Business Management
Wish Upon A Star
Overview
Introduction Internal Team Leaders SWOT Analysis Porters Five Forces Model Acknowledgements Conclusion
Michael Lyons
Mission Statement
To plan, organize and execute a coordinated fundraising project in a virtual business environment with
students from Waubonsie Valley High School and Hinsdale South High School.
Michael Lyons
OrganizationWish Upon A Star
Michael
SamTyle
rDevvon
Jelani
Riley
Zach
KevinAlissaTC
Shirley
Nashla
Syed
AlexaRachelleDevonMitch
Chrissy
Viki
Aaron
Megan
SivaVinc
eParth
ShakeiaJocelynSupport team
acted in a staff function capacity
Megan Coley
Internal Team Leaders
Vince DiJohn
Devon Hudson
Tyler Dixon
Alissa Tulacro
Candy Sales
Promotions– Flyers– Posters
Purchased Candy in bulk – Sam’s Club– Starburst– Skittles– Air Heads
• Distributed Candy to Sales Staff
• Candy sold by management students
• Processed cash receipts and issued new candy daily
• Candy Donated from Nestle’
• Donation lowered per unit cost for purchased candy
• Thereby increasing the profitability of this revenue stream
Vince DiJohn
Look For The Business Management Students Selling AirHeads Today!
All Donations Support Wish Upon A Star
Flyer Example
Vince DiJohn
Candy Sale Financials
Total Revenue from Sales: $1193
CGS – Cost of Goods Sold: $ 244
Profit from Candy Sales: $ 949
Vince DiJohn
Donations – House to house – Work – Churches– Professional businesses
Warrior Gear – Thunderstix - face stickers – School sporting events
T-shirts for class Devon Hudson
Donations
Raffle
Tyler Dixon
Tyler Dixon
Marketing Strategy
Prizes Appealed to both multiple groups– Males, Females, Students and Adults
Aggressive with our pitches for valuable items
Correlated items with current school functions ex. Prom tickets, Parking Pass, Senior Brunch
4 P’s of Marketing
Tyler Dixon
Tyler Dixon
Product (s)
Salon voucher - $110 (10)Body Piercing voucher - $650 Senior Parking Pass - $150 (2)Authentic Autographed Baseball
Jerseys - $350 ea. Set of Prom Tickets - $130 Variety of Food & Grocery Gift Cards -
$200+ Karaoke Rental - $75
Tyler Dixon
Promotions
Facebook Group– Calendar w/ events– Updates and
notifications– Messages and
reminders Posters
– Small and simple (1 month before raffle date)
– Large and attracting (week before)
Tyler Dixon
Price
$1 Raffle Ticket Price Convenient Attractive purchase to prize ratio
Tyler Dixon
Location
Culver’s– Success– A lot of traffic
Well promoted
Cafeteria+ Exposure to nearly all students- Competing for student’s lunch money
Designed to target students and staff during morning rush. (6:45-7:20am)
Jamba Fundraising: Brought pre-made Jamba juice, we will receive 20% of sales.
Pricing is set up identically to pricing in store.
1-2 Future dates - TBA
Jamba Juice
Alissa Tulacro
Dunkin Donuts Supplier– Donuts, Juice and Bagels.– Low Cost Pricing reduced price of four dozen
donuts, to the price of two. Then we sold 75 cents each.
Target Market– Students and Staff members– Morning rush (6:45-7:20am)– Positive turnout, most successful idea.
Breakfast sales
Alissa Tulacro
Targeted girls interested in going to prom, and needing makeup done before hand.
April 15-17th
Mary Kay
• Sales representative sold tickets during all lunch periods, with the raffle sales.
• One ticket is redeemable for one facial on prom. (May 1) The price: $3 per ticket.
Alissa Tulacro
Our team put together individual flyers and posters for each event we were scheduling.
Had dates, times, locations and a brief description on each.
Promotion
Alissa Tulacro
Virtual Leaders
SWOT ANALYSIS
Strengths
Wish Upon a Star Foundation (nonprofit/charity)
Variety of Fundraising Opportunities Not Reliant On Just One Activity
Alexa Perillo
Strengths Continued
Flexible Scheduling Capabilities– Scheduling various team projects– Scheduling manpower requirements
Manpower– Determined to achieve team goals– Creative input from team members
Facebook (as a social networking tool)
Consultants– Community support with consulting services
Alexa Perillo
Strengths in Activities
Culver’s Night 4/22/09– Received 10% of sales from 11a.m.-7p.m.
Candy Donations and Sales Raffle/Donated Prizes
Alexa Perillo
Strengths in Activities Continued
Dunkin Donuts/Jamba Juice sales Doctor’s Offices/Parent’s Work/Other
Small Businesses Warrior Gear
– Stickers/Thunderstix
Alexa Perillo
Weaknesses
Publicity/Communication– Internal
Marquee display Between group members
– External Newspaper coverage Ads too costly
Competition for Fundraising Dollars within School/Community (DECA/German club)
Alexa Perillo
Weaknesses
Hinsdale South High School– Unresponsive in forming stage of project– Lacked communication and commitment to
project
Alexa Perillo
Weaknesses Continued
Time Management– Missed some important PR opportunities late
in the project– Energy decline late in project on candy sales
Competition for Manpower Requirements– Sports/jobs/extracurricular activities putting
strain on student availability
Alexa Perillo
Opportunities
Wish Upon A Star – Charity Organization Unified 09 Prom Fashion Show WVHS Business Partnerships Publicity – Internet – Facebook & WVHS
Webpage ACT/PSAE
Megan Coley
Threats
Competition – – Internal: other organizations within school– External: other restaurants impacting
Culver’s Night Current Economic Environment
– Target Market – Students – Lack of $– Affecting money and donations available
from outside sources
Megan Coley
Threats
Weather Sodexho - Lunch ACT/PSAE
Megan Coley
Porter’s Five Forces
•Competitive Rivalry•Power of Suppliers•Power of Buyers•Threat of Substitutes•Barriers to Entry
Competitive Rivalry
Candy Sales: – Entry to sales is easy– Many substitutes– Little differentiation
between products– Competitors have
similar strategies
Michael Lyons
Competitive Rivalry
Specific Competition:– Economic:
Recession– German
Club/DECA/BPA– Sodexho -
Cafeteria– Vending
MachinesMichael Lyons
Competitive Rivalry
Overcome Competition:– Emphasized Wish Upon A Star– Offered Multiple Ways to
Contribute:Candy SalesCash DonationsPrize Donations
Michael Lyons
Power of Suppliers
Supplier= Huge impact on our profits– Object is to Minimize costs Maximize profit
Low Product Cost Purchasing:– Candy and Juice from Warehouse Clubs– Breakfast Supplies from Dunkin Donuts – Full Service Sales of Jamba Juice
Michael Lyons
Power of Suppliers
Donations from Multiple Sources:– Nestle’ - Candy– Hudson Promotions – Warrior
Spirit Gear (Stickers & Thunderstix)
Michael Lyons
Power of Suppliers
Contributions to the Project– Unified 09’ Revenues
Replaced the Expected Hinsdale South Contribution
– Cash Donations:To Purchase T-shirts Door to DoorDoctors offices
Michael Lyons
Power of Buyers
Exert Influence/Control over an Industry
Not Enough Buying Power Not Applicable for this Project
Michael Lyons
Threat of Substitutes
Zach Dvorak
Other Players
German Club DECA Sales Vending Machines Sodexho -Lunch Room
Zach Dvorak
The Bake Sale
German Club had a bake sale which took place before school in the atrium
Breakfast items were sold at the same prices as ours but in a different location– BPA
Zach Dvorak
Fannie May
DECA club members sold Fannie May chocolate bars to support club activities– Their prices matched our price offering
Zach Dvorak
Vending Machines
Competitive Advantage:– Offers a broad range of choices for students
such as; candy and snack bags– Pricing is slightly cheaper than ours
Zach Dvorak
Sodexho - Cafeteria
Competitive Advantage:– Offers a broad range of choices for students
Deli sandwiches, ice cream, snacks and main course entrees.
– Offers a healthier alternative to candy sales– Opportunity cost to the consumer results in a
choice of eating a lunch or snacks throughout the day.
– Provides morning sales of breakfast products
Zach Dvorak
Barriers to Entry
Zach Dvorak
Getting Started
Minimal Barriers to Entry– Economies of Scale is the only applicable barrier to
entry We were able to reduce our CGS – Cost of Goods Sold
through candy donations Increasing our profitability Making this an attractive option for fundraising
– Access to Distribution Channels School Supports Ease of Entry into Market for all
Competitors– Sponsor and Permission needed– Money to purchase initial products for resale
Zach Dvorak
What We Did
Develop Marketing/Promotion Plan – Choose products appealing to our target
markets– Be flexible and creative to find new potential
markets i.e.; Bags of Mini’s sold to staff in bulk near end of
project
Develop Sales Strategy for Effective Sales– Rotation of candy; offering new type or flavor
every weekZach Dvorak
Fundraising
Promotional Activities Designed to “Reach our Target Markets”– Flyers & Posters for candy sales throughout
WVHS– “Lets Do Lunch” Promo for Culvers– Assisted Unified 09 with manpower to sell
tickets– Warrior Gear – Pending Soccer & Start of
State SeriesZach Dvorak
Acknowledgements
Don West – CEO, Wish Upon a Star– Terrific Work for Disadvantaged – Donation of Prizes for Raffle
Millie Shepich – WVHS Staff and Board Member, Wish Upon a Star– Project Kick off
Steve Penley
Acknowledgements
Indian Prairie School District– Dr. Stephen Daeschner, Superintendent
WVHS – For the Support and Encouragement toward Developing a Humanitarian Spirit Among the Student Body.– Kristine Marchiando, Principal– Dr. Joy Ross, Asst. Principal and Class Mentor– Michele Brown, Asst. Principal– Andrea Hendrickson, Business, FACS and Tech Ed.
Dept. Chair
Steve Penley
Acknowledgements
Business Management Students Spring 09!!– Virtual Leaders & Support Team– Internal Leaders and Team Members
Consulting Services– Mrs. Susan Taylor-Demming– Ms. Janelle Lietz– Mrs. Geri Chaplin
Steve Penley
Acknowledgements
WVHS Community Contributions– Unified 09
Liz Fay, Steph Cassa & Jadon Poindexter– The Unified 09 Concert was a tremendous success!!
– Student Council Tina Michalek & Mary Schobert
– Prom & Sr. Brunch tickets
– Dean’s Office Jack Smilanic –Sr. Parking Pass 2010
Steve Penley
Acknowledgements
Candy Donations– Nick & De Haddad & Nestle’
Warrior Spirit Gear– Jim Hudson, Hudson Promotions
Warrior Stickers, Thunderstix and Wish Upon a Start T-shirts
– Julie Bergstrom – Soccer T-Shirts
Steve Penley
Acknowledgements
Raffle Prize Contributors – Over $2500 – Thanks Julie Coley!!
Don West, Wish Upon a StarGeri Chaplin, Culver’sKevin Harden, Ronin NoodlesIfergan SalonWhole Foods
Dr. Troy Tann, Balanced Life and Wellness Center – Chiropractic ClinicBrookdale MusicMeatheadsWVHS
Steve Penley
Acknowledgements
Cash Donations– Management Students – Special Mention
Vicki DracopoulosSivaranjini VelanthottuRachelle Rayos
– Culver’s – Geri Chaplin– Exelon Corp – Jeans for Charity
Lena Dracopoulos– Jamba Juice
Steve Penley
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