Win/Win: Innovative Corporate Partnerships for Innovative
Fundraisers
Brock WarnerManager, DevelopmentWar Child
Alden HadwenDirector, Community EngagementAimia Canada Inc.
The Plan:
Introductions
What is Skills-based Volunteering (SBV) & How to Get Started
Case Studies: Meaningful/Valuable Engagement and Participation
Takeaways, questions and discussion
Skills-Based Volunteering (SBV)
- Why discuss this at a fundraising conference?
- Is SBV different from typical volunteer recruitment?
Skills-Based Volunteering• Specific to an acquired skill• Project based• Managed as a partnership
Traditional Volunteering• Inclusive to all or many• Range from very short-term to long• Managed by charity
Skills-Based Volunteering (SBV)
- Why discuss this at a fundraising conference?
- Is SBV different from typical volunteer recruitment?
- Why the specific focus at AIMIA on SBV?
“…by implementing a strategic skills-based volunteering program Canadian companies can effectively – and cost-effectively – build intellectual capital and the skills of employees, all while supporting their communities.”
CharityVillage ArticleSeptember 2014Link: goo.gl/LFWCDL
“Many businesses have staffs of talented employees who are able, willing and eager to contribute their talents to SBV projects.
Generations X and Y employees in particular want the opportunity to make a difference in the world. By offering SBV opportunities, companies can appeal to their expectations.”
CharityVillage ArticleSeptember 2014Link: goo.gl/LFWCDL
Skills-Based Volunteering (SBV)
- Why discuss this at a fundraising conference?
- Is SBV different from typical volunteer recruitment?
- Why the specific focus at AIMIA on SBV?
- How is it going for War Child?
Assessment
Planning
Engagement
Integration
Reporting and Evaluation
Recognition
Source: Volunteer Canadahttp://volunteer.ca/content/skills-based-volunteering-cycle
Other Aimia examples:- Other Aimia Ambassadors- Data Dives with Engineers without Borders, “60 million girls”- Missing Maps project with Medecins sans Frontieres- Human Resources with Centraide
Remember:
Take the first step!
Help companies take stock of which of their skills can benefit the community
Base your ask on research, and be specific with your proposal to the company.
Clearly state the desired outcomes for you and the company.
Don’t take a company at face value – probe deeper.
Ideas!
- Marketing Calendars, Promotional & PR strategies- Data Analysis & Donor Profiling
- donor geography- data hygiene- Demographic Analysis
- Website analytics review- Branding exercises- Specific/technical research – eg., community impact assessments
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