© 2010 Site-Seeker, Inc. www.site-seeker.com
You Are Your Brand: Managing Your (online) Reputation
April 12, 2011
© 2010 Site-Seeker, Inc. www.site-seeker.com
• Founded in 2003
• Corporate Office in New Hartford NY • Satellite offices in Bloomfield CT, Rochester NY, New Jersey
• 20 Employees
• Full Service Internet Marketing Agency • Search Engine Optimization Services • Pay-Per-Click Management Services • Social Media Implementation and Mgmt • Web Design, Development, Applications & Testing • Analytics
Who are we?
© 2010 Site-Seeker, Inc. www.site-seeker.com
Socialnomics by Eric Qualmann [email protected] www.socialnomics.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Before you start . . .
© 2010 Site-Seeker, Inc. www.site-seeker.com
Who What When Why How
© 2010 Site-Seeker, Inc. www.site-seeker.com
It is all about your community . . .
© 2010 Site-Seeker, Inc. www.site-seeker.com
• YouTube
• Slideshare
So many choices . . .
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Top Insights:
1) The 35-54 year old demographic is growing fastest • 276.4% growth rate
2) The 55+ demographic is the second fastest • 194.3% growth rate
3) The 25-34 year old demographic doubles every 6 months
4) There are more females (55.7%) than males (42.2%) on Facebook • 2.2% are of unknown gender.
5) College crowd 18-24 year olds remains largest • at 40.8% • down from 53.8% six months ago.
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Your Facebook page: • Engage
• Interact
• Comment
• Share
• Link
• Be a voice of VALUE
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Your Linkedin Profile
• Create your account
• Build your online profile - Completely
• Summarize your expertise
• Build your community
• Request Recommendations
• Give Recommendations
• Integrate blog
• Upload presentations
• Join and engage in relevant groups
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
• 1 Billion Tweets Per Week
• 456 TPS on June 25, 2009
• 6,939 TPS on New Years Day 2011
• 572,000 NEW accounts created 3/12/2011
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Socialnomics By Eric Qualman
www.socialnomics.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
• Exceeds 2 billion views a day
• 24 hour of video uploaded every minute
• Average person spends 15 minutes a day on YouTube
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Monitor Successes
© 2010 Site-Seeker, Inc. www.site-seeker.com
Monitor Successes
Is this your target audience?
© 2010 Site-Seeker, Inc. www.site-seeker.com
Blogging
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© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Ways to measure?
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© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Google Alerts . . .
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
So what does a consistent online brand look like?
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
This presentation is available at www.slideshare.net/katiehoke
© 2010 Site-Seeker, Inc. www.site-seeker.com
Kathy Hokunson Vice President Sales and Marketing Site-Seeker, Inc. \\ [email protected]
Thank You!
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