#isionsthe bene%cia impact o( the Internet is c ear. . .
Internet access empo$ers $omen
boosts income and raises incomepotentia
sa+
the Internet pro#idesmore
(reedom
J0 9ndthe Internet
iberatingB
CF use theInternet to
search (or andapp y (or a Kob
0 use theInternet to impro#e
their
education
30 use theInternet to earn
additionaincome
SourceK Intel unded surve+s in U%anda, #%+pt, India and 1e$ico, 6u%ust8Septem"er 2052; #$pert interviews;Dal"er% anal+sis
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. . . and interesting y accessing the Internet #iamu tip e p at(orms is key to un eashing thesebene%ts
500FJCFC0F2CF
?ave earnedadditional income
Improved educationLstudies
reater emplo+ment opportunities
"+ e$pandin% networ:s
?ave used to searchLappl+ or a =o"
DLD1 more bene%ts
DLD1 more bene%ts
DLD1 more bene%ts
DLD1 more bene%ts
1o"ile or Non8mo"ile plat orm onl+ use1ulti8plat orm users
Which describe bene%ts Internet access has
brought to you9% of respondents
4u ti-p at(orm respondents $ere a so M30 more ike yto cite the
Internet as essentia B to their dai y i#es than otherusersSourceK Intel unded surve+s in U%anda, #%+pt, India and 1e$ico, 6u%ust8Septem"er 2052; #$pert interviews;
Dal"er% anal+sis
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*here is a need to create 1 04 additiona $omeninternet users
L L5C
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1.2 ) Women and gir s on the internet $ithin threeyears
#stimation o 5H F annual Internet penetration %rowth, "ased on 38+ear historical %rowth rom200 855, 5 2CF annual population %rowth "ased on 9ve8+ear historical %rowth in 5developin% countries 2 I*U reports that "etween 200 855, Internet penetration 6!( indevelopin% economies was 5H F while in developed economies it was JF2 *he %ender %ap represents 2001 women and %irls toda+, "ut %iven continued %rowth o
Internet access it willrepresent M3C01 women and %irls in three +ears *he 5C01 women are 0F o the 3C01
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*he %nancia and economic case that emerges ise'ua y compe ing
1.2bi ion
0-J0 bi ion,S! untappedmarketopportunity (ordata and
de#ices
13-1 bi ion,S! inadditiona "!?across 1countries
N00mi ion
SourceK Intel unded surve+s in U%anda, #%+pt, India and 1e$ico, 6u%ust8Septem"er 2052; #$pert interviews;Dal"er% anal+sis
Unleashes…
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1F)ui dcoa itions(or actionandad#ocacy
1 1F!eepenandexpandpartnerships $ithmobi eoperators
Incenti#iOeentrepreneursto create$omen-centriccontent
1FIdenti(y(oster andengage$omen
IC*eaders in
1F*rackho$$omenand gir s
accessand use
2 3
In conc usion doub ing the $omen and gir s on ine$ithin three years is an urgent imperati#e (or a
SourceK Dal"er% anal+sis
Initia ?ath$ays (or Action
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Contact In(ormation
or urther in ormation, please contactK
• (enee Wittem+er, Intel (enee Wittem+er intel com• 6ndria *homas, Dal"er%6ndria *homas dal"er% com• 6nne 1a:hulo, Dal"er%6nne 1a:hulo dal"er% com
*han: +ouP
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