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Annotations.Royal CaribbeanDecember 2010 Redesign

October 21, 2010

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Table of ContentsOpen Items 3

General Requirements 4

Search. 5

Overview 6

M1.0 Quick Vacation Search (QVS) Module 7

M1.0 QVS Module - Dropdown Expansions 9

M1.0 QVS module - Additional placements 11

2.0 Advanced Search 12

1.0 Search Results Page 14

1.09 Individual Search Result Listings 16

M2.0 Search Results Widget 18

M2.0 Search Results Widget - Additional States 19

3.0 Cruise Detail Page 20

3.0 Cruise Detail Page - See All Departures 22

Booking Flows. 23

Overview 24

Booking Flow Illustration 25

M2.0 Interactive Progress Bar & M4.0 CTA - Purchase 26

M2.0 Interactive Progress Bar & M4.0 CTA - Courtesy Hold 27

M4.0 CTA - Amend 28

M5.0 Stateroom Progress Bar and M4.0 CTA 29

M3.0 Your Cruise Module 30

19.0 Summary of Charges Overlay 31

4.0 Your Cruise - Single Stateroom 32

4.0 Your Cruise - Multiple Staterooms 33

4.0 Your Cruise - Javascript Disabled 34

4.0 Your Cruise - Additional States 35

16.0 Pricing For All Departure Dates (Overlay) 36

5.0 Select Stateroom Super Category 37

M6.0 Select Stateroom - Category Listings 38

M6.0 Category Listings (Additional States) 39

17.0 Select Stateroom - Upsell 40

6.0 Select Room (Default) - Single Staterooms 41

6.0 Select Room (Default) - Multiple Staterooms 42

6.0 Select Stateroom - Select Room (Change Room) 43

6.0 Multiple Staterooms - Select Room (Change Room) 44

6.0 Select Stateroom - Select Room (Search Results) 45

7.0 Guest Details (Single or Primary Stateroom) 46

7.0 Guest Details (Additional Rooms) 47

7.0 Guest Details (Error States) 48

8.0 Review Reservation 49

9.0 Payment (Single Credit Card) 50

M7.0 Payment Amount Module Variations 51

9.0 Payment (Multiple Credit Cards) - Single Room 52

9.0 Payment (Multiple Credit Cards) - Multiple Rooms 53

9.0 Payment (Error States) 54

10.0 Reservation Confirmation (Multiple) 55

10.0 Reservation Confirmation (Single) 56

18.0 Courtesy Hold 57

10.0 Courtesy Hold Confirmation (Single Room) 58

10.0 Courtesy Hold Confirmation (Multiple Rooms) 59

Email & Sharing 60

Overview 61

11.0 Email Form 62

13.0 Email Output 64

14.0 Facebook Share 65

15.0 Twitter Share 66

Revision History 67

October 21, 2010 | Page 2Royal Caribbean // Annotated Wireframes

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PAGE FEATURE DETAILS OWNER

Open Items

13 Cruise Details RC to create text for tool tips next to dates that have deals associated with them.

RC

15 Ship Features Contextual help content for Crown and Anchor is new and to be written by RC.

RC

40 Deck Map Legend IT to confirm that this is possible to filter legend. If not, full legend will appear in this area on this page

RC

43 Select Stateroom - Price

IT to confirm feasibility for displaying price within Category Results listings.

RC

44 Create Account Royal Caribbean to confirm that account can be created automatically within Booking Flow.

RC

48 Payment IT to confirm whether address fields can be removed from Payment page. Can we validate Credit Card based on Zip Code?

RC

October 21, 2010 | Page 3Royal Caribbean // Annotated Wireframes

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General Requirements

The purpose of this document is to describe the requirements for updating the Search and Booking flows on RoyalCaribbean.com as part of the December 2010 launch.

The following requirements apply to all pages within this document.

FEATURE NO. REQUIREMENT DETAIL NOTES

OVERVIEW

October 21, 2010 | Page 4Royal Caribbean // Annotated Wireframes

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Globalization 0.01 Text can’t be hard-coded in JS due to globalization consideration, it needs to be passed in as an input. For example, the month name in the popup shouldn’t be hard-coded in js.

Foreign Characters

0.02 Special (foreign) characters must be considered within dropdown valies

Multi-Lingual Support

0.03 Designs should account for text expansion upwards of 30% in order to account for foreign translations.

In order to get a sense of how this looks today, go to the upper right, change your country to Spain, Brazil, or any country in Latin America and you will see Spanish and/or Portuguese translations for this section of the website.

Foreign Currency

0.04 Price display must be scalable to show up to 7 digits with 3 digit currency code in order to support international currencies.

Alt Text 0.05 All images within the final designs should allow for alt text.

Dropdown Values

0.06 Values in dropdown menus are filtered based on user’s previous selectons unless user has Javascript disabled.

Optional Fields

0.07 Optional form fields are designated as “(optional)”

Instructional Text

0.08 Instructional copy on form fields is displayed below the field.

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Search.

October 21, 2010 | Page 5Royal Caribbean // Annotated Wireframes

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Overview

SEARCH FLOW UPDATESAs part of the December 2010 release of RoyalCaribbean.com, enhancements will be made to the existing Search functionality to narrow down result sets and the available selection criteria in real-time. This approach ensures that a user will never encounter a zero results scenario when searching for a cruise.

Changes will impact the Quick Vacation Search (QVS) module that currently lives on the Home Page and content pages as well as a new Search Widget on Search results pages.

These changes assume an Ajax implementation. When applicable, an alternate design will be presented for usrs who have disabled Javascript.

October 21, 2010 | Page 6Royal Caribbean // Annotated Wireframes

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FEATURE NO. REQUIREMENT DETAIL NOTES

M1.0 Quick Vacation Search (QVS) Module

NOTES

This page illustrates the revised Quick Vacation module that appears on the Home Page. The existing module is simplified in order to drive users into the search results page.

September 21, 2010 | Page 3 of 18Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Close

Close

Close

Close

FIND A CRUISETour the inland on your cruise. Find a Cruisetour

When can you cruise?

M1.0 - Quick Vacation Search (QVS) ModuleHomepage Placement

‘When do you want to leave?’ Dropdown

Any Month

2010 2011 2012

JAN FEB MAR

APR MAY JUN

JUL AUG SEP

OCT NOV DEC

JAN FEB MAR

APR MAY JUN

JUL AUG SEP

OCT NOV DEC

JAN FEB MAR

APR MAY JUN

JUL AUG SEP

OCT NOV DEC

Find Cruises

View our Cruise Schedule | Advanced Search

Where would you like to go?

Any ship

Leaving from?

When do you want to leave?

Leaving From?

Any Ship

Where do you want to go?

‘Leaving From?’ Dropdown

‘Any Ship?’ Dropdown

‘Where would you like to go?’ Dropdown

North AmericaBaltimore, MDBoston, MACape Liberty Cruise Port, NJFort Lauderdale, FLGalveston, TXHonolulu (Oahu), HILos Angeles, CAMiami, FLNew Orleans, LANew York, NYPort Canaveral, FLSeattle, WASeward, AK Tampa, FLVancouver, British Columbia

South America & CaribbeanColon, PanamaRio De Janeiro, BrazilValparaiso, Chile

UKHarwich, EnglandSouthampton, England

ScandinaviaCopenhagen, DenmarkOslo, NorwayStockholm, Sweden

Spain & PortugalBarcelona, SpainLisbon, PortugalMalanga, SpainPalma De Mallorca, SpainValencia, Spain

Italy & TurkeyCifitavecchia (Rome), ItalyGenoa, ItalyIstanbul, TurkeyVenice, Italy

Asia & the PacificBusan, Republic of Korea (S. Korea)Hong Kong, ChinaPerth (Fremantle), AustraliaShanghai (Baoshan), ChinaSingapore Sydney, AustraliaTianjin, ChinaTokyo (Yokohama), Japan

DubaiDubai, United Arab Emirates

Any DestinationAlaskaAsiaAustralia / New ZealandBahamas

BermudaCanada / New EnglandCaribbeanDubai / EmiratesEurope & the Mediterranean

HawaiiMexicoPacific Northwest Panama CanalSouth America

Repositioning Cruises Transatlantic Cruises

Any Port

Cruise Further

Any ShipBrilliance Of The SeasEnchantment Of The SeasExplorer Of The SeasFreedom Of The SeasGrandeur Of The SeasJewel Of The Seas

Independence Of The SeasLegend Of The SeasLiberty Of The SeasMariner Of The SeasMajesty Of The SeasMonarch Of The SeasNavigator Of The Seas

Oasis Of The SeasSerenade Of The SeasSplendour Of The SeasRadiance Of The SeasRhapsody Of The SeasVision Of The SeasVoyager Of The Seas

Find a Cruisetour

M1.01 Links to Cruisetour Landing page where the QVS module is defaulted to search Cruisetours.

Destination M1.02 Allows user to select one or more destination. Dropdown values are filtered based on selections made within other dropdowns in module unless user has javascript disabled.

Expanded dropdowns illustrated on page 9.

Month of Departure

M1.03 Allows user to select one or more month of departure to filter results. Values in dropdown are updated based on previously selected criteria unless user has javascript disabled.

Departure Port M1.04 Allows user to select one or more destination from a list of destinations grouped by region. Value defaults to show user’s location, based on user’s IP address, first in list. If IP address cannot be determined, default sort order will be defined.

Show Nearby Ports

M1.05 By default, this parameter is set to true and is hidden within the Home Page QVS module.

Ship Name M1.06 Allows user to select one or more ship. Values in list are updated based on current selections unless user has javascript disabled.

Find Cruises M1.07 Displays search results page based on user’s current selection. If no selections are chosen, display search results for departure ports that map to user’s IP address. If IP address cannot be detected and no selections are chosen, display current error message popup instructring the user to make a selection.

If user has Javascript disabled, use existing logic to back out criteria in order to present 1 or more result.

October 21, 2010 | Page 7Royal Caribbean // Annotated Wireframes

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M1.03

M1.07

M1.02

M1.01

M1.05

M1.08 M1.09

M1.04`

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FEATURE NO. REQUIREMENT DETAIL NOTESView Cruise Schedule

M1.08 Icon and text link to Cruise Calendar: http://www.royalcaribbean.com/findacruise/search/cruiseCalendar/home.do

This page is not being redesigned as part of the 12/10 redesign.

Advanced Search

M1.09 Links to Search Results page with Search Widget expanded. User’s current location, determined based on IP address, is defaulted within Departure Port field.

Takes user to the equivalent of http://www.royalcaribbean.com/findacruise/search/buildAdvancedSearch.do which is the stand alone search widget on a page.

Exclusive Rates M1.10 HUGE recommends removing the ability to search based on exclusive rates from QVS module to simplify entry point into search results. This parameter is exposed within the Search Widget on the Search Results page.

Learn More - Guarantee

M1.11 HUGE recommends removing the Learn more pop-up from Best Priced Guarantee.

Search by # Nights

M1.12 HUGE recommends removing the ability to search based on # Nights rom QVS module to simplify entry point into search results. This parameter is exposed within the Search Widget on the Search Results page.

October 21, 2010 | Page 8Royal Caribbean // Annotated Wireframes

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FEATURE NO. REQUIREMENT DETAIL NOTES

M1.0 QVS Module - Dropdown Expansions

September 21, 2010 | Page 3 of 18Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Close

Close

Close

Close

FIND A CRUISETour the inland on your cruise. Find a Cruisetour

When can you cruise?

M1.0 - Quick Vacation Search (QVS) ModuleHomepage Placement

‘When do you want to leave?’ Dropdown

Any Month

2010 2011 2012

JAN FEB MAR

APR MAY JUN

JUL AUG SEP

OCT NOV DEC

JAN FEB MAR

APR MAY JUN

JUL AUG SEP

OCT NOV DEC

JAN FEB MAR

APR MAY JUN

JUL AUG SEP

OCT NOV DEC

Find Cruises

View our Cruise Schedule | Advanced Search

Where would you like to go?

Any ship

Leaving from?

When do you want to leave?

Leaving From?

Any Ship

Where do you want to go?

‘Leaving From?’ Dropdown

‘Any Ship?’ Dropdown

‘Where would you like to go?’ Dropdown

North AmericaBaltimore, MDBoston, MACape Liberty Cruise Port, NJFort Lauderdale, FLGalveston, TXHonolulu (Oahu), HILos Angeles, CAMiami, FLNew Orleans, LANew York, NYPort Canaveral, FLSeattle, WASeward, AK Tampa, FLVancouver, British Columbia

South America & CaribbeanColon, PanamaRio De Janeiro, BrazilValparaiso, Chile

UKHarwich, EnglandSouthampton, England

ScandinaviaCopenhagen, DenmarkOslo, NorwayStockholm, Sweden

Spain & PortugalBarcelona, SpainLisbon, PortugalMalanga, SpainPalma De Mallorca, SpainValencia, Spain

Italy & TurkeyCifitavecchia (Rome), ItalyGenoa, ItalyIstanbul, TurkeyVenice, Italy

Asia & the PacificBusan, Republic of Korea (S. Korea)Hong Kong, ChinaPerth (Fremantle), AustraliaShanghai (Baoshan), ChinaSingapore Sydney, AustraliaTianjin, ChinaTokyo (Yokohama), Japan

DubaiDubai, United Arab Emirates

Any DestinationAlaskaAsiaAustralia / New ZealandBahamas

BermudaCanada / New EnglandCaribbeanDubai / EmiratesEurope & the Mediterranean

HawaiiMexicoPacific Northwest Panama CanalSouth America

Repositioning Cruises Transatlantic Cruises

Any Port

Cruise Further

Any ShipBrilliance Of The SeasEnchantment Of The SeasExplorer Of The SeasFreedom Of The SeasGrandeur Of The SeasJewel Of The Seas

Independence Of The SeasLegend Of The SeasLiberty Of The SeasMariner Of The SeasMajesty Of The SeasMonarch Of The SeasNavigator Of The Seas

Oasis Of The SeasSerenade Of The SeasSplendour Of The SeasRadiance Of The SeasRhapsody Of The SeasVision Of The SeasVoyager Of The Seas

NOTES

This page illustrates the expanded variations of the dropdowns within the QVS module. If user has Javascript disabled, system dropdowns are displayed.

Any Destination M1.04.1 Resets dropdown selection to search all destinations.

Destinations M1.04.2 Displays list of destinations sorted alphabetically. HUGE recommends grouping Repositioning and Transatlantic options separately from other destinations in list.

Close M1.04.3 Closes dropdown list

Any Month M1.03.1 Resets dropdown selection to search all departure dates.

Select Month M1.03.2 Allows user to select one or more month of departure. There are two variations of this module (either two or three calendar years displayed) based on how far out scheduled cruise information is available.

Any Port M1.02.1 Resets dropdown selection to search all departure ports

Departure Ports M1.02.2. Displays list of departure ports. Values are updated based on current result set. Destination dropdown defaults with region corresponding to user’s location (based on IP) is shown first in list. If IP cannot be detected, display list alphabetically by region.

Final region groupings are reflected in Visual Design.

October 21, 2010 | Page 9Royal Caribbean // Annotated Wireframes

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1.04.01

1.02.02

1.03.2

1.04.02

1.04.03

1.04.03

1.03.01

1.02.01

1.04.03

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FEATURE NO. REQUIREMENT DETAIL NOTES

September 21, 2010 | Page 4 of 19Royal Caribbean | Booking and Search Enhancements

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Close

M1.0 - Quick Vacation Search (QVS) Module (Continued)‘Any Ship?’ Dropdown

Any Ship

OasisOasis of the SeasBrilliance of the Seas

SovereignSerenade of the SeasSplendor of the Seas

VoyagerLegend of the SeasLiberty of the SeasEnchantment of the SeasExplorer of the SeasFreedom of the Seas

VisionVision of the SeasVoyager of the SeasRadiance of the SeasRhapsody of the Seas

FreedomGrandeur of the SeasJewel of the SeasIndependence of the Seas

RadianceMariner of the SeasMajesty of the SeasMariner of the SeasMajesty of the Seas

Any Ship

Any Ship M1.06.1 Resets dropdown selection to search all ships available based on user’s selections.

Ship M1.06.2 Displays list of ship names, grouped by class, newest first, and then sorted alphabetically. Values in list are updated based on current selections.

Multi-Select M1.06.3 Once user has made a selection, dropdown displays first selected value followed by “…” to indicated that multiple choices have been made.

Not shown in wireframe. Note that multi-select property will be enabled for non-JS users.

October 21, 2010 | Page 10Royal Caribbean // Annotated Wireframes

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1.06,2

1.04.03

1.06.1

1.06.3

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FEATURE NO. REQUIREMENT DETAIL NOTES

M1.0 QVS module - Additional placements

September 21, 2010 | Page 4 of 18Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

View our Cruise Schedule | Advanced Search

Find Cruises

View our Cruise Schedule | Advanced Search

Find Cruises

View our Cruise Schedule | Advanced Search

Find Cruises

M1.0 - Quick Vacation Search (QVS) Module (continued)Destination Pages

Ship Pages

Other Content Pages

FIND A CRUISE

FIND A CRUISE

FIND A CRUISE

Tour the inland on your cruise. Find a Cruisetour

Tour the inland on your cruise. Find a Cruisetour

Tour the inland on your cruise. Find a Cruisetour

CONTENT

Let us help you plan the perfect cruise

Let us help you plan the perfect cruise

Let us help you plan the perfect cruise

866.562.7625

866.562.7625

866.562.7625

have us call you - or - locate a travel agent

have us call you - or - locate a travel agent

have us call you - or - locate a travel agent

Asia

Where would you like to go?

Where would you like to go?

Any ship

Adventure of the Seas

Any ship

Any ship feature

Any ship feature

Any ship feature

Leaving from?

Leaving from?

Leaving from?

When do you want to leave?

When do you want to leave?

When do you want to leave?

NOTES This page illustrates the QVS module as it appears on content pages throughout the site and default values based on where the module lives.

Search Cruisetours

M1.01 If QVS appears on a content page that has an associated Cruisetours, the module content defaults to search Cruisetours. In this context, Book a Cruisetour link is replaced with Book a Cruise link, which links to Advanced Search page with Cruises selected as Cruise Type.

Destination M1.02 If QVS appears on a content page that has an associated destination, Destination Port dropdown defaults to that location.

Ship Name M1.06 If QVS appears on a content page that has an associated specific ship, Ship dropdown defaults to that location.

Search by Ship Features

M1.14 Ability to search based on one or more specific ship features appears within QVS module when it appears on any page other than the Home Page. This will be table driven and will map feature to ship.

Contact Us (Default)

M1.15 In the default state, booking phone number is displayed along with links to Find Travel Agent (http://www.royalcaribbean.com/customersupport/travelagentLocate.do) and Have Us Call You (https://secure.royalcaribbean.com/gvs.do ) pop up. The phone number shown is conditional based on user’s location (current functionality).

September 21, 2010 | Page 5 of 18Royal Caribbean | Booking and Search Enhancements

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M1.0 - Quick Vacation Search (QVS) Module (continued)Cruisetour Page

FIND A CRUISETOUR

View our Cruise Schedule | Advanced Search

Looking for a standard cruise? Find a Cruise

Find Cruises

Let us help you plan the perfect cruise

866.562.7625

Where would you like to go?

Any ship

Any ship feature

Leaving from?

When do you want to leave?

have us call you - or - locate a travel agent

September 21, 2010 | Page 7 of 18Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

1.0 - Search Results - Contracted Widget State

71 MATCHING CRUISES

Email f | Share TweetGet Special OffersPlan a Cruise > Search Tools > Search Results

More Search Options

CRUISESWhere would you like to go? When can you cruise?

View our full cruise schedule

AlaskaAsiaAustralia / New ZealandBahamasBermudaCanada / New EnglandCaribbeanDubai / Emirates

Europe / MediterraneanHawaiiMexicoPacific Northwest Panama CanalSouth AmericaRepositioningTransatlantic

2011 2012 2013JAN FEB MAR

APR MAY JUN

JUL AUG SEP

OCT NOV DEC

JAN FEB MAR

APR MAY JUN

JUL AUG SEP

OCT NOV DEC

JAN FEB MAR

APR MAY JUN

JUL AUG SEP

OCT NOV DEC

Any number of nights

How many nights?

14-Night Mexican Riviera Cruise

14-Night Mexican Riviera Cruise

14-Night Mexican Riviera Cruise

14-Night Mexican Riviera Cruise

Details & Pricing

Details & Pricing

Details & Pricing

Departs from: Los Angeles, CA

Ship Name: Enchantment of the Sea

2011 Departure Dates: ✪ 15 Jan , 29 Jan, 12 Feb, 26 Feb, 12 Mar, 26 Mar, ✪ 09 Apr, ✪ 23 Apr

Departs from: Los Angeles, CA

Ship Name: Enchantment of the Sea

2011 Departure Dates: ✪ 15 Jan , 29 Jan, 12 Feb, 26 Feb, 12 Mar, 26 Mar, ✪ 09 Apr, ✪ 23 Apr

Departs from: Los Angeles, CA

Ship Name: Enchantment of the Sea

2011 Departure Dates: ✪ 15 Jan , 29 Jan, 12 Feb, 26 Feb, 12 Mar, 26 Mar, ✪ 09 Apr, ✪ 23 Apr

Departs from: Los Angeles, CA

Ship Name: Enchantment of the Sea

2011 Departure Dates: ✪ 15 Jan , 29 Jan, 12 Feb, 26 Feb, 12 Mar, 26 Mar, ✪ 09 Apr, ✪ 23 Apr

Ports of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FL

Ports of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FL

Ports of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FL

Ports of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FL

EXCLUSIVE RATES - 15 JAN

FROM

HOT DEALS - 15 JAN

Standard Rates from $599.00

Book Now

Book Now

Book Now

DEAL

DEAL

Show Rates: USDLOWEST PRICED - INTERIOR STATEROOMS OUTSIDE BALCONY DELUXE / SUITE

71 Cruises

$1,200,000 USD

$1,200,000 USD

$1,200,000 USD

Royal Caribbean International reserves the right to impose a fuel supplement on all guests if the price of West Texas Intermediate fuel exceeds $65.00 per barrel. The fuel supplement for 1st and 2nd guests would be no more than $10 per guest per day, to a maximum of $140 per cruise; and for additional guests would be no more than $5 per person per day, to a maximum of $70 per cruise.

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Let us help you plan the perfect cruise

Please contact your Travel Agent to help you plan your perfect cruise

Dadeland Travel Agency7950 Nw 53rd St

Suite 237Miami, FL 33166

[email protected]

have us call you - or - locate a travel agent

(866) 562-7625

IMAGE

IMAGE

IMAGE

IMAGE

CALL (866) 562-7625 FOR AVAILABILITY

. . .1< Prev Next >32 4 5

Cruises Cruisetours Learn More

. . .1< Prev Next >32 4 5Compare Cruises Sort By: Deals First

Footer

10 Results / Page

Where would you like to go?

AlaskaAsiaAustralia / New ZealandBahamasBermuda Canada / New EnglandCaribbeanDubai / Emirates

Europe / Mediterranean HawaiiMexicoPacific Northwest Panama CanalSouth AmericaRepositioningTransatlantic

Clear

PaginationIf there are more than 10 cruise results, pagination controls will be shown. If there are fewer than 10 then suppress pagination.

Clicking a pagination arrow will cause the area to refresh, showing the next (or previous) 10 cruises in the list. The page number would advance (or decrease) as well.

The previous arrow will be disabled when the user is on page 1 while the next arrow will be disabled when the user is on the last page.

On hover over a number box, prev, or next link, the box will highlight. The user's current page does not have a box and the link is disabled.

If the user is clicking next or previous continuously, the current page moves among the numbers until it hits the middle. From that point on, the numbers shift instead and the current page stays in the middle.

If the user clicks on a specific page number, that number becomes the new center unless it is less than 3 pages away from the first or last page.

Multi-Select

PBL Contact

. . .

. . .

. . . Next >

Next >

< Prev

< Prev

3

21

4 6

4

7

5

5

3

. . .1< Prev Next >32 4 5

Current Page Ellipsis if there more pages beyond the last

number displayed

Hover State

. . .

. . .

. . . Next >

Next >

< Prev

< Prev

2

21

3 5

4

6

5

4

3

Current page stays in the middle while

numbers around change

October 21, 2010 | Page 11Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

M1.03M1.02

M1.01

M1.06

M1.04

M1.15

M1.01

M1.16

M1.14

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FEATURE NO. REQUIREMENT DETAIL NOTES

2.0 Advanced SearchNOTES This page illustrates the page a user sees when they click Advanced Search link within the QVS module. The ideal user experience is that when a user makes a selection, search results are updated and search parameters are disabled based on result set. An alternate interaction for users who have disabled Javascript is provided on subsequent pages.

Destinations 2.01 Allows user to select one or more destinations. Options are enabled/disabled based on user’s current selections.

Month of Departure

2.02 Displays either two or three calendar years worth of dates based on how far out scheduled cruise information is available. User may select multiple values.

Search by # Nights

2.03 Allows user to search based on # Nights. Valid values are: 1. 2-5 days 2. 6-9 days 3. 10+ days

Exclusive Rates 2.04 Updates search results upon selection to display cruises where selected exclusive rate applies.

Exclusive Pricing will not be available for display at this point in the process

Departure Port 2.05 Displays horizontal dropdown that allows user to select a destination from a list of destinations grouped by region. Value defaults to show user’s location, based on user’s IP address, first in list. If IP address cannot be determined, default sort order will be defined.

Show Nearby Ports

2.06 Field is set to true but not displayed to the user.

Price Range 2.07 Allows user to filter search results to display cruises that have lowest available fares that fall within a specified price range.

Price Range values are the same as today and are managed within the CMS.

Cruise Type 2.08 Allows user to filter search results to view either All Cruises or Cruisetours only. Defaults to Cruises.

Learn More 2.13 Links to Cruisetours landing page

October 21, 2010 | Page 12Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

2.01

2.09

2.02

2.03

2.04

2.07

2.08

2.10

2.11

2.13

2.10

2.05

2.01

2.14a

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FEATURE NO. REQUIREMENT DETAIL NOTES

Ship Name 2.09 Allows user to filter search results to include results for one or more specific ship.

Search by Ship Features

2.10 Refer to details within QVS module on page 10

See Results 2.11 Links to Search Results page for selected criteria. Appears when no user arrives at this page through direct links to Advanced Search and links to Search Results page.

Show More Results

2.12 By default, all search options are shown on the Advanced Search page and the Hide/Show option is hidden.

VD to be updated to remove button

Clear All 2.14 Clear All appears after user makes a selection within the search widget. Button removes all selections. Prior to selections being made, button is hidden and alternate text is displayed. See 2.14a.

Button label is different in this case as the user has not yet started a search.

October 21, 2010 | Page 13Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

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FEATURE NO. REQUIREMENT DETAIL NOTES

1.0 Search Results PageNOTESThe Search Results page is redesigned to accommodate a new new search widget. Search results are implemented via Ajax where filtering options disappear as user makes selection. This functionality is only available if Javascript is enabled. This page takes user to the equivalent of the existing http://www.royalcaribbean.com/findacruise/search/buildAdvancedSearch.do

Share buttons 1.01 Options to share Search Results via Facebook, Twitter, or email. Refer to Email & Sharing section for additional details.

Full Cruise Schedule

1.02 Links to calendar view of cruise schedule: http://www.royalcaribbean.com/findacruise/search/cruiseCalendar/home.do

Search Widget Module

1.03 Allows user to filter search results. Results and available criteria update as user makes selections.

This module is illustrated in further detail on p16

Total Search Results

1.04 Indicate the total number of cruises that match current selections. The number updates after result list is loaded filters search results. While results are loading, this area is replaced with a Progress Indicator

This module is illustrated in further detail on p15

Compare Cruises

1.05 No change from current functionality

Stateroom Pricing

1.06 Allows user to update pricing display to show lowest pricing for a specific stateroom type or lowest available fares.

If user has JS disabled, entire page refreshes when button is clicked.

Sort By 1.07 Allows user to sort search results based on the same sorting criteria that is available on current site. Results update on select. Default sort order shows cruises with deals first, with lowest available fare as a secondary sort.

Currency 1.08 Only displays if there are multiple currencies associated with user’s country. Updates currency display within pricing module. Results update on select.

Design should accommodate up to 7 digits with 3 digit currency code and should account for intl character expansion.

October 21, 2010 | Page 14Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

1.05

1.03

1.09

1.06

1.01

1.02

1.04

1.07

1.08

1.10

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FEATURE NO. REQUIREMENT DETAIL NOTESNumber of Results

2.12 Indicate the total number of cruises that match current selections. The number updates after each criteria selection. Does not appear if user has Javascript disabled.

Search Result Listings

1.09 Lists up to 10 results per page based on selected criteria. Results are updated automatically after each selection within the widget.

Individual elements within this module are described in further detail on Page 15

Contact Us 1.10 Refer to details within QVS module on page 10.

Legal Copy 1.11 HUGE recommends moving legal copy to the bottom of the page, similar to Royal Caribbean competitors.

RC to confirm with Legal team.

Pagination States

1.12 Pagination is update to allows user to jump to a specific page of results.

September 21, 2010 | Page 7 of 18Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

1.0 - Search Results - Contracted Widget State

71 MATCHING CRUISES

Email f | Share TweetGet Special OffersPlan a Cruise > Search Tools > Search Results

More Search Options

CRUISESWhere would you like to go? When can you cruise?

View our full cruise schedule

AlaskaAsiaAustralia / New ZealandBahamasBermudaCanada / New EnglandCaribbeanDubai / Emirates

Europe / MediterraneanHawaiiMexicoPacific Northwest Panama CanalSouth AmericaRepositioningTransatlantic

2011 2012 2013JAN FEB MAR

APR MAY JUN

JUL AUG SEP

OCT NOV DEC

JAN FEB MAR

APR MAY JUN

JUL AUG SEP

OCT NOV DEC

JAN FEB MAR

APR MAY JUN

JUL AUG SEP

OCT NOV DEC

Any number of nights

How many nights?

14-Night Mexican Riviera Cruise

14-Night Mexican Riviera Cruise

14-Night Mexican Riviera Cruise

14-Night Mexican Riviera Cruise

Details & Pricing

Details & Pricing

Details & Pricing

Departs from: Los Angeles, CA

Ship Name: Enchantment of the Sea

2011 Departure Dates: ✪ 15 Jan , 29 Jan, 12 Feb, 26 Feb, 12 Mar, 26 Mar, ✪ 09 Apr, ✪ 23 Apr

Departs from: Los Angeles, CA

Ship Name: Enchantment of the Sea

2011 Departure Dates: ✪ 15 Jan , 29 Jan, 12 Feb, 26 Feb, 12 Mar, 26 Mar, ✪ 09 Apr, ✪ 23 Apr

Departs from: Los Angeles, CA

Ship Name: Enchantment of the Sea

2011 Departure Dates: ✪ 15 Jan , 29 Jan, 12 Feb, 26 Feb, 12 Mar, 26 Mar, ✪ 09 Apr, ✪ 23 Apr

Departs from: Los Angeles, CA

Ship Name: Enchantment of the Sea

2011 Departure Dates: ✪ 15 Jan , 29 Jan, 12 Feb, 26 Feb, 12 Mar, 26 Mar, ✪ 09 Apr, ✪ 23 Apr

Ports of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FL

Ports of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FL

Ports of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FL

Ports of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FL

EXCLUSIVE RATES - 15 JAN

FROM

HOT DEALS - 15 JAN

Standard Rates from $599.00

Book Now

Book Now

Book Now

DEAL

DEAL

Show Rates: USDLOWEST PRICED - INTERIOR STATEROOMS OUTSIDE BALCONY DELUXE / SUITE

71 Cruises

$1,200,000 USD

$1,200,000 USD

$1,200,000 USD

Royal Caribbean International reserves the right to impose a fuel supplement on all guests if the price of West Texas Intermediate fuel exceeds $65.00 per barrel. The fuel supplement for 1st and 2nd guests would be no more than $10 per guest per day, to a maximum of $140 per cruise; and for additional guests would be no more than $5 per person per day, to a maximum of $70 per cruise.

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Let us help you plan the perfect cruise

Please contact your Travel Agent to help you plan your perfect cruise

Dadeland Travel Agency7950 Nw 53rd St

Suite 237Miami, FL 33166

[email protected]

have us call you - or - locate a travel agent

(866) 562-7625

IMAGE

IMAGE

IMAGE

IMAGE

CALL (866) 562-7625 FOR AVAILABILITY

. . .1< Prev Next >32 4 5

Cruises Cruisetours Learn More

. . .1< Prev Next >32 4 5Compare Cruises Sort By: Deals First

Footer

10 Results / Page

Where would you like to go?

AlaskaAsiaAustralia / New ZealandBahamasBermuda Canada / New EnglandCaribbeanDubai / Emirates

Europe / Mediterranean HawaiiMexicoPacific Northwest Panama CanalSouth AmericaRepositioningTransatlantic

Clear

PaginationIf there are more than 10 cruise results, pagination controls will be shown. If there are fewer than 10 then suppress pagination.

Clicking a pagination arrow will cause the area to refresh, showing the next (or previous) 10 cruises in the list. The page number would advance (or decrease) as well.

The previous arrow will be disabled when the user is on page 1 while the next arrow will be disabled when the user is on the last page.

On hover over a number box, prev, or next link, the box will highlight. The user's current page does not have a box and the link is disabled.

If the user is clicking next or previous continuously, the current page moves among the numbers until it hits the middle. From that point on, the numbers shift instead and the current page stays in the middle.

If the user clicks on a specific page number, that number becomes the new center unless it is less than 3 pages away from the first or last page.

Multi-Select

PBL Contact

. . .

. . .

. . . Next >

Next >

< Prev

< Prev

3

21

4 6

4

7

5

5

3

. . .1< Prev Next >32 4 5

Current Page Ellipsis if there more pages beyond the last

number displayed

Hover State

. . .

. . .

. . . Next >

Next >

< Prev

< Prev

2

21

3 5

4

6

5

4

3

Current page stays in the middle while

numbers around change

October 21, 2010 | Page 15Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

1.12

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FEATURE NO. REQUIREMENT DETAIL NOTES

1.09 Individual Search Result Listings

Select for Compare

1.09.1 No change from current functionality

Cruisetour Flag 1.09.2 Appears only if search result is a cruisetour. This is the only difference between the display of Cruise and Cruisetour. Visual designs take precedence over wireframe in instances of variation.

Cruise / Cruisetour Name

1.09.3 Links to Cruise Detail page with Itinerary page selected.

Cruise Photos 1.09.4 Displays image associated with selected cruise and links to Cruise Detail page.

Cruise Details 1.09.5 Dates link to Itinerary tab for selected cruise. If there is a deal or Crown & Anchor Member Cruise associated with a specific date, the date is visually distinguished within list. Tooltip on rollover is added next to dates for which a deal applies. If date has both a Hot Deal and Crown & Anchor Member Cruise show Crown & Anchor Member Cruise rollover text.

RC to create text for tool tips.

Deal 1.09.6 Deal flag appears if Hot Deal or Exclusive Rate applies to search result.

Rates From 1.09.7 Text changes based on the rate type being displayed. Text reads either: 1. [Stateroom Type] Rates From 2. Hot Deals From - [Date of Lowest Available Fare]

Deals & Pricing 1.09.9 Links to Cruise Detail page with date associated with lowest price defaulted. If there is a tie for lowest fare is between exclusive and hot deal, show hot deal.

Crown and Anchor

1.09.10 Appears if there are deals available on this cruise for Crown & Anchor members. Learn more links to existing page in a new window: http://www.royalcaribbean.com/cas/home.do.

Ideal future state is to open contextual content in an overlay on this page.

October 21, 2010 | Page 16Royal Caribbean // Annotated Wireframes

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1.09.1

1.09.2

1.09.3

1.09.4

1.09.6

1.09.5

1.09.7

1.09.10

1.09.12

1.09.13

1.09.13

1.09.12

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FEATURE NO. REQUIREMENT DETAIL NOTES

Book Now 1.09.11 Links to Select Departure Date for page within Booking flow for selected cruise.

More 1.09.12 Appears when there are more than 10 dates for a given cruise in the selected year. Links to itinerary tab of Cruise Detail page.

Date Rollover 1.09.13 Tooltip on rollover is added next to dates for which a deal applies. If date has both a Hot Deal and Crown & Anchor Member Cruise show Crown & Anchor Member Cruise rollover text.

RC to create text for tool tips.

October 21, 2010 | Page 17Royal Caribbean // Annotated Wireframes

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FEATURE NO. REQUIREMENT DETAIL NOTES

M2.0 Search Results WidgetNOTESThis page illustrates the expanded state of the Search Results widget. Search options on this page are the same as on the Advanced Search page.

Filter Options 1.03.1 Filter options within the Search Results Widget are the same as on the Advanced Search Page. By default, the widget is collapsed and only the following filters are exposed: 1. Destination 2. Month of Travel 3. Number of Nights 4. Cruise Type

More Search Options

1.03.2 Expands Search Widget to show more search criteria. Once expanded, button changes to “Show Less Options” which collapses the widget back to default state.

If user has Javascript disabled, button may refresh page.

Selected State 1.13 Selected values have distinct visual treatment within Search Results Widget display. Clicking on a selected criteria unselects it and updates search result.

Clear 1.14 Start Over module appears after user makes a selection within the search widget. Link removes all selections and resets user’s search to all cruises Leaving From the port nearest to the user’s IP address. If IP cannot be detected, results are not updated after Start over until after user makes selection.

Rollover State 1.19 Rollover values have distinct visual treatment within Search Results Widget display.

Unavailable State

1.20 Values for which there are not results have distinct visual treatment within Search Results Widget display.

October 21, 2010 | Page 18Royal Caribbean // Annotated Wireframes

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1.03.01

1.03.2

1.14

1.03.131.03.20

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FEATURE NO. REQUIREMENT DETAIL NOTES

M2.0 Search Results Widget - Additional StatesNOTESThis page illustrates the rollover states and interactions for users who do not have Javascript enabled on the Search Results page.

Progress Indicator

1.15 Replaces Total Search Results while result list is being updated. Module locks to bottom of the browser window as user scrolls.

Show Results 1.16 Button only appears if user does not have Javascript enabled. Initiates search based on parameters selected.

No Results Found

1.17 If user does not have Javascript enabled, there is a possibililty that selected criteria will return 0 results. In this case, the parameters are backed out following existing logic until results are found and messaging is displayed above the search results.

Go 1.18 Go buttons appear if user has javascript disabled to initiate updates to sort and currency display.

October 21, 2010 | Page 19Royal Caribbean // Annotated Wireframes

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1.17

1.16

1.15

1.18

1.18

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FEATURE NO. REQUIREMENT DETAIL NOTES

3.0 Cruise Detail Page NOTESThis page illustrates updates to the Cruise Detail page. Only the Pricing Information tab is impacted by these changes.

Breadcrumb 3.01 No change from existing feature

Get Special Offers

3.02 No change from existing feature

Share buttons 3.03 Options to share Cruise Details via Facebook, Twitter, or email. Refer to Email & Sharing section for additional details.

Save to My Cruises

3.04 No change from existing feature

Deals Call Out 3.05 Appears if there hot deals associated with the current selection.

Cruise Name 3.06 Displays the name of the selected cruise.

Subnavigation 3.07 Allows user to jump to additional sections of the Cruise Detail pages. Navigation items are conditional and correspond to tabs on existing cruise details pages. Cruisetour option only appears if viewing a Cruisetour.

Description 3.08 Displays cruise description.

Crown and Anchor

3.09 Refer to details described on page 15 within Search Results listings.

Book Now 3.10 Links to Select Departure page for selected Cruise with the date that corresponds to the lowest available price selected by default. If no online rates for selected date are available, Book Now button is supressed.

Cruise Photos 3.11 Launches new window with existing Cruise Slideshow. For example, http://www.royalcaribbean.com/multimedia/gallery/destination.do?dest=BERMU&pager.offset=2

See All Departure Dates

3.12 Replaces Super Category Prices with price grid. Refer to next page for illustration

October 21, 2010 | Page 20Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

3.07

3.01

3.11

3.033.02

3.05

3.043.06

3.08

3.093.10

3.12

3.13

3.14

3.15

3.16

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FEATURE NO. REQUIREMENT DETAIL NOTESDeparture Dates

3.13 Allows user to scroll through upcoming departure dates, 5 dates at a time, for selected cruise. Dates are listed in chronological order, with selected date listed first. If there are fewer than 5 available departure dates, left and right scroll buttons are hidden. When user clicks on date within this module, the super category prices below are updated to show lowest prices for selected date.

Refer to next page for illustration

Super Category Prices

3.14 Lists lowest available fare for each of the following stateroom super categories: 1. Interior Room 2. Outside Room 3. Balcony Room 4. Deluxe Suite Book Now button within this context links to the Booking flow with Super Category selection retained. Selected category is expanded by default on Stateroom Selection page. Button is supressed if no rates are availalble online for selected date.

IT to confirm that super category selection can be retained from this page to the Booking Flow.

Contact Us 3.15 Refer to details within QVS module on page 10

Legal Copy 3.16 Static legal text

October 21, 2010 | Page 21Royal Caribbean // Annotated Wireframes

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FEATURE NO. REQUIREMENT DETAIL NOTES

3.0 Cruise Detail Page - See All Departures NOTESThis page illustrates updates to the Cruise Detail page. Only the Pricing Information tab is impacted by these changes.

Hot Deal 3.17 Display if lowest applicable price is flagged as a Hot Deal.

Lowest Price 3.18 Displays lowest applicable price for stateroom in the corresponding supercategory (interior, outside, balcony, suite) based on the criteria user has selected.

Unavailable 3.19 If stateroom is not available for online purchase in the corresponding super category (interior, outside, balcony, suite), display messaging prompting user to call.

Book Now 3.20 Initiates booking flow Departure Details with date defaulted to selected date.

Super Category Image

3.21 Links to existing popup with 360 Tour and Image for selected Super Category.

Member Cruise 3.22 Display if there is a Crown & Anchor Member Cruise for the selected date.

October 21, 2010 | Page 22Royal Caribbean // Annotated Wireframes

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3.173.20

3.18

3.19

3.19

3.21

3.22

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Booking Flows.

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Overview

BOOKING FLOW UPDATESThis section contains illustrates the following enhancements to the booking flow:

• Ability to navigate back to previous steps via an interactive progress bar• Ability to view availability of connecting staterooms• Ability to view interactive deck plans• Ability to present users with an upsell offer within the booking flow• Ability to book or hold up to four staterooms at a time• Ability to pay with up to four credit cards

The order of the existing steps within the booking flow will not be modified as part of the December 2010 launch.

October 21, 2010 | Page 24Royal Caribbean // Annotated Wireframes

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Your Cruise

Upsell Exists?

Stateroom Room Selection

Up Sell (Popup)

User Accepts Upsell?

Guest DetailsCourtesy Hold?

Payment Details(Single Card)

Review Reservation

Confirmation (Courtesy Hold)

Stateroom Category Selection

(Default)

Yes

No

Yes

No,

User selects Super Category

No

User enters room criteria

Close overlay and update

category selection

Close Overlay

3

3

Courtesy Hold

Yes

Yes

No

Yes

Details entered for all rooms?

Yes

1

1

Category Selected for All Rooms

Confirmation(Payment)

No

2

2

Guests entered for all

rooms ?

4

No

4

AssignRoom(s)

3

Payment Details(Multiple Card)

User selects Multiple Credit

Cards

Booking Flow IllustrationThis diagram illustrates how the current booking flow is updated to allow users to book up to four staterooms in the same transaction and to pay using up to four credit cards per stateroom.

October 21, 2010 | Page 25Royal Caribbean // Annotated Wireframes

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M2.0 Interactive Progress Bar & M4.0 CTA - Purchase

NOTESAn interactive progress bar will be added to the booking flow to allow a user to navigate back to any previous step within the Booking flow. Once changes are made, the user must continue sequentially though the rest of the flow. This page illustrates the progress bar and it’s various states, as well as the Call to Action bar that appears at the bottom of each step.

FEATURE NO. REQUIREMENT DETAIL NOTES

September 27, 2010 | Page 4 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Continue Back

Courtesy Hold

Not ready to book? We’ll hold your reservation for 24 hours for FREE!

Next you’ll tell us about who’s traveling

M2.0 - Interactive Progress Bar

1

1

1

5

5

5

3

3

3

4

4

4

2

2

2

Your Cruise

Your Cruise

Your Cruise

Guests

Guests

Guests

Stateroom

Stateroom

Stateroom

Review

Review

Review

1 53 42

Your Cruise GuestsStateroom Review Payment

Payment

1 53 42

Your Cruise GuestsStateroom Review Payment

Payment

Payment

Your Cruise

Guest Information

Stateroom

Review

Payment

Step 1: Cruise

Step 2: Stateroom

Step 3: Guests

Step 4: Review

Step 5: Payment

ContinueNext you’ll select your stateroom

Please select your stateroom of choice from the list above

Continue Back Next you’ll review your cruise

Back Complete your Reservation

Back ContinueNext you’ll enter payment information

Current Step M2.01 The step the user is currently viewing is visually distinguished in the progress bar.

Completed Step M2.02 Any steps the user has already completed are clickable within the progress bar.

Future Step M2.03 Steps the user has not yet completed are not clickable within the progress bar.

Back M4.01 Allows user to go back to previous step within the booking flow. If there are multiple pages within the previous step, user goes back to the last page within the step.

Next Step Description

M4.02 Appears only within Booking flow. Displays textual description of the next step in the booking flow.

Continue M4.03 Allows user to proceed to the next step within the Booking flow. Appears on the following pages when user has completed data for all staterooms in the reservation: 1. Your Cruise 2. Stateroom Selection 3. Guests 4. Review

Complete Reservation

M4.04 Appears on the Payment step of the booking flow. Validates users payment details and creates reservation.

Courtesy Hold M4.05 Appears in booking flow, only if sailing date is more than two weeks away. Validates selection and pushes user to Courtesy Hold flow. Interactive Progress Bar is updated to show next and final step is Courtesy Hold.

RC to confirm timeframe

October 21, 2010 | Page 26Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

M2.01

M2.02

M2.03

M4.01

M4.05

M4.02

M4.03

M4.04

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M2.0 Interactive Progress Bar & M4.0 CTA - Courtesy Hold

NOTESWithin the purchase flow, a user has the option to place a cruise on hold after completing the Stateroom Selection step. In this case, the user is not required to provide payment details. Once a user opts to place a booking on Courtesy Hold, the interactive progress bar is updated to show a revised set of steps where Guest Detail, Review and Payment steps are removed from the interactive progress bar and the user progresses to the existing Courtesy Hold page.

FEATURE NO. REQUIREMENT DETAIL NOTES

September 27, 2010 | Page 20 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

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M2.0 - Interactive Progress Bar - Courtesy Hold

1 32

Your Cruise Courtesy HoldStateroomCourtesy Hold

Step 3: Courtesy Hold

Back Place HoldHold your room for the next 24 hours

Continue Back

Courtesy Hold

Not ready to book? We’ll hold your reservation for 24 hours for FREE!

Next you’ll tell us about who’s traveling

1 53 42

Your Cruise GuestsStateroom Review Payment

1 53 42

Your Cruise GuestsStateroom Review Payment

Your Cruise

Stateroom

Step 1: Cruise

Step 2: Stateroom

ContinueNext you’ll select your stateroom

Please select your stateroom of choice from the list above

Courtesy Hold M2.04 Once user select Courtesy Hold, the steps within the progress bar are updated to reflect the third and final step is Courtesy Hold.

Place Hold M4.06 Appears on the Courtesy Hold page. Confirms Courtesy Hold.

Countdown to Cruise

M4.07 Appears on the Confirmation page for both Confirmation Hold and Payment. Links to: https://secure.royalcaribbean.com/beforeyouboard/getCountdownToCruise.do

September 27, 2010 | Page 33 of 40Royal Caribbean | Booking and Search Enhancements

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Courtesy Hold Confirmation - Multiple Staterooms

Courtesy Hold Confirmation

Footer

Your Cruise

M3.0 - Your Cruise ModuleStateroom 1 - #999999

Stateroom 3 - #999999

Stateroom 2 - #999999

Stateroom 4 - #999999

1

3

2

4

A minimum payment of $1,545,454.54 USD is required by September 20th, 2010 to confirm this reservation. Full payment is due by September 20th, 2010.

A minimum payment of $1,545,454.54 USD is required by September 20th, 2010 to confirm this reservation. Full payment is due by September 20th, 2010.

A minimum payment of $1,545,454.54 USD is required by September 20th, 2010 to confirm this reservation. Full payment is due by September 20th, 2010.

A minimum payment of $1,545,454.54 USD is required by September 20th, 2010 to confirm this reservation. Full payment is due by September 20th, 2010.

To continue with your reservation, visit

Thank you, John! Your reservation will be held for 24 hours.

• View a Printable Summary of your Courtesy Hold

• Create a My Cruises Account

• Learn about the Crown & Anchor Society

Countdown to Cruise

$1,120 USD

$1,120 USD

$1,120 USD

$1,120 USD

STATEROOM

STATEROOM

STATEROOM

STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

DECK

DECK

DECK

DECK

LOCATION

LOCATION

LOCATION

LOCATION

1239

1239

1239

1239

Available (1240)

Available (1240)

Available (1240)

Available (1240)

6

6

6

6

Mid-Ship

Mid-Ship

Mid-Ship

Mid-Ship

NOTE: Sofa bed available.

NOTE: Sofa bed available.

NOTE: Sofa bed available.

NOTE: Sofa bed available.

D1

D1

D1

D1

October 21, 2010 | Page 27Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

M2.04

M4.06

M4.07

Page 28: wireframe annotations uk

M4.0 CTA - Amend

NOTESAfter a cruise has been booked, a user has the opportunity to make changes. The corresponding pages within the booking flow are leveraged within the Amend flow. However, the interactive progress bar is not present in the context of Amend and the Call to Action bar is replaced. This page illustrates the Call to Action bar within the Amend state.

FEATURE NO. REQUIREMENT DETAIL NOTES

September 27, 2010 | Page 36 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Amend Calls to Action

Step 2: Stateroom

Step 3: Guests

Step 5: Payment

Modify Your Stateroom

Modify Guest Information

Make a Payment

Save ChangesCancel

Save ChangesCancel

Submit PaymentCancel

Cancel M4.08 Appears only within Amend flow. Cancels change and reverts user to Countdown to Cruise page.

Save Changes M4.09 Appears only within Amend flow. Saves changes and reverts user to to Countdown to Cruise page.

Submit Payment M4.10 Appears on the Payment pages. Validates users payment details and updates reservation.

October 21, 2010 | Page 28Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

M4.09M4.08

M4.10

Page 29: wireframe annotations uk

M5.0 Stateroom Progress Bar and M4.0 CTA

NOTESWithin the purchase flow, a user has the option to reserve up to four staterooms at time. A sub-progress bar to highlight which stateroom the user is modifying appears on the first three steps of the booking flow when a user is booking more than one stateroom. This page describes the interactions within that bar.

FEATURE NO. REQUIREMENT DETAIL NOTES

September 27, 2010 | Page 23 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Multiple Staterooms Progress BarStateroom 1

Stateroom 2

Stateroom 3

Stateroom 4

2 Adults, 1 ChildYour Stateroom

2 Adults, 1 ChildYour Stateroom

2 Adults, 1 ChildYour Stateroom

2 Adults, 1 ChildYour Stateroom

1 Adult, 1 Child

1 Adult, 1 Child

1 Adult, 1 Child

1 Adult, 1 Child

1 Adult, 3 Children

1 Adult, 3 Children

1 Adult, 3 Children

1 Adult, 3 Children

2 Adults

2 Adults

2 Adults

2 Adults

Stateroom 1

Stateroom 1

Stateroom 1

Stateroom 1

Stateroom 2

Stateroom 2

Stateroom 2

Stateroom 2

Stateroom 3

Stateroom 3

Stateroom 3

Stateroom 3

Stateroom 4

Stateroom 4

Stateroom 4

Stateroom 4

Stateroom 2

Stateroom 3

Stateroom 4

Next [you’ll tell us about your preferences] for Stateroom 2

Next [you’ll tell us about your preferences] for Stateroom 3

Next [you’ll tell us about your preferences] for Stateroom 4

Next [you’ll choose your staterooms]

Back

Back

Back

Back Continue

Stateroom M5.01 Allows user to loop through each of the staterooms within their reservation. Progress Bar can show 2-4 staterooms. Number of guests is displayed below each room.

Back M4.01 Allows user to go back to previous step within the booking flow.

Next Stateroom M4.10 Allows user to advance to the next stateroom within the step they are on in the booking flow. Validation should occur before moving to the next stateroom in the flow.

Continue M4.11 Allows user to proceed to the next step within the Booking flow. Appears on the following pages when user has completed data for all staterooms in the reservation: 1. Your Cruise 2. Stateroom Selection 3. Guests 4. Review

Back M4.12 Back link takes user to the previous step within the booking flow where any previously submitted data is defaulted in the form fields. Once a user goes back, future steps are not clickable and they must proceed through the steps in sequential order.

If possible, previously entered data should be retained as they progress through steps after going Back.

October 21, 2010 | Page 29Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

M4.10M4.09

M5.01

M4.11M4.12

Page 30: wireframe annotations uk

M3.0 Your Cruise ModuleNOTES

The Your Cruise module is present throughout the Booking flow. As the user progresses through the flow and more information is available, the module is updated.

FEATURE NO. REQUIREMENT DETAIL NOTES

September 27, 2010 | Page 5 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Single Stateroom

Multiple Staterooms

Your Cruise

Your Cruise

M3.0 - Your Cruise Module

Step Title

Step Title

Footer

Footer

1

1

5

5

3

3

4

4

2

2

Your Cruise

Your Cruise

Guests

Guests

Stateroom

Stateroom

Review

Review

Payment

Payment

14-Night Mexican Riviera Cruise

14-Night Mexican Riviera Cruise

Edit Cruise

Edit Cruise

Leaving FromLos Angeles, California

Leaving FromLos Angeles, California

Travel DatesFri 30 April - Sat 13 May 2010

Travel DatesFri 30 April - Sat 13 May 2010

ShipRhapsody Of The Seas

ShipRhapsody Of The Seas

Your Party6 Adults, 2 Children

Your Party6 Adults, 2 Children

Stateroom1526 | Oceanview Balcony

Staterooms1. 1526 | Oceanview Balcony2. 1526 | Interior Large3. 1526 | Oceanview Balcony4. 1526 | Interior Large

TOTAL

TOTAL

$1,000,000 USD

$1,000,000 USD

Continue

Continue

View Summary of Charges

View Summary of Charges

September 27, 2010 | Page 35 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Your Cruise

M3.1 - Your Cruise - Amend

Title

Footer

14-Night Mexican Riviera Cruise

Leaving FromLos Angeles, California

Reservation #: 0012469

Travel DatesFri 30 April - Sat 13 May 2010

ShipRhapsody Of The Seas

Your Party6 Adults, 2 Children

TransportationRound-trip air from Baltimore Washin- Baltimore Intl

Pre-Cruise Hotel2 Night - Embassy Suites w/Transfers

Check-in: 16 Dec 2011Check-Out: 18 Dec 2011

Post-Cruise Hotel2 Night - Embassy Suites w/Transfers

Check-in: 16 Dec 2011Check-Out: 18 Dec 2011

Stateroom1. 1526 | Oceanview Balcony2. 1526 | Interior Large3. 1526 | Oceanview Balcony4. 1526 | Interior Large

TOTAL

$1,000,000 USD

Summary of Charges

Cruise Name M3.01 Displays the name of the selected cruise.

Edit Cruise M3.02 Links back to Search Results page for select destination. This button does not appear when in Amend mode or on confirmation pages. Before navigating away, user is prompted via pop-up to confirm that they want to start over as changes may be lost.

Leaving From M3.03 Displays selected departure port.

Travel Dates M3.04 Displays selected start and end date. No change from current functionality.

Your Party M3.05 Displays the number of adults and children selected for the entire reservation. If party details have not been selected, header appears with no value below it. Maximum number in party may not exceed 4.

Staterooms M3.06 Displays up to four selected stateroom numbers. If no stateroom have been selected, header appears with no value below it. Updates each time a stateroom is selected.

Ship M3.07 Display ship associated with selected cruise.

Total M3.08 Displays total charges based on user’s selections. Total is populated after user selects a stateroom and updated as additional staterooms and options (e.g. Gratuities) are selected.

Summary of Charges

M3.09 Links to popup with a breakdown of charges.

Transportation M3.10 If user has added tranportation to their booking their cruise, a summary of their selection is displayed in the Your Cruise module within Amend flow.

No change to existing functionality

Hotels M3.11 If user has added hotel reservation to their booking, a summary of their selection is displayed in the Your Cruise module within Amend flow.

No change to existing functionality

October 21, 2010 | Page 30Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

M3.02

M3.01

M3.04

M3.05

M3.06

M3.05

M3.07

M3.09

M3.08

M3.10

M3.11

M3.03M3.03

M3.04

Page 31: wireframe annotations uk

19.0 Summary of Charges Overlay

NOTESThe existing popup showing Summary of Charges is modified to allow for the display of multiple staterooms and may require a scroll.

FEATURE NO. REQUIREMENT DETAIL NOTESStateroom Grouping

19.01 Grouping appears if there are more than one stateroom in the booking.

Stateroom Total 19.02 Displays total charges for individual stateroom.

Scroll 19.03 Scroll is enabled only if there are more stateroomsthan fit in the overlay window.

October 21, 2010 | Page 31Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

19.02

19.03

19.01

Page 32: wireframe annotations uk

4.0 Your Cruise - Single Stateroom

FEATURE NO. REQUIREMENT DETAIL NOTES

September 27, 2010 | Page 6 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Default State

Overlay - Pricing for all departure dates

Your Cruise

Your Cruise - Single Stateroom

Your Cruise

Your Cruise

Royal Caribbean International reserves the right to impose a fuel supplement on all guests if the price of West Texas Intermediate fuel exceeds $65.00 per barrel. The fuel supplement for 1st and 2nd guests would be no more than $10 per guest per day, to a maximum of $140 per cruise; and for additional guests would be no more than $5 per person per day, to a maximum of $70 per cruise.

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Footer

1 53 42

Your Cruise GuestsStateroom Review Payment

1 53 42

Your Cruise GuestsStateroom Review Payment

Do you need assistance with air travel?

Do you need assistance with air travel?

Would you like to see prices that include airfare?

Would you like to see prices that include airfare?

Do you need assistance with air travel?

Exclusive Savings

Exclusive Savings

You may be eligible if one or more members of your party is:

What airport will you be departing from?

What airport will you be departing from?

You may be eligible if one or more members of your party is:

traveling in

traveling in

Questions? Contact our Guest Air Program Department at 800-533-7803, Option 1

Questions? Contact our Guest Air Program Department at 800-533-7803, Option 1

13 and under

Questions? Contact our Guest Air Program Department at 800-533-7803, Option 1

No, I do not need air travel assistance

I will reserve later using Royal Caribbean’s ChoiceAir package. Learn more

Please show me packaged air travel pricing. Learn moreNo, I do not need air travel assistance

I will reserve later using Royal Caribbean’s ChoiceAir package. Learn more

Please show me packaged air travel pricing. Learn more

No

Yes

No

Yes

No, I do not need air travel assistance

I will reserve later using Royal Caribbean’s ChoiceAir package. Learn more about ChoiceAir

Please show me packaged air travel pricing. Learn more

$

$

Your Cruise

14-Night Mexican Riviera Cruise

Edit Cruise

M3.0 - Your Cruise Module

Leaving FromLos Angeles, California

Travel DatesFriday, April 30 - Saturday, May 13 2010

ShipRhapsody Of The Seas

Your Party2 Guests

When would you like to depart? See pricing for all departure dates

When would you like to depart?

Tell us about your party

Stateroom Options

Tell us about your party

State or Province

Select departure airport

Select departure airport

Select Departure Date

Select Departure Date

See pricing for all departure dates

2 Adults

2 Adults

0 Children

0 Children

1 Stateroom

1 Stateroom

Age 55+

An active or retired member of the U.S. Military or Canadian forces

An active or retired member of U.S. or Canadian Law Enforcement, Fire Dept. or EMT

Exclusive SavingsYou may be eligible if one or more members of your party are:

A valid drivers license or state-issued ID must be presented at the pier to validate eligibility for the applicable Exclusive Rate. If eligibility cannot be validated, you will be charged the standard rate or denied booking.

A valid drivers license or state-issued ID must be presented at the pier to validate eligibility for the applicable Exclusive Rate. If eligibility cannot be validated, you will be charged the standard rate or denied booking.

A valid U.S. or Canadian military ID must be presented at the pier to validate eligibility for the applicable Exclusive Rate. If eligibility cannot be validated, you will be charged the standard rate or denied booking.

A valid U.S. or Canadian local, state or federal law enforcement, fire department, or EMT employment badge or ID must be presented at the pier to validate eligibility for the applicable Exclusive Rate. If eligibility cannot be validated, you will be charged the standard rate or denied booking.

Age 55+

$

California

An active or retired member of the U.S. Military or Canadian forces

An active or retired member of U.S. or Canadian Law Enforcement, Fire Dept. or EMT

New Progressive Messaging

Progressive Messaging

International Version (UK)

Int’l Progressive Messaging

Stateroom needs to be accessible. Learn more

Continue

Continue

Need help booking your cruise?

have us call you - or - locate a travel agent

(866) 562-7625

Next you’ll select your stateroom

Email f | Share TweetGet Special Offers

< Back to Cruises

Fri - 22 Jan 2011

Fri - 22 Jan 2011

Fri - 22 Jan 2011

Fri - 22 Jan 2011

HOT DEAL

HOT DEAL

HOT DEAL

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

$1,000

$1,000

$1,000

$1,000

$1,000,000

$1,000,000

$1,000,000

$1,000,000

$10,000

$10,000

$10,000

$100,000

$100,000

$100,000

CALL (866) 562-7625 FOR AVAILABILITY

THIS IS THE DATE YOU’VE SELECTED

CALL (866) 562-7625 FOR AVAILABILITY

IMAGE IMAGE IMAGE IMAGE

Interior Stateroom Outside Stateroom Balcony Stateroom Deluxe / Suites

Fri - 22 Jan 2011FROM FROM FROM FROM

$1,000 $1,000,000$10,000 $100,000

Fri - 22 Jan 2011FROM FROM FROM FROM

$1,000 $1,000,000$10,000 $100,000

Select Date

Select Date

Select Date

Select Date

Select Date

NOTESThe layout of the existing Select Departure Date page is modified slilghtly, but all existing functionality remains the same. This page is designed to be scalable for singe and multiple stateroom bookings.

See All Departure Dates

4.02 Launches overlay that displays all departure dates for selected cruise. Overlay is illustrated on subsequent pages under 16.0.

Departure Date 4.03 Allows user to select from all available sailings on selected cruise. 1. If user has selected a date within the Cruise Detail page, default with that date. 2. If no date has been selected (e.g. from Search Results) default with no date selected.

HUGE recommendation for post 12/10 launch is to set default to date associate with lowest fare.

Number of People

4.04 Allows user to indicate up to 16 people for booking. Validation rule should be added to ensure that there are no more than 4 people per stateroom and that there is at least one adult per stateroom.

Number of Staterooms

4.05 Allows user to indicate that they would like to book up to 4 staterooms.

Accessible Rooms

4.06 Allows user to indicate per stateroom if the requested room should be accessible. Learn more launches tool tip content for accessible rooms.

Airtravel 4.07 No change from current functionality. Allows user to request airtravel for each stateroom being booked. Module contents varies based on user’s country of origin.

Additional variation is illustrated on page 34

Exclusive Savings

4.08 Allows user to request exclusive rate for each stateroom being booked. Eligibility requirement text is displayed below each field only when user checks the box. If user has selected Exclusive Savings criteria within Search Module, selections are defaulted within this step.

Refer to page 34 for additional detail.

Contact Us 4.09 Module content varies based on user’s country. Refer to page 10 for additional detail.

October 21, 2010 | Page 32Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

4.02

4.03

4.044.05

4.06

4.07

4.08

4.09

Page 33: wireframe annotations uk

4.0 Your Cruise - Multiple Staterooms

FEATURE NO. REQUIREMENT DETAIL NOTES

NOTESThis page illustrates the Your Cruise page when the user elects to book multiple staterooms. Only elements that are unique to the multiple stateroom flow is called out.

Stateroom Progress Bar

M5.0 Appears only if user is reserving more than one rooms at the same time.

Refer to page 28 for additional details.

Guests Per Stateroom

4.10 Allows user to specify up tp four people total for a single stateroom. Validation ensures that each room has at least one adult and the total number of guests per room does not exceed 4. As user proceeds from Stateroom to Stateroom, the maximum number of Adults and Guests is updated to reflect the total number specified within party. For example, if user specifies 3 adults and has indicated 2 adults in Stateroom 1, dropdown will only allow selection of 1 adult for Stateroom 2. If user has JS disabled, validation will present error message if user enters more guests per room than specified for total booking.

Connecting Rooms

4.11 Appears only when user is booking more than one stateroom at a time. Allows user to specify that room selection process should only include rooms with connecting rooms available. Default is unchecked. 1. If connecting room is selected on previous room, hide option as the two rooms will connect. 2. If connecting room is not selected on previous room and there is a next room, show option to connect with next room.

October 21, 2010 | Page 33Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

M5.0

4.11

4.10

Page 34: wireframe annotations uk

4.0 Your Cruise - Javascript Disabled

FEATURE NO. REQUIREMENT DETAIL NOTES

NOTESThis page illustrates the Your Cruise page when the user elects to book multiple staterooms.

Enable JS Message

4.12 If user has disabled Javascript, messaging appears on all pages throughout the booking flow encouraging them to enable it.

GO Button 4.13 If user has disabled Javascript, header for Party Details section is modified and Go button appears within Your Cruise page. When clicked, the page refreshes to reflect the number of staterooms selected under Your Party.

October 21, 2010 | Page 34Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

4.12

4.13

Page 35: wireframe annotations uk

4.0 Your Cruise - Additional States

FEATURE NO. REQUIREMENT DETAIL NOTES

September 27, 2010 | Page 6 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Default State

Overlay - Pricing for all departure dates

Your Cruise

Your Cruise - Single Stateroom

Your Cruise

Your Cruise

Royal Caribbean International reserves the right to impose a fuel supplement on all guests if the price of West Texas Intermediate fuel exceeds $65.00 per barrel. The fuel supplement for 1st and 2nd guests would be no more than $10 per guest per day, to a maximum of $140 per cruise; and for additional guests would be no more than $5 per person per day, to a maximum of $70 per cruise.

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Footer

1 53 42

Your Cruise GuestsStateroom Review Payment

1 53 42

Your Cruise GuestsStateroom Review Payment

Do you need assistance with air travel?

Do you need assistance with air travel?

Would you like to see prices that include airfare?

Would you like to see prices that include airfare?

Do you need assistance with air travel?

Exclusive Savings

Exclusive Savings

You may be eligible if one or more members of your party is:

What airport will you be departing from?

What airport will you be departing from?

You may be eligible if one or more members of your party is:

traveling in

traveling in

Questions? Contact our Guest Air Program Department at 800-533-7803, Option 1

Questions? Contact our Guest Air Program Department at 800-533-7803, Option 1

13 and under

Questions? Contact our Guest Air Program Department at 800-533-7803, Option 1

No, I do not need air travel assistance

I will reserve later using Royal Caribbean’s ChoiceAir package. Learn more

Please show me packaged air travel pricing. Learn moreNo, I do not need air travel assistance

I will reserve later using Royal Caribbean’s ChoiceAir package. Learn more

Please show me packaged air travel pricing. Learn more

No

Yes

No

Yes

No, I do not need air travel assistance

I will reserve later using Royal Caribbean’s ChoiceAir package. Learn more about ChoiceAir

Please show me packaged air travel pricing. Learn more

$

$

Your Cruise

14-Night Mexican Riviera Cruise

Edit Cruise

M3.0 - Your Cruise Module

Leaving FromLos Angeles, California

Travel DatesFriday, April 30 - Saturday, May 13 2010

ShipRhapsody Of The Seas

Your Party2 Guests

When would you like to depart? See pricing for all departure dates

When would you like to depart?

Tell us about your party

Stateroom Options

Tell us about your party

State or Province

Select departure airport

Select departure airport

Select Departure Date

Select Departure Date

See pricing for all departure dates

2 Adults

2 Adults

0 Children

0 Children

1 Stateroom

1 Stateroom

Age 55+

An active or retired member of the U.S. Military or Canadian forces

An active or retired member of U.S. or Canadian Law Enforcement, Fire Dept. or EMT

Exclusive SavingsYou may be eligible if one or more members of your party are:

A valid drivers license or state-issued ID must be presented at the pier to validate eligibility for the applicable Exclusive Rate. If eligibility cannot be validated, you will be charged the standard rate or denied booking.

A valid drivers license or state-issued ID must be presented at the pier to validate eligibility for the applicable Exclusive Rate. If eligibility cannot be validated, you will be charged the standard rate or denied booking.

A valid U.S. or Canadian military ID must be presented at the pier to validate eligibility for the applicable Exclusive Rate. If eligibility cannot be validated, you will be charged the standard rate or denied booking.

A valid U.S. or Canadian local, state or federal law enforcement, fire department, or EMT employment badge or ID must be presented at the pier to validate eligibility for the applicable Exclusive Rate. If eligibility cannot be validated, you will be charged the standard rate or denied booking.

Age 55+

$

California

An active or retired member of the U.S. Military or Canadian forces

An active or retired member of U.S. or Canadian Law Enforcement, Fire Dept. or EMT

New Progressive Messaging

Progressive Messaging

International Version (UK)

Int’l Progressive Messaging

Stateroom needs to be accessible. Learn more

Continue

Continue

Need help booking your cruise?

have us call you - or - locate a travel agent

(866) 562-7625

Next you’ll select your stateroom

Email f | Share TweetGet Special Offers

Email f | Share TweetGet Special Offers

This information is required.

Fri - 22 Jan 2011

Fri - 22 Jan 2011

Fri - 22 Jan 2011

Fri - 22 Jan 2011

HOT DEAL

HOT DEAL

HOT DEAL

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

$1,000

$1,000

$1,000

$1,000

$1,000,000

$1,000,000

$1,000,000

$1,000,000

$10,000

$10,000

$10,000

$100,000

$100,000

$100,000

CALL (866) 562-7625 FOR AVAILABILITY

THIS IS THE DATE YOU’VE SELECTED

CALL (866) 562-7625 FOR AVAILABILITY

IMAGE IMAGE IMAGE IMAGE

Interior Stateroom Outside Stateroom Balcony Stateroom Deluxe / Suites

Fri - 22 Jan 2011FROM FROM FROM FROM

$1,000 $1,000,000$10,000 $100,000

Fri - 22 Jan 2011FROM FROM FROM FROM

$1,000 $1,000,000$10,000 $100,000

Select Date

Select Date

Select Date

Select Date

Select Date

September 27, 2010 | Page 6 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Default State

Overlay - Pricing for all departure dates

Your Cruise

Your Cruise - Single Stateroom

Your Cruise

Your Cruise

Royal Caribbean International reserves the right to impose a fuel supplement on all guests if the price of West Texas Intermediate fuel exceeds $65.00 per barrel. The fuel supplement for 1st and 2nd guests would be no more than $10 per guest per day, to a maximum of $140 per cruise; and for additional guests would be no more than $5 per person per day, to a maximum of $70 per cruise.

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Footer

1 53 42

Your Cruise GuestsStateroom Review Payment

1 53 42

Your Cruise GuestsStateroom Review Payment

Do you need assistance with air travel?

Do you need assistance with air travel?

Would you like to see prices that include airfare?

Would you like to see prices that include airfare?

Do you need assistance with air travel?

Exclusive Savings

Exclusive Savings

You may be eligible if one or more members of your party is:

What airport will you be departing from?

What airport will you be departing from?

You may be eligible if one or more members of your party is:

traveling in

traveling in

Questions? Contact our Guest Air Program Department at 800-533-7803, Option 1

Questions? Contact our Guest Air Program Department at 800-533-7803, Option 1

13 and under

Questions? Contact our Guest Air Program Department at 800-533-7803, Option 1

No, I do not need air travel assistance

I will reserve later using Royal Caribbean’s ChoiceAir package. Learn more

Please show me packaged air travel pricing. Learn moreNo, I do not need air travel assistance

I will reserve later using Royal Caribbean’s ChoiceAir package. Learn more

Please show me packaged air travel pricing. Learn more

No

Yes

No

Yes

No, I do not need air travel assistance

I will reserve later using Royal Caribbean’s ChoiceAir package. Learn more about ChoiceAir

Please show me packaged air travel pricing. Learn more

$

$

Your Cruise

14-Night Mexican Riviera Cruise

Edit Cruise

M3.0 - Your Cruise Module

Leaving FromLos Angeles, California

Travel DatesFriday, April 30 - Saturday, May 13 2010

ShipRhapsody Of The Seas

Your Party2 Guests

When would you like to depart? See pricing for all departure dates

When would you like to depart?

Tell us about your party

Stateroom Options

Tell us about your party

State or Province

Select departure airport

Select departure airport

Select Departure Date

Select Departure Date

See pricing for all departure dates

2 Adults

2 Adults

0 Children

0 Children

1 Stateroom

1 Stateroom

Age 55+

An active or retired member of the U.S. Military or Canadian forces

An active or retired member of U.S. or Canadian Law Enforcement, Fire Dept. or EMT

Exclusive SavingsYou may be eligible if one or more members of your party are:

A valid drivers license or state-issued ID must be presented at the pier to validate eligibility for the applicable Exclusive Rate. If eligibility cannot be validated, you will be charged the standard rate or denied booking.

A valid drivers license or state-issued ID must be presented at the pier to validate eligibility for the applicable Exclusive Rate. If eligibility cannot be validated, you will be charged the standard rate or denied booking.

A valid U.S. or Canadian military ID must be presented at the pier to validate eligibility for the applicable Exclusive Rate. If eligibility cannot be validated, you will be charged the standard rate or denied booking.

A valid U.S. or Canadian local, state or federal law enforcement, fire department, or EMT employment badge or ID must be presented at the pier to validate eligibility for the applicable Exclusive Rate. If eligibility cannot be validated, you will be charged the standard rate or denied booking.

Age 55+

$

California

An active or retired member of the U.S. Military or Canadian forces

An active or retired member of U.S. or Canadian Law Enforcement, Fire Dept. or EMT

New Progressive Messaging

Progressive Messaging

International Version (UK)

Int’l Progressive Messaging

Stateroom needs to be accessible. Learn more

Continue

Continue

Need help booking your cruise?

have us call you - or - locate a travel agent

(866) 562-7625

Next you’ll select your stateroom

Email f | Share TweetGet Special Offers

Email f | Share TweetGet Special Offers

This information is required.

Fri - 22 Jan 2011

Fri - 22 Jan 2011

Fri - 22 Jan 2011

Fri - 22 Jan 2011

HOT DEAL

HOT DEAL

HOT DEAL

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

FROM

$1,000

$1,000

$1,000

$1,000

$1,000,000

$1,000,000

$1,000,000

$1,000,000

$10,000

$10,000

$10,000

$100,000

$100,000

$100,000

CALL (866) 562-7625 FOR AVAILABILITY

THIS IS THE DATE YOU’VE SELECTED

CALL (866) 562-7625 FOR AVAILABILITY

IMAGE IMAGE IMAGE IMAGE

Interior Stateroom Outside Stateroom Balcony Stateroom Deluxe / Suites

Fri - 22 Jan 2011FROM FROM FROM FROM

$1,000 $1,000,000$10,000 $100,000

Fri - 22 Jan 2011FROM FROM FROM FROM

$1,000 $1,000,000$10,000 $100,000

Select Date

Select Date

Select Date

Select Date

Select Date

NOTESThis page illustrates additional states within the Your Cruise page.

Eligibility Requirements

4.14 Eligibility requirement text is displayed below each field only when user checks the box. If user has javascript disabled, text appears on page load.

Air Assistance - Additional Info

4.15 If user selects radio button for Air Travel Pricing, dropdown requesting departure location is exposed. If user has javascript disabled, dropdown appears on page load.

Air Assistance (UK)

4.16 If user’s country is non-US, alternate display of Air Travel question is displayed.

October 21, 2010 | Page 35Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

4.14

4.15

4.16

4.15

Page 36: wireframe annotations uk

16.0 Pricing For All Departure Dates (Overlay)

FEATURE NO. REQUIREMENT DETAIL NOTES

NOTESThis page illustrates the Pricing Overlay that appears when user clicks See Pricing for All Departure Dates link on the Your Cruises page. If a user has Javascript disabled, this page appears in a new window and the entire Select Date column is suppressed.

Pricing 16.01 Price information in this overlay is the same as price information displayed within 3.0 Cruise Detail page.

Refer to page 21 for additional details.

Scroll 16.02 Scroll is enabled only if there are more departure dates than fit in the overlay window. Clicking any button within the overlay closes the overlay before taking user to target page.

Select Date 16.04 Updates current date selection and closes overlay. This button is suppresssed if Javascript is disabled. If code red exists for this date (e.g. all rooms sold out) Select a Date button does not appear.

October 21, 2010 | Page 36Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

16.02

16.01

16.04

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5.0 Select Stateroom Super Category

FEATURE NO. REQUIREMENT DETAIL NOTES

NOTESThis page illustrates the Select Stateroom Super Category page, which allows a user to specify which category room they would like to reserve. This page is designed to be scalable to accomodate single or multiple room bookings.

Share This 5.01 Options to share Selected Itinerary via Facebook, Twitter, or email.

Sends url & thumbnail for ship version of cabin type for the selected category

Multiple Stateroom Progress Bar

M5.0 Only appears when booking multiple rooms in one reservation.

Preference Summary

5.02 Reiterates stateroom options selected on the Your Cruise step within the booking flow.

Change This 5.03 Links back to Your Cruise page for the stateroom being viewed step within the booking flow, where user can update criteria. Previous selections are maintained.

Price Range 5.04 Displays price range for all rooms within this super category.

Super Category Image

5.05 Displays image associated with Super Category and links to existing 360 View and Image pop-up.

360 Tour and Photos

5.06 Launches existing pop-up showing Images and 360 degree for selected Super Category.

Super Category Description

5.07 Displays description associated with super category.

Hide/Show Options

5.08 Exposes room categories within Super Category. When selected, button label changes to Hide Options. Expanding one collapses super category collapses the others. If user has selected a Super Category from Cruise Details page, the category that user selected is expanded by default. If user is booking connecting rooms that are in different super categories, all super categories should be open.

Category Listings

M6.0 Displays details about available categories. Module is described in detail beginning on the next page.

October 21, 2010 | Page 37Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

5.02

5.01

M5.0

5.03

5.04

5.05

5.06

5.07 5.08

M6.0

Page 38: wireframe annotations uk

M6.0 Select Stateroom - Category Listings

FEATURE NO. REQUIREMENT DETAIL NOTES

NOTESThis page illustrates the Stateroom Category listings that appear below the Super Category when a user clicks Show Options button.

Category Name M6.01 Displays stateroom category name with links to launch existing popup with 360 degree tour and images.

Description M6.02 Displays description of stateroom category. Within the description, the following stateroom attributes are called out: 1. Occupancy 2. Deck Plan Codes 3. Decks

Note that HUGE recommends consolidating categories with the same name but different deckplan and price into a single listing.

Deal M6.03 Appears if room category has a hot deal or exclusive rate associated with it.

Exclusive Rates M6.04 Appears if room category has an exclusive rate assoicated with it.

Price per Guest M6.05 Displays breakdown of pricing per guest, grouped by Guest 1-2 and Guest 3-4, if more than two guests per room.

Price Range M6.06 Displays price for all rooms in selected category.

Select Stateroom

M6.07 If there is an upsell available, display upsell popup. Otherwise, advance user to Room Selection page with default room assignment.

Guarantee M6.08 Appears if Guarantee option is available within super category. Module contains text describing the specific guarantee details and a link to a tool tip explaining how Guarantees work.

RC to create tool tip text

Results Outside Preferences

M6.09 Displays number of results in this category that are available for online booking, but do not meet user’s specified criteria for connecting rooms or accessibility. On click, the area expands to show the unavailable room.

Illustration of this module expanded is shown on next page.

Unavailable for Online

M6.10 Displays number of results in this category that are not available for online booking. Sold out options are included within this grouping, but listed last. On click, the area expands to show the unavailable room.

Illustration of this module expanded is shown on next page.

October 21, 2010 | Page 38Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

M6.01

M6.02

M6.03

M6.04

M6.05

M6.06

M6.07

M6.08

M6.09

M6.10

Page 39: wireframe annotations uk

M6.0 Category Listings (Additional States)FEATURE NO. REQUIREMENT DETAIL NOTESSuper Category Sold Out

M6.11 When the entire Super Category is sold out, messaging appears in place of a room description. Message text includes a link to change sailing date, which returns user to Step 1 of the booking flow. Sold out categories are moved to the bottom of the list.

No Rooms Matching Critieria

M6.12 When there are no rooms within the Super Category that meet user’s criteria, messaging appears in place of a room description. Message text includes a link to change sailing date, which returns user to Step 1 of the booking flow.

Not Available Online

M6.13 If room is not available for online booking, pricing information is replaced with a static message that indicates the room category is not available for online booking. Message includes a number to call to make reservation. This number varies based on user’s location.

Category Sold Out

M6.14 If room is sold out, pricing information is replaced with a static message.

Category Doesn’t Match Preference

M6.15 If room is available for online booking, but does not meet user’s specified accessibility and connection criteria, pricing information contains warning message that there are no rooms that match the selected criteria. Critieria selected are displayed dynamically within this message.

October 21, 2010 | Page 39Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

M6.11

M6.13

M6.14

M6.12

M6.15

Page 40: wireframe annotations uk

17.0 Select Stateroom - Upsell

FEATURE NO. REQUIREMENT DETAIL NOTES

NOTESWhen a user selects a Super Category within the Stateroom selection process, a check is added to the existing flow to determine whether an upsell option exists based on the user’s selection. For the December Release, upsells will only be to the next higher room super category (e.g. Interior Room to Outside, Outside to Balcony, Balcony to Suite) and must take exclusive rate qualifications, number of guests, and accessibility needs into account. Upsells are not shown within the Amend flows.

Due to complications with the user experience, HUGE recommends not presenting an upsell to users who have Javascript disabled.

Upgrade Pricing 17.01 Displays difference between current room selection and upgrade option. Differerence should be calculated and displayed as per person per day.

Upgrade Super Category

17.02 Displays upgrade text associated with super category.

There will be a copy variation for each super category.

Upgrade Category Details

17.03 Displays the same super category image and description that is shown on the Stateroom - Super Category Selection page.

Refer to page 36 for additional details.

Upgrade 17.04 If user accepts upsell, continue to Select Room page with Upsell Category Selected defaulted.

Upsell category for December is the lowest available fare within the next Super Category.

No Thanks 17.05 If user declines upsell, continue to Select Room page with previously selected Category defaulted.

Exclusive Rate Message

17.06 Appears only if the upsell room pricing is an exclusive rate.

Exclusive Rate Disclaimer

17.07 Appears only if the upsell room pricing is an exclusive rate.

October 21, 2010 | Page 40Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

17.01

17.02

17.03

17.0417.05

17.06

17.07

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6.0 Select Room (Default) - Single Staterooms

FEATURE NO. REQUIREMENT DETAIL NOTES

NOTESOnce a user selects a Stateroom Super Category, the system automatically selects the best available room based on the user’s criteria. This room selection(s) is presented by default and the user is given an option to change the room.

September 27, 2010 | Page 39 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Guests - Single Stateroom

Your Stateroom - Large Oceanview Stateroom

Your Stateroom - Large Oceanview Stateroom Guarantee

For your convenience we’ve preselected the best available stateroom for your party.

1 53 42

Your Cruise GuestsStateroom Review PaymentStateroom

Royal Caribbean International reserves the right to impose a fuel supplement on all guests if the price of West Texas Intermediate fuel exceeds $65.00 per barrel. The fuel supplement for 1st and 2nd guests would be no more than $10 per guest per day, to a maximum of $140 per cruise; and for additional guests would be no more than $5 per person per day, to a maximum of $70 per cruise.

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you

Continue Back

Your Cruise

M3.0 - Your Cruise Module

Courtesy Hold

Courtesy Hold

Not ready to book? We’ll hold your reservation for 24 hours for FREE!

Not ready to book? We’ll hold your reservation for 24 hours for FREE!

ContinueSuperior Oceanview

Two twin beds (can convert into queen-size), private balcony, sitting area with sofa bed, and a private bathroom. (193 sq. ft., balcony 38 sq. ft.)

Showing: Deck 6

D1

Sofa bed

Sofa bed and third Pullman bed available.

Third Pullman bed available

Third and fourth Pullman beds available

Connecting staterooms

Accessible staterooms

Next you’ll tell us about who’s traveling

Footer

Need help booking your cruise?

have us call you - or - locate a travel agent

(866) 562-7625

$1,120 USD

$1,120 USD

STATEROOM CONNECTING STATEROOMDECK LOCATION

1239 Available (1240)6 Mid-ShipChange your Stateroom

Change your Stateroom

NOTE: Sofa bed and third Pullman bed available.

D1

Guarantee Module

You are guaranteed to receive a balcony stateroom, which could be in any balcony category (excluding suites), anywhere on the ship. Room assignments may be determined at any time after your reservation has been completed and paid in full up to the day of sailing.

Email f | Share TweetGet Special Offers

Your Stateroom 6.01 Displays the selected stateroom category name.

Category Image

6.02 Displays image associated with selected room category

Stateroom Details

6.03 Displays stateroom images and description, similar to current implementation. Stateroom features are broken out from description in a bulleted list: 1. Stateroom Number 2. Accessibility 3. Legend Code 4. Deck 5. Location 6. Conntecting Stateroom with Availbility 7. Notes

Price 6.04 Displays price for selected room IT to confirm that price can be displayed at this step within the flow.

Room Selector 6.05 Expands page, pushing deck plan down, to show 15 best rooms that meet user’s selected criteria.

Deckplan Toggle

6.06 Allows user to update page view to show an alternate deckplan. If user has Javascript disabled, display an OK button next to toggle.

Legend 6.07 Updated to only show key that corresponds to the room category selected.

IT confirmed that this is not possible for December. Full legend will appear in this area.

Deckplan 6.08 Displays deckplan associated with default room selection.

Guarantee Details

6.09 If user has selected a guarantee, stateroom details area is replaced with static text that describes the guarantee.

Select Deckplan 6.19 Updates room list to show rooms in the same cateogry on different deck plan. Go button appears if user has Javascript disabled, display an OK button next to toggle. Lowest price deckplans are shown by default.

Prices vary based on Deckplan

October 21, 2010 | Page 41Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

6.01

6.02

6.03

6.04

6.05

6.06

6.07

6.08

6.09

6.19

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6.0 Select Room (Default) - Multiple Staterooms

FEATURE NO. REQUIREMENT DETAIL NOTES

NOTESThis page illustrates how the Select Room page for multiple stateroom assignments. The main difference between this state of the page and the Singe Stateroom variation is that no stateroom category images are displayed and the Your Stateroom module repeats up to four times.

Room Selection Message

6.10 Copy within this message varies depending on number of rooms being booked.

Room Number 6.11 Up to Four Stateroom Details module are grouped together. For each room, the following data is displayed: 1. Deckplan 2. Accessibility 3. Deck Number 4. Location 5. Connecting Room and Availability 6. Price 7. Notes

October 21, 2010 | Page 42Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

6.10

6.11

Page 43: wireframe annotations uk

6.0 Select Stateroom - Select Room (Change Room)

FEATURE NO. REQUIREMENT DETAIL NOTES

NOTESThis page illustrates how the Select Stateroom page changes after a user clicks Stateroom Selector from the Default state. This page is designed to be scalable to accomodate scenarios where user is booking a single or multiple staterooms.

Change Stateroom Category

6.12 Links back to Select Super Category page for current stateroom within the booking flow.

Search for Stateroom

6.13 Module appears when user clicks Room Selector button. No change to existing feature

Room List 6.14 Show 15 best rooms that meet user’s selected criteria, sorted based on existing sort logic.

Guarantee 6.15 Appears only if Guarantee option is available within selected category. Displays text describing the specific guarantee details and a link to a tool tip explaining how Guarantees work.

Connecting Staterooms

6.16 Displays room number and availability of connecting staterooms. If room does not have a connecting room, display “--”.

Price 6.17 Displays price for selected room IT to confirm that price can be displayed at this step within the flow.

Select 6.18 Selects Room and updates pricing within My Cruise module. If user has indicated that they are a member of the military and qualify for military rate, a pop-up (same as existing) appears asking them to confirm their status before moving to the next step.

October 21, 2010 | Page 43Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

6.12

6.13

6.14

6.15

6.16

6.18

6.17

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6.0 Multiple Staterooms - Select Room (Change Room)

NOTESThis page illustrates the Select Room page for Multiple Staterooms when the user has selected Change Stateroom. The page exapnds to show 15 options below the selected stateroom.

October 21, 2010 | Page 44Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

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6.0 Select Stateroom - Select Room (Search Results)NOTESThis page illustrates how the Select Stateroom page changes when a user opts to search for a specific stateroom. Functionality is not changed from the existing search stateroom functionality.

September 27, 2010 | Page 13 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Guests - Single Stateroom

1 53 42

Your Cruise GuestsStateroom Review PaymentStateroom

Other available staterooms

Search Staterooms

Search Staterooms

Search Staterooms

Superior Oceanview

Two twin beds (can convert into queen-size), private balcony, sitting area with sofa bed, and a private bathroom. (193 sq. ft., balcony 38 sq. ft.)

Showing: Deck 6

D1

Footer

Your Cruise

M3.0 - Your Cruise Module

Enter Stateroom Number

1239

1239

Sofa bed

Sofa bed and third Pullman bed available.

Third Pullman bed available

Third and fourth Pullman beds available

Connecting staterooms

Wheelchair accessible staterooms

or

Balcony Stateroom Guarantee

Your Stateroom - Large Oceanview Stateroom

For your convenience we’ve preselected the best available stateroom for your party.

Stateroom #1239 is not available or not in this category.Please select a stateroom from the list below.

STATEROOM

STATEROOM

STATEROOM

STATEROOM

STATEROOM

STATEROOM

STATEROOM

STATEROOM

STATEROOM

STATEROOM

STATEROOM

STATEROOM

STATEROOM

STATEROOM

STATEROOM

STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

CONNECTING STATEROOM

DECK

DECK

DECK

DECK

DECK

DECK

DECK

DECK

DECK

DECK

DECK

DECK

DECK

DECK

DECK

DECK

LOCATION

LOCATION

LOCATION

LOCATION

LOCATION

LOCATION

LOCATION

LOCATION

LOCATION

LOCATION

LOCATION

LOCATION

LOCATION

LOCATION

LOCATION

LOCATION

1239

1239

1239

1239

1239

1239

1239

1239

1239

1239

1239

1239

1239

1239

1239

1239

Available (1240)

- - -

- - -

- - -

- - -

- - -

- - -

- - -

- - -

- - -

- - -

- - -

- - -

Available (1240)

Not Available (1240)

Not Available (1240)

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

Mid-Ship

Mid-Ship

Mid-Ship

Mid-Ship

Mid-Ship

Mid-Ship

Mid-Ship

Mid-Ship

Mid-Ship

Mid-Ship

Mid-Ship

Mid-Ship

Mid-Ship

Mid-Ship

Mid-Ship

Mid-Ship

Change your Stateroom

NOTE: Sofa bed and third Pullman bed available.

NOTE: Sofa bed available.

NOTE: Obstructed View

NOTE: Obstructed View

D1

D1

D1

D1

D1

D1

D1

D1

D1

D1

D1

D1

D1

D1

D1

D1

Select

Select

Select

Select

Select

Select

Select

Select

Select

Select

Select

Select

Select

Select

Select

Select

Choose a Large Oceanview Stateroom from the list below, or change your stateroom category

You are guaranteed to receive a balcony stateroom, which could be in any balcony category (excluding suites), anywhere on the ship. Room assignments may be determined at any time after your reservation has been completed and paid in full up to the day of sailing.

Why choose a guarantee?

WHAT YOU GET WITH THIS SELECTION

15 Results

Courtesy Hold

Not ready to book? We’ll hold your reservation for 24 hours for FREE!

Continue

Search Result

Search Result (No Results)

Email f | Share TweetGet Special Offers

October 21, 2010 | Page 45Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

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7.0 Guest Details (Single or Primary Stateroom)

NOTESThis page illustrates the page where a user enters Guest Information for each guest travelling within the booking. The page varies slightly depending on whether user is booking a single or multiple staterooms.

FEATURE NO. REQUIREMENT DETAIL NOTES

September 27, 2010 | Page 14 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

1 53 42

Your Cruise GuestsStateroom Review Payment

Guests - Single Stateroom

Guests

Footer

Dining Preferences

Vacation Protection Plan (Optional)

Pre-Paid Gratuities (Optional)

Guest 1 - YOU

Guest 1 - YOU

Guest 2

First Name

First Name

First Name

Last Name

Last Name

Last Name

Title

Title

Title

Birthday

Birthday

Birthday

Citizenship

Citizenship

Citizenship

Crown & Anchor ID

Crown & Anchor ID

Crown & Anchor ID

Phone Number

Phone Number

Phone Number

Email Address

Email Address

Gender

Gender

Gender

- - -

- - -

- - -

Day

Day

Day

United States

United States

United States

Male

Male

Male

Female

Female

Female

Month

Month

Month

Month

Month

Month

Continue Back

Forgot your password?

Remove Guest

Guest Information

My Time Dining

My Family Time Dining - Unavailable

Traditional Dining

6:00 PM 8:00 PM - Unavailable

Eat in the Main Dining Room whenever you’d like. Pre-paid waitstaff gratuities will be added to your total.

Fast service to keep your whole family happy during meals.

I’d like reserved seating each day at:

My dining preference is unavailable

Please email me Royal Caribbean promotions and cruise vacation news

You’ll be able to make changes to your reservation online.

$136.50 - Add pre-paid gratuities for all guests in my reservation Learn more

$118.00 - Add vacation protection for all guests in my reservation Learn more

Add me to a waiting list: Select Waiting List Time

Please note: Gratuities may be shared with other crew members depending on the particular service requirement.

Already have an account? Login now.

Already have an account? Login now.

Your Cruise

M3.0 - Your Cruise Module

Royal Caribbean International reserves the right to impose a fuel supplement on all guests if the price of West Texas Intermediate fuel exceeds $65.00 per barrel. The fuel supplement for 1st and 2nd guests would be no more than $10 per guest per day, to a maximum of $140 per cruise; and for additional guests would be no more than $5 per person per day, to a maximum of $70 per cruise.

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Next you’ll review your cruise

Need help booking your cruise?

have us call you - or - locate a travel agent

(866) 562-7625

Continue

Login

Login using existing account

Error Handling

Error Handling - Improper Formatting

This information is required.

This information is required.

This information is required.

This information is required.

Please enter a valid phone number

This information is required.

Please enter a valid email address

This information is required.

Password

Email Address

Email Address

Retype Password

Password

Create a new account (optional)

Stateroom Progress Bar

M5.0 Only appears if user is booking multiple staterooms.

Already Have an Account

7.01 Only appears on the Guest Details page for the first state room a user is booking if user is not logged in. Link to log in exposes Log In module below Guest Information header. Upon successful Log In, Guest 1 information and saved billing details is populated.

Guest Information

7.02 Details are entered per stateroom and are not changed from current site. If user is logged in, values default based on previously saved information.

Create Account 7.03 Only appears on the Guest Details page for the first state room a user is booking if user is not logged in. Account creation is optional.

Dining Preferences

7.04 Allows guest to specify dining preference following current functionality: 1. My Time Dining 2. My Family Time Dining (if Guests include one ore more child) 3. Traditional Dining Sold out times are displayed but not selectable.

Waitlist 7.05 Appears only if one or more dining preference is sold out. Dropdown list is populated based on users Dining Preference selection and shows sold out options. If user has Javascript disabled, dropdown shows all sold out dining options.

Prepaid Grauities

7.06 If user selects My Time Dining, this box is defaulted to true and not editable.

Vacation Protection Plan

7.07 Protection plan is selected per stateroom and are not changed from current site.

October 21, 2010 | Page 46Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

M5.0

7.01

7.02

7.03

7.04

7.06

7.07

7.05

7.01a

(Optional)

This field wil be used to contact you.

Page 47: wireframe annotations uk

7.0 Guest Details (Additional Rooms)

NOTESThis page illustrates the Guest Details page for Staterooms 2 - Staterooms 4 when a user is booking mutliple staterooms. The only differnece between this page and the Guest Details page for Stateroom 1 is that the My Account module is hidden.

September 27, 2010 | Page 28 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

1 53 42

Your Cruise GuestsStateroom Review Payment

Guests - Multiple Staterooms, Stateroom 2

Guests

2 Adults, 1 ChildYour Stateroom

1 Adult, 1 Child 1 Adult, 3 Children 2 Adults

Stateroom 1 Stateroom 2 Stateroom 3 Stateroom 4 Your Cruise

M3.0 - Your Cruise Module

Footer

Royal Caribbean International reserves the right to impose a fuel supplement on all guests if the price of West Texas Intermediate fuel exceeds $65.00 per barrel. The fuel supplement for 1st and 2nd guests would be no more than $10 per guest per day, to a maximum of $140 per cruise; and for additional guests would be no more than $5 per person per day, to a maximum of $70 per cruise.

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Stateroom 3

Stateroom 3

Next you’ll tell us about the guests in Stateroom 3 Back

Dining Preferences

Vacation Protection Plan (Optional)

Pre-Paid Gratuities (Optional)

Guest 1

Guest 2

First Name

First Name

Last Name

Last Name

Title

Title

Birthday

Birthday

Citizenship

Citizenship

Crown & Anchor ID

Crown & Anchor ID

Phone Number

Phone Number Email Address

Email Address

Gender

Gender

- - -

- - -

Day

Day

United States

United States

Male

Male

Female

Female

Month

Month

Month

Month

Remove Guest

Remove Guest

Guest Information

My Time Dining

My Family Time Dining - Unavailable

Traditional Dining

6:00 PM 8:00 PM - Unavailable

Eat in the Main Dining Room whenever you’d like. Pre-paid waitstaff gratuities will be added to your total.

Fast service to keep your whole family happy during meals.

I’d like reserved seating each day at:

My dining preference is unavailable

$136.50 - Add pre-paid gratuities for all guests in my reservation Learn more

$118.00 - Add vacation protection for all guests in my reservation Learn more

Add me to a waiting list: Select Waiting List Time

Please note: Gratuities may be shared with other crew members depending on the particular service requirement.

October 21, 2010 | Page 47Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

(Optional)

(Optional)

This field wil be used to contact you.

Page 48: wireframe annotations uk

7.0 Guest Details (Error States)

NOTESThis page illustrates the placement and treatment for error messages on the Guest Details page. The existing validation rules on this page are not changed.

September 27, 2010 | Page 14 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

1 53 42

Your Cruise GuestsStateroom Review Payment

Guests - Single Stateroom

Guests

Footer

Dining Preferences

Vacation Protection Plan (Optional)

Pre-Paid Gratuities (Optional)

Guest 1 - YOU

Guest 1 - YOU

Guest 2

First Name

First Name

First Name

Last Name

Last Name

Last Name

Title

Title

Title

Birthday

Birthday

Birthday

Citizenship

Citizenship

Citizenship

Crown & Anchor ID

Crown & Anchor ID

Crown & Anchor ID

Phone Number

Phone Number

Phone Number

Email Address

Email Address

Gender

Gender

Gender

- - -

- - -

- - -

Day

Day

Day

United States

United States

United States

Male

Male

Male

Female

Female

Female

Month

Month

Month

Month

Month

Month

Continue Back

Forgot your password?

Remove Guest

Guest Information

My Time Dining

My Family Time Dining - Unavailable

Traditional Dining

6:00 PM 8:00 PM - Unavailable

Eat in the Main Dining Room whenever you’d like. Pre-paid waitstaff gratuities will be added to your total.

Fast service to keep your whole family happy during meals.

I’d like reserved seating each day at:

My dining preference is unavailable

Please email me Royal Caribbean promotions and cruise vacation news

You’ll be able to make changes to your reservation online.

$136.50 - Add pre-paid gratuities for all guests in my reservation Learn more

$118.00 - Add vacation protection for all guests in my reservation Learn more

Add me to a waiting list: Select Waiting List Time

Please note: Gratuities may be shared with other crew members depending on the particular service requirement.

Already have an account? Login now.

Already have an account? Login now.

Your Cruise

M3.0 - Your Cruise Module

Royal Caribbean International reserves the right to impose a fuel supplement on all guests if the price of West Texas Intermediate fuel exceeds $65.00 per barrel. The fuel supplement for 1st and 2nd guests would be no more than $10 per guest per day, to a maximum of $140 per cruise; and for additional guests would be no more than $5 per person per day, to a maximum of $70 per cruise.

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Next you’ll review your cruise

Need help booking your cruise?

have us call you - or - locate a travel agent

(866) 562-7625

Continue

Login

Login using existing account

Error Handling

Error Handling - Improper Formatting

This information is required.

This information is required.

This information is required.

This information is required.

Please enter a valid phone number

This information is required.

Please enter a valid email address

This information is required.

Password

Email Address

Email Address

Retype Password

Password

Create a new account (optional)

October 21, 2010 | Page 48Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

(Optional)

Page 49: wireframe annotations uk

8.0 Review Reservation

NOTESThis page illustrates the Review Reservation step within the Booking Flow. The primary change to this page is the introduction of multiple staterooms within the Pricing Details area.

FEATURE NO. REQUIREMENT DETAIL NOTES

Stateroom # 8.01 Current page is expanded to list Price Breakdown up to four times. Stateroom Header only appears if there are more than one stateroom in the booking.

Stateroom Total 8.02 Only appears if there are more than one stateroom in the booking. Displays the total changes for each individual stateroom in the booking.

Amount Paid 8.03 Only appears in Amend flow. No change to current functionality.

Outstanding Balance

8.04 Only appears in Amend flow. No change to current functionality.

October 21, 2010 | Page 49Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

8.01 8.02

8.03

8.04

8.01 8.02

8.01 8.02

8.01 8.02

Page 50: wireframe annotations uk

9.0 Payment (Single Credit Card)NOTESThis page illustrates the payment page within the booking flow when a user selects to pay with a single credit card. This page is shown by default.

FEATURE NO. REQUIREMENT DETAIL NOTES

Share This 9.09 Options to share Selected Itinerary via Facebook, Twitter, or email. Refer to Email & Sharing section for additional details.

Pay with Multiple Credit Cards

9.01 Appears only if the balance is not due in full. On click, updates the page to allow for multiple credit card entry. Multiple Credit Card page varies based on number of rooms in booking.

Summary of Charges

9.02 Launches pop-up with summary of charges. Content of this pop-up is the same as on the Review page, where the only change from the current functionality is the addition of a Stateroom # header.

Payment Amount Module

M7.0 Information displayed in this area varies based on number of staterooms being booked, minimum payment due, and credit card number.

Module is described in detail on page 49.

Credit Card Logo

9.03 Logo for each accepted payment type is displayed on page.

Extend Payment 9.04 Appears only when Amex is selected as Credit Card type or if user has Javascript disabled.

Coupon Module

9.05 Allows user to enter coupon code. Required fields are displayed after type is selected and vary based on the coupon type: 1. Option Code: Appears for Onboard Credit, CAS Certificate, and Savings Certificate 2. Service Request Number: Appears for CAS Onboard, Future Cruise Credit, Letter of Credit 3. Loyalty Number: Appears for CAS Certificate How do I Submit a Coupon links to a tooltip.

If user has JS disabled, all fields appear on page load. Validation should check that the correct fields are completed based on coupon type.

Terms & Conditions

9.06 User must check box to accept terms and conditions before completing reservation.

Click Once Message

9.08 Appears only if user has Javascript Disabled

October 21, 2010 | Page 50Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

9.01

9.02M7.0

9.03

9.04

9.06

9.05

9.08

Page 51: wireframe annotations uk

M7.0 Payment Amount Module Variations

NOTESThis page illustrates variations within the Payment Amount module on the payment page. The contents of this module vary based on whether the user is booking single or multiple staterooms as well as wheter the payment is due in full.

FEATURE NO. REQUIREMENT DETAIL NOTES

September 27, 2010 | Page 16 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Payment - Single Credit Card

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Please click the Complete your Reservation button only once to avoid

multiple charges to your credit card

Name as it appears on card

Billing Address 1

Billing Address 2 (Optional)

Credit Card Number

Credit Card Type

Expiration Date

Phone Number Email Address

Back

Billing Information

I have read and agree to the Terms and Conditions

1 53 42

Your Cruise GuestsStateroom Review Payment

American Express

Month Year

IMG IMGIMG IMG

Payment Amount

Payment Amount

Total Balance

Minimum Deposit

Other Amount

Summary of Charges

Summary of Charges

$1,000,000.00 USD

$100,000.00 USD

USD

Payment

Payment

Your Cruise

M3.0 - Your Cruise Module

Pay with multiple credit cardsIMGIMG

Extend my payments with my American Express® Card

Complete your Reservation

Apply a Coupon How do I submit a coupon?

Select Coupon Type Option Code Service Code Service Request Number

Select one

Amount to be charged to this Card: $1,700,000 USD

Full Payment Required

Footer

City or Town State or Province Zip or Postal Code

September 27, 2010 | Page 16 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Payment - Single Credit Card

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Please click the Complete your Reservation button only once to avoid

multiple charges to your credit card

Name as it appears on card

Billing Address 1

Billing Address 2 (Optional)

Credit Card Number

Credit Card Type

Expiration Date

Phone Number Email Address

Back

Billing Information

I have read and agree to the Terms and Conditions

1 53 42

Your Cruise GuestsStateroom Review Payment

American Express

Month Year

IMG IMGIMG IMG

Payment Amount

Payment Amount

Total Balance

Minimum Deposit

Other Amount

Summary of Charges

Summary of Charges

$1,000,000.00 USD

$100,000.00 USD

USD

Payment

Payment

Your Cruise

M3.0 - Your Cruise Module

Pay with multiple credit cardsIMGIMG

Extend my payments with my American Express® Card

Complete your Reservation

Apply a Coupon How do I submit a coupon?

Select Coupon Type Option Code Service Code Service Request Number

Select one

Amount to be charged to this Card: $1,700,000 USD

Full Payment Required

Footer

City or Town State or Province Zip or Postal Code

September 27, 2010 | Page 17 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Payment - Single Stateroom, Multiple Credit Cards

Same billing address as

Amount to be paid on this Card:

1 53 42

Your Cruise GuestsStateroom Review Payment

1 Payment Amount

Total Balance

Minimum Deposit

Other Amount

Summary of Charges

$1,000,000 USD

$100,000 USD

USD

Name as it appears on card

Credit Card Number

Credit Card Type

Expiration Date

BILLING INFORMATION

Select Card Type

Credit Card 1

Month Year

This card must pay at least the minimum deposit of $100,000 USD First Credit Card

SecondCredit Card

2 Payment Amount Summary of Charges

remove

Name as it appears on card

Credit Card Number

Credit Card Type

Expiration Date

BILLING INFORMATION

Select Card Type

Month Year

Billing Address 1

Billing Address 2 (Optional)

Same billing address as Credit Card 1

Billing Address 1

Billing Address 2 (Optional)

City or Town State or Province Zip or Postal Code

Phone Number Email Address

Footer

City or Town State or Province Zip or Postal Code

Phone Number Email Address

Payment

Your Cruise

M3.0 - Your Cruise Module

IMG IMGIMG IMG

Pay with Multiple Credit Cards

I would like to pay using different Credit Cards 2

Pay with a single cardIMGIMG

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Please click the Complete your Reservation button only once to avoid

multiple charges to your credit card

Back

I have read and agree to the Terms and Conditions

Complete your Reservation

Apply a Coupon How do I submit a coupon?

Select Coupon Type Option Code Service Code Service Request Number

Select one

+ Add another coupon

Same Billing Address Checkbox

$500,000 USD

OK

September 27, 2010 | Page 31 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Payment - Multiple Stateroom, Multiple Credit Cards

1 53 42

Your Cruise GuestsStateroom Review Payment

Name as it appears on card

Credit Card Number

Credit Card Type

Expiration Date

BILLING INFORMATION

Select Card Type

Month Year

SecondCredit Card

2 Payment Amount Summary of Charges

remove

Name as it appears on card

Credit Card Number

Credit Card Type

Expiration Date

BILLING INFORMATION

Select Card Type

Month Year

Billing Address 1

Billing Address 2 (Optional)

Same billing address as Credit Card 1

Billing Address 1

Billing Address 2 (Optional)

City or Town State or Province Zip or Postal Code

Phone Number Email Address

Footer

City or Town State or Province Zip or Postal Code

Phone Number Email Address

Payment

Your Cruise

M3.0 - Your Cruise Module

IMG IMGIMG IMG

Pay with Multiple Credit Cards

I would like to pay using different Credit Cards 2

Pay with a single cardIMGIMG

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Please click the Complete your Reservation button only once to avoid

multiple charges to your credit card

Back

I have read and agree to the Terms and Conditions

Complete your Reservation

Minimum deposit $100,000. Total balance $1,000,000

Minimum deposit $100,000. Total balance $1,000,000

Minimum deposit $100,000. Total balance $1,000,000

Minimum deposit $100,000. Total balance $1,000,000

Stateroom 1:

Stateroom 2:

Stateroom 3:

Stateroom 4:

$100,000

$100,000

$100,000

$100,000

Amount to be paid on this Card: $0 USD

Amount to be paid on this Card: $400,000 USD

Apply a Coupon How do I submit a coupon?

Select Coupon Type Option Code Service Code Service Request Number

Select one

+ Add another coupon

Payment Amount Summary of Charges

Minimum deposit $100,000. Total balance $1,000,000

Minimum deposit $100,000. Total balance $1,000,000

Minimum deposit $100,000. Total balance $1,000,000

Minimum deposit $100,000. Total balance $1,000,000

Stateroom 1:

Stateroom 2:

Stateroom 3:

Stateroom 4:

The minimum deposit for each stateroom cannot be split across cards

1First

Credit Card

September 27, 2010 | Page 17 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Payment - Single Stateroom, Multiple Credit Cards

Same billing address as

Amount to be paid on this Card:

1 53 42

Your Cruise GuestsStateroom Review Payment

1 Payment Amount

Total Balance

Minimum Deposit

Other Amount

Summary of Charges

$1,000,000 USD

$100,000 USD

USD

Name as it appears on card

Credit Card Number

Credit Card Type

Expiration Date

BILLING INFORMATION

Select Card Type

Credit Card 1

Month Year

This card must pay at least the minimum deposit of $100,000 USD First Credit Card

SecondCredit Card

2 Payment Amount Summary of Charges

remove

Name as it appears on card

Credit Card Number

Credit Card Type

Expiration Date

BILLING INFORMATION

Select Card Type

Month Year

Billing Address 1

Billing Address 2 (Optional)

Same billing address as Credit Card 1

Billing Address 1

Billing Address 2 (Optional)

City or Town State or Province Zip or Postal Code

Phone Number Email Address

Footer

City or Town State or Province Zip or Postal Code

Phone Number Email Address

Payment

Your Cruise

M3.0 - Your Cruise Module

IMG IMGIMG IMG

Pay with Multiple Credit Cards

I would like to pay using different Credit Cards 2

Pay with a single cardIMGIMG

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Please click the Complete your Reservation button only once to avoid

multiple charges to your credit card

Back

I have read and agree to the Terms and Conditions

Complete your Reservation

Apply a Coupon How do I submit a coupon?

Select Coupon Type Option Code Service Code Service Request Number

Select one

+ Add another coupon

Same Billing Address Checkbox

$500,000 USD

OK

September 27, 2010 | Page 31 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Payment - Multiple Stateroom, Multiple Credit Cards

1 53 42

Your Cruise GuestsStateroom Review Payment

Name as it appears on card

Credit Card Number

Credit Card Type

Expiration Date

BILLING INFORMATION

Select Card Type

Month Year

SecondCredit Card

2 Payment Amount Summary of Charges

remove

Name as it appears on card

Credit Card Number

Credit Card Type

Expiration Date

BILLING INFORMATION

Select Card Type

Month Year

Billing Address 1

Billing Address 2 (Optional)

Same billing address as Credit Card 1

Billing Address 1

Billing Address 2 (Optional)

City or Town State or Province Zip or Postal Code

Phone Number Email Address

Footer

City or Town State or Province Zip or Postal Code

Phone Number Email Address

Payment

Your Cruise

M3.0 - Your Cruise Module

IMG IMGIMG IMG

Pay with Multiple Credit Cards

I would like to pay using different Credit Cards 2

Pay with a single cardIMGIMG

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Please click the Complete your Reservation button only once to avoid

multiple charges to your credit card

Back

I have read and agree to the Terms and Conditions

Complete your Reservation

Minimum deposit $100,000. Total balance $1,000,000

Minimum deposit $100,000. Total balance $1,000,000

Minimum deposit $100,000. Total balance $1,000,000

Minimum deposit $100,000. Total balance $1,000,000

Stateroom 1:

Stateroom 2:

Stateroom 3:

Stateroom 4:

$100,000

$100,000

$100,000

$100,000

Amount to be paid on this Card: $0 USD

Amount to be paid on this Card: $400,000 USD

Apply a Coupon How do I submit a coupon?

Select Coupon Type Option Code Service Code Service Request Number

Select one

+ Add another coupon

Payment Amount Summary of Charges

Minimum deposit $100,000. Total balance $1,000,000

Minimum deposit $100,000. Total balance $1,000,000

Minimum deposit $100,000. Total balance $1,000,000

Minimum deposit $100,000. Total balance $1,000,000

Stateroom 1:

Stateroom 2:

Stateroom 3:

Stateroom 4:

The minimum deposit for each stateroom cannot be split across cards

1First

Credit Card

Total Balance Radio Button

M7.01 Selected by default. Displays the total amount due for this booking. Appears only next to the first credit card being used for payment.

Minimum Deposit Radio Button

M7.02 Displays the minimum required deposit for this booking. Only appears for first credit card being used for payment. Selected by default.

Other Amount Radio Button

M7.03 Allows the user to specify an amount to apply to selected card. Option is only available if payment is not due in full. Amount must be between the minimum and full amount.

Amount to be Paid

M7.04 User must manually specify amount for each credit card to be charged after the first card. Defaults to remaining balance after user specifies amount on first card.

Total Amount on this Card

M7.05 Appears if multiple staterooms are included in reservation an updates when user tabs out of the text amount fields. If user has javascript disabled, module is hidden.

Minimum Deposit Message

M7.06 Appears for first credit card when user is paying with multiple credit cards. Messaging varies depending on whether the user is booking a single or multiple staterooms and is hidden if balance is due in full.

Full Payment Required

M7.07 Appears in place of radio buttons if full amount is due. Module contains static text and the full amount due.

Total Balance Text

M7.08 Displays the total amount due for corresponding stateroom if user is booking multiple staterooms

Minimum Deposit Text

M7.10 Displays the minimum required deposit for corresponding stateroom if user is booking multiple staterooms

October 21, 2010 | Page 51Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

M7.01

M7.02M7.03

M7.03

M7.01

M7.02M7.03

M7.06

M7.06

M7.07

M7.05

M7.08M7.06

Page 52: wireframe annotations uk

9.0 Payment (Multiple Credit Cards) - Single Room

NOTESThis page illustrates the payment page within the booking flow when a user elects to pay with multiple credit cards. This page is designed to be scalable to accomodate both single and multiple stateroom bookings, where the main variation is within the Payment Amount Module.

FEATURE NO. REQUIREMENT DETAIL NOTES

September 27, 2010 | Page 17 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Payment - Single Stateroom, Multiple Credit Cards

Same billing address as

Amount to be paid on this Card:

1 53 42

Your Cruise GuestsStateroom Review Payment

1 Payment Amount

Total Balance

Minimum Deposit

Other Amount

Summary of Charges

$1,000,000 USD

$100,000 USD

USD

Name as it appears on card

Credit Card Number

Credit Card Type

Expiration Date

BILLING INFORMATION

Select Card Type

Credit Card 1

Month Year

This card must pay at least the minimum deposit of $100,000 USD First Credit Card

SecondCredit Card

2 Payment Amount Summary of Charges

remove

Name as it appears on card

Credit Card Number

Credit Card Type

Expiration Date

BILLING INFORMATION

Select Card Type

Month Year

Billing Address 1

Billing Address 2 (Optional)

Same billing address as Credit Card 1

Billing Address 1

Billing Address 2 (Optional)

City or Town State or Province Zip or Postal Code

Phone Number Email Address

Footer

City or Town State or Province Zip or Postal Code

Phone Number Email Address

Payment

Your Cruise

M3.0 - Your Cruise Module

IMG IMGIMG IMG

Pay with Multiple Credit Cards

I would like to pay using different Credit Cards 2

Pay with a single cardIMGIMG

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Please click the Complete your Reservation button only once to avoid

multiple charges to your credit card

Back

I have read and agree to the Terms and Conditions

Complete your Reservation

Apply a Coupon How do I submit a coupon?

Select Coupon Type Option Code Service Code Service Request Number

Select one

+ Add another coupon

Same Billing Address Checkbox

$500,000 USD

OK

Pay With Single Card

9.07 On click, updates the page to allow for single credit card entry. If any information has been entered in Credit Card 1 fields, maintain date in those fields.

Number of Cards

9.08 Allows user to select between 2 and 4 credit card for payment. If user has Javascript disabled, display a OK button next to this dropdown.

Card Number 9.09 Displays number of card if user is paying with multiple cards.

Payment Amount Module

M7.0 The content and functionality within this module varies depending on the number of rooms being booked as well as whether the payment is due in fill.

Module is described in detail on page 49.

Same Billing Address Checkbox

9.10 Appears if less than three credit cards are being used for payment. On check copies Billing Address from Credit Card 1 to Billing Address fields.

Same Billing Address Dropdown

9.11 Appears if three or more credit cards are being used for payment. Copies Billing Address from selected card to Billing Address fields.

Remove 9.12 Only appears next to cards 2-4. Updates page to remove selected card and update Numner of Cards dropdown to match total number of cards.

Add Another Coupon

9.13 Appears only if user is booking more than one stateroom. Only one coupon code can be added per stateroom.

Not Shown in this illustration. Refer to page 50.

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9.079.08

M7.0

9.09

9.12

9.10

9.11

9.13

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9.0 Payment (Multiple Credit Cards) - Multiple Rooms

NOTESThis page illustrates the payment page within the booking flow when the user is booking multiple staterooms and elects to pay with multiple credit cards.

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9.0 Payment (Error States)

NOTESThis page illustrates the placement of error messages that may occur within the payment step in the booking flow.

If the user is paying with multiple credif cards and one or more credit card fails validation, HUGE recommends that no payment is processed and that the user is forced to resubmit the entire payment.

September 27, 2010 | Page 18 of 40Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Billing Information Error States

Apply a Coupon Error States

Terms and Conditions Error State

Payment Amount Error States

* Prices are per person, based on double occupancy, for cruise only on select sailings and stateroom categories. Government taxes and fees are additional. For new reservations only. Subject to availability. Certain restrictions apply. May not be combinable with any other promotion and may be withdrawn at any time. “Deals” pricing reflects the special rate(s) you may be eligible for. Proof of eligibility required. If eligibility cannot be validated, you will be charged the standard rate or denied boarding. All prices are quoted in US Dollars. All itineraries and prices are subject to change without notice. Ships’ Registry: Bahamas. © 2010 Royal Caribbean Cruises Ltd.

Please click the Complete your Reservation button only once to avoid

multiple charges to your credit card

Name as it appears on card

This information is required

This information is required

This information is required

This information is required This information is required

This information is required This information is required

This information is required

Billing Address 1

Billing Address 2 (Optional)

Credit Card Number

City or Town

Credit Card Type

Expiration Date

State or Province

Phone Number Email Address

Back

Billing Information

I have read and agree to the Terms and Conditions

American Express

Month Year

IMG IMGIMG IMG

Extend my payments with my American Express® Card

Complete your Reservation

Apply a Coupon How do I submit a coupon?

Select Coupon Type

Select Coupon Type

Select Coupon Type

Select Coupon Type

Option Code

Option Code

Option Code

Option Code

Service Code

Service Code

Service Code

Service Code

Service Request Number

Service Request Number

Service Request Number

Service Request Number

Select one

Select one

Select one

Select one

Invalid Coupon

Invalid Coupon

Invalid Coupon

Invalid Coupon

Click here to confirm that you have read and agree to the terms and conditions

Minimum deposit $100,000. Total balance $1,000,000

Minimum deposit $100,000. Total balance $1,000,000

Minimum deposit $100,000. Total balance $1,000,000

Minimum deposit $100,000. Total balance $1,000,000

Stateroom 1:

Stateroom 2:

Stateroom 3:

Stateroom 4:

$100,000

$100,000

$100,000

$90,000

Payment Amount

Amount to be paid on this card: $2,000,000 USD

Payment Amount

Please enter a valid amount between $100,000 and $1,000,000

Please enter a valid amount between $100,000 and $1,000,000

Please enter a valid amount between $100,000 and $1,000,000

Please enter a valid amount between $100,000 and $1,000,000

Please enter a valid amount between $100,000 and $1,000,000

Total Balance

Minimum Deposit

Other Amount

$1,000,000 USD

$100,000 USD

USD

Payment Amount

Please enter a valid amount between $100,000 and $1,000,000

$30,000

October 21, 2010 | Page 54Royal Caribbean // Annotated Wireframes

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10.0 Reservation Confirmation (Multiple)NOTESThis page illustrates the confirmation page at the end of the Booking flow. The primary changes on this page is the ability to display multiple staterooms.

FEATURE NO. REQUIREMENT DETAIL NOTESConfirmation 10.01 Displays confirmation message. Message

varies based on where user has made a reservation or completed a courtesy hold. Guest 1 First Name is pulled in to messaging.

Reservation Number

10.02 Displays reservation number. If multiple staterooms have been booked, reservation number appears within the stateroom grouping rather than at the top of the page.

Messaging 10.03 Contains text related to coupon processing if user submitted a coupon with payment or exclusive rates disclaimer if user has selected a room with an exclusive rate.

Coupons are processed manually by Royal Caribbean after order is submitted.

Printable Summary

10.04 Links to printable summary of reservation or hold. No change from current functionality.

Create Account 10.05 Module appears if user is not logged in. Allows user to create a new account directly within the page using current functionality.

https://secure.royalcaribbean.com/mycruises/createMyCruisesProfile.do

Log In 10.13 Links to existing Log In page

Learn About Crown and Anchor

10.06 Links to existing Crown and Anchor Benefits page

http://www.royalcaribbean.com/cas/benefitsLoggedout.do

Stateroom Grouping

10.07 Displays only if there are multiple staterooms within the booking. Displays stateroom and reservation number.

Minimum Payment Messaging

10.08 Appears if user has a remaining balance. Message indicates minimum payment amount and due date. This is the same as current functionality.

Stateroom Details

10.09 Displays details for stateroom being booked or held.

Refer to page 40 for additional details about this module.

Countdown to Cruise

10.12 Appears next to each stateroom within the reservation

Visa Offer 10.10 Existing module, appears conditionally for US users only.

Share This 10.11 Options to share Selected Itinerary via Facebook, Twitter, or email.

Refer to Email & Sharing section for additional details.

10.01

10.03

10.04

10.06

10.05

10.0210.07

10.09

10.08

10.10

10.11

10.12

10.13

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10.0 Reservation Confirmation (Single)

NOTESThis page illustrates how the Reservation Confirmation page renders when a user is only booking a single stateroom. The only difference between this variation and the multiple stateroom variation is the placement of the reservation number.

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18.0 Courtesy Hold

NOTESThis page illustrates the page a user sees when they elect to place a reservation on Courtesy Hold. This page levarages the Guest Details page, where the only difference is the page title, the number of fields collected for the primary guest, and the addition of a link to purchase the booking.

When booking multiple staterooms, a user can only Courtesy Hold all staterooms. The courtesy hold call to action will only appear on the stateroom number selection page, after all stateroom numbers have been assigned.

FEATURE NO. REQUIREMENT DETAIL NOTES

Previous Step 18.01 Links to Previous Step within booking flow.

Your Information

18.02 When creating a Courtesy Hold, regardless of how many staterooms are in the hold, a user must provide the following information: 1. Title 2. First Name 3. Last Name 4. Phone Number 5. Email Address Existing validation rules apply. If user is logged in, stored values default in these fields.

Log In 18.03 Log In links do not appear if user is logged in.

October 21, 2010 | Page 57Royal Caribbean // Annotated Wireframes

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18.0118.02

18.03

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10.0 Courtesy Hold Confirmation (Single Room)

NOTESThis page illustrates how the Confirmation page changes when a user has completed a Courtesy Hold. There is no new functionality on this page

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10.0 Courtesy Hold Confirmation (Multiple Rooms)

NOTESThis page illustrates how the Confirmation page changes when a user sees after they request a Courtesy Hold for multiple rooms. Note there are slight copy differnences between this page and the Payment Confirmation page.

October 21, 2010 | Page 59Royal Caribbean // Annotated Wireframes

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Email & Sharing

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Overview

EMAIL & SHARING This section describes changes to allow a user to share Royal Caribbean content more easily via email and social networks. As part of the December 2010 launch, email and share functionality will be added to the following pages:

1. Cruise Details2. Search Results3. Compare Cruises4. Booked Itinerary

No secure information, such as Booking ID and Stateroom number shall be included within messages shared via email, Facebook, or Twitter services.

October 21, 2010 | Page 61Royal Caribbean // Annotated Wireframes

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11.0 Email FormFEATURE NO. REQUIREMENT DETAIL NOTES

Close 11.01 Closes email form pop-up

Email Form Title 11.02 Form title varies based on the page that is being shared: 1. Email this Cruise (Cruise Detail, Itinerary, Booking Flow) 2. Email these Cruises (Search Results or Compare)

RC to define final copy for form titles.

Your Email 11.03 Required. Must be a valid email address format.

Recipient Email 11.04 Required. Must be a valid email address format.

Subject 11.05 Not editable and defaults based on the type of page being shared: 1. If Cruise Details or Booking Page is being shared, display “[Cruise Name] on Royal Caribbean” 2. If Search Results are being shared, display “Check out these cruises on Royal Caribbean” 3. If Cruise Comparison is being shared, display “Help me choose my cruise on Royal Caribbean”

Final copy to be determined by Royal Caribbean team Booking Page refers to any page shared from within the Booking Flow.

Message 11.06 Optional. Allows user to enter up to 200 characters of additional message text.

URL 11.07 Displays public facing URL for page being sent, incuding parameters selected by the user. Secure booking information (e.g. booking ID, stateroom numbers) is restricted from email.

Send Email 11.08 Initiates form validation: 1. If form data is valid, creates an email using existing Roya Caribbean HTML email template and closes overlay. 2. If form data is not valid, displays error messaging.

Error message 11.09 Error message is displayed below form field in error.

September 21, 2010 | Page 16 of 18Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Email & Sharing - Cruise

12.0 - Email Output

11.0 - Email Form

14.0 - Facebook Share

15.0 - Tweet

Email this Cruise

Thanks!

7 Night Mexican Riviera Cruise on Royal Caribbean

We’ll include a link to: http://www.royalcaribbean.com/insertURL

Your Email:

Recipient’s Email:

Subject:

Message (Optional):

Send Email

Close

7 Night Mexican Riviera Cruise on Royal CaribbeanSource: http://royalcaribbean.com/insertURLLeaving From: Los Angeles, CAPorts of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FLShip Name: Jewel of the Sea

IMAGE

TwitterName Check out this 7 Night Mexican Riviera Cruise on Royal Caribbean: http://bit.ly/axyoYt 43 minutes ago via Twitter

[User Message] Check out this cruise! Let me know what you think!

Departing From: Los Angeles, CAPorts of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FLShip Name: Jewel of the Sea

http://www.royalcaribbean.com/insertURL

7 Night Mexican Riviera Cruise on Royal Caribbean

Please enter a valid email address

Please enter a valid email address

You’ve sent 7 Night Mexican Riviera Cruise to [email protected]

October 21, 2010 | Page 62Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]

11.02

11.03

11.05

11.06

11.07

11.08

11.09

11.01

11.02

11.03

11.01

11.04

11.05

11.06

11.07

11.08

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FEATURE NO. REQUIREMENT DETAIL NOTESConfirmation Message

12.01 After email has been sent, Confirmation message replaces Email Form in overlay. Message includes the name of the page being sent and the recipient’s email address. Name of page varies based on the type of information being shared: 1. If Cruise Details or Booking Page is being shared, display “[Cruise Name]” 2. If Search Results are being shared, display “Cruises on Royal Caribbean” 3. If Cruise Comparison is being shared, display “Compare Cruises on Royal Caribbean”

RC to confirm copy

October 21, 2010 | Page 63Royal Caribbean // Annotated Wireframes

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12.0111.01

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13.0 Email Output

NOTESRoyal Caribbean will be reponsible for mapping the elements defined on this page to an existing HTML email template. For December launch, email will be text only.

FEATURE NO. REQUIREMENT DETAIL NOTESTitle 13.02 Email Title varies based on the type of

information being shared: 1. If Cruise Details or Booking Page is being shared, display “[Cruise Name] on Royal Caribbean” 2. If Search Results are being shared, display “Check out these cruises on Royal Caribbean” 3. If Cruise Comparison is being shared, display “Help me choose my cruise on Royal Caribbean”

User Message 13.03 User message appears in email if user has entered an optional message in the Email a Friend form.

Details 13.04 Appears only when Cruise Details or Itinerary is being shared and includes the following details: 1. Departure Port 2. Ports of Call 3. Ship Name 4. Stateroom Category Selection (if available)

URL 13.05 Displays public facing URL for page being sent, incuding parameters selected by the user. Secure booking information (e.g. booking ID, stateroom numbers) is restricted from email.

September 21, 2010 | Page 16 of 18Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Email & Sharing - Cruise

12.0 - Email Output

11.0 - Email Form

14.0 - Facebook Share

15.0 - Tweet

Email this Cruise

Thanks!

7 Night Mexican Riviera Cruise on Royal Caribbean

We’ll include a link to: http://www.royalcaribbean.com/insertURL

Your Email:

Recipient’s Email:

Subject:

Message (Optional):

Send Email

Close

7 Night Mexican Riviera Cruise on Royal CaribbeanSource: http://royalcaribbean.com/insertURLLeaving From: Los Angeles, CAPorts of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FLShip Name: Jewel of the Sea

IMAGE

TwitterName Check out this 7 Night Mexican Riviera Cruise on Royal Caribbean: http://bit.ly/axyoYt 43 minutes ago via Twitter

[User Message] Check out this cruise! Let me know what you think!

Departing From: Los Angeles, CAPorts of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FLShip Name: Jewel of the Sea

http://www.royalcaribbean.com/insertURL

7 Night Mexican Riviera Cruise on Royal Caribbean

Please enter a valid email address

Please enter a valid email address

You’ve sent 7 Night Mexican Riviera Cruise to [email protected]

October 21, 2010 | Page 64Royal Caribbean // Annotated Wireframes

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13.01

13.03

13.02

13.04

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14.0 Facebook Share

NOTESHUGE recommends using Facebook APIs for sharing rather than the AddThis tool.

FEATURE NO. REQUIREMENT DETAIL NOTESTitle 14.01 Post title links back to original content and

varies based on the type of page being shared: 1. If Cruise Details or Itinerary is being shared, display “[Cruise Name] on Royal Caribbean” 2. If Search Results are being shared, display “Check out these cruises on Royal Caribbean” 3. If Cruise Comparison is being shared, display “Help me choose my cruise on Royal Caribbean”

Final copy to be determined by Royal Caribbean team

URL 14.02 Displays public facing URL for page being sent, incuding parameters selected by the user. Secure booking information (e.g. booking ID, stateroom numbers) is restricted from email.

Image(s) 14.03 User has the option to select any of the images, via the Facebook share API, that are associated with the page being shared: 1. Cruise Image 2. Ship Image 3. Destination Image

Details 14.04 Appears only when Cruise Details or Itinerary is being shared and includes the following details: 1. Departure Port 2. Ports of Call 3. Ship Name 4. Stateroom Category Selection (if available)

September 21, 2010 | Page 16 of 18Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Email & Sharing - Cruise

12.0 - Email Output

11.0 - Email Form

14.0 - Facebook Share

15.0 - Tweet

Email this Cruise

Thanks!

7 Night Mexican Riviera Cruise on Royal Caribbean

We’ll include a link to: http://www.royalcaribbean.com/insertURL

Your Email:

Recipient’s Email:

Subject:

Message (Optional):

Send Email

Close

7 Night Mexican Riviera Cruise on Royal CaribbeanSource: http://royalcaribbean.com/insertURLLeaving From: Los Angeles, CAPorts of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FLShip Name: Jewel of the Sea

IMAGE

TwitterName Check out this 7 Night Mexican Riviera Cruise on Royal Caribbean: http://bit.ly/axyoYt 43 minutes ago via Twitter

[User Message] Check out this cruise! Let me know what you think!

Departing From: Los Angeles, CAPorts of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FLShip Name: Jewel of the Sea

http://www.royalcaribbean.com/insertURL

7 Night Mexican Riviera Cruise on Royal Caribbean

Please enter a valid email address

Please enter a valid email address

You’ve sent 7 Night Mexican Riviera Cruise to [email protected]

October 21, 2010 | Page 65Royal Caribbean // Annotated Wireframes

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14.01

14.03

14.02

14.04

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15.0 Twitter Share

NOTESHUGE recommends using Twitter APIs for sharing rather than the AddThis tool.

FEATURE NO. REQUIREMENT DETAIL NOTES

Tweet 15.01 Twitter share text varies based on the type of page being shared: 1. If Cruise Details or Itinerary is being shared, display “[Cruise Name] on Royal Caribbean” 2. If Search Results are being shared, display “Check out these cruises on Royal Caribbean” 3. If Cruise Comparison is being shared, display “Help me choose my cruise on Royal Caribbean”

URL 15.02 Display a shortened version of the public URL being shared to comply with Twitter’s 140 character limit.

HUGE to recommend a URL shortener

September 21, 2010 | Page 16 of 18Royal Caribbean | Booking and Search Enhancements

[email protected]

45 Main St, 2nd FloorBrooklyn, NY 11201

p. 718 625 4843f. 310 625 5157

Email & Sharing - Cruise

12.0 - Email Output

11.0 - Email Form

14.0 - Facebook Share

15.0 - Tweet

Email this Cruise

Thanks!

7 Night Mexican Riviera Cruise on Royal Caribbean

We’ll include a link to: http://www.royalcaribbean.com/insertURL

Your Email:

Recipient’s Email:

Subject:

Message (Optional):

Send Email

Close

7 Night Mexican Riviera Cruise on Royal CaribbeanSource: http://royalcaribbean.com/insertURLLeaving From: Los Angeles, CAPorts of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FLShip Name: Jewel of the Sea

IMAGE

TwitterName Check out this 7 Night Mexican Riviera Cruise on Royal Caribbean: http://bit.ly/axyoYt 43 minutes ago via Twitter

[User Message] Check out this cruise! Let me know what you think!

Departing From: Los Angeles, CAPorts of Call: Fort Lauderdale, FL; George Town, Grand Cayman; Cozumel, Mexico; Fort Lauderdale, FLShip Name: Jewel of the Sea

http://www.royalcaribbean.com/insertURL

7 Night Mexican Riviera Cruise on Royal Caribbean

Please enter a valid email address

Please enter a valid email address

You’ve sent 7 Night Mexican Riviera Cruise to [email protected]

October 21, 2010 | Page 66Royal Caribbean // Annotated Wireframes

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14.01

14.02

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VERSION CHANGE DETAILS DATE AUTHOR

Revision History

r0 Created Initial Draft 9/10/2010 Cindy Beyer

r1 Updated based on feedback from Wireframe Batch 1 review 9/21/2010 Cindy Beyer

r2 Corrected misaligned numbers and wireframe illustration for Interactive Progress Bar and Email from illustrations. Additional annotations updates based on internal review: (p9) M1.06.2 - Noted that ship name filter should group ships based on newest ship class and then sort alphabetically within list. (p17) 1.13 - Noted that clicking on a selected value within Search Results Widget unselects that critieria. (p15) 1.09.7 - Noted that date associated with lowest available fare is displayed within Rate Info and added callout for Hot Deals display (p19) 3.12 - Need to call out that link changes (Cruise Details) (p15) 1.09.3 - Noted that Cruise Title links to itinerary section of Cruise Detailed page. (p15) 1.09.10 - Noted that Learn More link within Crown and Anchor module on Search results page opens a new browser window. (p18) 3.14 - Noted that Book Now button within Super Category pricing links to the Booking flow with Super Category selection retained. IT to confirm whether this is possible for 12/10 launch.

9/23/2010 Cindy Beyer

r3 Added wireframes and annotations for Batch 2. 9/27/2010 Cindy Beyer

r4 Updated Batch 1 annotations based on Visual Design and feedback from Royal Caribbean IT Team:

9/28/2010 Cindy Beyer

(p9) M1.06.2 -- Specified that ship names should be grouped based on class, newest first, and then alphabetically. (p11) 2.04 - Removed ability to search for listings with Exclusive Rates as IT confirmed that this is not possible(p11) 2.03 -- Clarified grouping for number of nights dropdown. (p11) 2.06 -- Removed checkbox for Search Nearby Ports (p11) 2.07 - Noted that Price Range will be controlled by CMS(p13) 1.07 -- Removed requirement to include Exclusive Rates within Deals grouping when sorting search results module (p15) 1.09.6, 1.09.7 - Remove reference to Exclusive Deals pricing prior to booking flow (Results & Details)(p60) 11.02 - Added note that Share functionality can be initiated from Booking flow (p62) 13.04 & 14.04 - Added note that select Stateoom category may be included in shared detail, if available (p62) 13.01 - Removed requirement for images within email. Out of scope

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VERSION CHANGE DETAILS DATE AUTHORVERSION CHANGE DETAILS DATE AUTHOR(p60) 11.02 - Added note that Share functionality can be initiated from Booking flow (p62) 13.04 & 14.04 - Added note that select Stateoom category may be included in shared detail, if available (p62) 13.01 - Removed requirement for images within email. Out of scope

r5 Updated based on feedback from Wireframe Batch 2 wireframes and visual design feedback:

10/5/2010 Cindy Beyer

(p9) M1.04.2 - Removed note that Destination dropdown defaults with region corresponding to user’s location (based on IP) is shown first in list. Realigned note with M1.02.2.

(p10) M1.16 - Removed PBL Contact Us Module from Search Results pages

(p13) 1.06 - Noted that if user has JS disabled, entire page refreshes when Show Rates button is clicked.

(p16) Noted that if user has JS disabled, pricing overlay opens in a new window/tab.

(p27) M4.10 - Noted that validation must occur before moving on to the next stateroom in the flow.

(p29) M3.05 - Added note to call out a max of 4 people per stateroom, per current logic.

(p29) M3.02 - Noted when a user clicks Edit in the My Cruise module, they are prompted via pop-up to confirm that they want to start over as changes may be lost.(p31) M4.07 - Added note to call out that CTC Links appear at the Super Level when guest is booking multiple staterooms, but that the user must log in to view each reservation at the stateroom confirmation level.

(p31) 4.01 - Noted that when Your Cruise page is shared, the URL sent is for the Ship Version of the Super Category page

(p35) 16.04 - Noted that Select Date button on the pricing overlay is supressed if user has JS disabled

(p36) 5.01 - Added note that Share link on Your Cruise - Stateroom page will send url & thumbnail for ship version of cabin type for the selected category

(p38) 6.11 - Listed out the elements displayed for each stateroom listing.

(p39) Made note that HUGE does not recommend showing Upsell to users who have Javascript disabled.

(p44) 7.01 - Noted that if user logs in, fields for Guest Details and Billing Details should be prepopulated with previously saved data.(p44) 7.04 - Noted that My Family Time option appears conditionally based on whether there are children in the party

(p44) 7.03 - Updated requirement to say that account creation is optional for guests during booking flow.

(p48) 9.05 - Noted that if user has JS disabled, all coupon fields display on page load and that validation much confirm that the correct fields have been completed base don coupon type.(p48) 9.07 - Added additional detail around Add Coupon functionality. User may only apply one coupon per stateroom.

(p52) Noted if the user is paying with multiple credif cards and one or more credit card fails validation, HUGE recommends that no payment is processed and that the user is forced to resubmit the entire payment.

(p53) 10.11 - Added Share This to Confirmation page.

(p55) Noted that when booking multiple staterooms, a user can only Courtesy Hold all staterooms. The courtesy hold call to action will only appear on the stateroom number selection page, after all stateroom numbers have been assigned.

r6 Updates based on RC Consolidated Feedback tracker 10/8/2010 Cindy Beyer(p11) 2.13 - Added requirement for Learn More next to Cruise Type(p15) 1.10 - Removed Note about PBL variation (p19) 1.15 Added requirement Loading Icon locking to the bottom of browser window.(p43) 6.18 Added notes about military rates popup(p7) M1.09 - Noted this should take user to the equivalent of http://www.royalcaribbean.com/findacruise/search/buildAdvancedSearch.do which is the stand alone search widget on a page.(p9) M1.04.2 - Removed note that destinations are grouped by region(p9) M1.02.1 - Corrected typo. All Ports resets to show all ports.(p12) 2.01 - Removed note that Destination is defaulted based on IP address(p10) M1.06.3 - Called out note that multi-select can be supposed within non-JS dropdown implementation.(p16) 1.09.5 - Noted treatment for Crown and Anchor Member Cruise Dates

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VERSION CHANGE DETAILS DATE AUTHORVERSION CHANGE DETAILS DATE AUTHOR(p16) 1.09.8 - Removed detail for as Standard Rate Callout as this applied only to Exclusive Rates(p16) 1.09.12 - Updated visual to show More for multiple years(p16) 1.09.13 - Called out rollover for Dates within Search ResultsRemoved page 20 (Sinlge Button Option) as RC determined Buy Button can be added per date.(p61) 12.0.1 - Clarified source for Name field within email confrimation message(p18) 1.19 & 1.20 - Added callouts for rollover and selected states in search widget(p20) 3.22 - Added callout for Crown & Anchor member cruise within Price Grid

r7 Updates based on additional consolidated feedback for Batch 1 & 2:

10/13/2010 Cindy Beyer

(p12) 2.04 - Added Exclusive Rates back to Advanced Search(p18)1.14 - Revised Clear per Section to be Clear All within Search Results(p20) 3.10 & 3.14 - Noted that Book Now button should not appear if no rates are available for selected date(p20) - Added link to existing pop up for View Photos(p28) Noted in M4.08 andM4.09 refers that the user will be taken to C2C landing page.(p29) M4.12 - Added annotation for Back link within Call to Action(p30) Added callout for M3.03 within illustration(p31) & 19.02 - Fixed descriptions to match illustration(p32) 4.02 - Corrected page number reference(p32) 4.03 - Updated requirement so that no date defaults in step 1 of the booking flow if the user has not selected a date. Noted HUGE recommendation for post December is to default based on the date with the lowest fare.(p33) 4.10 - Noted that when booking multiple staterooms, number of guests per room update to reflect the total number in party.(p33) 4.11 - Updated logic related to selecting connecting rooms. (p30) M3.02 - Noted that Edit Cruise button does not appear in Amend mode OR on confirmation pages(p30) M3.10 & M3.11 - Explicitly called out this is an Amend state.(p32) 4.01 - Removed Share from Your Cruise step in booking flow(p36) 16.04 - Noted that if Code Red scenario, Select button should not show for a cruise date in the overlay.(p36) 16.03 - Removed feature. Static text cannot be showin in place of Select button on Pricing Overlay.(p37) 5.03 - Noted that when user clicks Change This link, previous selections are maintained within Your Cruise page.(p38) M6.03 - Noted that Deal flag shows if Hot Deal OR Exclusive Rate applies(p38) M6.05 - Clarified that Guest 3 & Guest 4 pricing only shows if there are more than 2 guest in the state room

(p40) 17.04 & 17.05 - Upated to include more detail for when a user selects or declines an upsell offer.(p41) 6.0 - Updated wireframe to show room price.(p40) 17.0 Confirmed that Upsell will not be displayed for non-JS user.(p41) 6.19 - Added requirement to allow users to view rooms selections based on Deckplan(p46) M7.02 - Noted that minimum balance radio button is selected by default when payment is not due in full.(p52) 9.13 - Corrected numbering for wireframe callout(p55) 10.0 - Pulled in updated wireframe to show Single Stateroom Confirmation (p57)18.02 - Noted that if user is logged in, fields are defaulted(p57) 18.03 - Added callout that log in link is hidden if user is logged in

r8 Final Revision based on follow up call with Alex: 10/21/2010 Cindy Beyer(p4) Added call out within General Requirements that dropdowns do not auto-eliminate if JS is disabled(p4) Added call out within General Requirements that optional fields are designated as “(optional)” within for fields.(p4) Added call out within General Requirements that instructional text is displayed below form fields as needed.(p14-16) 1.09.7 Added Standard Rates From header to Search Results list(p16) 1.09.9 Added callout that price showin in search results is LAF. If there is a hot deal and exclusive rate, show Hot Deal price.(p40) Added messaging to Upsell Overlay related to exclusive pricing(p46) Updated visual to flag Crown & Anchor as an optional field for Guest Details.(p46) Added tooltip for email address within Guest Details page.(p55) 10.03 - Added note that message area on confirmation page can be used for Exclusive pricing call out(p55) 10.05 - Added Create Account Module to confirmation pages(p57) 18.01 - Updated label for Back to Previous link on Courtesy Hold

October 21, 2010 | Page 69Royal Caribbean // Annotated Wireframes

45 Main Street, Suite 220 p. +1 718 625 4843 www.hugeinc.comBrooklyn, NY 11201 f. +1 718 625 5157 [email protected]